...Results Overview of fast food market Fast food market Fast food restaurant Definitions Fast food restaurants feature a common menu above the counter; they provide no wait staff; and customers typically pay before eating and choose and clear their own tables. These restaurants are also known as quick serve restaurants (QSRs). Main type of food sold at the restaurant, including burgers, sandwiches, snacks, Mexican food, and pizza. sales. The next four, Subway, Burger King, Starbucks, and Wendy’s, had $8 to $10 billion each in sales and 6% to 7% of the market. The three YUM! Brands restaurants in the top 20 (Taco Bell, Pizza Hut, and KFC) ranked sixth, seventh, and ninth individually. Together their sales totaled $16.7 billion, or 12% of the market, and placed YUM! Brands in second place behind McDonald’s. The restaurants in our analysis represent several different segments of the fast food market including burgers (McDonald’s, Burger King, Wendy’s, Sonic, and Dairy Queen), sandwiches (Subway), snacks (Starbucks and Dunkin’ Donuts), Mexican food (Taco Bell), pizza (Pizza Hut and Domino’s), and chicken (KFC).4 The number of U.S. locations of these twelve restaurants totaled almost 100,000 and ranged from approximately 3,500 Sonic restaurants to almost 24,000 Subway restaurants. These twelve restaurants comprised 41% of locations for the top 50 restaurants. Fast food segment Table 2 presents 2008 and 2009 sales data for the twenty largest fast food restaurants in the United States...
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...Abstract Today’s restaurants are competitive. Vying for every consumer dollar has gained notoriety as an art in technology. Point of Sale (POS) systems are becoming the norm in most modern successful businesses. Fast, efficient and accurate transactions equate to satisfied customers who return time and time again to patronize establishments who possess the ability to exploit those characteristics. Many have found that using a POS enables a business to do just that. Successful owners and managers of successful businesses embrace the changes that come with technology. Modern technology has entered almost every aspect of our lives. From the way we do business, the entertainment we enjoy, even the food we eat. Almost gone are the days of servers yelling back to the chefs/cooks to make an order of “pigs in a blanket” (wrapped sausage) or an “eve with a lid” (apple pie). Also, an ever increasing number of restaurant owners and managers have come to the realization that computer technology has greatly reduced the required amount of time performing routine tasks such as inventory, resupply, menu analysis, bottom line profits, payroll, and the list goes on. The focus of this paper is centered on technology in the hospitality industry, specifically, the restaurant business. This paper will address the type of systems available to the restaurateur and his or her employees. I will go into detail of how these systems enhance the business of running a restaurant...
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...Chapter 01 Executive Summery This report looks in to the three products that have being selected .They're Coca Cola, pizza, Sony Ericsson. With aid of the information I've gathered, I have evaluated each product and analyzed their product levels and given reasons why I placed the characteristic of each product in that specific level, and explained how a marketer can use these to make product awareness. Then, I've placed the products in the tangibility continuum and I have the reasoned out why I placed each product in the tangibility continuum. The chosen service product is further analyzed and given methods of how to improve the tangibility of it. Chapter 02 Product levels Introduction of 5 product levels In the 1960's, the economist Philip Kotler changed the perception of marketing. He described what marketing is rather than what marketers do, thereby changing marketing from a departmental specialization into a corporate wide doctrine. For Kotler, marketing was a 'social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others'. For him, a product is more than physical. A product is anything that can be offered to a market for attention, acquisition, or use, or something that can satisfy a need or want. Therefore, a product can be a physical good, a service, a retail store, a person, an organization, a place or even an idea. Products are the means to an end wherein the end is the satisfaction...
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...English as a Second Language Podcast A Day in the Life of Jeff Episode 1 – Getting Up www.eslpod.com GLOSSARY to get up – to get out of bed; to leave one’s bed * This morning I got up very quickly because the baby was crying. to wake up – to awaken; to stop sleeping * She always leaves her curtains open so that she can wake up with the sunlight. to handle – to manage; to deal with; to control * Are you sure that you can handle taking six classes this semester? covers – the layers of fabric that cover a bed; the cloth material that covers a bed and that keep one warm * When my husband sleeps, he always steals the covers and then I get so cold at night! comforter – the top-most, thickest cover for a bed, usually made of feathers or other warm material * In the winter, they sleep under a very thick comforter, but in the summer they don’t use it. light blanket – a thin cover for a bed, made of wool, cotton, or other material * When Marcos saw Maria sleeping on the sofa, he covered her with a light blanket so she wouldn’t be too cold. pillow – a soft cushion for one’s head in bed, usually filled with feathers, cotton, or other material * Why do people decorate their beds with so many pillows? I only need one to sleep on. pillowcase – the fabric covering a pillow; the material that covers a pillow to keep it clean * They bought new pillowcases to match the color of their bedroom walls. sheets – two pieces of large, thin fabric placed on a bed – one to lie on and one to lie under...
