...PROJECT REPORT ON LAUNCHING OF DIGESTIVE BRAND BISCUITS FROM ANMOL BISCUITS LIMITED SUMMER PROJECT SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF POST GRADUATE DIPLOMA IN MANAGEMENT (Recognized by AICTE,Ministry HRD,Govt of India) BY MOHAMMAD ZISHAN MALLICK (PG-11-22) Under the guidance of Prof. : MOHIT DHAWAN INMANTEC, Ghaziabad Integrated Academy of Management and Technology Ghaziabad 2011-2013 1 ACKNOWLEDGEMENT The satisfaction and euphoria that accompany the successful completion of the work should be incomplete unless we mention the people as an expression of gratitude, who made it possible and whose constant guidance and encouragement served as a beacon of light and crowned our efforts with success. This report would have been impossible but for the support and guidance that we received from various people at different stages of the project. My sincere thanks to my company guide MR. NABOJIT DUTTA And my faculty guide PROF. MOHIT DHAWAN whose excellent guidance, encouragement and patience has made possible the successful completion of this project. Last but not the least i extend my sincere thanks to the entire team for providing us their time and active co-operation and all who have helped us directly or indirectly in this project. Mohammad Zishan Mallick (PG-11-22) 2 DECLARATION CERTIFICATE This Is to certify that the work presented in the project entitled “To analyze the marketing potential of ...
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...BTEC EDEXEL HND DIPLOMA IN BUSINESS (MANAGEMENT & HUMAN RESOURCES) OFFERED BY INTERNATIONAL COLLEGE OF BUSINESS AND TECHNOLOGY Meeting Business Needs through Training & Development Unit 23 Human Resources Development K.D.A.C ABEYGUNAWARDENA| KD/HNDBM/26/24 Business Management Batch 26 KANDY Submitted to Ms. L Sooriyabandara 15th March 2015 ACKNOWLEDGMENT I would have not finished this Assignment without the support of my family who has always been there for me whenever I need them, the encouragement they give to keep me going and their love to empower me that never fails all the time. Thank you. I would also like to thank my sister whose support has always been my source of strength and inspiration? Also to my friends who helped me in researching on different fields concerning this project. Thank you. I would also like to thank my teacher Ms. L Sooriyabandara who has given me a chance to prove that I can do things on my own. I thank her for challenging me to do this project. To you miss, I give you lots of thanks and respect. Thank you. Executive summary This training & development report is related to the Human Resource Development module. As this one of the important subject of human resource development all the relevant learning outcomes have been presented throughout this report. Mainly this report consists with 4 tasks of different aspects. From the first task, learning styles of the ASDA organization are been compared and contrasted...
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...COMPARATIVE STUDY OF CONSUMER AND TRADE SALES PROMOTIONAL SCHEMES OFFERED BY BISCUIT BRANDS WITH SPECIAL REFERENCE TO ANMOL BISCUITS IN BAREILLY CITY Partial Fulfillment of the Requirements for the Award of Post Graduate Diploma in Management (Recognized by AICTE, Ministry of HRD, Govt. of India) By Mohd Zuvair PG- 120-30 Batch 2012-14 Under the guidance of Prof. Kamal K. Gupta Associate Professor, Department of Marketing Research INMANTEC, Ghaziabad Integrated Academy of Management and Technology Ghaziabad July 24, 2013 COMPARATIVE STUDY OF CONSUMER AND TRADE SALES PROMOTIONAL SCHEMES OFFERED BY BISCUIT BRANDS WITH SPECIAL REFERENCE TO ANMOL BISCUITS IN BAREILLY CITY Summer project submitted In Partial Fulfillment of the Requirements for the Award of Post Graduate Diploma in Management (Recognized by AICTE, Ministry of HRD, Govt. of India) By Mohd Zuvair PG- 120-30 INMANTEC Integrated Academy of Management and Technology Ghaziabad July, 2013 ACKNOWLEDGEMENT I owe a deep gratitude and heartfelt thanks to Dr Kamal K. Gupta, Associate Professor, Department of Marketing Research, INMANTEC B-School, Ghaziabad; who has encouraged and guided me throughout my research work. I also express my heartfelt gratitude to him for his unmitigated support, meticulous reviews, in depth inquiries and advice on work. It has added immense value to the report. I am extremely thankful to Mr. Mritunjay Sharma, General Manager Sales (North India)...
