...EXECUTIVE SUMMARY This project is to improve the business plan of a company that make chocolate base gourmet. The main product of this company is the bird’s nest chocolate. This business has a potential in the market and can be commercialise worldwide. The objective of this project is to implement the strategic management into the company in order to increase the sales of company. This study will also be helping the company to have a better management in the future. The scope of the study is to implement the strategic management to the company business plan, to study the function of strategic management in the business plan, to validate the advantage of using strategic management. Our methodology is using the strategic management procedure that has a corporate level, business level and functional level. From the data collected we summarize that the strategic management that we can use to improve this company is using the concentrated corporate level strategic and using the horizontal integration method. We can analyse that this method will have significant impact on the business. We also try to overcome the weakness and threat that we obtain from the business plan that we analyse. By using horizontal integration we try to join venture with Cadbury chocolate company to build a well-known product because Cadbury has producing the chocolate gourmet for a long time and has been known for its delicious chocolate. 1. Introduction 1.1 Introduction to the strategic management...
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...Bird’s Nest Market in Taiwan Bird’s nest soup is a delicacy in Chinese cuisine, it has been considered as a highly nutritious and luxury food supplement for people’s mind. The Chinese name for bird's nest soup, “Yan Wao” (燕窩), translates literally as "swallow's nest". This soup has been consumed in both China and Taiwan for over excess of 1000 years. According to Yun-Cheung Kong, a professor of biochemistry at the Chinese University of Hong Kong, swiftlet nests were first traded in China during the T’ang Dynasty (618-907 A.D.). Sometime between the years 1368 and 1644, Admiral Cheng He introduced foreign nests to the imperial court of the Ming Dynasty. It is believed that even at this point in time domestic supplies of the nests had been largely depleted, which made imports in high demand. Edible bird’s nests are among the most expensive animal products consumed by humans. The material is also used in Traditional Chinese Medicine and in Traditional Vietnamese Medicine. Harvesting Swiftlets (collocaliini) are tiny insectivorous birds that are distributed from the Indian Ocean, through Southeast Asia including Thailand, Malaysia, Vietnam, the Philippines and Indonesia and North Australia to the Pacific. The small birds eat insects only and catch these insects on the fly as they fly from nearly first light until nearly dark. Amongst various species of swiftlets in the genus of Collocalia, only the nests of four species mostly spread throughout Southeast Asian region have...
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...GLOBALISATION AND BIRD'S NEST SOUP David Jordan This is an amended version of an article first published in International Development Planning Review, Volume 26, Number 1, Liverpool University Press, 2004 Summary Almost un-noticed by outsiders, an extraordinary industry has emerged in Indonesia to meet a specialised demand from the nouveau riche of the Peoples’ Republic of China (PRC). This industry produces the prime ingredient of the famous bird’s nest soup, also used in traditional Chinese medicines and cosmetics. It is an urban industry, using substantial specially designed buildings, that has transformed a number of Indonesian towns. So far there has been little serious research into this phenomenon. The Indonesian government statistical agency (Badan Pusat Statistik) confesses that the industry output, though considerable, is not captured by its GDP estimates. Enquiries are hampered by the secretive behaviour of the practitioners, who jealously guard their trade secrets. The author is an economist/planner who first observed the phenomenon when conducting fieldwork for an urban development project in North Sumatera. He is currently preparing a research project on the subject to be carried out in association with Badan Pusat Statistik. The nests of bird’s nest soup are produced by the genus aerodramus (formerly collocallia), a type of swift, known in the Malay and Indonesian languages as walet. The essential ingredient is the saliva of the bird, almost pure in the nests of the...
