...Jeff Bezos, founder of Amazon.com Life and work story of Jeff Bezos Career Pathways Period of Time Came to this new-established firm after graduate from university Fitel 1986 1990 Worked as a computer science specialist then pointed as a senior vice president D. E. Shaw & Co. 2013 Purchased the newspaper section for $250 million cash of TWP The Washington Post Introduced Amazon.com to public and successfully made $20,000 sales in a week and kept improving the site till now Amazon 1995 2007 Establish an aerospace company, which is aiming to build up human existence in outer space by developing new technology in space flight Blue Origin Jeff bezos was born in Albuquerque, New Mexico on 12th January 1964 with full name of Jeffrey Preston Bezos. He ever turned his parents’ garage into a laboratory and makes cordage of electrical contraptions around house. He pursued his interest by studying computer science and electrical engineering at Princeton University, New Jersey, United States. On that time, computer science was in high demand to study market trends. Being graduated from university, Bezos started to work in Fitel, new firm that tried to establish network for international trade. Then he was hired by D. E. Shaw & Co., a global investment firm based in New York City, America and shortly he became a senior vice president in 1990. On July 16, 1995, Bezos opened Amazon.com, named from the South American river which has endlessly...
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...------------------------------------------------- Jeff Bezos & amazon Biography November 8, 2014 Adil maswala: 500571747 ENT 526 - 041 PROFESSOR STEVE TISSENBAUM November 8, 2014 Adil maswala: 500571747 ENT 526 - 041 PROFESSOR STEVE TISSENBAUM Jeff Bezos and Amazon – Background and Personal Fit Jeffrey P. Bezos was born on January 12th 1964, in Albuquerque, New Mexico, to a teenage mother, Jacklyn Gise Jorgenson and his biological father, Ted Jorgenson. Their marriage lasted a little over a year. Jeffrey’s mom remarried when he was 4, with a Cuban immigrant, Mike Bezos, who was then his step-farther (bio., n/a). In his childhood, Jeff was very interested in how things worked. He turned his parent’s garage into a laboratory and rigged electrical alarms outside his room, to keep his younger siblings from entering. He was an excellent student in high school, becoming a valedictorian in his class. At a very young age, he started his own, first business called the Dream Institute which was an educational summer camp for fourth, fifth and sixth graders (bio., n/a). Bezos graduated from Princeton University in 1986, with a degree in Computer Science and Electrical Engineering, after which he worked for several firms on Wall Street. He found his wife, Mackenzie, working for and investment firm called D.E Shaw, where he was also named youngest vice president in 1990. In 1994, he took a risky move, leaving the financial industry and moving...
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...Jeff Bezos is the Chief Executive Officer of Amazon. He was born on 12th January 1964 in Albuquerque of New Mexico. He love computer so he decided to study at Princeton University in major of computer science and electrical engineering in 1986 (The Wall Street Journal 2014) and he continued develop his life until now he become the entrepreneur of e-commerce. According to Biography (2014) stated that Amazon.com was established in 1994 by Jeff Bezos. Amazon.com is the website that offering lower prices and fast shipping of millions items such as clothing, hardware, electronics, housewares, book, accessories, etc. Moreover, Bezos was established the Blue Origin is the space travel company that helps people who want to go into space. Blue Origin offers low cost of spaceflight with increasing safety for the people who wants to explore the solar system. When Bezos was a child, he displayed of his interesting in how the things worked by renovate his garage becoming laboratory and innovate electrical appliances. When he was teenager, Bezos become the valedictorian in his classroom because he loved computer and excel and these made him more understand about computer and excellent than the other students. Moreover, his first business started when he was in high school was Dream Institute. The Dream Institute of Bezos was summer camp education for fourth to sixth grade. In 1986, Bezos graduated with the degree of computer science and electrical engineering because he wanted to...
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...LEADERSHIP ANALYSIS PROJECT Leadership Management Jeff Bezos PART 1: SELF-AWARENESS [pic] |Leadership Self-Assessment: Readiness (p. 12) | |Score | 81 | |Interpretation |I believe does not represent well my Leadership ability for one main reason: It does not grade | | |Humility. I believe that I could have gotten a much better score had I jotted all 5’s, and I could | | |have seem like the next Steve Jobs or Martin Luther King. However I believe that humility is one of | | |the most important attributes that cannot be measured by a simple survey. The closest way to measure | | |Leadership with humility is not to rank the 90-100 score as the highest. This should be the scoring | | |group that needs to reevaluate themselves and seek more humility. The one who would score in the 80-90| | |percentiles can understand that there is still improvement needed, but they are the closest in being a| | |better leader. A good leader always knows that there is always a way to improve, and that...
