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Biodiesel

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1. Using the basic 5 step process for evaluating an opportunity, the following factors were analyzed when considering if Biodiesel is a viable opportunity.
a. Capabilities: Although the team consists of Josh who has a business background, Hannah who has an agriculture economics background, and Matthew who is a mechanical engineer, the team is lacking a chemical engineering expert.
b. Novelty: Although Biodiesel is a sustainable source of energy that can be easily integrated into the existing technology, Biodiesel cannot be considered novel. It does not contain additional value to the customer, and the customer must be willing to pay a premium for this product.
c. Resources: The team must be able to attract and retain a steady stream of suppliers/farmers and distributors. They also must be able to obtain the necessary funding to purchase capital equipment. They must also consider hiring additional employees to gaining knowledgeable advisors to help the business grow.
d. Return on Investment: Josh must consider the manufacturing costs, as well as the price at which they can sell the product in order to determine if they can make a reasonable profit. All 3 investors must also consider how long it will take to obtain the return.
e. Commitment: All 3 founders must be willing to fully commit to the business venture.
2. There are several market drivers that are related to Biodiesel. While customers are a market driver, the customers were not described. A relevant customer social driver to consider is the mindset of sustainability. This would be considered an opportunity pull for Biodiesel Incorporated. Another customer opportunity pull would be the economic driver of strained resources. A capability push for Biodiesel Incorporated would be the opportunity to utilize existing resources in a new way. Meaning biomass currently exists, and being able to utilize this

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