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...Authentic JA Cuisine Final Draft Msoptimistic1 October 20, 2012 Table of Contents 1.0 Executive overview Pg. 3 2.0 Situation Analysis Overview Pgs. 4-5 2.1 Market Summary Pg. 6 2.2 SWOT Analysis Pg. 7 2.3 Competition Pgs. 8-9 2.4 Product/Service Offering Pg. 10 2.5 Keys to Success Pg. 11 2.6 Critical issues Pg. 12 3.0 Marketing Strategy Overview Pg. 13 3.1 Mission Pg. 14 3.2 Marketing Objectives Pgs. 15-17 3.3 Financial Objectives Pg. 18 3.4 Target Markets Pgs. 19-20 3.5 Positioning Pgs. 21-22 3.6 Pricing Strategies Pgs. 23 3.7 Marketing Attack Strategy Pgs. 24-27 3.8 Marketing Research Pgs. 28-29 4.0 Controls Overview Pg. 30 4.1 Progress Milestones Pg. 31 4.2 Marketing Organizations Pg. 32 4.3 Contingency Planning Pg. 33 5.0 Conclusion Pg. 34 1.0 Executive Overview The economic downturn has affected how restaurants are marketed. Marketing campaigns of the 1980s were aimed at image and status. Since most of today's consumers, even those in the upper-income strata, are dollar- and value-conscious, price and value will be the key marketing concepts of this decade. Another recent change is the increased emphasis on creative, high-impact marketing promotions that generate restaurant traffic and increase guestroom occupancies. It is hard times but influencing...
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...Nuances in Bulgarian business culture in comparison with the United Kingdom’s Course work in Cross-cultural issues in the European Human Resource Management Prepare by: Dimitar Arnaudov, Faculty number: 1523078 Course: European business and Finances Sofia, 2015 1. Differences between national cultures. Authors, studies, etc. 2.1. Culture (def.); Culture differences. 1.1.1 Culture – def.; 1.1.2 Culture differences. 1.1 Authors and studies related to business culture. 1.2.1 Geert Hofstede; 1.2.2 Famous studies around the World. 2. Similarities and differences between the business cultures of Bulgaria and the United Kingdom. 2.1. Bulgarian business culture; 2.2. British business culture in comparison to Bulgaria’s . 3. References. Differences between national cultures. Authors, studies, etc. Culture (definition) and culture differences Culture illustrates the accepted norms and values and traditional behaviour of a group. One definition of culture by Deal and Kennedy is “the way a we do things around here”. However, culture also evolves over time. The culture of each country has its own beliefs, values and activities. In other words culture can be defined as an evolving set of collective beliefs, values and attitudes. Culture is a key component in business and has an impact on the strategic direction of business. Culture influences management...
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...How to use this book… C ongratulations! You now hold the best tool for planning the wedding of your dreams. The BridesClub Wedding Planner was prepared specifically for you, the very busy and well-informed bride-to-be. The articles and worksheets were created by experienced wedding professionals, and were designed to help you plan a memorable wedding— one step at a time. We invite you to make the most of your planner by visiting our website www.bridesclub.com. The website offers more in-depth articles, and builds community ties. Feel free to print any information you find useful and insert it into your convenient 3-ring binder. We hope that you and your planner become inseparable over the coming weeks and months. Carry your planner with you as you meet with vendors and inspect locations. Feel free to photocopy worksheets as necessary for estimating and comparing your many options. There are handy pockets in the back for pamphlets, business cards, menus, etc. We trust that you will find the BridesClub.com Wedding Planner to be indispensable in planning your wedding! Use this in conjunction with Wedding Expo, the Magazine! or Hawaii Bridal Expo, the Magazine! to find the right vendors for you. Our vendors want to provide you with high quality products and services to help make your wedding day memorable. Best of Luck! The Buckles Group 2 Find more information at www.BridesClub.com Photo by Sri Maiava-Rusden Photography Table of Contents What you need… Bridal...
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...Introduction of JDB Group JDB Group is a Chinese manufacturer of nonalcoholic beverages; these include the red-canned herbal drink, Wong Lo Kat and other tea ranges. JDB was founded by Hong Kong businessman Chan Hung-to in Guangzhou in 1995 after he acquired the licensing rights to Wong Lo Kat, an herbal tea brand established in Guangzhou more than 150 years ago. The herbal tea is popular in southern China. It is made from herbs and is believed to be able to lower internal heat and relieve inflammation. With a sharp business sense, Chan positioned Wong Lo Kat as a healthy, mass market soft drink and packaged it in eye-catching red aluminum cans emblazoned with bold golden Chinese characters. The company also built large production lines and established a widespread sales network through supermarkets, grocery stores and restaurants in Guangdong. The efforts paid off as annual sales of Wong Lo Kat grew rapidly to reach 100 million Yuan in 2000. From 2003, the company started to expand beyond Guangdong. It built plants in Beijing, Zhejiang and Fujian, and invested heavily in marketing and television advertising, making the sweet-tasting beverage known across the country. Sales shot up to 600 million Yuan in 2003. Four years later, JDB surpassed Coca-Cola as the biggest seller of canned drinks on the mainland, with annual sales of 17 billion Yuan, according to statistics from the China Industrial Information Issuing Centre. Introduction of America Geography United States...
