Business and Communication Skills
Section A (40 marks)
1a) Stages of communication process. (13 marks)
Communication process is a description or explanation of the chain of events involved in communicating information from one party to another
The first stage of the communication process is when the sender has an idea or knowledge of what he or she wants to deliver to another party.
This leads to the second stage of the communication process in which the idea or knowledge the person (sender) has is then converted into a message, or also known as encoding. In this process, the sender would have to decide on what phrases or words or photos or symbols should be used. This stage is important as the sender would want to make sure their message is perceived and understood correctly by the receiver.
Thirdly, the sender must then select a medium which he or she thinks would be appropriate to use. Medium here refers to the immediate form of how the message will be sent, whether by email, text messaging, fax, face-to-face conversation or phone call. The sender must make sure the medium chosen is free from any communication barriers, as this would make sure that the message would reach to its receiver. Once this is done, the message can then be sent to the other party.
The fourth stage of the communication process is that the receiver would then receive the message sent by the sender. This stage is called decoding.
At the fifth stage, the receiver would then read the message that is being sent and would then interpret it. This means that the receiver would try to understand the message that is being delivered, which would then have an impact on how the receiver feels about it.
The final stage includes how the receiver reacts to the message as to how the receiver understands what the message is trying to say. Also, most of the time, the receiver would then send