Running Head: DEFINE MARKETING PAPER 1

Define Marketing Paper

Mary Riddell

MKT/421

February 3, 2014

Ralph Schoen

DEFINE MARKETING PAPER 2

The schoolbook defines marketing as; Marketing is the performance of activities that seek to accomplish an organization's objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to the customer or client. My personal definition is; Applying to both profit and nonprofit organizations, marketing is done by completing tasks geared towards a potential organizations goals and objectives. Directing the flow of goods, needs, wants, or demands of the customer or client from the producer, when completed successfully meets those requirements, the product should sell itself.

Marketing makes it way into our daily lives. While watching television, listening to the radio, reading a magazine or newspaper, roaming the Internet, and even walking down the street. We are exposed to marketing to sell us products or impact our life somehow. Marketing is what keeps radio stations and TV stations running, paying the station the run its ad to gain exposure for more profits. Every job will have marketing in some way to bring in more customers which in return is more money for the business, even down to one's resume, which is a way or marketing ones self to the employer. Businesses goals are to become profitable, so marketing is an absolute necessity for their to be a demand for their product or service in order to make a sale and to gain a profit, otherwise how would the world know about your product? Another important bit of information to keep in mind is your product or service may not be the only one of its kind. What makes your product better than the competitors? By marketing, the business has