Marketing Mix Paper

Alvaro Olivares Rivera

MKT/421 Version 12 Marketing

Henry Weber

There are many organizations surrounding us; some are very successful and others are not. The organization that I have selected exists in the food industry. In order for any company, small or large, to be successful you must include the four marketing mix; product, place, price, and promotion. In this paper I go over the success of Blocky’s Eatery and how the owner has implemented the four marketing aspects.
An organization that I am very familiar with is a restaurant located near my house that is called Blocky’s Eatery. This restaurant is a small family owned business that has been open for a little over two years now. The owner’s name is Chris Talarico Bailey who was born and raised in Pennsylvania. The pizza is made differently than other pizza restaurants here in Colorado. The pizza is made like it was back in the 1920s where it is tossed and stretched by hand with no rolling pins or metal screens. Many pizza shops do not want to make their pizza this way because it takes years to master. Blocky’s Eatery is well known for their East Coast style Italian pizza. Blocky’s Eatery is ideal for someone who has ten minutes for lunch or dinner, to eat and get out, while also receiving higher quality food than the typical fast food chain restaurants. Blocky’s Eatery has a wide selection of food including pasta, Italian subs, salads, and calzones.
Marketing is a business function that identifies the customer’s needs and determines the products and services that will promote growth to the organization. Marketing is very important to the success of Blocky’s Eatery. The products this restaurant has to offer are similar to other locations however are different in many ways. Competitors around the area are CiCi’s Pizza, Pizza Ranch, and Papa John’s Pizza. The product is