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Blood Banans: Chiquita in Columbia

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Submitted By sejung85
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| |International Marketing Strategy |
| |3 Credits |
| |Course Number (BU.445.315.U2) |
| |Wednesday: 6:00PM- 9:00PM |
| |08/21/2013-12/11/2013 |
| |Semester: Fall 2013 |
| |Class Location: Washington DC Center |
| | |

Case Study #3: Blood Bananas: Chiquita in Columbia
Andreas Schotter http://hbr.org/product/blood-bananas-chiquita-in-colombia/an/TB0245-PDF-ENG Due Date: Wednesday, November 6th, 2013, 11.59pm.
Submit your paper via Blackboard.

Task for Students

Use just the information contained in the case study and what you have learned in class to complete this assignment.

1. Make a list of the top five (5) opportunities and five (5) threats facing the Chiquita Brands International company.
2. Use the information in your list of opportunities and threats to write a memo that defines five (5) strategic actions for each of the following two roles. Each of the roles needs to support the goals of Chiquita being a great investment for shareholders and also being a socially responsible corporation. a. Chiquita’s American managers based overseas (in Columbia) (5 Strategies) b. Banana-pickers working for Chiquita or its suppliers. (5 Strategies) c. Total: 10 strategies

Think about Foxconn’s labors

Notes 1. Do not provide a summary of the facts of the case.
2. Use the following naming protocol for title of the document that you upload to Blackboard: Last Name, First Name. Case 3. E.g. Obama, Barack. Case 3
3. This paper should not be longer than one page.

| | |
|Opportunities |5 |
|Threats |5 |
|Managers |5 |
|Banana Pickers |5 |

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Blood Bananas: Chiquita in Columbia Case

...Chiquita's history in Colombia is more than a century old. Its roots grow out of the United Fruit Company, notorious in Latin America as a U.S. Army backed opponent to agrarian reform and agricultural workers' unions. Though later known as United Brands in 1970, and then Chiquita in 1989, business in Latin America has continued in similar veins. In 1928, several thousand workers of Colombia's banana plantations began a strike demanding written contracts, eight-hour days, six-day weeks and the elimination of food coupons. Military forces murdered thousands of United Fruit Company Workers who were protesting. [1] Throughout the 20th century, the company was infamous for using a combination of its financial clout, congressional influence and violent refusal to negotiate with striking workers to establish and maintain a colony of "banana republics" in Latin America. Often the CIA and the US Marines provided the company's muscle, as in the case of the overthrow of the populist Guatemalan president Jacobo Arbenz in 1953. [2] In 1975, a federal grand jury accused United Brands of bribing Honduran President Osvaldo Lopez Arellano with $1.25 million, with the promise of another $1.25 million later, in exchange for reducing taxes on banana exports. Lopez Arellano was removed from power, but later investigations revealed repeated bribes carried out by the company. [3] Subpoenas were also issued regarding possible payoffs in Italy, West Germany, Panama and Costa Rica. [4] In May...

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