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... PROFILE M.S. Marketing candidate, strong communication, analytical and multi-tasking skills, adequate in social media marketing. To obtain an Internet marketing internship to gain experience in online analytics, social media marketing and SEO. EDUCATION Frank G. Zarb School of Business, Hofstra University ! Master of Science in Marketing ! • Hofstra MBA/MS Marketing Association - Event Management Officer • Hofstra Business Consulting Group - Associate Consultant Sept 2011 - May 2013 Long Island, NY Asia Australia Business College, Liaoning University ! Sept 2007 - July 2011 Bachelor of Business in International Business; GPA: 3.5 ! Shenyang, China • Art Department at Student Union - Head of Department: Led college team to 1st place in the university Art Contests • Instrumental Club - President: Organized & promoted three rock concerts (sold tickets in one), each attracted up to 200 people in the audience (full capacity) • Scholarship: First-Class Scholarship for 6 consecutive times; National Scholarship; HSBC Scholarship • Student Representative • National First Prize Winner, Semi-Finalist in 15th “FLTRP Cup” National English Debating Competition EXPERIENCE Asian Business Association - America (National Organization)! Oct 2011 - Present Senior President of Marketing! Long Island, NY Design short-term and long-term marketing plan for organization, including social events, competitions, speaker panel • and member recruitment • Participate in website design...
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...operates it business globally with mainly specialize in Traditional Chinese Medicine (TCM) and health supplement products. Eu Yan Sang have over 1000 various kinds of Chinese herbals and 300 over TCM products under Eu Yan Sang brand on market. The best selling of Eu Yan San brand’s products- include their Bird’s Nest, Lingzhi Cracked Spores Capsules, Essence of Chicken and etc. Eu Yan Sang was founded by Eu Kong. In 1870s, Eu Kong left Foshan, Guang Zhou to seek for opportunity in Malaya (Malaysia). Then, he settled down in Gopeng located in Perak, Malaya where the local industry are based on tin mining industry. As at that time, Opium market was flooded globally, Eu Kong realized that most of the tin miners suffered in Opium addiction. Eu Kong determined to free the miners’ Opium suffering with his Chinese Medicine knowledge, and then he opened the first medical shop near Gopeng named ‘Yan Sang’, Yan mean mankind or humanity, Sang mean life. Eu Tong Sen, Eu Kong’s only son dedicate himself and inherit the company. Eu Tong Sen also has big concerned in Tin Mining business, he was turned into leading figure in tin mining and rubber plantation industries in 1920s. On the place where he launch a tin mines, he open a medical hall to take care his tin miners’ health. Then, he started second shop in Kampar, Perak. At last, Eu Tong Sen expended the business of TCM and developed it to other countries such as Singapore, Hong Kong, China and Taiwan. From small business to international...
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...Marketing Assignment In Asia, I believe that when one thinks of Essence of Chicken, the first name that came to most people’s mind is BRAND’S. BRAND’S Essence of Chicken is a brand trusted for generations and has certainly become an integrated part of our life. Many people drink Essence of Chicken as a mean for restoring or enhancing their mental state. It has also been a well-known “Examination Drink”. Most students believe that drinking Essence of Chicken can boost memory and improve concentration, which is extremely useful during the examination period when students are usually feeling lethargic due to lack of sleep. It’s packaging has also made it a presentable gift to friends and families in all occasions. BRAND’S has been retaining its market leadership position in the Essence of Chicken market. The reasons behind its successes include its persistent effort on brand management and continuous innovation. Over the years, BRAND’S has developed many new products such as BRAND’S® Bird’s Nest, BRAND’S® Innershine etc. to meet the health needs of consumers in different life stages. The use of brand extension has allowed BRAND’S to leverage on its customer base and brand loyalty. The trust that people placed on BRAND’S has certainly gives its new Like many large firms, BRAND’S has been constantly spending huge amount of money on advertisement to increase awareness and to build brand loyalty. In the recent months, BRAND’S has launched marketing campaign and commercial advertisement...