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...Section – (B) Group 20 Financial Analysis of NESTLE VS BRITANNIA FOOD PROCESSING INDUSTRY By: HIMANSHU BHATT (P35133) SOURAV ANAND(P35189) SRAYANSI WORAH(P35190) SWARNIM SINGH(P35199) VENKATH SAMPATH DORA(P35205) Executive Summary The food processing industry is one of the most important sectors in India considering its linkage to agriculture and food consumption in an economy of a billion plus population. The food processing industry is also significant in terms of its socio-economic bearing on the economy. It employs 13 million people directly and about 35 million people indirectly. The worth of the Indian processed foods sector stood at US$ 157 billion in 2012 and is expected to touch USD 255 billion by FY2016 with 13% growth rate per annum. This sector has all the basic attributes (like abundance of raw-material, basic skill sets etc.) to contribute highly in India's manufacturing output. To better understand the sector, analysis of two biggest players in food processing industry in India- Nestle India and Britannia was done. The financial analysis of the two players was done with the objective of understanding the reasons behind the competitive edge of the market leader in the sector as well as understanding the steps or initiatives that can be taken by the rival to challenge the market leader. Food Processing Industry in India ------------------------------------------------- Food is the biggest expense for an...
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...| 7. | Master Budget | 10 | 8. | Reference | 11-14 | 9. | (Appendix) | 14 | LETTER OF SUBMISSION Date : Mohammad Sarwar Rekabder Instructor of ACT 202 School of Business & Economics (SBE) Northsouth University Subject: Submission of the report analysis and master budget of Masum tea stall. Dear sir, We are very delighted to submit of our Report analysis and master budget of Masum tea stall which is situated at Mog Bazar in Dhaka city.as part of the BBA student. We completed this report which is worthwhile experience for us as it was in such an enjoyable work has enriched both our knowledge and experience. We believe that this report will meet your approval. If further information is required. We will be glad to provide that any time of your convenience. Your kind advice will encourage us to do further research in future. Yours sincerely Team A Executive summary This project aims to understand the practical application of management accounting concepts in Masum tea stall through report analysis and master budget. The project contains all relevant information related to Masum tea stall. We collected information from Final report book of Masum tea stall. We made a Sales Budget,...
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...BOOK REVIEW UNBROKEN: A WORLD WAR II STORY OF SURVIVAL, RESILIENCE, AND REDEMPTION 1. About the Book (a) Title of the book : Unbroken - A World War II Story of Survival, Resilience, and Redemption (b) Author : Laura Hillenbrand (c) Year of publication : November 15, 2010 (d) Publisher : Random House. (e) No of pages : 473 Nos (f) Type of book : A biography of World War II hero (g) Other works of Author : Sea biscuit(An International Bestseller) (h) Price : $27 2. About the Author (a) Laura Hillenbrand, born on 15 May 1967 in Fairfax, Virginia is an American author of books and magazine articles. Hillenbrand spent much of her childhood riding bareback "screaming over the hills" of her father's Sharpsburg, Maryland, farm. A favorite of hers was ‘Come On Seabiscuit’, a 1963 children book. (b) Hillenbrand suffers from debilitating chronic fatigue syndrome, and remains largely confined to her home. On the irony of writing about physical paragons while being so incapacitated herself, She reportedly stated that she was looking for a way out of her dull home-bound life and she couldn’t have lived it physically, so she was going to have it intellectually. It was, therefore, an exhilarating experience for debilitated Hillenbrand to ride Seabiscuit in her imagination and it was just as fantastic to be there for her alongside Louie as he was breaking the NCAA mile record and with people...
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...Table of Contents Introduction.......................................................................................................................................... 1 Internal analysis ................................................................................................................................... 1 External analysis .................................................................................................................................. 2 Competitor analysis ............................................................................................................................. 3 Consumer analysis ............................................................................................................................... 4 Conclusion ........................................................................................................................................... 5 Perspective ........................................................................................................................................... 5 Bibliography ..................................................................................................................................................... 6 Introduction Motivation: Anthon Berg (henceforward referred to as AB) is Toms Gruppen A/S’ (henceforward referred to as Toms) primary export product and is seen in various tax-free shops in different airports, which is why AB already is an international...
