Premium Essay

Bis/320 Week 5 Team

In:

Submitted By jumpmaster34
Words 1223
Pages 5
Team Research Proposal
June 28, 2010
RES 320

Team Research Proposal

Organization: Harley-Davidson
Topic: Evaluating a New Service or Product. The new product is “green” motorcycles.

Motorcycles have become an excellent means of transportation and a fun hobby for many people in America. Bikers across the country love motorcycles for their efficient mileage, sleek style, and class. Harley Davidson specializes in the production of first class motorcycles and has led the way for innovation and technology in their field. The first bike produced was in 1903 by the founders William S. Harley and Arthur Davidson, (Harley-Davidson USA, 2010).The concept of Harley-Davidson the organization is to challenge itself to create the best quality, chic, and novel motorcycles. Harley-Davidson seeks to build bikes tailored to the consumer and what they enjoy, (Harley-Davidson USA, 2010).The individualism and needs of the customer is paramount. In recent years there has been a push for environmentally friendly means of transportation. Much of the automotive industry has started to produce fuel efficient cars and trucks to please the buyer population. Harley-Davidson looks to accomplish the same goal of satisfying the environmentally concerned purchaser. Several procedures can be used to achieve this in the motorcycle industry including developing alternative fuel to power the bikes and producing motorcycles from recyclable material. Making an eco-friendly motorcycle will not only keep Harley-Davidson competitive, but also open the door to a new population of consumers.

Research Problem Will introducing a new product appeal to Harley-Davidson's environmentally concerned purchaser and capture that segment of the market
Audience
Product management
Research Objective
Determine the profile of potential “green motorcycle” buyers

Similar Documents

Premium Essay

Bis/320 Week 5 Team Paper a+

...More Than a Good Book: Amazon.com With technological advances and consumer convenience, the bookstore no longer remains only a brick and mortar store. Tangible books are becoming obsolete now that computers, tablets like the iPad, and e-readers have provided more ease and accessibility for the average individual. Bookstores have all tweaked their business plans to support the changes in demand and functionality. The reigning leader for more than just books, volume of sales, technology and ease of use is by far Amazon.com, Inc. First incorporated in July of 1994 and selling its first book online a year later in July of 1995 Amazon.com, Inc., often called simply “Amazon”, was first started by its president and CEO, Jeff Bezos as an on-line bookseller (“Amazon” 2012). The mission of Amazon (2012) according to their Web site is “To be Earth's most customer-centric company where people can find and discover anything they want to buy online” (Company Facts). Today Amazon sells much more than just books! The number one selling item for Amazon is their e-reader, the Amazon Kindle, along with, “digital products – Kindle, Kindle books and accessories” (secdatabase.com, 2012). First introduced in 2007 the Kindle now has many versions available in different sizes with many features. The Kindle has allowed Amazon to be technologically competitive by allowing the consumer to read multiple books on this small, sleek device. Now the Kindle Fire edition of the e-reader is even more...

Words: 2614 - Pages: 11

Premium Essay

Systems Development

...Week 5 Team Reflection Team C Jorge DaSilva, Greg Holmes, Eric Millsaps, Rolando Zapata BIS 320 Week 5 Team Reflection Introduction This weekly reflection captures how the Systems Development Life Cycle applies to each of the bookstores we have reviewed. Given Amazon’s complexity of products and offerings it will most likely be the most difficult to implement where as Barnes & Noble with its limited product offerings could have a better capability of managing the systems development. Amazon.com Given that Amazon is an internet based company SDLC applies often to its business. Depending on the product Amazon is trying to market they will then develop its strategy. and decide whether hardware or software are necessary to implement the plan depending on their specification plan. A plan must be established with design elements to market the product. Establishing a plan to maintain the new system once it is established wraps us the cycle for Amazon.com. Barnes & Nobles Barnes & Noble is a very similar business model to local stores spread throughout the country, as well as internet sales similar to Amazon.com. Barnes & Noble would naturally follow the SDLC process for selection, development, implementation, and maintenance of new systems including programs and hardware. Barnes & Noble faces all of the same challenges as the other businesses with this process, with a primary issue being the selection and planning process which establishes the system...

Words: 416 - Pages: 2

Premium Essay

Simulation

...Week 5- Weekly Reflection- Team C Martez Blackmon, Rhonda Mayer, Stephen Ping & Danya Ramos BIS/320 Professor Rubin Throughout the weeks our team has recognized the effects and methods to managing the system development within our bookstore. It’s true that the bookstore has endured growing pains of ways to better secure their information as well as the sensitive information of their customers. Our team has analyzed better ways to conduct our business as well as the processing methods that will be improved to meet our needs. By examining our business process we had to identify the functions that were causing problems or raising cost, rising risks or basically wasting time. This demand created an open opportunity to make our book store better in many area divisions as well as completing a more efficient way to prevent software piracy which can allude to a larger crisis. Upgrading our software which will compose a more secured link with our customer base as well as password protect ants for all our member base will help fill the gap in many occurrences of phishing. Another mention is that this risk management must be implied in order to grow and succeed within our industry. We must remember that a risk is possible to be resolved by an application of en-forced risk management. Starting out, one method that will be implied is a privacy policy; this method will better safeguard the sensitive information of our customers. By implementing password on our site for login information...

