...Marketing Plan Brandon Pratt Student ID 000314780 MKT1 July 5, 2013 Table of Contents Table of Contents 2 Introduction 3 Mission Statement 3 Market Objectives 4 Target Market 4 Product Objective 4 Price Objective 4 Place Objective 4 Promotion Objective 5 Competitive Situation Analysis 5 Consumer Product Classification 5 Analysis of Competition using Porter’s 5 Forces Model 5 SWOT Analysis 6 Strengths 7 Weaknesses 7 Opportunities 8 Threats 8 Marketing Strategies 8 Product Strategies 9 Price Strategies 9 Place Strategies 9 Promotion Strategies 9 Tactics and Action Plan 9 Product Action Plan 9 Price Action Plan 10 Place Action Plan 10 Promotion Action Plan 11 Monitoring Procedures 11 Introduction Company G is an established electronics company offering gadgets designed for your safety and peace of mind. Our new product is our Vehicle Dashboard Camera that will record everything in front of you while you are driving. Accidents can happen at any time, without notice. After an accident, we can become disoriented and we don't always remember everything just prior to the impact. Law enforcement has recording capability while driving, and we think everyone should have this option. Sometimes, we don't clearly remember the conditions of the road, the weather, and traffic immediately following an accident. Our vehicle dashboard camera will help solve that problem. Record the conditions of the road, weather, and traffic directly from your...
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...Revolution. It was first known as the Computing-Recording Company, then in 1924, it took the name of International Business Machines. Nowadays, this multinational company is known as the « Big Blue ». IBM main activity is to find solutions to its wide range of clients using advanced information technology. Its clients are individual users, specialised businesses, and institutions such as government, science, defence, spatial and educational organisations. To meet and respond to its customers needs, IBM creates, develops and manufactures many of the world’s most advanced technologies, ranging from computer systems and software to networking systems, storage devices and microelectronics. Indeed, IBM has various product lines and services a few of which are: the Personal Computer that was first created in 1981, AS/400 business system, RS/6000 family of workstations and server systems, S/390 enterprise server, groundbreaking ThinkPad notebook computer; the award-winning IBM Netfinity and finally, PC Servers. It is an important supplier of hard disks, random access memories, and liquid crystal monitors. IBM has created the image “Solutions for a Little World”. Its products and components in other firm’s products are so widespread that people around the world associate the name IBM with computing functions. IBM is a global information system and computing company. It is organized in 5 worldwide regions, and the following business units: For many years, IBM succeeded in...
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...and promotion of high quality entertainment, Located in Akwa Ibom State, Nigeria. The company will become highly profitable through the sale of pre-recorded music product, and ancillary profit centers. EE will own and control the masters (master copies), copyrights and licenses of its product, which will enable EE to create immediate revenue streams while growing its music catalog into a multi-million dollar asset. 1.2 PRODUCTS & SERVICES The company has established three record labels to handle a variety of music genres including AfroPop, Rhythm & Blues, Afro Jazz, Gospel and rap. EE has compiled an exciting and diverse roster of recording artists. Selected over the past year, these highly talented veteran and debuting artists will enable EE to quickly penetrate the music marketplace. 1.3 MARKET ANALYSIS EE will distinguish itself from other independent record companies through its marketing and promotional plan. Intense, calculated and relentless promotional campaigns will enable EE to earn massive revenues through the growing popularity of "singles", as well as traditional full-length albums. EE will utilize the success of its pre-recorded music to develop profit centers in independent distribution, merchandise and concert promotion. 1.4 STRATEGY & IMPLEMENTATION EE maintains strong affiliations in the music industry. EE has been offered international distribution with Maxis Distributing (a distribution arm of Maxis) and the Alaba Group. This provides EE the...
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...Amazon.com Evolution Team D BIS219 Steve Weibel June 30, 2011 Amazon.com Evolution “A study conducted in 2008 showed that 66% of Americans have purchased a product online” (PewResearchCenter Publications, 2008). The percentage has significantly increased throughout time with the help of technology advancement. Smart phones have come to revolutionize and simplify the life of mobile device owners. Research done by ABI showed that “Mobile online shopping increased from about $369 million in 2008 to about $1.2 billion in 2009; and is estimated to reach as much as $2.4 billion in 2010” ( CNBC, 2010). Online shopping is a fast and convenient way to shop and has become more and more popular as technology advances. Who wouldn’t prefer to shop from the comfort of your own home, or even on the go vs. driving in the Arizona heat to walk into a mall where you have to walk around in search for a specific item, deal with bad customer service, and a crowd of teenagers who are out of school for the summer? The answer is simple, everyone. Founded in 1994 by Jeff Bezoz, Amazon.com is recognized as the number one online retail website by Internet Retailer.com. Amazon was originally created as an online bookstore but it has not limited its sales to books only, Amazon sells everything from mp3’s, DVD’s, electronics, clothing, food, just to name a few products. It also acts a competitor to the popular Netflix by offering live streaming of more than 5,000 movies, and T.V shows...