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...course. Definition: What does it mean to be "Six Sigma"? Six Sigma at many organizations simply means a measure of quality that strives for near perfection. But the statistical implications of a Six Sigma program go well beyond the qualitative eradication of customer-perceptible defects. It's a methodology that is well rooted in mathematics and statistics. The objective of Six Sigma Quality is to reduce process output variation so that on a long term basis, which is the customer's aggregate experience with our process over time, this will result in no more than 3.4 defect Parts per Million opportunities (DPMO). What Is Six Sigma ? Six Sigma is a meticulous methodology that make use of information management by facts and statistical analysis to define, measure and improve a company's operational performance, practices and systems. It identifies and prevents "defects" in manufacturing and service-related processes to anticipate, and achieve or exceed total customer satisfaction. What is the Six Sigma Objective? The primary objective of the Six Sigma methodology is the implementation of a measurement based strategy, which focuses on process and sub-processes improvement through the application of Six Sigma best practice such as DMAIC and DMADV. The Six Sigma DMAIC (Define, Measure, Analyze, Improve, Control) method is applied for improving existing processes and looking for incremental improvement. The Six Sigma DMADV (Define, Measure, Analyze, Design, Verify) is...
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...A Pragmatic Analysis of English Humor in jokes Abstract Looking back at the history, humorous language and behaviour had been treated as frivolous, ludicrous, and even evil. However, with the development of social civilization, people have gradually realized that humour actually is indispensable for our monotonous and regular life. Humour is embodied in operas, movies, writings, conversations, etc. And the most common type is humorous conversations. In many pragmatics books, lots of humorous conversations can be found, which are employed to analyze pragmatics. So we can see that humour and pragmatics are closely connected. However, papers about humorous language with a pragmatic view are comparatively only a few. Besides, most of them only focus on certain aspects of pragmatics, for example, cooperative principle. Based on the main parts of pragmatics, this paper does a comparatively detailed research on the humorous language in English conversations. At the beginning of the thesis, some popular definitions of humour are compared and a conclusion is made. Then humour is classified into four types and its functions in the social interaction are specified. Key Words: English Humour; Conversational implicature; Violation; Humorous effects 摘 要 回望历史,幽默的语言和行为都被视为琐屑无聊,很可笑,和甚至邪恶。然而,随着社会文明的发展,人们逐渐认识幽默实际上是为我们的单调和定期生活不可或缺。幽默被体现在歌剧、 电影、 文字、 对话等。最常见的类型是幽默的交谈。 在许多语用学书籍,大量的幽默对话可以被发现,是用来分析语用学。所以我们可以看到幽默和语用学紧密相连的。然而,关于幽默的语言与语用的视图文件是相对较少。此外,绝大多数人只专注于某些方面的语用学,例如,合作原则。基于语用学的主要部分,本文做了较为详细的研究在英语会话幽默的语言。 ...
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...One of those experiences involved his Sunday school teacher, Theo Abbey, who would fill a void that Cathy disparately needed filled. Cathy’s father, although a good man, did not fulfill Cathy’s need for attention and love as Cathy states in his book, “My Sunday school teacher recognized somehow that I had a father who never told me he loved me…. I think he sensed my isolation because he reached out to me and became a model of the loving and caring father…. Through his teaching, Mr. Abbey gave me a better understanding of the Bible, but more important, he displayed to me a loving and caring spirit. He visited Techwood Homes (a public housing facility where the Cathy’s lived for a time) often to see me and others in our Sunday school class. He also invited us occasionally to go with him and (his son) Ted to his cabin on Lake Jackson.” Cathy would later say, “In time I came to understand that I could choose the type of model I would follow in life and I chose the example of Theo Abbey”...
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...Pepsi nuts over new nut snack Chaitali Chakravarty, ET TEAM Nov 21, 2001, 10.02pm IST enthused by the profits that fritolay has generated, parent pepsi, is adding more to its snackfood subsidiary. the company is set to roll out a new nut-based snack, nutyumz, nationally. also, plans are afoot to eventually drop lehar from the lehar kurkure brand. sources said that lehar kurkure has been earning a substantial amount for fritolay (it accounts for more than one-third of its total turnover) and it is about time to market it under the kurkure brand alone. sources said that nutyumz will be launched in different flavours. the brand has been innovated for the indian market alone. besides india, mexico is the only other market where pepsi is selling nut-based snacks under a different brand name. in india, nutyumz will be manufactured in the company-owned plant in pune. the fritolay spokesperson confirmed the launch of new brand. sources said pepsi is gung-ho about fritolay as the subsidiary has been making some money, it ended the year 2000 with a rs 4 crore profit, up from rs 3.04 crore earned in the year ending 1999. pepsi's idea is to create new categories to suit indian tastes and pump up the profit figures by at least rs 2 crore by the end of 2002. sources said that after pepsi acquired uncle chipps, it got within its fold an entire constituency. lays and uncle chipps together earn the maximum (around 50 per cent) for fritolay, while cheetos and lehar namkeen are still on the...
