...process in 1991 and since then it has not looked back. The total industry has been valued at Rs. 60 billion in 2013. This market is expected to grow at a CAGR of 22%, to reach Rs. 160 billion in 2018 as per the Value Notes reports. There are more than 500 brands present in this sector. The major players in the market include Parle Bisleri, Kinley, Aquafina, Oxyrich and Bailley. There is an increasing competition in this sector to which these companies are trying to keep up with. BISLERI: It’s all history Bisleri was basically an Italian company which derived its name from its founder Dr. Felice Bisleri. In 1967, it had set up a plant in Mumbai with a view to market bottled water in India. However it was unsuccessful and wanted an exit from the market. In 1969, parle bought Bisleri but did not see potential in the product. As a soft drinks company, they had Thumbs up, Gold spot and Limca. Hence they devised on a strategy to promote bisleri as ‘Bisleri soda’ in two variants namely, carbonated and non-carbonated mineral water. Who knew then that it would be the household name and will leave a mark on the international market as well? Bisleri was available in Glass bottles in 1969. Target market was unknown, which made it difficult as to whom to target. Also since bottled water is colorless,...
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...Project Report on Product and Brand management in The Market of Branded Water Bottle Industry with reference to “BISLERI” Dr. Sanjay Patro, XLRI Report by 207 Anmol Rohatgi | 218 Gajanan Kulkarni | 220 Heemanish Midde 25th October 2008 Xavier Institute of Management & Research, Mumbai Mumbai University EXECUTIVE SUMMARY The packaged drinking water industry is in the growth stage. A number of leading players have emerged such as Bisleri, Aquafina, Bailey, and Kinley. There are other significant players like Yes, Ganga, Himalayan and many others. Foreign players in the local market such as Evian and Perrier also characterize the industry. At present, the Indian market is also less organized and not much branded. In this context, the industry needs to be studied to find the structure in terms of players, substitutes and others factors governing the success of leading players. This report attempts to study the following: Market Study Packaged drinking water market in terms of major players, market size, growth, and market shares of players, segmentation statements and positioning of the various products available. Consumer Study The consumer segments and their habits and practices also have been studied along with packaging technologies available and the importance of distribution and logistic networks. Strategies To analyze the reasons for success and make a set of best practices and strategies for the players. The company profiles also need to...
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...Case Study Objective- Bisleri International was looking for expansion and that the Company wanted to make a strong foothold in North India, especially in the regions of Gorakhpur, Varanasi, Allahabad and other parts of Northern India. The Company was planning to set up new plants and that wanted to add more franchisees in their list. Strategy - The Strategy was to make probable associates aware about the plans of Bisleri International expansion in Northern India through focused communication strategies and enhance the level of Market Penetration in mentioned locations. Communication – Expansion plans were highlighted in all the communications wherein locations as well as future plans were highlighted which could further attract probable associates. Key Messages – Product Specific New Products (Face spray, Flavored water etc.) in the Portfolio Make bottled water available in every corner of Northern India To invite more associates for Product distribution Strengthen its product reach in Northern India Industry Specific Increasing demand of bottled water has led to rising demand of Bisleri Products To Compete in the market Bisleri now need more Market Penetration Brand Recall in terms of Corporate tieups Target Audience – Investors, Corporate, Associates, Franchisee Owners Proposed PR Plan to Bisleri International PR Tools One-on-one interviews Press Releases Stories Online Media Media Mix Business dailies Vernacular media Wire agencies Target...
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...The consumption of bottled water has been increasing consistently over the last decade, even in countries where tap water quality is considered excellent. The point is in spite of being more expensive and less comfortable, why do people prefer packaged drinking water as compared to tap water. The answer to this is dissatisfaction with tap water (especially taste) and health/risk concerns. 70% of the diseases are water borne which leads to serious illness & hence hygienic water is necessity. Packaged drinking water is your safest source of water. With increasing industrial pollution, water has become unsafe. Packaged drinking water is free from any industrial pollutants. There is a scarcity of pure, healthy and fresh drinking water across the country. Packaged drinking water is only the healthy and safe option. Moreover, water regulates body temperature and blood circulation. Just take a sip of packaged drinking water anywhere and do your body a sea of good. Water aids in digestion and absorption of food. And better still, when it's the purest. (Economic Times on 29th Sept.09) One can not think about life without water. We are blessed with adequate natural resources of water but increasing population, alarming rate of global warming and rapid industrialization and lack of adequate and improved management of the water supply systems resulted in the increased rate of water consumption, wastage of water and deteriorating condition of the water supply networks and the result is,...
