Running head: THE BROADWAY CAFE

The Broadway Cafe
Ursula Wallace
Strayer University
Information Systems for Decision Making
CIS 500
Dr. Jim Dollens

The Broadway Café Introduction The Broadway Café is a family inherited coffee shop located in Atlanta, Georgia. The business specializes in coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. It was once a hotspot for many years but for the past five years the business has been declining. Although Mr. Wallace had conducted a good business in his time, it appears as though new and improves methods needed to be in place to keep the business thriving. Mr. Wallace had acquired a wealth of knowledge about the coffee business and unfortunately before he passed way he was unable to share the information with us (his heir/successor). His system for record keeping consisted of a note pad that tracked inventory along with payroll and coupons. His advertising plan was by word-of-mouth only and since he had an exceptional memory, he never recorded any family recipes or made a client list. In order to bring the Café into the 21 Century, quite a few changes need to be made. The business needs to gain a competitive advantage though technology, deploy a wireless network for customers, use CRM to implement marketing campaigns and sales strategies, and develop project management activities for implementing solutions. Competitive Advantage A competitive advantage is product or service that an organization’s customers place a greater value on than similar offerings from a competitor…These advantages are usually temporary because they are often duplicated by a competitor which in turn creates a perpetual cycle of improvement strategies (Baltzan & Phillips, 2007). Business that are developing strategies for improvements, must review