...Social Media Sheila Mcgehee HUM/186 Feb 09 Leigh Pethe Social Media The advantage of having obtainable information easily. One is all business goes through the internet it’s world wide, even though we have easy access to the internet, doesn’t mean there aren’t advantages, there are many but they also need to be able to further their sources. Now a days the internet is so mobile we even can get it on our cell phones so wherever we go it can go with us. We can communicate with emails, we also have twitter, Facebook, blogs there are so many ways to obtain our information at all times. The biggest advantage would have to be expediency where people can be where ever and still be able to hear the news, music, talk on phone. Communication services students. A disadvantage is when critical or sensitive information is available and it shouldn’t be. Meaning of this is example: just like one of our troops had been hurt or got killed we wouldn’t want this kind of news to get out before the family knew. This would be devastating. What are the advantages and disadvantages of social media? Some people have done well with themselves in their businesses, because the core elements of the internet is connecting and engaging. Computers have done wonders for our media social, in so many ways it has been used and continues to get stronger people rely on our technology since it’s our way of communicating in all ways there is so much but there that we can learn from and be able...
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...Before the invention of new media, traditional media was largely a capital intensive business, reserved for those with power and access to multi-billion dollar presses and expensive physical distribution systems, costly audio-visual recording and government liscensing (Chia, 2011). Not only has new media disrupted the old conventional model by reducing the barrier of entry to extraordinarily low levels, it has also challenged the commercial model that funds traditional news media gathering and adversely gained tremendous recognition as an essential platform for information dissemination and acquisition (Koh, Lim, Ng, Detenber and Cenite, 10/08/2005). As one of the most wired nations in the world, the Singapore media industry sees audiences and advertisers alike, moving away from traditional media towards digital media (Choo, 12/08/2013); where news from myriad sources is available free of charge and where advertisers have a wide range of options for reaching consumers, including cost-effective online advertising and online retailing. In Singapore, traditional news media are primarily represented by two companies, one owned by Temasek (MediaCorp), one of the state’s sovereign-wealth funds, and the other (Singapore Press Holdings) that is government-centric through close monitoring and regulation. Now forced to compete with a vast spectrum of new publishers such as WikiLeaks, giant news aggregators like Yahoo, MsN and Google News as well as millions of bloggers of whom are...
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...Social Media Impact of Social Media In the present digital era the information is accessible very easily and social media is helping people to share the information with others. The internet technology is backbone of media in today’s world. The internet can be described as vast network of telephone and cable lines, wireless connections, and satellite systems designed to link and carry digital information worldwide, were initially referred as an information superhighway (Campbell, Martin, & Fabos, 2015).During the World Wide Web is introduced and first web browsers Mosaic and Netscape made internet as mass media. The lifestyle of people had changed with tools like e-mail, instant messaging and webcams which belong to internet technology. In this paper the advantages and disadvantages of social media and impact of social media on people will be explained. Easily Obtainable Information The information is abundant and is available to people at anytime and from anywhere. For example people are using search engines to find information related to tips for playing video games efficiently. Everybody is accessing information using internet for completing their tasks. The internet is used by all categories of people like professionals, government agencies, educational institutions and manufacturing companies for meeting their specific needs. For example the design engineers at General Motors use internet for creating virtual conference rooms and work together who are actually...
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...The Use of Social Networking Technologies in Business Environments: Through The Usage of Blogs in Marketing The business world has been transformed by the usage of new technologies in more ways than one. With the usage of the social media sites such as twitter, blogs, LinkedIn, Facebook, MySpace, and YouTube just to name a few it has taken the marketing schematic of business to all new heightened levels. Anyone from anywhere that have an Internet or Wi-Fi connection get in on the latest social media that is being put out there in real time. This has taken the business world into entirely different forms and levels to being about to market ones good and or service. A company is now able to market their brand to a massive amount of individuals that are always connected to the Web. A company “must use the internet to effectively communicate their own message” to their customers and potential customers (Denove and Power IV, 2006, p.217). Now with the several different forms of social media that is out there they can target each specific demographic by what they are blogging, posting, and tweeting about at any given time. Blogging allows a company to stay connected with there audiences, to communicate and allow the users to stay creative with the company, allowing the organizations to know their personal opinions of the goods and services. Blogging allows for information to be filtered on interests alone. Hence being a continuing ongoing open line of communication...