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...BUSINESS ENVIRONMENT SWOT ANALYASIS REPORT ON BISLERI INTERNATIONAL PVT LTD. INDEX |S.R. NO. |TOPIC |PAGE NO. |REMARK | |1. |INTRODUCTION | | | |2. |STRENGTH OF BISLERI COMPANY | | | |3. |WEAKNESS OF BISLERI COMPANY | | | |4. |OPPORTUNITIES OF BISLERI COMPANY | | | |5. |THREATS OF BISLERI COMPANY | | | |6. |CONCLUSION OF BISLERI COMPANY | | | INTRODUCTION Water is one of the basic necessities for human life to survive on this planet & today getting pure water is not an easy task with so much harmful chemical being disposed into the water by various industries is making the water harmful for drinking. 71% of the earth is made of water out of which only 1% of water can be used by living beings. Among this 1%...
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...research project. It includes export introduce to mineral water or mountain water. The project undertaken aims to find out the selling and marketing of mineral water or mountain water. The Act introduced to professional development for patents. In an effort to differentiate one brand from another. Some companies have introduced to vitamins ingredients. To sales with water flavoring about various industry efforts to improve. The naturals has introduced made with production and marketing reduce the products. The nutrition facts it stated that the organic shelled of introduced to the product. To the introduction of a variety of drinks marketed as delivering. I prepare the two companies comparative study of Sun rich Aqua Vs Bisleri mineral water or mountain water. I prepare the ozonated water treatment plant with mineral water resources. It is the stage purification process which include filtration and ozonisation mineral water....
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...(IIMuvgZq1rk) 3. Bisleri Amazon TVC (UQeXbKV1Jkg) 4. Bisleri Commercial- Mountain Water (GmXFE3mZ7Do) 5. Bisleri Commercial 1.2 ltr (g_29NDIEeOc) 6. Ad film on Bisleri Mineral Water (1ZqAxPTLk8E) Targeting & Positioning: 1. Bisleri is shown as not only the thirst quencher but also shown as saving lives, both for the dragon kid & the human, this establishes the connect as Bisleri helps you stay protected under every condition. The target audience in this case is the teenage & youth. This tries to position the brand in an humorous way as the one to be relied upon for quenching thirst. 2. This campaign establishes the mini bottle of 500ml capacity among the consumers, as it is being depicted it being a matter of personal hygiene. The tagline is KISS TO DRINK. Similarly 2.a strengthens this fact. So the whole idea is to motivate & educate consumers to buy their own bottle. As it has been observed that consumers buy single bottle & share amongst each other. Here the target consumer is the people on the move as being a compact packaging it is easier to carry around. The advertisements too shows the other artists carrying their own bottle. 3. The main idea behind is to propagate the Play Safe campaign. Here it shows even if one is caught under adverse conditions still Bisleri has the power to safeguard you provided you have it with you all the time. In the beginning the other artists is shown as been caught & probably killed but the artist with Bisleri bottle goes unharmed...
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...WATER INDUSTRY [A CASE STUDY OF BISLERI] A RESEARCH REPORT SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION TO INDRAPRASTHA UNIVERSITY, DELHI (2004-06) Submitted To : Submitted By : Mrs. Harpreet Kaur Nitesh Kumar BLS INSTITUTE OF MANAGEMENT MOHAN NAGAR GHAZIABAD CONTENTS CONTENTS Acknowledgement Executive Summary INTRODUCTION • About the industry Mineral Water Industry- Current Market Scenario Company Profile Marketing Strategy Advertising Campaign of Bisleri Packaging and Distribution Marketing Mix Competition in Market Product Profile Manufacturing • Objective • METHOD OF STUDY • Research Design • Tools and Instrument Used for the Study • Procedure and data collection • RESULT AND DISCUSSION • Findings and Statistical Analysis • SWOT analysis Conclusion • Recommendation • Limitations • Bibliography Annexures ACKNOWLEDGEMENT ACKNOWLEDGEMENT The accomplishment of my research was possible only due to the cooperation, coordination and united efforts of different individuals, several sources of material, knowledge and time. Pertaining to this I therefore take this opportunity to express my deep sense of gratitude to entire staff and employees of the Bisleri Ltd. I am very grateful to Mrs...
