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Biz Qvenue

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Submitted By oishik
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2.2 The market
Qvenue is an online Q&A community (Knowledge community) specializing in offering access through its exclusive mobile application. It serves the people who seek information, and other contents (especially local contents). Most of the user of Qvenue is the youth population with smartphones and people wants get involved in virtual information and knowledge exchange. Qvenue now offers service only to the people of Bangladesh.
Key to our success is that we provide a platform where people can post their queries, share their knowledge and views and engage in discussion. Qvenue offers convenient facility to its customer keeping in mind the fact is that most of the internet users access internet through mobile.

Table: Market Analysis (approx.) Market AnalysisPotential customer | | 2013 | 2014 | 2015 | | Growth | | | | Non-mobile internet user | 12% | 80000 | 89600 | 1,00,352 | mobile internet user | 19% | 3,00,000 | 3,57,000 | 424,830 | Total | | 3,80,000 | 4,46,600 | 5,25,182 |

Recent data shows that total of 2, 80, 00,000 active internet users in Bangladesh, of which 2,00,00,000 (71.43%) of them access them from mobile phone. (source: The Daily Janakantha, 30th march, 2012, Association of mobile operators of Bangladesh) Out of the six mobile operators of Bangladesh, 5 provide EDGE/GPRS GSM. The sole CDMA operator, Citycell offers EVDO. Qvenue targets to attract 1% of the conventional internet users and 1.5% of the cellular internet users in the first year of its operation. As internet penetration of Bangladesh is low and rapid growth is expected in this sector. Qvenue forecast that its users will grow 12% and 19% of conventional internet users and cellular internet users respectively.

Figure 01: User Pie

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