...How Copywriting Can Improve Your Blog Posts You may not know it but you may have applied a few copywriting methods in your blogging. When you are good in getting your message across and influence your target audience to follow your call to action, then you are making use of copywriting techniques in your blog. The successful posts are those who can capture the attention of their audience from start to finish. Now, consciously this time, how can you make your blog posts more hardworking with copywriting? Headline – Now, what makes you read a print ad? It’s because you were captured by the headline. That also works with blog posts. You have to get your reader hooked into wanting to read the rest of the piece because you have intrigued them with your headline. You don’t have to be really creative. Just be clear with the benefit of the reader in the headline. Make your reader interested by giving them a whiff of what’s in store for them in the post. Easy to read and understand – Copywriters make their ads crisp and snappy. Bloggers should do that too. Don’t drown your important message with useless words. Make your content valuable and relevant and make them see that right away. Make them want to read more – Start with questions or situations that are relevant to them. Whether it is a problem that they are going through or something that they have been hoping for, they should be able to relate to the post at the start of your writing. Then tell them why your content is valuable...
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...Student’s Name Institution Course Date Reaping Rewards from Celebrity Endorsements Everybody in the neighborhood had been waiting anxiously for the Saturday afternoon to arrive. Coca-Cola had advertised via posters in the neighborhood that they would be hosting an event in the local social hall with Taylor Swift as the guest performer. As one of my favorite artists, I could not imagine missing this once in a lifetime event, especially considering the close proximity of the venue to our home. Taylor Swift was gracing the event as a brand ambassador for Diet Coke. The Saturday afternoon was very lively. Many attendees were teenagers and young adults from all demographics. There was one large billboard in the stage where Swift performed and other small diet coke logos throughout the venue. The performance by the celebrity was thrilling. Amid performances, Swift would point out some benefits of Diet Coke and the ecstatic crowd would reply with huge applauds. Even though I was not able to interact with Swift, I managed to speak with the event organizers and got useful insights regarding the importance of celebrity-endorsed advertisements especially to target groups that are familiar with the celebrity. I learned that this marketing strategy is important for attracting new users, influencing consumer purchases, building awareness, positioning a brand as well as building life into a falling brand such as Diet Coke that was the main product advertised during the event...
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...Any successful business today must employ strategic planning for major projects that the organization may undertake. Implementing any successful strategy will escalate employee awareness, shape your brand, engrosses your community, direct traffic, and in due course an organization’s revenues. These plans or projects and their strategies depend on “tactics” in their conception, development and implementation if they intend to be launched and executed with robustness and evoke successful results in the end. When we begin to develop your high level strategy will discover that there are numerous strategies will straightaway arise. In fact, we may realize that even up a dozen diverse, comprehensive strategies that will attain our objectives. As such, one should remain in maturing all the conceivable approaches available until all options have been fully exhausted. Still, there are a number of major barriers which can prevent high level strategies from being implemented within an organization. And, perhaps the most common issue is reluctance from employees, which can sometimes morph into outright hostility towards the change. Perhaps, this hostility may come from fear being rooted in resistance to change. Throughout phases of change, many employees can develop the desire to adhere steadfastly to the past since it was a more secure place from them; a more predictable period. When what they did in the past they become comfortable or even experts level with what worked well for them...
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...THE INTERNET The internet is the largest computer network in the world, connecting millions of computers. A network is a group of two or more computer systems linked together. Types of Computer Networks Local Area Network (LAN) - two or more connected computers sharing certain resources in a relatively small geographic location. Wide Area Network (WAN) -two or more LANs. The computers are farther apart and are linked by telephone lines or radio waves. -The internet is the largest Wide Area Network (WAN) in existence. Servers and Clients Server -a computer that "serves" many different computers in a network by running specialized software and storing information. Client -communicates with the server to get the information it requires. Peer-to-Peer (P2P) Network each computer acts as both a server and a client. The World Wide Web (WWW) The internet is the physical network of computers all over the world. The World Wide Web is a virtual network of web sites connected by hyperlinks (or "links"). Web sites are stored on servers on the internet, so the World Wide Web is a part of the internet. HTML The backbone of the World Wide Web is made of HTML files, which are specially-formatted documents that can contain links, as well as images and other media. URL To get to a web page, you can type the URL (Uniform Resource Locator) in a browser. The URL, also known as the web address, tells the browser exactly where to find the page...
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...business that is inclined to reach and communicate with its audience. In due process, we all gather piles of blogs, articles and other formats of content that once prompted online buzz and were shared/tweeted extensively. It can be a good idea to leverage those existing content to expand your current marketing endeavors. You can...
