Market research report for Simon’s coffee shop
Market research report for Simon’s coffee shop

By C&Q marketing agency
By C&Q marketing agency

Contents
Contents

Page number | topic | 3-4 | Market research brief | 4-6 | Market research proposal | 6-9 | Reason for choosing methods | 9-20 | Our findings, conclusions and recommendations | 20-24 | Sample material |

Market research brief
Market research brief

Market research brief for Simon’s coffee shop in Amersham
Current business position
The current position of the business is that we are a new coffee shop trying to make a name for ourselves within the Amersham area and over a period of time and in the future we hope to become the number one and bestselling coffee shop in the UK. At the moment we only have one other café in High Wycombe and we are now looking to expand into other areas.
Business and marketing objectives * To make £1000 within the first month and a half * To have a customer base of 100 within the first three weeks * To have expanded the business by 17 coffee shops after the first year * To expand the business by a rate of 5% each month * To have a position of between 50 and 100 within the first year
Research issue
The research issue and thing we would like to find out is would it be feasible to put another coffee shop in the middle of Amersham high street.
Research objectives * To find out about customer service within the coffee shop industry * To find out who are specific target audience are * To find out what makes a coffee shop * To find out who buys from a coffee shop
Methodology
We would like the results of the research to be a mixture of both quantitative and qualitative data so that we are then able to know the reasons why people think the views that they do as well as the number of people that buy certain coffee