Words: 636 - Pages: 3

Premium Essay

Marketing

...Guide Information and Communication Technology The Claude Littner Business School The Claude Littner Business School Information and Communication Technology Module Study Guide |Module Code |BA40019E | |Level |4 | |Credits |20 | AY2014-2015 Version No 1 © UWL 2014 Location/Paragon Information and Communication Technology Module Study Guide |Contents |Page No. | |Module Leader and Teaching Team Details…………………… 4 | | | | | |Facts and figures | | | | | |Section A Overview and Content | | |1 Welcome and Introduction to the Module………6 ...

Words: 4674 - Pages: 19

Premium Essay

Choosing the Channels of Communication

...IS FO TR R IB L U IM TI IT O E N D O N LY D Choosing the Channels of Communication A Review of Media Resources for 11 Countries in the Western Pacific Region This document is part of a continuing project of the Tobacco Free-Initiative and the Health Promotion Unit, World Health Organization, Western Pacific Regional Office. Tobacco-Free Initiative & Health Promotion Unit World Health Organization Regional Office for the Western Pacific P Box 2932, 1000 Manila, Philippines .O. Tel: (632) 528-8001 Fax: (632) 521 1036 http://www.wpro.who.int Choosing the Channels of Communication Choosing the Channels of Communication A Review of Media Resources for 11 Countries in the Western Pacific Region Introduction .................................................................................................................................. 1 Key elements in choosing the channels of communication ................................................ 2 Cambodia Summary of media resources ...................................................................................................... 8 Media directory ............................................................................................................................ 10 China Summary of media resources ........................................................................................................ 18 Media directory .........................................................................................

Words: 21258 - Pages: 86

Premium Essay

It Project Management - Task 1 2 and 3

...with ESS GenRays Keith Ross, Project Manager (November 5, 2015) Matrix Template – GenRays – HRIS with ESS 2 Table of Contents Project Integration Management .................................................................................................... 3 Project Scope Management ............................................................................................................ 3 Project Time Management .............................................................................................................. 3 Project Cost Management ............................................................................................................... 4 Project Quality Management Overview .......................................................................................... 4 Project Human Resources Management ......................................................................................... 4 Project Communications Management ........................................................................................... 5 Project Risk Management ............................................................................................................... . 5 Project Procurement Management ................................................................................................. 5 Project Stakeholder Management .................................................

Words: 29216 - Pages: 117

Premium Essay

Test

....................................................................................................................... 7 Chapter 1: Operations and processes.................................................................................................................... 8 Chapter 2: Operations strategy ........................................................................................................................... 12 Chapter 3: Supply network design...................................................................................................................... 19 Chapter 4: Process design 1 – positioning.......................................................................................................... 22 Chapter 5: Process design 2 – analysis ............................................................................................................... 26 Chapter 6: Product and service design processes ............................................................................................... 31 Chapter 7: Supply chain management ................................................................................................................ 34 Chapter 8: Capacity management....................................................................................................................... 37 Chapter 9: Inventory management ..................................................................................................................... 42 ...

Words: 179416 - Pages: 718

Premium Essay

Hbb.Doc

...Business Plan: Zenity Tea House, LLC December 2012 Team Members: Connor Casey Richard Grepo Katsiaryna Prasad Amanda Tran Executive Summary Zenity Tea House, LLC is a small café located in Seattle, Washington and will be open for business starting January 1, 2015. We provide our customers various Chinese teas with refreshments of pastries and appetizers known as dim sum. Unlike local tea houses in Seattle, we offer our customers to experience the traditional art of Chinese tea making through tea tasting classes and seminars. They can visit us for social reasons like business meetings or networking. Due to the rise of health-related problems such as obesity, heart disease, and diabetes, people are becoming more health-conscious by finding alternative ways to be healthy. However, most people are resistant to consume healthy due to lack of knowledge. Hence, they are unable to improve their lives to maintain a healthy lifestyle. Therefore, Zenity will provide our customers with the benefits of a social environment sans the health costs. Furthermore, there are people who are passionate about learning new cultures by embracing the language, food, and social etiquette. Thus, they travel to other countries to acquire such educated knowledge. Additionally, Zenity will provide a culturally sophisticated and intellectual atmosphere for customers. We will also offer tea tasting and education classes to further this cultural aspect of Zenity. Moreover, this will allow our customers to...