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...Riordan Manufacturing System Proposal October 10, 2013 Riordan Manufacturing System Proposal Executive Summary Team C’s goal is to facilitate Riordan Manufacturing in improving profitability by reducing employee time on actions and processes that are automatable and avoidable. Team C’s objective is to reduce costs and inefficiencies while adding the ability to improve inventory tracking from raw material beginnings to product sales throughout Riordan Manufacturing’s plants and facilities. A new manufacturing resource planning system (MRP) will allow Riordan Manufacturing to grow and remain competitive. Team C will work to create an MRP system for use by Riordan Manufacturing for tracking inventory and improving manufacturing tracking systems. Team C is confidence that one server in a central location will allow each of Riordan Manufacturing’s facilities to manage inventory better and improve the processing and storage of all data. Housing a backup server at another location will protect data for Riordan Manufacturing. This will save in labor costs by having fewer IT employees at each of the facilities that no longer house servers. Currently when shipments arrive the supervisor is responsible for checking in the material to coincide with the shipping orders. At the end of the day a clerk enters this information into the database. Team C will utilize the use of bar scanners to eliminate unnecessary paperwork. The use of bar scanners will free up workers to be available...
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...educational journey. The school will begin in Mississippi and other low performing areas to offer parents and students an alternative to education. Lastly, the school will give back to the community by giving under privileged students scholarships and also a fund will be set up to help build new schools in Haiti. First, with First Steps Educational Program , I will describe the type of business that I have created including: (a) the product or service, and general staffing plan. I will also provide a rationale for my plan, (b) the form of my business and the benefits it offers my particular business, and (c) a chart of accounts specific to my business, including a rationale as to the selection of each account, the sources of those resources (liabilities and equity), the sources of revenue and expenditures that I expect to incur to earn those revenues. I will build a detailed chart that includes business units, divisions, product lines, etc.) Next, I will analyze whether I will be required to use GAAP or IFRS accounting methods and how the IFRS/ GAAP convergence will impact my business. I will then seek ways to incorporate any changes into my books and records. Then, I will prepare a pro form balance sheet and an income statement providing the assumptions made and support for these valuations. Fourthly, First Steps Educational Program, I will recommend two...
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...The Henry Tam case is in the course packet. Make sure to pay attention to both the case text and the exhibits when you prepare your analysis. 90% of the score will be based on content, as discussed in the critical thinking grading rubric. 10% will be based on style. While it will be okay to fill in the table below with bullet points, each bullet point should be a full sentence. The analysis should be comprehensive, yet concise; there is no minimum or maximum word count. Grammatical and spelling errors will lower your style score. Total value: 22 points. 1A. Please analyze the opportunity: Customer value 1. Who is end user and purchaser/decider? Is this a Pro or con and why? The target market is something the team struggles with throughout the case. The students (Henry and Dana) believe the ideal market is the education market (i.e. elementary school aged children), however the founders believed they should be going after the entertainment market (i.e. junior high and above). Both have sound reasoning for their opinions; however I tend to side with the students that the best approach in the beginning would be to go after the education market because of the inherent benefits available. I will be answering the questions based on the standpoint their target market is the education market. In the education market, the end user would be younger children (elementary school aged children) with the decision maker being their parent or their music teacher...
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...Training Package | BSB07 - Business Services Training Package | Course Name: | BSB40507 Certificate IV in Business Administration | Unit Name: | BSBHRM405A Support the recruitment, selection and induction of staff (2015) | Student Number | | Student Name | Johanna Maria Gil Beleno | Current Address | 105 Crown St, Darlinghurst, Sydney, NSW, 2010 | Email | johana_gb@hotmail.es | Assessor Name: | | Result | Individual Assessments result | Assessment 1 | S NS | Final Result | C | | | Assessment 2 | S NS | | | | | Assessment 3 | S NS | | NC | Assessor Signature | | Date | | Feedback to Student | | I have received the Assessment Feedback on _________________________(Date) | Students Signature | | Assessor Signature | | Date | | Result to Wisenet by: | | Date | | Assessment Task 1: Human resources lifecycle test Submission details Student’s Name | | Assessor’s Name | | Performance objective Students will be able to identify the key phases of the ‘human resources lifecycle’, and the place of recruitment and selection in that process. Assessment description For this Assessment Task, you are required to complete the questions below that have been provided by the assessor. Procedure 1. Complete the written test. Specifications Assessors will be looking for a minimum of three HR activities for each of the five stages of the lifecycle. You are required to complete a written questionnaire, demonstrating...
