horror A Show at the Cinemaplex 1 A Horror Show at the Cinemaplex A Horror Show at the Cinemaplex Brenda Hawkins Strayer University Dr. Dwight Heaster Business Administration A horror Show at the Cinemaplex 2 Abstract As of 2007, the Cinemaplex had a total of $9.63 billion. That is a full 5 percent above the record set in 2006. That is an astonishing 1.4 billion tickets were sold in 2007. However beyond the headlines, the industrys a study in contradictions although the number of theatres is in a decline, the number of screens is at an all-time rise. The revenues are high, but the attendance is ultimately flat-1.4 billion tickets were sold had rarely improved from 1997. In 1997, 1.35 billion tickets were sold, that is a fraction of the 4 billion tickets that were sold in 1946. In 1946, the average person would attend twenty-eight films a year compared to today; the average person today would attend only six films a year. With the United States population continuing to grow, the market size in the core demographic group is slowly growing. Americans tend to spend more time on entertainment than ever before-spending an average 3,500 hours annually-however only twelve of those hours are spent at the Cinemaplex. Every three days, the average person watches more television. Movies still remain popular as they always have but the opportunities for viewing outside the theatre has indeed increased greatly. The motion picture studios had increased their revenues through product DVD sales, product licensing, and global expansion. The exhibitors on the other hand, have seen their business in a decline. Nowadays, movies are more available than ever before and fewer people are venturing out to the theatres to see them. As a result of this sudden shift, many of the theatres had ceased in operation due to consolidation and a lack of patrons. A horror Show at the Cinemaplex 3 Discuss