...The central idea of marketing is of a matching a company’s capabilities and the wants of customers in order to achieve the objectives of both parties. Therefore, marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services in order to create exchanges that satisfy individual and organisational goals. When Adam Smith said that consumption is the sole end and purpose of production he was in fact describing what has in recent years become known as the marketing concept. The marketing concept implies that all the activities of an organisation are driven by a desire to satisfy customer needs. In order to satisfy customer needs it is essential for today’s businesses to create a marketing plan. Marketing planning is concerned with adapting the organisation to a changing environment. Long-term success in current competitive markets requires a co-ordinated approach to meet customer needs better than competitors. All companies have a set of capabilities in the form of resources and management skills, which are not necessarily capable of taking advantage of all market opportunities as effectively. Marketing planning is a logical sequence and a series of activities leading to the setting of objectives and the formulation of plans for achieving them. The marketing plan operates at two levels. The strategic marketing plan lays out the broad marketing objectives and strategy at the corporate level. It analyses the marketing...
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...Guide To The Bloomberg Terminal: Introduction Filed Under » Fundamental Analysis, Investment, Technical Analysis, Trading Systems Welcome to the Beginner's Guide to Bloomberg. This portion of the guide is aimed at new Bloomberg users, and will provide an overview of how to use a Bloomberg terminal. If you are a more experienced user, or if after reading this guide you want to go into more detail on Bloomberg's capabilities, please be on the lookout for the Advanced Guide to Bloomberg which will soon follow. (For more, see Day Trading Strategies For Beginners.) In this Basic Guide, we will examine how to sign up for, install and access Bloomberg. We will then go on to covering basic navigation on the Bloomberg system. Navigating Bloomberg is somewhat unique in that the system uses a special keyboard with some keys that are different from those found on a "normal" keyboard. Therefore, the navigation section of this guide will be important to newcomers. After gaining a working knowledge of these basics, in chapter four we will then move on to discuss some of the market and news monitor functions that are available on Bloomberg. Chapter five will focus on the basics of analyzing securities on Bloomberg. Advanced functionality in this area will be covered in the Advanced Guide; in this Basic Guide we will focus more closely on the types of analysis that Bloomberg allows users to perform. Finally, chapter six will provide some tips and tricks for navigating Bloomberg and getting...
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...-0.64% DAX 6,866.46 -0.79% Oil (WTI) 106.80 +0.07% U.S. 10-year 2.002% +0.028 8411:JP 136.00 0.00% BAC:US 7.97 -1.97% Bloomberg Our Company Professional Anywhere Sign in Home Quick News Opinion Market Data Personal Finance Sustainability TV Radio More Goldman Sachs Asia Unit Lost Money in 2011 Goldman Sachs’s Asia Unit Swings to 2011 Loss Q Goldman's Secret Loan to Greece Q AIG Gains Buyback Flexibility With AIA Sale Q More Top News Las Vegas Sands Corp. Chairman and CEO Adelson Adelson Fortune Tumbles on Slow China Growth Q The Samsung Electronics Co. OLED 55-Inch Television Samsung-LG TVs Thinner Than IPad Undermine Rivals Q The Top Ten: Today's Most Important Stocks 4:19 The Top Ten: Today’s Most Important Stocks Q Ireland Must Approve the EU Fiscal Deal Ireland Must Accept and Approve the EU Fiscal Deal Q View U.S. Companies Need Flexible Cybersecurity Laws Highlights Bloomberg's Billionaires Index China's National People's Congress Opinion Finance Isn’t as Amoral as It Seems (Part 2): Robert Shiller Q Obama Is More Vulnerable Than Republicans Think: Ramesh Ponnuru Q Six Ways to Keep Working-Class Voters on Obama’s Side: Ron Klain Q More Opinion from Bloomberg View Election 2012...
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...Obesity has been the main problem throughout the United States of America. Michelle Obama has a campaign called Let’s Move; essentially this is to get the younger generation of children to start making healthier choices for their future. Michael Bloomberg is the Mayor of New York City, and has been for the past eleven years. Instead of Bloomberg making a healthier choice for kids, he wants to make healthier choices for everybody that lives in New York City. Mayor Michael Bloomberg has already started generating methods to help improve the health of New York. In an article called A Ban Too Far by an anonymous editorial of the New York Times, mentions that Bloomberg has already made an outlaw on smoking in all restaurants, work environments, and bars. He also banned trans-fat in restaurants, and every chain food restaurant in New York is mandated to post calories of all the food on the menu. Mayor Bloomberg’s new plan is to ban the sale of all sugary drinks that are considered to be sixteen ounces or more. The only negative aspect to this is an individual could purchase multiple drinks to...
