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Daphne Gail Varias

4th year- Corporate Business

Apple is best known for its line of Macintosh computers, iPhone mobile services, iPod for music players and the trend today for iPad tablets. Apple started on the year 1976 which was incorporated by Steve Jobs, Steve Wozniak and Ronald Wayne and today they is the most admired company particularly in USA. The company achieved widespread accomplishment with the consumer electronics resulted to a successful in finance as it is worldwide annual revenue topped $108 billion in 2011. The company is confidential on their ways to success as to keep it safe from competitors that may copy their style. However the article from Fortune magazine was able to figure Apple’s success from the several conducted interviews with former employees of the company and others explaining what happen inside Apple. According from the article Steve Jobs focused on institutionalizing his way of doing business on a more strategic level. He had a mission to turn the traits of his associates to pay more on details, the secrecy, and the feedbacks of the customers for it to ensure Apple’s excellence in the future. A mission is a unique purpose that sets a company apart from others of its type and identifies the scope of its operation in product, market and technology terms. Steve Jobs reformulated his mission attempted to provide a unifying purpose for the company that it would be the basis for strategic objective and decision making. Every time an executive reaches the VP level Steve Jobs never miss to deliver his lesson called the “Difference between the Janitor and Vice president”. His sermon concerned that reasons matter that somewhere between the janitor and the CEO, reasons stop mattering. Steve jobs always practiced a culture of responsibility by hosting a weekly meeting where every Monday he discuss with his executive management team

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