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...F11MANA3001 Jeff Bezos 104 Get your Wikispaces Classroom now: (https://www.wikispaces.com/t/y/classroomswitch/banner/1/) the easiest way to manage your class. Jeff Bezos 104 (/Jeff+Bezos+104) Edit 35 (/Jeff+Bezos+104#discussion) 25 (/page/history/Jeff+Bezos+104) … (/page/menu/Jeff+Bezos+104) Jeff Bezos It takes a lot of guts to leave the comforts of your stable job on Wall Street, then move your family halfway across the country and invest all of your parents’ life savings to start up a new business with merely a 10% chance of success. However, Jeffrey Preston Bezos, later wellknown as “Jeff” Bezos, decided to make the gamble. “I knew that if I failed I wouldn’t regret that, but I knew one thing I would regret is not trying.” With this philosophy in mind, Bezos created Amazon.com in 1995. Initially, Amazon was just an online bookstore. Over the years though, Amazon diversified its merchandizes and began to sell DVDs, videos, MP3 players, video games and electronics, etc. The humble business, which kicked off in Bezos’s garage, has become a giant online retailer today, shipping a vast range of products to customers around the world. The inspiration for Amazon sparked off when Bezos discovered an amazing phenomenon: internet usage was increasing by 2300% a year. This statistic set off an alarm in his head. He began to brainstorm ideas on how to build a business plan around this growing industry. After doing some research, Bezos decided that books would be the ...
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...Amazon & Border Books Risa Knight Professor Alethia R. Gardner Business 302: Management Concepts July 26, 2012 Amazon & Border Books The Defense Department created the Internet to keep its computer networks connected during an emergency due to national disasters or enemy attacks. Over the years academic researcher and the government adopted the internet and used it to exchange data and messages. Jeff Benzo’s realized that the internet usage was increasing by 2,300 percent a year. These numbers made Benzo recognize an opportunity for a new business. Jeff Benzo reviewed 20 mail order businesses and he asked himself which could be conducted more efficiently over the internet? Books were the only commodity that mail order catalogues did not exist, because the catalog would be too big for mail; making the selling of books perfect for the internet. Benzo flew to Las Angeles to attend the American Booksellers Convention so that he could learn everything about the book business. Benzo then had to find a location on the internet where people could buy the books by searching what was available and in stock and place their orders. Benzo then made the decision and sacrifice to leave his job in New York and move to Seattle where he could have ready access to the books wholesalers Ingram and the access to the computer talent that he would need for his new enterprise (Spiro, 2009). He opened his business out of his garage in his Seattle home which Nick Hanauer who believed...
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...following sentence gives an idea of the different aspects of the custom valueproposition to watch out for.‘It believes the main competitive factors in its market segments include ‘‘selection, price, availability,convenience, information, discovery, brand recognition, personalised services, accessibility, customer service, reliability, speed of fulfilment, ease of use and ability to adapt to changing conditions, as wellas our customers’’ overall experience and trust in transactions with us and facilitated by us on behalf of third-party sellers’.Googling Amazon will show the different propositions explained in your region.For Amazon US, the proposition is clearest – the listing in Google states: Amazon.com Books: New & used textbooks, biographies, children's Online shopping from the earth'sbiggest selection of books, magazines, music, DVDs, videos, electronics, computers, software,apparel & accessories, shoes and for books. Amazon.com: Online Shopping for Electronics, Apparel, Computers. Online shopping for millions of new and used books on thousands of topics at everyday low prices. The fulfilment proposition in different countries will revolve around the minimum order for free delivery. Discounting for different books will also vary according to their popularity. 2.Using the case study, characterise Amazon’s approach to...
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...Leadership Innovators and inventors are usually seen as individuals that have made huge contributions and have impacted an industry or the world in a significant way. Over the past 15 years there are several individuals that have impacted industries through invention of an item or simply by endorsing a problem. What make these individuals different is their highly motivated spirit, their willingness not to accept failure and their unprecedented work ethic. One such innovators is known by names such as “the king of the web,” “wizard of web retailing,” or “lord of the jungle,” it’s Jeffrey Bezos. Jeff is credited with the online e-book craze, a place where individuals could by books without visiting a brick-and-mortar. What is most impressive about this innovator is how he has kept his business relevant by re-inventing the company by keeping up with the changing environment (Peneberg 2003). Jeff started with the idea of online retail in 1994 because of the growth of the internet usage. After thinking about what he could sell over the internet is settled on books. The reason he believe books would make it is because no traditional bookstore could possibly offer 2.5 million titles like the internet could. The most a bookstore could carrier in titles at one time is around 200,000. This innovator was careful and methodically in the decisions that he made down to why the company’s name must start with an “A” (Ed, et al 2002). In June 1995 the first test website was launched, on July...
