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Bisness Ethics

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Submitted By livefast
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Final Project: Marketing Plan.
Introduction to Marketing
Professor
University Of Phoenix

In this final project we will be introducing a product or service that will be introduced in to the public. I have chosen a service for this assignment for the simple fact that it is a service that I am familiar with and feel rather confident that I will be able to develop an appropriate marketing plan. The service that I have chosen for this assignment would be an automotive repair shop. This automotive repair shop will have the ability to service any of your automotive need from oil changes to complete engine overhauls and every thing in between. The size of this automotive repair shop will be larger that other typical repair shops for the reason that will have the ability to repair any and every problem that any car on the road might have. The location of the automotive repair shop is located in a growing middle class community with out many competitors. The only competitors this repair shop has are miles away and do not have the tools nor the ability to perform particular and model specific repairs. These are just a few of the qualities this repair shop has over their leading competitors. The target market for this automotive repair shop is practically anybody who is looking for an affordable reliable automotive repair shop that is dedicated to doing the job right the very first time. What makes owning an automotive repair shop less risky than other types of businesses is that fact that every body at one point in time needs them. When you combine the need for a good quality repair shop with the little to no competition is some areas of the repair process it make for a very profitable scenario. Marketing is going to play a large roll in not only the success of this automotive repair shop but the establishment of the repair shop. The main aspect that

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