Words: 10364 - Pages: 42

Premium Essay

Sap Netweaver for Dummies

...SAP NetWeaver ® ™ FOR DUMmIES ‰ by Dan Woods and Jeff Word SAP NetWeaver ® ™ FOR DUMmIES ‰ by Dan Woods and Jeff Word SAP® NetWeaver™ For Dummies® Published by Wiley Publishing, Inc. 111 River Street Hoboken, NJ 07030-5774 Copyright © 2004 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, (317) 572-3447, fax (317) 572-4447, e-mail: permcoordinator@ wiley.com. Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States...

Words: 135708 - Pages: 543

Premium Essay

Management

...Indian Public Health Standards (IPHS) Guidelines for Community Health Centres Revised 2012 Directorate General of Health Services Ministry of Health & Family Welfare Government of India Indian Public Health Standards (IPHS) Guidelines for Community Health Centres Revised 2012 Directorate General of Health Services Ministry of Health & Family Welfare Government of India CONTENTS Message Foreword Preface Acknowledgements Executive Summary Indian Public Health Standards (IPHS) for Community Health Centres v vi vii viii 1 3 Introduction�������������������������������������������������������������������������������������������������������������������������������������������������������� 3 Objectives of Indian Public Health Standards (IPHS) for CHCs���������������������������������������������������������������������������� 3 Service Delivery in CHCs�������������������������������������������������������������������������������������������������������������������������������������� 3 Manpower����������������������������������������������������������������������������������������������������������������������������������������������������������� 8 Equipment��������������������������������������������������������������������������������������������������������������������������������������������������������� 11 Drugs�����������������������������������������������������������������������������������������������������������������������������������������������������������������...

Words: 25498 - Pages: 102

Premium Essay

Analysis

...0 Raman Fadaei 2013 Marketing management Raman Fadaei 2013 Marketing management Apple iPhone Marketing Analysis Apple iPhone Marketing Analysis Table of Content Introduction……………………………………………………………… 2 Apple SWOT analysis…………………………………………………… 7 Apple PESTEL Analysis ………………………………………............. 9 Porter's 5 Forces Analysis……………………………………………… 11 BCG matrix perspective………………………………………………… 12 Ansoff Matrix Perspective ……………………………………………… 15 Extended Marketing mix Analysis……………………………………… Conclusion………………………………………………………………... 17 Recommendation………………………………………………………… 18 Introduction The phone starts ringing, we're going to pick it up and when we touch it, the ringer volume smartly goes down! Yes! Today a company like HTC could make this kind of cellphone. Since the launch of the IBM Simon in 1993, smartphone technology has reached levels that until recent times had only been dreamed about. Features such as wireless sharing, HD video recording and mobile internet are now commonplace and today’s average smartphone has more processing power than computers used by NASA to land a man on the moon. All over the world, the smartphone experience is being shared by more and more people every day. (Belic, 2012) The convergence of mobile telephony, Internet services, and personal computing devices is resulting in the emergence of a “mobile Internet” (Ishii 2004; Funk 2001). The key devices for accessing the mobile Internet -currently dubbed “smartphones” - are powerful...

Words: 7640 - Pages: 31

Free Essay

Probability

...Massachusetts Institute of Technology 6.042J/18.062J, Fall ’02: Mathematics for Computer Science Professor Albert Meyer and Dr. Radhika Nagpal Course Notes 10 November 4 revised November 6, 2002, 572 minutes Introduction to Probability 1 Probability Probability will be the topic for the rest of the term. Probability is one of the most important subjects in Mathematics and Computer Science. Most upper level Computer Science courses require probability in some form, especially in analysis of algorithms and data structures, but also in information theory, cryptography, control and systems theory, network design, artificial intelligence, and game theory. Probability also plays a key role in fields such as Physics, Biology, Economics and Medicine. There is a close relationship between Counting/Combinatorics and Probability. In many cases, the probability of an event is simply the fraction of possible outcomes that make up the event. So many of the rules we developed for finding the cardinality of finite sets carry over to Probability Theory. For example, we’ll apply an Inclusion-Exclusion principle for probabilities in some examples below. In principle, probability boils down to a few simple rules, but it remains a tricky subject because these rules often lead unintuitive conclusions. Using “common sense” reasoning about probabilistic questions is notoriously unreliable, as we’ll illustrate with many real-life examples. This reading is longer than usual . To keep things in bounds...