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...2015/11/24 University of Greenwich Portal Back to My Learning Tab Email Calendar Groups Timetable Feedback Password Preferences Coursework Header Sheet 227987205 Course BUSI1324: Managing Strategy Course School/Level Coursework Reflective Report Assessment Weight Tutor VJ Torlo Submission Deadline Coursework is receipted on the understanding that it is the student's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University's Regulations regarding Cheating and Plagiarism. 000899550 Tutor's comments Grade Awarded___________ Moderation required: yes/no For Office Use Only__________ Tutor______________________ Final Grade_________ Date _______________ http://portal.gre.ac.uk/cp/render.UserLayoutRootNode.uP?uP_tparam=utf&utf=/cp/redirect/banner?page=hwzkhsvw.P_cwHomePage 1/2 2015/11/24 University of Greenwich Portal http://portal.gre.ac.uk/cp/render.UserLayoutRootNode.uP?uP_tparam=utf&utf=/cp/redirect/banner?page=hwzkhsvw.P_cwHomePage 2/2 Introduction We began to manage the Warshop company form yesar 11, this company were sell shoe. As we know, shoe were nessery goods...
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...Ministry of Education and Science of the Republic of Kazakhstan Kazakh National University named after Al-Farabi Faculty of Geography and Environmental Sciences Department of Recreation Geography and Tourism SIW №1 Topic: “ASSESSMENT OF INFORMATION WHICH AVAILABLE AND REQUIRED FOR ECOTOURISM IN KAZAKHSTAN” PREPARED BY: ABDULOVA NARGIZ Almaty, 2015 Content | INTRODUCTION | 3 | 1 | A LIST OF INTERNET RESOURCES OF ECOTOURISM IN KAZAKHSTAN | 4 | 2 | A LIST OF COMMERCIALLY AVAILABLE OF THE ADVERTISEMENT-SUPPLEMENTAL AND SPECIAL LITERATURE ABOUT ECOTOURISM IN KAZAKHSTAN (PERIODICALS, DIRECTORIES, GUIDES, BOOKLETS / BROCHURES, MAPS, ETC.). | 10 | 3 | ANSWERING THE QUESTIONS: | 11 | 3 | CONCLUSION | 15 | | | | | | | | | | INTRODUCTION Ecotourism is: "Responsible travel to natural areas that conserves the environment and improves the well-being of local people." (TIES, 1990) Ecotourism is about uniting conservation, communities, and sustainable travel. This means that those who implement and participate in ecotourism activities should follow the following ecotourism principles: * Minimize impact. * Build environmental and cultural awareness and respect. * Provide positive experiences for both visitors and hosts. * Provide direct financial benefits for conservation. * Provide financial benefits and empowerment for local people. * Raise sensitivity to host countries' political, environmental, and social climate. ...
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...CMYK Late Edition Nxxx,2012-10-26,A,001,Bs-BK,E3 Today, morning fog and clouds, parToday, morning fog and clouds, parLate Edition tial clearing, high 68. Tonight, mosttial clearing, high 68. Tonight, mostToday, mild, low and clouds, parly cloudy,morning fog 56. Tomorrow, ly cloudy, tial clearing, andmild, low 56. Tomorrow, periodic cloudshigh 68. Tonight, most- Late Edition sunshine, high periodic clouds and sunshine, high 66. ly cloudy, mild, lowon Page Today, morning fog and clouds, parWeather map is 56. Tomorrow, high 68. Tonight, mostB12. 66. Weather map is on Page periodic clouds and sunshine,tial clearing, B12. high ly cloudy, mild, low 56. Tomorrow, 66. Weather map is on Pageperiodic clouds and sunshine, high B12. ORK,YORK, FRIDAY, OCTOBER 26, 2012 EW FRIDAY, . OCTOBER 26, 2012 VOL. CLXII . No. 55,936 © 2012 The New York Times NEW YORK, FRIDAY, OCTOBER 26, 2012 66. Weather map is on Page B12. $2.50 $2.50 $2.50 NEW YORK, FRIDAY, OCTOBER 26, 2012 $2.50 2 CHILDREN SLAIN Amassed in the N SLAINSLAIN Billions Amassed thethe Shadows Billions Amassed ininin the Shadows Premier Obama Campaign Endgame: AT HOME IN CITY; LDREN SLAIN BillionsAmassed Billions Shadows Shadows ILDRENGrunt Work and Cold Math the Family of China’s By IN CITY; OME IN CITY; HOMEIN CITY; ByBy the Family of China’sPremier the Family of of China’s Premier By the NANNY ARRESTED China’s Premier Family RRESTED NY ARRESTED NNYARRESTED POLITICAL MEMO ...