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...eBook REPORTS EBOOKS BLOGS CONTENT VIDEO VIDEO INFOGRAPHICS INFOGRAPHICS Lean IDEATION EMAIL CONTENT TEAM MARKET NG How to Create Content on a Budget Introduction Content is king. If you’re a modern marketer, you know why— it is the fuel for your lead generation and nurturing programs, driving leads through your funnel to become customers. But getting your content machine up and running is tough, and the idea of regularly creating quality content can make marketers break into a cold sweat. Why? Because many marketers, in both large organizations and small, lack the budget, resources, and time to implement a content strategy that can truly drive leads through all stages of the funnel. Luckily, by learning to leverage the resources you already have and doing more with less, even marketers with limited resources can start to create the content needed to fuel demand. This ebook goes through tried and true strategies for lean content marketing— so you can extend the value of all your thought leadership. Lean Content Marketing 01 A Short Explanation In the interest of saving time, we’ll spare you the long and drawn out explanation of why content is so important. But, for the sake of being thorough, we do want to give you a quick breakdown. Today’s buyer is different. A pitch from the sales team is no longer the first contact a buyer has with your company. Instead, due to the abundance of information on the internet...
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...CHAPTER 7 UNDERSTANDING NETWORK EFFECTS Introduction * Network effects: When the value of a product or service increases as its number of users expands * Also known as network externalities or Metcalfe’s Law * When network effects are present: * The value of a product or service increases as the number of users grows * They’re among the most important reasons you’ll pick one product or service over another Where’s all that Value Come From? * The value derived from network effects comes from three sources: * Exchange * Exchange creates value and every product or service subject to network effects fosters some kind of exchange * Staying power: The long-term viability of a product or service * Networks with greater numbers of users suggest a stronger staying power * Complementary benefits: Products or services that add additional value to the network * The three value-adding sources work together to reinforce one another in a way that makes the network effect even stronger * When users exchanging information attract more users, they can also attract firms offering complementary products * When developers of complementary products invest time writing software switching costs are created that enhance the staying power of a given network One-Sided or Two-Sided Markets? One-sided markets * A market that derives most of its value from a single class of users * Have same-side...
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...Active Ways to Get New Clients 1. Get the word out to family and friends in a meaningful way. I had a friend launching a business + blog who chose a method that I now love to use and help other people use: she wrote (actual) personalized + purposeful messages to each person. This may sound very “duh” to you, but make sure each time you reach out, you include: * a personal note that lets someone know this is not the same email/message 300 other people got; make a connection on a hobby, interest, desire, or need of theirs * a brief description of the type of work you are doing now and why it’s so important to you * the ways in which your friend/contact can help you (Do you want referrals if your friend knows someone in need of your services? Do you want people to share your message?) * a clear way for people to practically do what you’re asking/hinting (for example: if you’re asking for people to share your brand on Facebook, give them a brief description and picture “if they so choose to use it” . . . or if you’re asking for referrals from a good friend, give them an idea of what they could email out to others–and perhaps even give them a sweet freebie to distribute) * a sincere “thank you” for the person’s time in reading your message and in helping you any way they see fit Are you at a loss for where to pull personal connections from other than your phone’s contact book and Facebook friends list? Think of people you may know through: * volunteer work...
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...com/exclusive/free5000subscribers/ Now let’s dive in... 1 I’ve got a quick question for you... If you’re looking to attract your first 5,000 subscribers, my first question I have for you is this: Does any of the following sound familiar? “I’ve worked myself ragged creating content, and nothing is happening. It’s like I’m working for free.” “I’ve tried posting to my blog multiple times per week, commenting on other blogs, guest posting, and pretty much everything. None of it is working.” “I’ve got no idea how to even get started with attracting subscribers. I write a lot of blog posts, but the traffic is just trickling in.” If you said “Yes,” to any of the above, block out 15 minutes and read this entire free ebook. Because it’s not your fault. Here’s the truth: Much of the “common sense” wisdom that “experts” share about building a readership is, at best, flawed and, at worst, flat out wrong. As an example, has anyone ever told you that “the secret to building a blog readership is by regularly updating your blog with engaging content each week?” That couldn’t be MORE WRONG. I’ve already debunked this myth on several occasions. You can read more about it on my blog. The real secret is about 80% promotion / 20 % creation. Read about it here. You see, many of these “experts” who dish out flawed advice fall into one of two categories. They are either: 2 A) Experts who built their readership back in the day, back when there was almost no competition. Back when it was EASY to build a readership. B) Experts...
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...stuff and trusts Barton’s decision making. Next, the question “What are we doing in the area of Web 2.0?” was mentioned in the leadership team meeting. Bernie Ruben, Director of the Technical Service Group at IVK, forward an email attachment to Barton a few days earlier. Barton said that he received the email but he hasn’t had the time to review the report. He would discuss about it in the next meeting. The second situation in the case study was about the report from the email attachment that Barton received. The report was about social media and briefly mentions about blogs, YouTube, Facebook, and social networking. Barton found in the bottom section of the report a list of people within IVK who were participating in “Web 2.0 Revolution.” Some things on the list were links to blogs. Barton clicked on one link and it was about one guy’s experiences working in the customer support center at IVK. The author of blog mentioned about an...