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...INDIA/BharaT International Marketing: An Exploration of India Table of Contents Background P. 3 Geography, Terrain, Land, Climate, & Resources Population Language Literature Religion Leisure and Entertainment P.6 Music Dance Dress Calendar Celebrations National Symbols Dining Business Entertaining Government and Politics p.12 Education Meeting and Greeting p. 13 Giving Gifts Style of Negotiation Communication Economy P. 16 Overview Statistics Labor Force Transportation Culture P. 18 Geert Hofstede Analysis Appearance Behavior Public Conduct Aspects of Business P. 21 Business Relationships Business Statistics Foreign Trade Political Risk India’s Top Companies Reasons to do Business in India References P. 27 Background (13) The official name of India is the Republic of India. The country is bordered by several countries including; Pakistan, China, Nepal, and Bangladesh. India is also surrounded by many bodies of water which include the Arabian Sea, the Laccadive Sea, and the Bay of Bengal (1). India has an extensive history dating back to the Indus Valley civilization of 2nd century B.C. “Aryan tribes from the northwest infiltrated onto the Indian subcontinent about 1500 B.C.; their merger with the earlier Dravidian inhabitants created the classical...
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...Prologue. Ira Glass So Adam, where are we? Adam Davidson I recorded this at the Ritz Carlton in Lower Manhattan. It's a black tie dinner. It was just a few weeks ago. Ira Glass And you, by the way, are NPR's international business and economics correspondent? Adam Davidson That's right. I was there for my job. They're giving out awards for all these financial securities, including the one that nearly brought down the global financial system in the whole sub-prime mortgage crisis. Dinner Mc At this time, I'd like to ask all of our stars to please assemble over here on the left side of the stage-- Jim Finkel This guy is a legend. He's a granddaddy of our industry. Adam Davidson I'm sitting at this dinner with Jim Finkel. He's kind of nervous, because he's up for CDO of the year for the CDO he created, Monterey. Now, the CDO, that's what we're talking about. That's the financial instrument that was central to this global credit crisis we're in. Ira Glass And they gave awards for this? These guys are giving each other awards for doing that? Adam Davidson Let me just say that they were aware that there's a certain irony, giving awards to the instrument that almost destroyed the world economy. And they did consider canceling this year. But it's been a really tough year. It's been really gloomy for them. Jim Finkel Honestly, I know this sounds-- I was really happy to see there were no major suicides, people weren't jumping off bridges, there weren't a lot of personal...
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...Commute to Nowhere By Jonathan Mahler Published: April 13, 2003 In the forest of khaki, heather gray and chambray that is the Gap's store on Fifth Avenue and 54th Street, the 6-foot-4-inch Jeff Einstein is a walking, talking redwood. The instant a potential customer breaches the invisible border of his department, he approaches to offer assistance. ''Too bad I'm not selling cars,'' he jokes with one pear-shaped man after setting him up with a pair of khakis -- 40-inch waist, cuffs, pleats -- in less than 15 seconds. There's something self-conscious about Jeff's act, as if he's trying to prove to himself that he's comfortable with his job. Or maybe it's that he's overcompensating for having been a bit slow to tell me about it a few weeks earlier. (''I'm working in retail now,'' he had said cryptically.) Either explanation makes sense. Jeff is not your typical Gap salesman. When his shift ends, we relocate to a nearby bar, and Jeff tells me the story of landing the job. The Gap was gearing up for the Christmas onslaught near the end of last year, and he was summoned for a group interview. ''There were about 20 people in the room,'' Jeff recalls, ''and each one of us had to introduce ourselves and talk about our most recent position. There was a cashier from McDonald's, a woman who had worked at Baby Gap, a ticket collector from Loews, a gift wrapper from Barnes & Noble. Then it came to me. I said I used to be an executive vice president and a director of interactive marketing...