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...The world of Nestlé Table of contents 16 16 18 18 20 21 21 22 Nutrition, health and wellness Nestlé. Good Food, Good Life Research & Development Nutrition: the core of the Nestlé business Priority on nutrition, health and wellness Nestlé Nutrition – a specialist nutrition business The Nestlé Nutrition Council and the Nestlé Nutrition Institute Looking to the future Nestlé: almost 150 years pioneering nutrition and health 26 27 28 30 32 32 33 People, products, brands Putting the consumer first Food is local Nestlé – a company built on brands Contributing to nutrition, health and wellness Ensuring quality and food safety Wherever, whenever, however The changing consumer 36 37 38 40 41 42 43 45 46 47 48 48 50 How Nestlé runs its business Principles, not rules A multi-cultural business Looking after the environment Sourcing raw materials A network of local companies Benefi ting local economies Nestlé in the community: reaching out beyond our business Consistent, sustainable growth People are Nestlé’s greatest asset Wide variety of career opportunities How our business is organised Other Nestlé Group companies The world of Nestlé 52 Nestlé website and Nestlé publications Website and publications 1 2 Welcome to Nestlé The aim of this booklet is to introduce ourselves to you, and to share with you some special insights into the many facets of our Company. Nestlé is the largest food and beverage company in the world. It is also well on its way...
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...The world of Nestlé Table of contents 21 22 Nutrition, health and wellness Nestlé. Good Food, Good Life Research & Development Nutrition: the core of the Nestlé business Priority on nutrition, health and wellness Nestlé Nutrition – a specialist nutrition business The Nestlé Nutrition Council and the Nestlé Nutrition Institute Looking to the future Nestlé: almost 150 years pioneering nutrition and health 26 27 28 30 32 32 33 People, products, brands Putting the consumer first Food is local Nestlé – a company built on brands Contributing to nutrition, health and wellness Ensuring quality and food safety Wherever, whenever, however The changing consumer 16 16 18 18 20 21 45 46 47 48 48 50 How Nestlé runs its business Principles, not rules A multi-cultural business Looking after the environment Sourcing raw materials A network of local companies Benefi ting local economies Nestlé in the community: reaching out beyond our business Consistent, sustainable growth People are Nestlé’s greatest asset Wide variety of career opportunities How our business is organised Other Nestlé Group companies The world of Nestlé 52 Nestlé website and Nestlé publications Website and publications 36 37 38 40 41 42 43 1 2 Welcome to Nestlé The aim of this booklet is to introduce ourselves to you, and to share with you some special insights into the many facets of our Company. Nestlé is the largest food...
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...The world of Nestlé Table of contents 16 16 18 18 20 21 21 22 Nutrition, health and wellness Nestlé. Good Food, Good Life Research & Development Nutrition: the core of the Nestlé business Priority on nutrition, health and wellness Nestlé Nutrition – a specialist nutrition business The Nestlé Nutrition Council and the Nestlé Nutrition Institute Looking to the future Nestlé: almost 150 years pioneering nutrition and health 26 27 28 30 32 32 33 People, products, brands Putting the consumer first Food is local Nestlé – a company built on brands Contributing to nutrition, health and wellness Ensuring quality and food safety Wherever, whenever, however The changing consumer 36 37 38 40 41 42 43 45 46 47 48 48 50 How Nestlé runs its business Principles, not rules A multi-cultural business Looking after the environment Sourcing raw materials A network of local companies Benefi ting local economies Nestlé in the community: reaching out beyond our business Consistent, sustainable growth People are Nestlé’s greatest asset Wide variety of career opportunities How our business is organised Other Nestlé Group companies The world of Nestlé 52 Nestlé website and Nestlé publications Website and publications 1 2 Welcome to Nestlé The aim of this booklet is to introduce ourselves to you, and to share with you some special insights into the many facets of our Company. Nestlé is the largest food and beverage company in the world. It is also well on its way...
