1 Product

Blitzmegaplex is serving a mix of a product and a services, we need to attract people and to make their visit to us a habit, the current satisfaction of customers is high because they get exactly what they need when they need it, although, the big deferent in ethnicities, believes and religions in Indonesia can affect the taste of consumers. We can make our product range wider by insuring more rooms that can project another kind of films that can serve the other group that share the same of cultures, ethnicities, believe or language aspects. Concentrating on each group needs and wants will insure their satisfaction and loyalty. Combining products and services together with special offers and special promotions will have a positive effect on loyal customers.

Blitzmegaplex can also produce a sub-brand in other smaller cities in the long term that can show the films that the public needs in that area, the big distance and the deferent multiple transport that is needed of a customer to come to our theater from a far city will limit the attraction to visit us, going to the customer in this situation and bringing the product to him will attract more customers and their loyalty.

2 Price

Using the market penetration could be achieved buy the right pricing mix, geographical pricing can be used in Indonesia because of the huge amount of islands in Indonesia, some islands are more urbanized than other, other islands are more industrial and not to forget the islands that contains farmers, that affect the income of citizens and their spending power.
We can use price discounts, quantity discount will be something that can attract a bigger groups of customers, promotional discounts can be used to shift an old film before launching a new one, price discounts are time sensitive and we should be sure to terminate them once they have outlived their usefulness.