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...Army Regulation 670–1 Uniforms and Insignia Wear and Appearance of Army Uniforms and Insignia Rapid Action Revision (RAR) Issue Date: 11 May 2012 Headquarters Department of the Army Washington, DC 3 February 2005 UNCLASSIFIED SUMMARY of CHANGE AR 670–1 Wear and Appearance of Army Uniforms and Insignia This rapid action revision, dated 11 May 2012-o Integrates the Program Executive Office Soldier products list guidance into the Uniform Quality Control Program (para 2-8). o Makes administrative changes (app A: marked obsolete forms and publications; corrected forms and publication titles; and corrected Web site addresses; glossary: deleted unused acronyms and corrected titles/abbreviations as prescribed by Army Records Management and Declassification Agency). *Army Regulation 670–1 Headquarters Department of the Army Washington, DC 3 February 2005 Effective 3 March 2005 Uniforms and Insignia Wear and Appearance of Army Uniforms and Insignia Corps of Cadets, United States Military Academy, only when their respective uniform regulations do not include sufficient guidance or instruction. It does not apply to generals of the Army, the Chief of Staff of the Army, or former Chiefs of Staff of the Army, each of whom may prescribe his or her own uniform. During mobilization, the proponent may modify chapters and policies contained in this regulation. History. This publication is a rapid action revision (RAR). This RAR...
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...Army Regulation 670–1 Uniforms and Insignia Wear and Appearance of Army Uniforms and Insignia Rapid Action Revision (RAR) Issue Date: 11 May 2012 Headquarters Department of the Army Washington, DC 3 February 2005 UNCLASSIFIED SUMMARY of CHANGE AR 670–1 Wear and Appearance of Army Uniforms and Insignia This rapid action revision, dated 11 May 2012-o Integrates the Program Executive Office Soldier products list guidance into the Uniform Quality Control Program (para 2-8). o Makes administrative changes (app A: marked obsolete forms and publications; corrected forms and publication titles; and corrected Web site addresses; glossary: deleted unused acronyms and corrected titles/abbreviations as prescribed by Army Records Management and Declassification Agency). *Army Regulation 670–1 Headquarters Department of the Army Washington, DC 3 February 2005 Effective 3 March 2005 Uniforms and Insignia Wear and Appearance of Army Uniforms and Insignia Corps of Cadets, United States Military Academy, only when their respective uniform regulations do not include sufficient guidance or instruction. It does not apply to generals of the Army, the Chief of Staff of the Army, or former Chiefs of Staff of the Army, each of whom may prescribe his or her own uniform. During mobilization, the proponent may modify chapters and policies contained in this regulation. History. This publication is a rapid action revision (RAR). This RAR is effective 11 June 2012. The portions affected by this...
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...Phrasal Verb | Meaning | Example | Abide by | Accept or follow a decision or rule. | We have to ABIDE BY what the court says. | Account for | To explain. | They had to ACCOUNT FOR all the money that had gone missing. | Ache for | Want something or someone a lot. | My partner's been away for a fortnight- I am ACHING FOR her. | Act on | To take action because of something like information received. | The police were ACTING ON a tip from an informer and caught the gang red-handed. | Act on | Affect. | The medicine only ACTS ON infected tissue. | Act out | Perform something with actions and gestures.. | They ACTED OUT the story on stage. | Act out | Express an emotion in your behaviour. | Their anger is ACTED OUT in their antisocial behaviour. | Act up | Behave badly or strangely. | My computer's ACTING UP; I think I might have a virus. | Act upon | To take action because of something like information received. | The police were ACTING UPON a tip-off. | Act upon | Affect. | The enzyme ACTS UPON certain proteins. | Add on | Include in a calculation. | You have to ADD the VAT ON to the price they give. | Add up | To make a mathematical total. | We ADDED UP the bill to check it was correct. | Add up | Be a satisfactory explanantion for something. | She explained why the work wasn't ready, but her story doesn't ADD UP. | Add up to | Have a certain result. | Trains delays are getting worse and with the high fares, it all ADDS UP TO misery for the commuters....
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...potatoes, discarded scraps of meat, skins and the bits that clung to bones and pits. So she never cared if I colored outside the lines, as long as I cut coupons along the dashes. I remember hotel buffets: while the rest of us erected Golden Calves of breakfast, she would make sandwich upon sandwich to swaddle in napkins and stash in her bag for lunch. It was my grandmother who taught me that one tea bag makes as many cups of tea as you’re serving, and that every part of the apple is edible. Her obsession with food wasn’t an obsession with money. (Many of those coupons I clipped were for foods she would never buy.) Her obsession wasn’t with health. (She would beg me to drink Coke.) My grandmother never set a place for herself at family dinners. Even when there was nothing more to be done — no soup bowls to be topped off, no pots to be stirred or ovens checked — she stayed in the kitchen, like a vigilant guard (or prisoner) in a tower. As far as I could tell, the sustenance she got from the food she made didn’t require her to eat it. We thought she was the greatest chef who ever lived. My brothers and I would tell her as much several times a meal. And yet we were worldly enough kids to know that the greatest chef who ever lived would probably have more than one recipe (chicken with carrots), and that most great recipes involved more than two...
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