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Task1

(a) Create a plan for the collection of primary and secondary data for the above investigation.

Primary Data is research that has been conducted by your organization, first hand. It is also known as Field Research. It is usually more reliable than secondary data, because it is usually more accurate since you collected it yourself. Primary data is specific and relevant to your products and services. However, Primary Data is often very time consuming to collect, and usually costs more to create than purchasing secondary data reports. You must take special care when collecting primary data. It needs to be relevant, current, and as unbiased as possible. Primary Data is relevant when it directly applies to your company's products and services. It is relevant when it relates to the problems you are trying to solve, and the marketing goals of your organization. Primary Data is current when it is recent, and directly corresponds to the profile of your customers TODAY. Primary Data is unbiased when your subjects have been honest and open during data collection. When constructing your Primary Data collection plan, you must consider research methods, contact methods, the sampling plan, and your research instruments.

To create a plan for the collection of primary data, which is survey the attitude of the employees towards a computerized service system, you must first request for the permission to carry out the survey in the company. After the permission is approved, you then pick 50employees in the organization and distribute the questionnaire to all the 50employees. To obtain the data, the first step is to identify the question you want to answer. The question that we want to obtain would be the attitude of the employees towards a computerized service system. After that, I must determine how long will the survey take, such as one period like one week to make sure that the selected employees. Besides, I must calculate how much we need to invest in the survey.

(b) Present and justify the survey methodology and sampling plan used.

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