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...SWOT, PESTEL, Porter’s 5 Forces and Value Chain Company Overview Bloomberg L.P is a business news corporation based in the United States of America. The company headquarters are located in Midtown Manhattan, New York City. It was founded by Michael Bloomberg in 1982 with his business partners Duncan MacMillan, Merrill Lynch and Thomas Secunda (Bloomberg, 2010). The company runs a business news agency, radio station, website and a business TV channel and prints a business newspaper named Businessweek. It provides financial services, asset management services and stock exchange updates to its subscribers, viewers and associated financial institutes. It holds around one third of the international financial data market. Bloomberg is a private company and does not show its profit and revenue statement publically. However, in 2009, Bloomberg L.P received $6.25 billion revenue from this $16 billion financial industry (The New York Times, 2009). Since the 1990s, Bloomberg has secured a strong position in Wall Street due to its fast and authentic messaging services informing investors about the securities' prices and market trends. The Wall Street investment gurus consider Bloomberg’s stock market graphs before investing in any portfolio or long-term financial products. The company generates more than 85 per cent of its revenues from in-depth financial analysis articles, for which it charges $20,000 per year from its subscriptions (The New York Times, 2009). Its total number of subscribers...
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...================================================= BLOOMBERG FOR EDUCATION A Bloomberg Professional Service Offering GETTING STARTED GUIDE FOR STUDENTS // 2014 CONTENTS 02 INTRODUCTION 03 BLOOMBERG TERMINAL 03 The Bloomberg Keyboard 03 Helpful Keys 04 Accessing The Application 05 Logging In 06 Bloomberg Panels 07 FUNCTIONS & SECURITIES 07 Running Functions 08 Working With Securities 10 NAVIGATION 10 Basic search (Autocomplete) 11 Full Search 12 Browsing Menus 13 PERFORMING ANALYSIS 13 Navigating Functions 14 Stock/Company Screening 15 Analyzing a Company 16 Analyzing an Index, Bond or Currency 17 EXPORTING DATA 17 The Bloomberg Excel Add-In 20 Drag & Drop 20 Printing & Other Export Options 20 GETTING HELP & LEARNING MORE 22 APPENDIX 22 Equity 22 Fundamental Analysis 23 Analytics 24 M&A Analysis 24 Fixed Income 26 Swaps 27 Money Markets 28 Structured Finance Analytics 29 Price Discovery 29 Analytics 29 Descriptive 30 Relative Value 30 Ticketing 30 Hedging 30 Additional Fixed-Income Functions 32 FI Futures & Options 33 Repo Analysis Data 33 CALCULATORS 33 High Yield/Syndicated Loans/ Distressed Research 34 Municipal Bonds INTRODUCTION For more than 20 years, Bloomberg has been committed to helping universities and colleges incorporate the Bloomberg Professional® service into their academic programs to better prepare students for the global job market. Universities and colleges around the globe use Bloomberg to bring the real world of finance into...
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...Team Ethics Paper July 27, 2013 MGTOP593 Section 3 Team 4 Normative Ethical Decision Making Frameworks 1. Utilitarian approach is an ethical theory stating that the rightness and wrongness of an act depends on the consequences the act produces not the act itself. There are four components of the utilitarian approach: 1) the act does not need to maximize benefits but rather focuses on utility, 2) when calculating benefits, utilitarian’s consider themselves equally with others in the equation, 3) utilitarian’s focus on long-term consequences in addition to the short-term benefit-harm ratio. According to utilitarianism an act is not moral only because its benefits outweighs its harm, instead one where utility i.e. satisfaction has been maximized. (Frederick, 1999, pp. 17-19) 2. Unlike the utilitarian approach, the Virtue ethics approach does not take into account the principles of the action, the action itself, or the consequences of the action, rather focusing on the values and moral character of the person performing the act. Characteristics are the personal virtues. (Frederick, p. 30) The shortcomings of virtue ethics are its inability to solve the problem of dilemma when a person has contradictory values. Second, the justification problem, because every culture has different virtues how do you justify which character traits are virtues. (Hursthouse, 2013) 3. Deontological ethics approach judges the morality of an action based on expectations from the person based...
