Scenario

You are Mr. John Wheels, owner of Cranky’s Mountainbikes, a bicycle shop located in Canmore, Alberta, a trendy mountain resort.

Your store sells lightweight mountain bicycles to cycling enthusiasts and rents bikes to tourists who enjoy visiting Alberta’s Rocky Mountains during the spring, summer, and fall seasons. Prices for these lightweight, aluminum-framed bicycles typically range between $1,000 and $3,000.

You would like to introduce a line of less expensive alloy-composite bicycles called Ecobikes in your store to compete with local retail giants in Calgary, a large, neighbouring city. Low prices for the metal-framed mountain bikes these stores sell have undercut your store’s profits over several years.

Prices for a new line of low-cost alloy-composite bicycles manufactured and assembled in Canada range from $400 to $700, far less than all-aluminum bikes.

Writing Task

Address an e-mail to Ms. Leigh Saddle, Sales Representative for Ecobikes, a bicycle-manufacturing company located in Mississauga, Ontario: lsaddle@ecobikes.ca.

Add an appropriate subject line.

Establish a friendly tone in the salutation.

Write a three-paragraph e-mail.

Outline the theme of your e-mail in a topic sentence. This topic must relate directly to your subject line. Support this sentence with several related sentences. Be advised that one sentence does not constitute a paragraph.

Request information from Ms. Saddle about one of the following topics:

a choice of alloy-composite bicycle models for children, men, and women a price range for various bike models warranty options parts, service, and repairs conditions of