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...Classic Airlines Marketing Concepts Marketing MKT/571 Classic Airlines, an airline organization who faces competition is seen in its reduction of customers’ confidence resulting in lower sales. “Classic Airlines saw a decrease in their share prices and a decrease in the number of customers enrolled in their Classic Rewards Program” (University of Phoenix, 2012). The reward program is recording reduction in the number of members and the increase of fuel and labor costs is pushing the organization to the possibility of going bankrupt. Classic Airlines has had declining profits and their stock prices have fallen which has affected the organization. This has forced the company to restructure based on extreme competition and the declining metrics disclosed from their customer loyalty report. The paper is meant to identify the products or services and its challenges plus discussing the marketing concepts that the organization uses to guide its marketing efforts. Current Situation Classic Airlines is a company with an extensive history of success however, the company has encountered difficulties in their advancement toward an effective customer service and marketing campaign. Over the years the cost of fuel and labor has been increasing and the top executives at Classic Airlines have a hard time figuring out how to cut costs, so that they can afford increases. There is a need for the airline to keep up with providing the best services...
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...Blue Nile Case Group D Monday and Wednesday 11:00-12:15 Anthony Allen, Laura Blakeman, Daniel DeMaiolo, Carla Hill, and Mason Shattuck 1 Industry Analysis: Dominant Economic Features Definition of Jewelry Retailing Industry & Nonstore Retailer Subsector According to the United States Census Bureau, the Jewelry Retailing Industry (NAICS code 448310) “comprises establishments primarily engaged in retailing one or more of the following items: (1) new jewelry (except costume jewelry); (2) new sterling and plated silverware; and (3) new watches and clocks. Also included are establishments retailing these new products in combination with lapidary work and/or repair services” (United States Census Bureau Jewelry Industry Definition, 2008). While Blue Nile competes in the larger Jewelry Retailing Industry, it also competes in the narrower Nonstore Retailers (Subsector 454) category because of the e-commerce component of the business model. The United States Census Bureau comments that “industries in the Nonstore Retailers subsector retail merchandise using methods, such as the broadcasting of infomercials, the broadcasting and publishing of direct-response advertising, the publishing of paper and electronic catalogs, door-to-door solicitation, in-home demonstration, selling from portable stalls and distribution through vending machines. Establishments in this subsector include mail-order houses, vending machine operators, home delivery sales, door-to-door sales, party...
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...Human Resources Management 1) Que: Explain the different steps of Performance Appraisal Ans: Performance appraisal means the systematic evaluation or appraisal of the performance of an employee by some qualified persons. It is the appraisal of the relative worth to the company of an employee’s services in his job. It is the process of obtaining, analyzing and recording information about the relative worth of an employee. The focus of the performance appraisal is measuring and improving the actual performance of the employee and also the future potential of the employee. Its aim is to measure what an employee does. According to Flippo, a prominent personality in the field of Human resources, "performance appraisal is the systematic, periodic and an impartial rating of an employee’s excellence in the matters pertaining to his present job and his potential for a better job." Performance appraisal is a systematic way of reviewing and assessing the performance of an employee during a given period of time and planning for his future. It is a powerful tool to calibrate, refine and reward the performance of the employee. It helps to analyze his achievements and evaluate his contribution towards the achievements of the overall organizational goals. By focusing the attention on performance, performance appraisal goes to the heart of personnel management and reflects the management's interest in the progress of the employees. Stolz observes that “the process of Performance Appraisal...