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...to Business Social Media And Marketing There has been a tremendous amount of change in the global markets in the past few years. This has predominantly due to the fact that there is a shift in the consumer mindset, consumption patterns, changes in demography and organizational attitude brought through by advancement in technology. This has led to a change in marketing strategies and practices across the world. Marketing thinkers and companies are prompted to frequently re-think their strategies and adopt new theoretical and practical approaches to address specific marketing changes and also to think beyond the scope of traditional marketing theories (Constantinides, E, 2006). A majority of the changes were influenced by the advent of internet and easy accessibility of users to this medium of communication. The internet has grown to become a highly accepted source of information and consumers can now benefit from the expanded range of timely and relevant product-related information accessible through the internet as quite rightly pointed out by Quelch and Klein (1996, cited Soumava 2001 ). In these changed circumstances prevalence of Social Media tools like YouTube, Podcasts, Wikipedia, Blogs etc has prompted businesses to adopt these as an effective and potent marketing and promotional tool and is changing the face of conventional media. Fernando suggests that social media offers phenomenal opportunities to marketers with fewer pitfalls. Today Social Media refers to an intersection...
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...In this report, I will reflect on what I’ve learnt in the course ‘Learning and Communicating Online’ and in particular, I’ll discuss what I have learnt about finding, using and evaluating online sources for academic communication. I’ll also discuss how my ideas of using online sources of information have developed during the course and how the development of an informational resource has helped me understand how to evaluate the credibility of online sources in an academic environment. I will also reflect on the advantages and limitations of working collaboratively in an online community. Firstly, researching a topic through the use of different online resources including informational websites and social media platforms helped me understand not only ‘how I learn’ but also that you can learn different things from different resources. During the course I researched information on MyLink, Holden’s infotainment system. The online resources I used to help with my research included: YouTube, GM Holden website, Reddit, Wikipedia and CarAdvice.com.au. Researching through Wikipedia helped me learn about Piaget’s Constructivist Theory (Atherton, JS 2010) which suggests that when we learn, we build on prior knowledge which is called ‘Assimilation’ and when we change our perceptions or alter our pre-existing knowledge when we learn new information this is called ‘Accommodation.’ From learning this, I knew that I was learning through what Piaget called ‘Assimilation’ where I was able to...
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...contact between PR professionals and members of the media, such as journalists and television news reporters. However, several trends are developing that alter the tasks performed by PR people. In most cases these changes are the result of new Internet technologies that are quickly gaining widespread acceptance among Internet users and are becoming new media outlets in their own right. Trends include: Updating Corporate News Corporate Blogs Social Media RSS Feeds Podcasting Search Engine Optimization PR Trends: Updating Corporate News Developing websites has long been a time-consuming and often overly technical undertaking for the vast majority of marketers. However, this changed with the evolution of easier to use website development applications, called content management systems (CMS), which allow for quick creation and convenient updating of site information. With CMS those with access, including public relations personnel, can add information on a regular basis. In addition, posting company news to websites can be tied to social media and RSS feeds, thereby allowing for automatic notification. Many journalists and other media members are finding social media and RSS feeds to be a more convenient way to acquire information, particularly if they follow certain industries and can monitor specific industry information websites. By subscribing to relevant social media and RSS feeds, members of the news media have information delivered to them, rather than spending...
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...Public Relations Journal Vol. 2, No. 2, Spring 2008 © 2008 Public Relations Society of America How Blogs and Social Media are Changing Public Relations and the Way it is Practiced Donald K. Wright & Michelle D. Hinson1 This article reports on a three-year-long international survey of public relations practitioners examining the impact blogs and other social media are having on public relations practice. Findings show these new media are dramatically changing public relations. Results indicate blogs and social media have enhanced what happens in public relations and that social media and traditional mainstream media complement each other. The study also finds the emergence of blogs and social media have changed the way their organizations communicate, especially to external audiences. Findings suggest social media complement traditional news media, and that blogs and social media influence coverage in traditional news media. The study reports blogs and social media have made communications more instantaneous by encouraging organizations to respond more quickly to criticism. Introduction David Meerman Scott (2008), an online thought leadership and viral marketing strategist, says, “one of the coolest things about the Web is that when an idea takes off it can propel a brand or a company to seemingly instant fame and fortune” (p. 8). Scott also points out that although communicating via the Web usually is free – as opposed to purchasing space through traditional...