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...A REPORT ON EXPANDING THE DISTRIBUTION NETWORK IN RURAL AND UNTAPPED MARKET OF DELHI IN DABUR INDIA LIMITED By KunalKapoor 11BSPHH010422 IBS, Hyderabad Summer Internship Report Page 1 A PROJECT REPORT ON EXPANDING THE DISTRIBUTION NETWORK IN RURAL AND UNTAPPED MARKET OF DELHI By KunalKapoor (11BSPHH010422) A Report submitted in partial fulfillment of the requirements of MBA program of IBS, Hyderabad Submitted To: Mr. TanmayThaker Regional Sales Manager DABUR INDIA (Company Guide) & Mr. Raja shekhar Reddy IBS, HYDERABAD (Faculty Guide) In DABUR INDIA Summer Internship Report Page 2 INTERNSHIP CERTIFICATE Summer Internship Report Page 3 AUTHORIZATION The project report titled as “expanding the distribution network in rural and untapped market of Delhi” has been authorized by DABUR INDIA LTD as a part of the evaluation for Summer Internship Program. The project has been submitted as a partial fulfillment of the requirement of Masters of Business Administration (MBA) program of IBS, Hyderabad. Submitted By: KunalKapoor (11BSPHH010422) Submitted To: Mr. TanmayThaker Regional Sales Manager DABUR INDIA Mr. Raja Shekhar Reddy Faculty Guide IBS, Hyderabad Summer Internship Report Page 4 ACKNOWLEDGEMENT Summer Internship Program(SIP) aims to provide every student with an opportunity to apply theoretical concepts to the real business scenarios. The wealth of knowledge and experiences shared by all involved in completion of successful...
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...UNIVERSITY OF MINNESOTA CARLSON SCHOOL OF MANAGEMENT Marketing Channels 4060 – Mr. Lipe Instructor: Mr. Jay Lipe (I’d prefer Mr. Lipe over Professor Lipe) E-mail: lipex011@umn.edu (preferred method of contact) Phone: (612) 625-3335 Office: CSOM 4-125 Office Hours: Tue 9:45pm-11:15am (20 minute slots; details on sign ups below) Thu 9:45pm-11:15am (20 minute slots; details on sign ups below) Please see notes on office hours below. Teaching Assistants (TA) Kelsi Doran, dora0075@umn.edu (Section 001) Kendell Poch, kendell.poch@gmail.com (Section 002) Course Objectives Most brands today make their offerings available through multiple distribution channels. And increasingly, the strength of a brand’s channel structure directly impacts the brand’s value and how it differentiates itself. Brands that 1) Select the right channel partners 2) Monitor their efforts and 3) Modify behaviors, will distinguish themselves competitively. Issues facing channel managers today include multichannel marketing, managing channel conflict, disintermediation, and push vs. pull marketing efforts in the channel. 1. Marketing Channels is an advanced elective that addresses many of the strategic areas of the marketing channel management. The learning outcomes for this class are: 1. Identify key industry practices in channel design. 2. Describe how organizations create value through the distribution of their offerings 3. Analyze complex inter...
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...qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwer...
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...Chapter 1 THE PROBLEM AND ITS BACKGROUND Nutrition plays an important role in the present age of scientific investigation and discovery. Recent studies and discoveries in the field of nutrition have been considered among the greatest scientific achievements because of their far reaching effects on human progress and welfare. Credit is due to those investigators in the field of nutrition who made careful and painstaking studies which have given knowledge on how best to select, combine and prepare food to promote the health and efficiency of the individual The world’s demand for food is becoming greater than ever. The current world population of 8 billion needs new innovations to meet the growing challenges of the poor and hungry world. Over nutrition, obesity, and related diseases characteristic of the developed world, is becoming serious public health problems in countries with widespread food insecurity. Children suffering from under nutrition today could well be afflicted with chronic diseases of development as adults. The economic development that has led to improved food security and better health in some countries needs to be harnessed, while at the same time incentives to avert the adverse health effects of the nutrition transition need to be taken. The potential of novel foods to alleviate under nutrition is becoming more apparent. But they are unlikely to have a role in the prevention of diseases associated with over nutrition in developing countries, which use...
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