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...Blue Nile Case Group D Monday and Wednesday 11:00-12:15 Anthony Allen, Laura Blakeman, Daniel DeMaiolo, Carla Hill, and Mason Shattuck 1 Industry Analysis: Dominant Economic Features Definition of Jewelry Retailing Industry & Nonstore Retailer Subsector According to the United States Census Bureau, the Jewelry Retailing Industry (NAICS code 448310) “comprises establishments primarily engaged in retailing one or more of the following items: (1) new jewelry (except costume jewelry); (2) new sterling and plated silverware; and (3) new watches and clocks. Also included are establishments retailing these new products in combination with lapidary work and/or repair services” (United States Census Bureau Jewelry Industry Definition, 2008). While Blue Nile competes in the larger Jewelry Retailing Industry, it also competes in the narrower Nonstore Retailers (Subsector 454) category because of the e-commerce component of the business model. The United States Census Bureau comments that “industries in the Nonstore Retailers subsector retail merchandise using methods, such as the broadcasting of infomercials, the broadcasting and publishing of direct-response advertising, the publishing of paper and electronic catalogs, door-to-door solicitation, in-home demonstration, selling from portable stalls and distribution through vending machines. Establishments in this subsector include mail-order houses, vending machine operators, home delivery sales, door-to-door sales, party...
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...Bibliographic Citations I. Each of the following resource citations has three parts. ❑ The first part is the type of resource (for example, “Book, one author”). The BOLD Comic Sans font in 14 pt identifies this part of each citation. ❑ The second part is a template containing the components needed to cite the resource. The grey boxes identify the template in each citation. This part is in 12 pt Times New Roman. ❑ The third part provides an actual example of a resource found in a Lexington County District One Library Media Center. The red font in 12 pt Times New Roman, double-spaced lines and hanging indent identify this part of each citation. II. To use the citation template, highlight the template for the resource you need to cite, then copy and paste into your paper. 1st_Author's_LastName, 1st_Author's_FirstName, and 2nd_Author's_FirstName 2nd_Author's_LastName. Title. City_of_Publication: Publisher, Date_of_Publication. III. Select one of the grey boxes and type the correct information. As soon as you click on each grey box to select it, it is highlighted—do not delete the grey box—just start typing. Notice in the sample below, “Warhol” has replaced the grey box that said “1st_Author’s_LastName” in Step II above. Warhol, 1st_Author's_FirstName, and 2nd_Author's_FirstName 2nd_Author's_LastName. Title. City_of_Publication: Publisher, Date_of_Publication. IV. The punctuation, italics, and underlines will be inserted automatically...
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...Sarah White Colorado Technical University MGM366-1301B-02 Professor: Alan R. Witty March 18, 2013 Environmental Regulation International business expansion plans are vital for an organization looking at expanding into another country. With the economy today and the rise and fall of the almighty dollar, it has generated more international customers. Large and small businesses have several ways in which they can profit with international business ventures, and the opportunities are endless. It is always recommended that one registers a company’s trademarks within the foreign markets establishing solid business relationships at different trade shows are vital. Finding possibly an international business partner, who may be looking at entering your organizations market, can prove to be beneficial as well. The internet is a great source in which to expand globally. The first important step is to look for your organizations import and export opportunities. Being able to market in countries which have more strength against the American dollar will enable more export chances and the individuals which live in those countries can buy more. In this paper, I will be discussing Mexico as the country in which to expand into. When deciding to expand into any country, it is always a good idea to locate and hire a good well known corporate Business Attorney, CPA, Accountant and a Consultant, within that country to help guide your organization in the right direction with the laws and regulations...
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...Wikipedia, the free encyclopedia This article is about vehicles specifically designed and manufactured for carrying students to and from school. For information about school transportation in general, see student transport. | This article may be too long to read and navigate comfortably. Please considersplitting content into sub-articles or condensing it. (February 2013) | School bus | Front 3/4 view of a typical North American school bus (IC Bus CE-Series) | Interior view of an empty school bus (Thomas Saf-T-Liner C2) | Overview | Manufacturer | List of school bus manufacturers | Body and chassis | Doors | Front entry/exit door; rear/side emergency exit door(s) | Chassis | Cutaway van Cowled chassis Stripped chassis | Powertrain | Engine | Various fuel types (see article) | Capacity | 10-90 passengers, depending on floor plan | Transmission | * Automatic * Manual | Dimensions | Length | Up to 45 feet (13.7 m) | Width | Up to 102 inches (2,591 mm) | Curb weight | ≤10,000–36,000 pounds (4,536–16,329 kg) (GVWR) | Chronology | Predecessor | Kid hacks | A school bus (also called schoolbus) in North America is a type of busspecifically designed and manufactured for student transport: carrying students to and from school and school events. School buses provide an estimated 10 billion student trips every year; over half of the USA's student population is transported by school bus. Each school day in 2013, nearly 468,000 school buses...
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