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...Social networking sites Social networking refers to the use of online social networks such as Facebook, twitter, Hi5 and Google+ to communicate with other people. A social network can include blogs and ways to share text and ideas, groups,private messaging, a chat facility and file- or photo-sharing functions. Social Networking sites have always opened the gates of debates among users and non users. Are Social Networking sites Boon or Bane? Need of social networking sites: Social networking is fundamentally shifting the way we interact, communicate, organize, form opinions, and even shop. Its blurring boundaries, increasing transparency and creating fluidity in everything we do. Growing rapidly, companies, large and small, can no longer ignore or try to block social networking in their environment. The reality is you need to go where your target audiences are – and people are more likely to participate in a social media forum than any other venue. Customers, partners, and employees, alike expect to engage with you via social media – it’s a way for you to stay connected, gather feedback, recruit, and collaborate. As a result, you need to support social media in your environment to enable the innovation, increased productivity, and accelerated growth that will drive your business. Some examples of popular social networking sites: Facebook: Facebook is a social networking site that allows people to communicate with their friends and exchange information. In May 2007...
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...ASSIGNMENT DIGITAL PLAN – Individual Pre Work Timbuk2 Digital Marketing Strategy Analysis POSITIVE | NEGATIVE | Website * Simple and effective layout * Relevant content * Advertises events, contests and programs for customers to participate (4th July Sale, “Golden Ticket” Contest, Bike Share) | Calls-to-Action * Not clear * Customer needs to browse through the page to find Contact information * Should have obvious positioning (top right/left), larger font and contrasting color. | Social Media Marketing * Excellent customer service approach (inquiries answered in an hour) * Timbuk2 customers can follow posts from the brand on Facebook, Twitter, Instagram, YouTube and Timbuk2 Blog. * Social media integration with website * Adds credibility with real time sharing and by engaging their audience | SEO * Low prominence on organic search results * Frequently searched keywords do not match with the brand unless this one is specifically searched for * Should consider adding relevant keywords to website might increase traffic | Content Strategy * Customer decides whether they want to sign up for newsletters and offers * Provides customized information if customer desires (selecting preferences and gender) * Intuitive navigation * Enjoyable browsing experience | Not Mobile Friendly * Does not have a Mobile App * Website is not mobile friendly * Webpage does not adjust to a smartphone screen * Customers might become frustrated trying...
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...Perspective Olaf Acker Florian Gröne Rami Yazbek Fares Akkad Social CRM How Companies Can Link into the Social Web of Consumers Contact Information Beirut Ramez Shehadi Partner +961-1-336433 ramez.shehadi@booz.com Raymond Khoury Principal +961-1-336433 raymond.khoury@booz.com Berlin Dr. Florian Gröne Senior Associate +49-30-88705-844 florian.groene@booz.com Canberra David Batrouney Principal +61-2-6279-1235 david.batrouney@booz.com Chicago Eduardo Alvarez Partner +1-312-578-4774 eduardo.alvarez@booz.com Mike Cooke Partner +1-312-578-4639 mike.cooke@booz.com Delhi Suvojoy Sengupta Partner +44-20-7393-3314 suvojoy.sengupta@booz.com Dubai Fares Akkad Senior Associate +971-4-390-0260 fares.akkad@booz.com Rami Yazbek Associate +971-4-390-0260 rami.yazbek@booz.com Frankfurt Stefan Stroh Partner +49-69-97167-423 stefan.stroh@booz.com Olaf Acker Partner +49-69-97167-453 olaf.acker@booz.com London Hugo Trépant Partner +44-20-7393-3230 hugo.trepant@booz.com Rami Mourtada Principal +44-20-7393-3444 rami.mourtada@booz.com Saibal Chakraborty Senior Associate +44-20-7393-3540 saibal.chakraborty@booz.com Milan Enrico Strada Partner +39-02-72-50-93-00 enrico.strada@booz.com New York Jeffrey Tucker Partner +1-212-551-6653 jeffrey.tucker@booz.com São Paulo Jorge Lionel Principal +55-11-5501-6200 jorge.lionel@booz.com Shanghai Andrew Cainey Partner +86-21-2327-9800 andrew.cainey@booz.com Sydney Peter Burns Partner +61-2-9321-1974 peter.burns@booz.com Ramez Shehadi and Florian Poetscher...