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...BIODIVERSITY OF TANGUAR HAOR: A RAMSAR SITE OF BANGLADESH Volume I: Wildlife (Amphibians, Reptiles, Birds and Mammals) IUCN, International Union for Conservation of Nature, helps the world find pragmatic solutions to our most pressing environment and development challenges. IUCN works on biodiversity, climate change, energy, human livelihoods and greening the world economy by supporting scientific research, managing field projects all over the world, and bringing governments, NGOs, the UN and companies together to develop policy, laws and best practice. IUCN is the world's oldest and largest global environmental organization, with more than 1,200 government and NGO members and almost 11,000 volunteer experts in some 160 countries. IUCN's work is supported by over 1,000 staff in 45 offices and hundreds of partners in public, NGO and private sectors around the world. www.iucn.org About IUCN Biodiversity of Tanguar Haor: A Ramsar Site of Bangladesh Volume I: Wildlife (Amphibians, Reptiles, Birds and Mammals) Biodiversity of Tanguar Haor: A Ramsar Site of Bangladesh Volume I: Wildlife (Amphibians, Reptiles, Birds and Mammals) Research and Text Technical Editor A. B. M. Sarowar Alam Mohammad Shahad Mahabub Chowdhury Dr. Istiak Sobhan Dr. Reza Khan Ishtiaq Uddin Ahmad Md. Aminur Rahman The designation of geographical entities in this book, and the presentation of the material, do not imply the expression of any opinion...
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...Construction Market and Construction Firms in China: Strengths, Weaknesses and Development Trajectory Vishnu Sridharan Working Paper #0033 September 24, 2007 | Collaboratory for Research on Global Projects The Collaboratory for Research on Global Projects at Stanford University is a multidisciplinary center that supports research, education and industry outreach to improve the sustainability of large infrastructure investment projects that involve participants from multiple institutional backgrounds. Its studies have examined public-private partnerships, infrastructure investment funds, stakeholder mapping and engagement strategies, comparative forms of project governance, and social, political, and institutional risk management. The Collaboratory, established in September 2002, also supports a global network of scholars and practitioners—based on five continents—with expertise in a broad range of academic disciplines and in the power, transportation, water, telecommunications and natural resource sectors. Collaboratory for Research on Global Projects Yang & Yamazaki Energy & Environment (Y2E2) Bldg 473 Via Ortega, Suite 242 Stanford, CA 94305-4020 http://crgp.stanford.edu 2 About the Author Vishnu Sridharan is a third year student at Stanford Law School. After graduating from Magna Cum Laude from Columbia College in 2004, he spent two years as a Peace Corps Volunteer in El Salvador, focusing his efforts on increasing municipal transparency and facilitating...
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..."Why is Sex Fun? is the best book on the subject I've read. This lively exploration of our sexual heritage offers fascinating reading for anyone curious about why lovers do what they do." -Diane Ackerman, author of A Natural History of the Senses "I am so jealous of Jared Diamond, for he writes with such an elegant simplicity! Here, he takes a loot at the endlessly fascinating topic of human sexuality His convincing arguments should persuade xm that there are very special reasons why we evolved to use sex for recreation as well as for procreatim whereas most other mammals are denied that pleasure.... It is a great little book, by one of the worlds foremost biological philosophers." -ROGER Shohl Professor of Physiology Monash University Australia "Once again Jared Diamond provides us with answers to questions we may never have stopped to ask, but wish we had. In this long essay Diamond explains that recreational sex, while not unique to humans, is a rare behavior in the animal world. Above all, we learn, sexual activity divorced fron procreation is not only part of what it is to be human, but the very crux of our evolutionary success." -Bettyaxn Kevles. author of Naked to the Bonn Medical Imaging in the Twentieth Centnty The Science Masters Series is a global publishing vonture consisting of original science books written by leading scientists and published by a worldwide team of twenty-six publishers assembled by John Brockman. The series was conceived by Anthony Cheetham of Orion...
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