Words: 18516 - Pages: 75

Free Essay

Kuala Lumpur-Kepong (Klk) Case Study

...GSM 5160: STRATEGIC MANAGEMENT CASE ANALYSIS PREPARED BY: marziana basir gm04459 SYAZwANI MUSTAFA gm04625 johan adam leong gm04319 FADZILLA ZAHRA SAMIAN GM04550 PREPARED FOR: SR. DR. HJ MAZLAN HJ HASSAN Graduate School of Management Universiti Putra Malaysia TABLE OF CONTENTS 1 | INTRODUCTION | | 1 | 2 | MISSION AND VISSION STATEMENT | | 2 | 3 | MARKET POSITIONING MAP | | 5 | 4 | KLK CORPORATE STRUCTURE | | 6 | 5 | FIRM’S OPERATIONS MAP LOCATION | | 8 | 6 | FINANCIAL ANALYSIS | | 9 | 7 | COMPETITORS’ ANALYSIS | | 18 | 8 | STRATEGY FORMULATIONSWOT ANALYSISInternal Factor Evaluation (IFE) MatrixExternal Factor Evaluation (EFE) MatrixCompetitive Profile Matrix (CPM)SWOT MatrixSPACE MatrixBOSTON CONSULTING GROUP (BCG) MATRIXINTERNAL EXTERNAL MATRIXQUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM)GRAND STRATEGY MATRIXEPS/EBIT ANALYSIS BALANCE SCORECARD | | 21212223252629323435394041 | 9 | CONCLUSION | | 42 | INTRODUCTION Kuala Lumpur Kepong Berhad (KLK) is a Malaysian multinational company involved in plantation, manufacturing, retailing and property development. While plantation remains KLK's core business, it has expanded downstream into resource-based manufacturing, in particular oleochemicals, cocoa processing and rubber processing and employs more than 35,000 employees worldwide. As at 30 September 2011, KLK is listed on the Main Market of Bursa Malaysia Securities Berhad and has a market capitalization of approximately RM22.5 billion...

Words: 7455 - Pages: 30

Free Essay

Operation Review

... Contents Preface 4 Mathematics of Finance 1. Simple Interest . . . . . . . . . . . . . . . . . . . . . . . 2. Discrete and Continuous Compound Interest . . . . . . 3. Ordinay Annuity, Future Value and Sinking Fund . . . 4. Present Value of an Ordinay Annuity and Amortization . . . . Matrices and Systems of Linear Equations 5. Solving Linear Systems Using Augmented Matrices . . . . 6. Gauss-Jordan Elimination . . . . . . . . . . . . . . . . . . 7. The Algebra of Matrices . . . . . . . . . . . . . . . . . . 8. Inverse Matrices and their Applications to Linear Systems . . . . . . . . . . . . . . . . . . . . . . . . Linear Programming 9. Solving Systems of Linear Inequalities . . . . . . . . . . . . . . 10. Geometric Method for Solving Linear Programming Problems 11. Simplex Method for Solving Linear Programming Problems . 12. The Dual Problem: Minimization with ≥ Constraints . . . . . Counting Principles, Permuations, and 13. Sets . . . . . . . . . . . . . . . . . . 14. Counting Principles . . . . . . . . . 15. Permutations and Combinations . . . . . . 5 5 12 19 26 . . . . 34 34 42 53 62 . . . . 69 69 77 86 97 Combinations 106 . . . . . . . . . . . . . . . 106 . . . . . . . . . . . . . . . 117 . . . . . . . . . . . . . . . 123 Probability 129 16. Sample Spaces, Events, and Probability . . . . . . . . . . . . . 129 17. Probability of Unions and Intersections;...

Words: 51131 - Pages: 205

Free Essay

Organization

...Gordon Reading Specialist New York City Schools . . . Invest fifteen minutes a day for forty-six weeks in order to master 920 new words and almost 200 useful idioms < previous page page_i next page > < previous page page_ii next page > Page ii © Copyright 2000 by Barron's Educational Series, Inc. Prior edition © Copyright 1993, 1987, 1971 by Barron's Educational Series, Inc. All rights reserved. No part of this book may be reproduced in any form, by photostat, microfilm, xerography, or any other means, or incorporated into any information retrieval system, electronic or mechanical, without the written permission of the copyright owner. All inquiries should be addressed to: Barron's Educational Series, Inc. 250 Wireless Boulevard Hauppauge, NY 11788 http://www.barronseduc.com Library of Congress Catalog Card No. 00-030344 International Standard Book Number 0-7641-1365-8 Library of Congress Cataloging-in-Publication Data Bromberg, Murray. 1100 words you need to know / Murray Bromberg, Melvin Gordon. p. cm. Includes index. ISBN 0-7641-1365-8 1. Vocabulary. I. Title: Eleven hundred words you need to know. II. Gordon, Melvin. III. Title. PE1449.B643 2000 428.1dc21 00-030344 PRINTED IN THE UNITED STATES OF AMERICA 987654321 < previous page page_ii next page > < previous page page_iii next page > Page iii Contents Full Pronunciation Key Weeks 146 Buried Words Words in Context Analogy Review Answers Final Review Test The Panorama of Words...

Words: 125626 - Pages: 503