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...Project Report on Launch of Bisleri fruit flavored water. Submitted in partial fulfillment of Marketing Management course curriculum. Submitted By:- Mohan Singh Sikarwar MBA-Entrepreneur Amity Business School EXECUTIVE SUMMARY This project is about Bisleri International ltd. (flavoured Mineral Water). It covers the core concepts that are involved in the production, development and implementation of this product. Taking an initiative and launching a new product for the local market, this concept involves giving a new era to the mineral water. This report guides about the product attributes, boosting its phase to penetrate through target market identification and segmenting it to different location, planning for market positioning, effective pricing strategy, how to promote it to the public through different mediums and resources. INTRODUCTION Bisleri was originally an Italian company created by Felice Bisleri, who first brought the idea of selling bottled water in India. Bisleri then was introduced in Mumbai in glass bottles in two varieties – bubbly & still in 1965. Parle bought over Bisleri (India) Ltd. in 1969 and started...
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...CHAPTER –1 INTRODUCTION 1 1.1 INTRODUCTION OF THE PROJECT Project Title : “Comparative analysis of packaged drinking water of Kingfisher with other market players” Name of the Organization: UNITED BREWERIES GROUP (UB GROUP) Name of the Company : KINGFISHER LIMITED Manufactured & Marketed By: ICEBERG FOODS LIMITED Project Head & Supervisor: Mr. Mangesh Arnalkar (Regional Sales Manager) Project Duration: 7th June 2010 to 30th July 2010 2 The study was made to improve the Kingfisher’s market potential in the Pune market in retail segment, and for this I had undertaken the above mentioned project. During my summer training at Kingfisher IBF LTD., I completed the project in corporate sale and market share of packaged drinking water product of Kingfisher IBF LTD. And the focusing areas of my study were as follows:- A detailed study, consisting of product variety, corporate sale etc. of packaged drinking water of KINGFISHER IBF LTD. An observational study packaged drinking water industry and market share of KINGFISHER IBF’s products. A detail understanding of all the competitive brands of KINGFISHER IBF’s packaged drinking water. Assessing the brand awareness of Kingfisher in Packaged Drinking Water segment. Finding out the basis on which, dealers and customers, prefer buying Packaged Drinking Water. My project was to support sales promotion for ICEBERG FOODS LIMITED. It was carried out in PUNE city. The...
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...A project on “The study on market research for the product of S.B. Beverages Pvt., Ltd, products.” (oxygem) A Project Report Submitted in partial fulfillment Of MBA (Batch 2014-2016) Submitted By: Kishor Dahare Submitted To: Director Academics: Prof. L.C Jamb Dr. Parag Kalkar SINHGAD INSTITUTES OF MANAGEMENT STUDIES, PUNE-411041 2014-2016 Declaration I kishor Dahare here by declare that the project titled {“The study on Market research for the product of S.B. Beverages Pvt. ,Ltd,products.” (oxygem)}is an original work carried out under the guidance of Prof. L.C Jamb.The report submitted is a bonafide work of my own efforts and has not been submitted to any institute or published before. Signature of the student (Kishor Dahare) Date: Place: ACKNOWLEDGEMENT It is with a sage sense of gratitude, I acknowledge the efforts of whole hosts of well-wishers who have in some way or other contributed in their own special ways to the success and completion of this summer internship project. First of all, I express my sage sense of gratitude and indebtedness to the Director of “Sinhgad Institute of Management”, Dr. Parag Kalkar, from the bottom of my heart, for his unprecedented support and faith that I do the best and his valuable recommendation and for accepting this project...
