...BIOLOGY 111-01 PRINCIPLES OF BIOLOGY I MWF 9:00-9:50 FALL, 2013 Instructor: Ellen S. Lamb Office: 307 Sullivan Phone: 334-4974 (office) Email: eslamb@uncg.edu Office Hours: TBD For whom intended: Bio 111 is the first of a two-semester series of general biology courses for science majors. IF YOU HAVE BEEN ADMITTED TO THE SCHOOL OF NURSING, YOU SHOULD NOT BE IN THIS COURSE!!! If you are considered “prehealth,” instead, then this is where you should be. This course satisfies one of the natural science courses (GNS) necessary for the completion of the General Education Curriculum (GEC) requirements. However, this course is not intended for non-science majors. Major Concepts in Biology (Bio 105), which may be taken with a laboratory component (Bio 105L), is also a GEC Natural Science course and is designed for students who are not majoring in the sciences. NOTE: YOU MUST BE REGISTERED FOR BIOLOGY 111 LABORATORY (BIO 111L) Required Items: • Text: Principles of Life, Hillis et al; 2012; first edition; you also need online access to BioPortal • Lab Manual: Principles of Biology I – A laboratory manual for students in BIO 111, 2013-2014 edition; (Lab coordinator is Mr. Joseph Bundy, Sullivan 304. Only he can help you recycle a previous lab grade, although you are welcome to ask me questions before seeing Mr. Bundy.) • Answer Sheets: All tests will be optically scanned multiple choice; YOU must provide your own 200-item answer sheets (Scantron Sheets...
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...1. Of the major pricing strategies discussed in this chapter, which one best describes JCPenney’s “Fair and Square” pricing strategy? The one that best described their pricing strategy is good-value pricing because good-value pricing offers just the right combination of quality and good service at a fair price. 2. Compare JCPenney’s former traditional approach to pricing versus the “Fair and Square” pricing strategy. Discuss the advantages and disadvantages of each. The advantage of the former approach was that the customers could expect for the store to have a sale. The disadvantage of the former approach was that it didn’t help to build the company’s brand because consumers were able to go anywhere to find a sale. The advantage of the “Fair and Square” pricing strategy was that they always offered a low price. The disadvantage of this strategy was that because it was not implemented soon enough, it could not keep customers coming into their store or persuade new ones to visit their store. 3. Discuss the role of product, place, and promotion in connection to “Fair and Square” pricing. The role of product is that the company has decided to add more name brands to their stores. The role of place is that the company decided to remodel their stores to make them more appeasing to their customers. The role of promotion was used in conjunction with their new pricing by eliminating the use of previous pricing and just cutting pricing completely. 4. Did “Fair...
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