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...T HIS HOW NRA E A BIGGER, RICHER, MEANER GUN-CONTROL S IS T HE ENDS MOVEMENT HAS ARRIVED. BY ALEC MACGILLIS 18 JUNE 10, 2013 THE NEW REPUBLIC buyers failed in the Senate, and the fatalistic shrugs in Washington were so numerous they were nearly audible. The legislation had been a modest bipartisan compromise, supported by 90 percent of the public and lobbied for hard by the president. A group backed by Michael Bloomberg had spent $12 million on ads pressuring senators to vote “yes.” When the bill fell short—by just ve votes—it seemed to con rm a Beltway article of faith: There’s no point messing with the National Ri e Association (NRA). And that, many assumed, was the last we’d be hearing about gun reform. But then something unexpected happened. Some of the senators who’d voted “no” faced furious voters back home. Even before Erica La erty, the daughter of murdered Sandy Hook Elementary principal Dawn Hochsprung, confronted New Hampshire Republican Kelly Ayotte at a particularly tense town hall, Ayotte’s disapproval rating in the state had jumped from 35 to 46 percent—half the respondents said her “no” vote made them less likely to support her. In Pennsylvania, which has the second-highest concentration of NRA members in the country, the bill’s Republican co-sponsor, Pat Toomey, saw his approval reach a record high. One of the country’s best-known gun-rights advocates, Robert Levy, said the NRA’s “stonewalling of the background-check proposal was a mistake, both...
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...BLOOMBERG BASIC MANUAL INTRODUCTION TO BLOOMBERG'S MAIN FUNCTIONS FOR BY BLOOMBERG LP EDITED MICHAEL W. VON ORELLI SUMMER 2001 Table of Content PAGE INTRODUCTION 1. INTRODUCTION 2. HISTORY 3. THE BLOOMBERG EMPIRE 4. THE KEYBOARD 5. ANYONE CAN BE AN EXPERT 6. HOW DOES ONE BEGIN (LOGIN) 7. PERSONAL DEFAULTS 8. THE MARKET SECTORS 9. BLOOMBERG BUSINESS NEWS 10. BLOOMBERG MULTIMEDIA SERVICES 3 4 8 10 13 14 16 17 19 24 SCREENS FOR ANALYZING 1. INDICES 2. GOVERNMENT 3. CORPORATES 4. COMMODITIES 5. MUNICIPALS 6. CURRENCIES 7. EQUITIES 8. PORTFOLIOS 27 31 39 48 54 65 70 80 ADDITIONAL INFORMATION 1. SUPPLEMENTARY SCREENS 2. IMPORTANT BLOOMBERG TELEPHONE NUMBERS 3. REFERENCES 84 85 82 Lehigh University Bethlehem, PA 18015 Page 2 of 84 05/18/2004 Created by Michael von Orelli INTRODUCTION Lehigh University Bethlehem, PA 18015 Page 3 of 84 05/18/2004 Created by Michael von Orelli 1. Introduction Welcome To The Wonderful World Of Bloomberg Financial Markets THE BLOOMBERG provides 24-hour instant, accurate and current financial, economical and political information covering all market sectors. It also provides analytics, historical data, up-to-the minute news reports, economic statistics and political commentaries. We have our own news bureau and have been able to integrate news with analytics. THE BLOOMBERG is menu driven, interactive, user friendly and can be customized to fit every investment strategy and informational need. The system is...
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...TABLE OF CONTENT 1. Introduction 1. Summary of the news 2. Objective 2. Discussion 2.1 Background 2.2 Effects 2.3 Monetary policy 2.4 Global effects 2.5 Cons 2.6 Reasons of decreasing interest rate 3. Reference 4. Original text 1. Introduction: 1. Summary: This news mainly suggests us that, China government has decided to reduce its interest rate by a quarter percentage point for both loaning and deposit. It is the first time of China to reduce interest rate since 2008. 2. Objective: Why china do this kind of change? What are the pros and cons after this change? How will it affect China itself and even the whole world economy? I would like to analysis the reason why China reduces the interest rate and using monetary policy to explain the effect after this action. 2. Discussion: 1. Background: Being affected by debt crisis, European counties are facing the economy recessionary problem very seriously. They have to cut down their imports, and the shrink of European market leads to the reducing of other countries output directly. As the “world factory”, (the largest production manufacturing in the world) China is affect too and has to cut down its output to Europe as a matter of course. We know that the net output can be directly linked to the country’s GDP. Cutting down of the demand will lead to slowing down...
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...develop, and will illustrate the key fact why the West will not regress. An analysis regarding the forecast for both, developing and developed, countries will be provided by looking at: the economic prognoses for Asia, China and India in particular; the potential economic stagnation in rich countries; the evidence suggesting that the balance of power will not shift from West to East. Current economic situation in Asia. Forecast for Chinese and Indian economy. Even The Great Recession in 2007 could not stop sustained takeoff of two countries, which population together accounts one-third of the planets population, India and China. Both countries have been growing steadily for the last two decades, China by 9.5% a year and India by 6%(Bloomberg BusinessWeek.2008). Complementarity makes these countries especially powerful. India keeps amaze the world with design service and precision industry while China stays dominant in mass manufacturing. In other words those Asian giants complemented each other strengths, China controls heavy...