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... DATE: 26/10/2015 Ref: HR/TER/002/08 To Mr. Rajeev K Employee Code: 11919 Logistics Officer D/no-20, 3rd Cross Jalahalli Cross Bangalore Dear Ramesh K Subject: Decision of disciplinary committee after enquiry This has reference to the charge sheet dated 15th of September 2015, issued to you for physical and verbal abuse of a coworker and the subsequent enquiry held therein. This letter communicates the decision of disciplinary committee concerning the recommendation for disciplinary action against you. 1. On 15th of September 2015 you were issued a charge sheet for alleged ‘Gross Misconduct’ on duty. You were charged for physical/verbal assault and threatening a fellow employee of Bisleri International. Given the seriousness of the offences levelled, you were suspended pending enquiry and asked to submit within 48 hours, a written explanation as to why no disciplinary action should be initiated against you. 2. On 26th of September 2015, you were given a show cause notice asking for your explanation, so as to explain your behaviour in the case of gross misconduct levied against you. 3. On 27th of September 2015, we received in writing, your explanation of the case. You tried to convey that such behaviour was rather common and acceptable in the industry. You argued that the remarks made were not in an aggressive manner rather in a ‘good humoured spirit’. However, it is pertinent to state that the disciplinary committee found...
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...SOFT DRINKS IN INDIA Euromonitor International July 2014 SOFT DRINKS IN INDIA Passport I LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Soft Drinks Records Further Growth in Value Sales ................................................................. 1 Launch of New Flavours Maintain Consumers’ Interest Amidst Slowdown .............................. 1 Competition Between Coca-Cola and PepsiCo Becomes More Aggressive ............................. 1 Modern Retailers Gain Further Popularity ................................................................................ 1 Sustained Sales Likely To Record Steady Growth in Sales ...................................................... 1 Key Trends and Developments .................................................................................................... 2 Manufacturers Focus on Introducing New Flavours.................................................................. 2 Celebrity Endorsements Remain As Popular Promotional Tool ................................................ 2 Modern Retail Gains Further Popularity.................................................................................... 2 East and Northeast India .......................................................................................................... 3 North India ....................................................
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...Marketing Interest Group (MiG) Ad-O-Venture Marketing Interest Group (MIG) is an endeavour by students of NITIE to promote students’ interest in marketing. Since its inception in 2004, MIG has been striving hard towards its aim – “To promote learning of ‘Marketing’ from a practical and industry perspective”. MiG organizes “Maha Mandi”, one of the biggest events held at NITIE. It is one of its kind socio marketing event where students engage in street selling of educational aids merchandise for a day. Marksfete, the annual marketing fest of NITIE is also organised by MiG. We also publish Market Rook, NITIE’s annual marketing magazine. Event Details: In the modern era advertisements have proven to be the most effective and appealing methods of brand promotion and awareness among the masses. The use of digital medium as a platform for displaying advertisements has done wonders for companies as far as brand promotion is concerned. The primary objective of advertisements is not to sell the product/service but to make the potential customer base aware of its existence and its uniqueness. But with changing times it becomes necessary for the companies to modify their approaches they use in their advertisements to reach out to the masses. Thousands of campaigns go live every year but only few stay in our mind. Ever wondered what made those ads stay in our minds forever and how companies change their marketing campaigns over years and more over why they do so? Your task is to do a comparative...
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...India.[4] Citra was phased out by 2000 to make way for Coke's international brand, Sprite History Parle Products was founded in 1929 in British India. It was owned by the Chauhan family of Vile Parle, Mumbai. The Parle brand became well known in India following the success of products such as theParle-G biscuits and Thums Up soft drink. The original Parle company was split into three separate companies owned by the different factions of the original Chauhan family:[6] Parle Products, led by Vijay, Sharad and Anup Chauhan (owner of the brands Parle-G, Melody, Mango Bite, Poppins, Monaco and KrackJack) Parle Agro, led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy) Parle Bisleri, led by Ramesh Chauhan All three companies continue to use the family trademark name "Parle". Parle Agro Parle Agro commenced operations in 1984. It started with beverages, and later diversified into bottled water (1993), plastic packaging (1996) and confectionary (2007). Frooti, the first product rolled out of Parle Agro in 1985, became the largest selling mango drink in India.[7] Separation from the parent company The original Parle group was amicably segregated into three non-competing businesses. But a dispute over the use of "Parle" brand arose, when Parle Agro diversified into the confectionary business, thus becoming a competitor to Parle Products. In February 2008, Parle Products sued Parle Agro for using the brand Parle for...
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