Table of content 1 Executive summary 1 2. Introduction 1 2.1 background of Swiss Company 1 2.1 Product description 1 2.3 Report outline 1 3. Corporation details 1 4. Environmental analysis 1 5. A SWOT analysis 1 6. Marketing objectives of the company 200 3 7. Segmentation of the company’s target markets and customers 4 7. Target market 270 6 8. Marketing mix strategy including 6 8.2 Price strategies 7 8.3 Place strategies 7 8.4 Promotion strategies 8 9. Implementation and evaluation charts 8 10. Control and evaluation 8 11. Conclusion 8 12. References: 9

1 Executive summary 300
2. Introduction
2.1 background of Swiss Company 200
2.1 Product description 200 2.3 Report outline 230
The main aim of this report is to provide the marketing research and marketing strategies for Swiss company’s products. In evaluating the marketing feasibility of the products in Swiss, the main company and products description will be provided in the report. Furthermore, the related company details such as the existing corporate vision, mission statement and corporate goals of the company will be presented in the report. After that, the specific environmental analysis of the industry in terms of the political, economic, cultural, technological, environmental and legal environments governing the country and a competitive audit will be discussed for entering into the market by Swiss. What is more, the SWOT analysis will be discussed in order to identify the internal and strengths and weakness, as well as external opportunities and threats of the business. The marketing objective by Swiss company in terms of profits, marketing, positioning, and products design, promotion channels, delivery and targeted market will be analysed. A segment analysis according to geographic, demographics, psychographics and benefits factors will be provided to