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...globalization goes very wrong. These two studies reveal how marketer think they are giving a wonderful product and service in the case of Apple's the iPhone and Disney the Shark's Fin Soup. Understanding the consumer’s behavior and the customs and values of the culture impacted these two campaigns. Apologies good media press and changes in the strategy to get the approval of the consumers. Both case studies points out the impact of technology and how it at first affected the campaigns for bad with negative that changed the reputation of both companys. Apple's dilemma was very embarrassing for the company with negative reports and predictions of how the iPhone was going to sell in Japan. The propaganda was already put out to the media about the Japanese saying No Thanks to Apple concerning the iPhone 3. Apple thought that Japan would be ecstatic with the new product but supposedly the opposite occurred with reports of weak showing of the iPhone3. Of course with Apple being the cutting edge in technology and innovation in the western world Japan did not feel the same way about Apple's iPhone3. First Japan was a hard market to try to get into the for Apple and their competition Nokia, and Motorola, whose attempts to grab Japanese customers were futile. So this was going to be a difficult campaign for Apple. At the time Japan was hostile toward western brand including Nokia and Motorola which I thought were Japanese brands. What’s wrong with the iPhone, from a Japanese perspective? The...
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...By Nicholas Comfort, Donal Griffin and Jeffrey Vögeli (Bloomberg) -- Deutsche Bank AG co-Chief Executive Officer John Cryan is losing market share in businesses he wants to expand, highlighting the risks he faces in scaling back costly debt trading. The German lender lost ground to competitors in the trading of stocks and in advising on mergers and acquisitions in the U.S. and Europe, both businesses that Cryan, 55, has singled out as core to the investment bank. Deutsche Bank’s equity- derivatives unit, which trades contracts tied to shares, fell “significantly” because of “challenging risk management,” the bank said. Cryan, who took over from former investment banker Anshu Jain in July, is seeking to reverse a slump in profitability by closing down parts of the bond-trading empire his predecessor built, shrinking the global footprint and selling a consumer banking business in Germany. Deutsche Bank’s 30 percent decline in fourth-quarter investment banking and trading revenue and first full-year loss since 2008 are adding to investor concerns over the firm’s ability to earn enough money to fund Cryan’s overhaul and boost profitability. “Performances like the fourth quarter do raise serious question marks about the franchise,” said Jonathan Fearon, who helps manage about 300 billion pounds ($429 billion) at Standard Life Plc and who doesn’t own Deutsche Bank shares. “We are definitely now in “show me” mode. That’s obviously going to be the question mark...
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...The mayor of New York City has come up with an idea to combat an ever growing problem. Mayor Micheal Bloomberg has created a ban, a “soda ban” to be exact; his hopes are that it helps to decrease obesity rates. This may seem like a over step of a boundary but if you look at the statics you can see that it’s not. For example Americans now consume 200-300 more calories daily then 30 years ago due to the increase of sugary drinks, this is also the reason why a child’s odds of being obese are 60% greater. If you do the math this would mean that on average an American consumes 3 pounds of sugar each week, which equals 3,550 pounds in a lifetime; that is about 1,767,900 skittles and that is enough to fill a dumpster! If you don’t know what problem...
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...central bank board member said in a phone interview, asking not to be identified because of internal policy. “Higher inflation shoots the real up,” Joao Paulo de Gracia Correa, currency manager at Correparti Corretora, said in a phone interview from Curitiba, Brazil. The real appreciated 1.2 percent to 1.9667 per dollar at the close in Sao Paulo, the strongest level since May. The rally was the biggest among 25 emerging-market currencies tracked by Bloomberg. Swap rates due in January 2015 increased 10 basis points, or 0.10 percentage point, to 8.19 percent, the highest level since Oct. 2. The Treasury rejected all bids in its auction of LTN bonds due in April 2014, April 2015 and July 2016 after the surge in swap rates. It sold 5.5 billion reais of floating-rate LFT bonds due in 2018. Swap rates climbed as the national statistics agency reported that the IPCA consumer price index increased 0.86 percent in January from a month earlier, the most since April 2005. The median forecast of 41 economists surveyed by Bloomberg was for a 0.83 percent advance. Annual inflation accelerated to 6.15 percent, faster than the 4.5 percent midpoint of the central bank’s target range for a 29th month. Inflation Outlook Inflation is getting worse in the “short term,” the central bank said in...
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