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...quality products at a much lower price. Amazon also provides its consumers with customer differentiation so that customers can always recognize and differentiate its products from competitors (Saunders, 2001, pp.122-123). Amazon applies either one of these strategies to a niche within the market. They focus on outstanding customer service as a niche becuae each niche has its own demands. Amazon.com tries to find ways to satisfy customers’ needs and expectations by offering a variety of products and services. Jeff Bezos, Founder and CEO of Amazon, constantly tapped into exactly what his customers wanted. He told Dealerscope , "We were doing such a good job with books, and we started getting these e-mails, initially for other media categories, like music, DVDs, or VHS" (Bezos, January 2003). Bezos then actively asked customers what they wanted Amazon to sell, which led to further expansion into products such as electronics, toys, kitchenware, and gourmet foods. In early 2003 Bezos reported that electronic products were the second-largest category of items sold, after books. Amazon’s mission statement states that it is the place where people can come to find and discover anything they might need and want to buy online. Satisfying consumers’ demand hasn’t made the company lose their identity, but helped create a community of customers that trust the brand. They have continued to...
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...December 12, 1973 in Chicago Illinois He was born December 12, 1973 in Chicago Illinois. He was the eldest son of three sons to Taiwanese family who immigrated to the United States. He spent his childhood Marin county, California. He went to Harvard. Graduated from Harvard University in 1995, with a bachelor’s degree in computer science. During 1994-1995, he started pizza business and started sell in the university dormitory After graduation, he worked for a Oracle Software company only for a year (1995-1996). Cofounded Link Exchange in 1996 He cofounded LinkExchange with his Harvard roommate Shanjay Madan. It was an Internet advertising company Sold LinkExchange $265 billion to Microsoft.. The reason he sold the company was he did not enjoy coming to the work anymore. Joined Zappos 1999 He joined Zappos as an investor and advisor. Swinmurn who founded Zappos, left the company in 2006. Hsieh became a CEO until today.Became CEO 2006 They had hard time and were edge of the bankruptcy too but they still were investing the customer service. The culture-we was unable to rise funding so we weren't able to spend a lot of money on expensive marketing campaigns. As a result, we were forced to focus more on our existing customers. What we found was that the more we invested into customer service and the customer experience, the more loyal they were, and the more we grew from word of mouth. For our own customers, we've noticed many of them migrating to less expensive brands, but they're...
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...Copyright Act of 1976, the scanning, uploading, and electronic sharing of any part of this book without the permission of the publisher is unlawful piracy and theft of the author’s intellectual property. If you would like to use material from the book (other than for review purposes), prior written permission must be obtained by contacting the publisher at permissions@hbgusa.com. Thank you for your support of the author’s rights. For Isabella and Calista Stone When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices. —Jeff Bezos, commencement speech at Princeton University, May 30, 2010 Prologue In the early 1970s, an industrious advertising executive named Julie Ray became fascinated with an unconventional public-school program for gifted children in Houston, Texas. Her son was among the first students enrolled in what would later be called the Vanguard program, which stoked creativity and independence in its students and nurtured expansive, outside-the-box thinking. Ray grew so enamored with the curriculum and the community of enthusiastic teachers and parents that she set out to research similar schools around the state with an eye toward writing a book about Texas’s fledgling gifted-education movement. A few years later, after her son had moved on to...
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...History before website IMDb originated from an on-paper list started as a hobby by an English film fan Col Needham in early 1987. Although many fans maintained such lists, IMDb began with a usenet posting that Needham had entitled "Those Eyes", about actresses with beautiful eyes. Others with similar interests soon responded with additions or different lists of their own. On October 17, 1990, Needham, a professional computer programmer not affiliated with the visual media except by avocation, posted a simple software package to the USENET newsgroup rec.arts.movies, which allowed others of that group to create and search a basic movie and TV database. The original database was built from the lists of credits that Needham and two other readers had begun to publish on the rec.arts.movies group. Other film fans began to participate in the collection of data on the Usenet newsgroup rec.arts.movies. Needham soon started a (male) "Actors List", while Dave Knight began a "Directors List", and Andy Krieg took over "THE LIST", which would later be renamed the "Actress List". Both lists had been restricted to people who were alive and working, but soon retired people were added, so Needham started what was then (but did not remain) a separate "Dead Actors/Actresses List". The goal now was to make the lists as inclusive as possible. By late 1990, the lists included almost 10,000 movies and television series correlated with actors and actresses appearing therein. On October 17, 1990, Needham...