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...E-Business QRT Task 1 A1 Viability of Product or Service At present, the company I have chosen to work with which I will refer to as the Embroidery Company has a weak online presence. The company is run by a woman who has moved several times following her husband as his job has moved him several times. At present, her customer base is from Seattle, WA, Mesa, NM and Fort Wayne, IN. She works out of her home. Her daughter built her a website which has not efficiently functioned for her. It is important for Mrs. A to move forward and expand online for several reasons. First, she presently has local customers who are no longer local and want to continue doing business with her. “Your existing customer base can migrate to your online operation (if it’s their preference), while processes like fulfilment are already defined” (Eley & Tilley, 2009). For ease of business practice, she needs to have an attractive, highly functioning website which takes payment for products at time of ordering. While conversing on the phone with her loyal customers, they can be looking at images that assist them to make a purchasing decision. Then the customer can transition to independent online order choice, ordering and payment. Since one of the key weaknesses of her company is that she may have to up and move abruptly, moving online will give her the stability that is lacking. In order for her company to bring in more income, it is imperative that she expand her...
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...their design teams. It should come as no surprise that Tate Limited is trailing its competitors in overall sales. Product quality is not in question. Tate’s outerwear designs are leading edge and rival anything competitors produce. The problem is in their access to a much larger customer base through their Internet sales site as compared to Tate’s reliance on its retail model alone to drive its revenues. LT1 has identified a consumer need that your competitors do not currently meet – using social networking to increase customer loyalty. The first step in our business plan is to increase your company’s website sophistication from that of an informational site with basic interactive features to a fully interactive site as a precursor to launching a transactional site. Tate must first offer its products to online customers so that it can have an Internet presence similar to that of its competitors. Once your Web presence is established, we will enter the second phase of our business plan – social networking. Facebook, MySpace, and Twitter offer the opportunity for your customers to feel ownership – at the least inclusion – in the lifestyle...
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...a crisis for journalism and democracy more broadly? Evolving from announcement bulletins in ancient Rome to partisan papers in early nineteenth century and to the neutral papers in mid 1980s with a circulation of 62.5 million (NAA, 2009), newspaper bred journalism and upheld public sphere. However, recent decades witnessed large job cutting and numerous shutting down in newspaper industry. It remains debatable that whether the shockwave would spread to the entire journalism as a profession and to democracy which newspapers have always claimed to serve. This essay is going argue that the crisis confronted by newspapers does not necessarily entail a declining of journalism since democracy is carried out in a multidimensional way in new media environment. This essay will firstly look at the manifestation of the crisis confronted by newspaper industry in recent decades, the structural change it brought, and the nature of the crisis. After that, this essay would look at how the crisis encountered by the industry transformed journalistic practices and argues that journalism still has the capacity to carry out its civil function. Newspapers industry have been experiencing the decline of market share and revenue margin since the late twentieth century across markets such as U.S., UK, European, and Australia. (Beecher, 2005; Carson, 2013; Franklin, 2008; O’Donnell, 2012). The drop of circulation and the accelerated disappearing of afternoon newspapers in countries like UK and Australia...
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...Table of Contents Introduction 2 Situation Analysis 2 Environmental Analysis 2 SWOT Analysis 3 E-Marketing Strategic Plan 4 Segmentation and Targeting 4 Differentiation 5 Positioning 5 E-Marketing Objective 5 E-Marketing Strategy 6 Implementation Plan 7 Evaluation and Budget 9 Introduction Mitsui Travel is an independent and privately owned full service travel agency, which specialized in assisting customers who are planning to travel to Japan (Mitsui Travel 2014). Located in Sydney since 1977; Mitsui offers variety of Japan-related pre-planned tour packages, ski packages, rail pass, and accommodation. However, the major aspect of Mitsui’s service lies on its flexibility and expertise in terms of building a personalized itinerary for individual and family who plan to travel to Japan (Mitsui Travel 2014). The travel agency industry- where Mitsui operates in- has been dramatically changed due to the significant rise of online tourism (Dixit et al. 2006). The advancement of Internet has resulted in a rapid rise of direct bookings and reservations aided by the invention of specialist software and GDS sites (Bergin-Seers et al. 2006). Consequently, this phenomenon gave rise to the significance of electronic-marketing (E-marketing) for travel agencies around the world. With a clear E-Marketing plan, any travel agent- including Mitsui- can better integrates Internet into their traditional business method. Hence, the purpose of this report is to establish an E-Marketing...
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