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...The Use of Social Networking Technologies in Business Environments: Through The Usage of Blogs in Marketing The business world has been transformed by the usage of new technologies in more ways than one. With the usage of the social media sites such as twitter, blogs, LinkedIn, Facebook, MySpace, and YouTube just to name a few it has taken the marketing schematic of business to all new heightened levels. Anyone from anywhere that have an Internet or Wi-Fi connection get in on the latest social media that is being put out there in real time. This has taken the business world into entirely different forms and levels to being about to market ones good and or service. A company is now able to market their brand to a massive amount of individuals that are always connected to the Web. A company “must use the internet to effectively communicate their own message” to their customers and potential customers (Denove and Power IV, 2006, p.217). Now with the several different forms of social media that is out there they can target each specific demographic by what they are blogging, posting, and tweeting about at any given time. Blogging allows a company to stay connected with there audiences, to communicate and allow the users to stay creative with the company, allowing the organizations to know their personal opinions of the goods and services. Blogging allows for information to be filtered on interests alone. Hence being a continuing ongoing open line of communication...
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...around the conversation that some students are being unethical in their own work. But there are some students that work really had at putting their own thoughts and ideas together, for their own work. The students that use other people’s work tend to get in trouble for it. Plagiarism is frowned upon in the Academic community. You are allowed to use bits and pieces of information but you must give acknowledgment to where you found the information and who wrote it first. When writing it is very important to form your own opinion so no one can say you plagiarized someone else. You find this a lot in blogs on the Internet. You read one blog go to another on the same topic and it’s the same. This makes you wonder who wrote theirs first. Thankfully there is a post date on these blogs. For bloggers on the Internet there should be some type of code when it comes to writing. Bloggers should only blog about their own stuff and the ones that are copying other writers and posting it as their own should be called out on it. It is not fair to other writers that have put a lot of work into something they wrote...
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...earning as a broad set of applications and processes which include web-based earning. Websites for online earning Well there are many ways to earn money by online leaving being in Bangladesh. But be careful in this online world there are many false sites. You only work for them, but those sites never pay you. When you need to cash out your money they will never pay you and show you many reasons like sharing IP, more then one account in same IP, Country problems etc & much more faults. The following websites are top and most reliable websites to make money online.these websites will really give you the opportunity make money online. Google Adsense : It offers the easiest way to make money online. You need to have a website or a blog, a little programming knowledge for big success. - 4.5 by 410 alexa reviews. oDesk : The best site for freelancers. If you have skills, you can even earn 300$ per hour. Odesk really does change how the world works. Good spoken, written English is a must to survive. Any work from simple data entry to hardcore programming is available. - 5.0 by 9 alexa reviews. Microworkers : Microworkers is about connecting people who need something done with people who want to help.They pay you $0.10 to $5.00 per task completed - The more complex the job is the more you’ll get paid.This program sounds...
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...Environmental Trends, Opportunities, and Threats The People creating industry continues to draw interest from all types of individuals, professionals, and corporations and is constantly evolving. Podcasting which was once associated primarily with just IPODs is providing a flexible avenue to communicate through audio content. User generated content and blogging continue to connect individuals and groups while providing an avenue to feel needed and part of something. People are using these avenues to create business, drive revenue, gain information, and advertise products and services, and present views on a variety of topics. Environment trends: Individuals and Corporations are starting to depend on the blogging industry, podcasting industry, and user generated content industry as a way to convey their message, connect with other individuals for feedback and instruction, or simply to market their brand and products. The sub industries of People Creating provide an environment to do just that. The podcasting industry provides record labels, musicians, media outlets, news outlets, and radio shows an avenue for consumers to listen to their product in a both flexible and economic environment. The way customers listen to radio programs, news reports, and even political debates offer a completely new way to enjoy technology. The user today can simply access a podcast through an internet or PC device and listen to their favorite content without even turning on a radio. The...
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...your restaurant more than any other method today. If you don’t have a useful website that gives people the information they need to know, you won’t get their business. From menus to ingredients to pricing information, even a simple map with directions to find you may be the one missing thing you need. 4. Get To the Top Implementing an effective SEO plan for your website is one of the most effective ways to get noticed. It’s not just about having specific keywords on your website or having a phone number – you need targeted, local content that will drive local searches to your cuisine first. 5. Have a Great Food Blog Restaurants ultimately need to establish value in some way for people to engage with them. One of the easiest ways to enhance the value you provide is through a useful food blog that can help people to cook at home, give them access to recipes, or just have a fun method of engagement. The more value you provide here, the better your overall SEO efforts will be, and you’ll open up other opportunities here as well. 6. Get To Guest Blogging Having unbiased reviews of...
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