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...Since its founding, the website Amazon.com has attracted criticism and controversy from multiple sources, where the ethics of certain business practices and policies have been drawn into question. Amazon has faced numerous allegations of anti-competitive or monopolistic behavior, both in and out of court. This includes documented instances of price differentiation, enforcement of controversial patents against competitors, attempts to prevent discounted direct selling by publishers, and a declared intention to cease working with third-party print on demand services in favour of its own. Questions have been raised concerning the company's legal compliance. In 2002, Amazon faced a challenge to the legitimacy of their Canadian operations, although that case was subsequently dropped. A 2009 ruling in Japan found that the company, which had tried to avoid paying corporate tax in the country, was in fact liable to pay. Controversy over taxation has arisen on multiple occasions: It was reported in 2012 that Amazon is under investigation in the UK, while in the US the company has attracted criticism for only collecting sales tax from customers in five states. Compounding these problems, there have been reports of poor treatment of workers, with allegations of summary dismissals for health problems and anti-unionization tactics including mass layoffs. Some controversies have centered around content. The bookstore has carried titles such as The Pedophile's Guide to Love and Pleasure and...
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...Assessing Your Leadership Style to Achieve Organizational Objectives EILEEN NEWMAN RUBIN Research has shown that there are more than 30 differently named leadership styles, ranging from micro-management to hands-off, each with its own proponents. Six, however, stand out as most com- monly found in business: authoritarian, democratic, transformational, laissez-faire, servant, and situa- tional. A review of the experiences of six leaders who embody these styles reveals that each mode of operating has its pros and cons; there is no sin- gle best approach. Being aware of one’s leadership style and that of others makes it possible to lever- age strengths and compensate for weaknesses and to properly match individuals to a particular role or task—for the good of the entire organization. ©C 2013 Wiley Periodicals, Inc. Whether they are involved in politics, corporate America, or a nonprofit endeavor, the style in which managers and other professionals exert their lead- ership can determine the outcome of their efforts. As the American businessman and political fig- ure Erskine Bowles said, “Leadership is the key to 99 percent of all successful efforts” (Kruse, 2012). But what is the best leadership style to use? There is no simple answer to this seemingly simple ques- tion. One’s leadership style depends on several fac- tors, including the personality of the leader, the or- ganizational culture (and the many subcultures that may exist within it), the personalities of the people...
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...S U C C E S S F U L ON THE INTERNET A DISSERTATION SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS OF A MASTERS IN BUSINESS ADMINISTRATION (MBA) AT THE UNIVERSITY OF CAMBRIDGE ROBIN S. CLELAND SEPTEMBER 2000 BUILDING SUCCESSFUL BRANDS ON THE INTERNET CONTENTS SUBJECT PAGE CHAPTER 1 1.1 1.2 1.3 1.4 Overview Objectives Methodology Structure INTRODUCTION 6 7 9 9 11 CHAPTER 2 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 THE NATURE OF BRANDS 12 13 13 14 15 16 18 19 20 22 22 23 2.9 Introduction What is a Brand? The Layers of a Brand Product and Service Brands Branding & the Buying Process The Importance of Customer Satisfaction and Loyalty Emotional Loyalty The Concept of Brand Equity 2.8.1 The Value of Brands to Customers 2.8.2 The Value of Brands to Companies Conclusion CHAPTER 3 3.1 3.2 3.3 BUILDING BRANDS 24 25 25 26 27 28 30 31 32 32 3.4 3.5 3.6 3.7 Introduction Overview of the Brand-Building Process The Value Proposition 3.3.1 Added Value 3.3.2 Distinctive Brand Identity Developing the Framework and Communicating the Value Proposition Building Customer Relationships Characteristics of Successful Brands Conclusion 1 BUILDING SUCCESSFUL BRANDS ON THE INTERNET CHAPTER 4 4.1 4.2 4.3 4.4 4.5 4.6 THE INTERNET 33 34 34 35 35 39 40 43 Introduction Overview of the Internet 4.2.1 The Defining Characteristics of the Internet The Growth of the Internet The Internet & e-Commerce The Impact of the Internet...
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