...MBA (International Business) Roll = A16 Sec = R1011 Reg No = 11005070 Consumer Behaviour Towards TVS Motors (Jhalandhar Region) Indian Automobile Industry The Indian Automobile Industry is manufacturing over 11 million vehicles and exporting about 1.5 million every year. The dominant products of the industry are two wheelers with a market share of over 75% and passenger cars with a market share of about 16%. Commercial vehicles and three wheelers share about 9% of the market between them. About 91% of the vehicles sold are used by households and only about 9% for commercial purposes. The industry has attained a turnover of more than USD 35 billion and provides direct and indirect employment to over 13 million people. Hero Honda Motors is occupying over 41% and sharing 26% of the two wheeler market in India with Bajaj Auto. The level of technology change in the Motor vehicle Industry has been high but, the rate of change in technology has been medium. Investment in the technology by the producers has been high. System-suppliers of integrated components and sub-systems have become the order of the day. However, further investment in new technologies will help the industry be more competitive. Over the past few years, the industry has been volatile. Currently, India’s increasing per capita disposable income which is expected to rise by 106% by 2015 and growth in exports is playing a major role in the rise and competitiveness of the industry. Consumers are very...
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...Submitted toController of ExaminationMaharishi Dayanand University, Rohtak PREFACE Marketing should not be looked upon in a vacuum or in isolation. It is an essence taking aview of the whole business organization and its ultimate objective concern for marketingmust penetrate all areas of the enterprise. Market survey in today’s competitive world is amust for every organization.This project is a study of marketing strategy of Hero Honda. The rational behind this particular study is to find out the present market scenario of various brands & to find outthe corporate need and perception. It was a pleasurable experience to conduct a researchon behalf of Hero Honda pertaining to the study of the Automobile Sector.Conclusion and there by recommendation has been arrived at by proper and justifiedinterpretation of the result derived from the above said analytical tools and techniques. DECLARATION I Rahul Gandhi, Class MBA –IV Semester of B.S.A.I.T.M Faridabad hereby declarethat the project entitled “ MARKETING STRATEGY ” HERO HONDA PVT. 2 [pic] [pic][pic]LTD . is an original work and the same has not been submitted to any other institutions for the award of any other degree. The feasible suggestion has been dulyincorporated in consultation with the supervisor. Rahul GandhiACKNOWLEDGEMENT I would like to thank Mr. Narender Tanwar assigning me a project to work on and for thehelp and guidance offered by them during my project work. Working with them...
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...suffers ‐ because they are culture‐bound, exploitative, and would be resisted by trades unions. Japanese practice has been interpreted as classic “Theory X” management. On the other hand, Japanese management systems are said to offer Western production workers new opportunities for teamwork, self‐expression and workplace democracy which should be grasped eagerly ‐ here Japan is interpreted as classic “Theory Y” management. The characteristic Western “either/or” analytical approach may have set up a false dichotomy. Adler’s (1993) study of the Toyota/GM joint venture NUMMI, in California, revealed that rigid management structures were combined with opportunities for worker participation in the “learning bureaucracy”. Mair’s (1994a) study of Honda in Ohio showed how workers participated but in a way that was strictly channelled, and that the “single status” system both provided a degree of democracy and equality and permitted authority systems to function more effectively. Innovative management appeared to have reconciled the dichotomies that academic observers continued to debate. Progress in understanding the Japanese multinationals has been further complicated by two other considerations. First, Japanese firms appear to have adapted their management systems to their new local environments in a process of “hybridization”. The questions become which elements of the model are retained and...
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...Internal Factors...………….……..…………………………...……….……….…p 4 Extenal Factors……….…..…………………………..……….………………….p 5 III - Discuss the latest stage of the new (smaller) GM……………….………...p 6 What are the characterisics of the new GM?..………………………………...…p 6 Some encouraging signs of recovery………………………………………....….p 9 Threats regarding GM’s trials to regain its golden past………………………….p 11 Summary and Observations……………………………………………………...p 13 IV - With a majority government ownership, what operational and management challenges might GM’s management confront when trying to regain its golden past?…….………………………………….………..p 14 Operational Challenges..………………………………………………………….p 14 Management Challenges………………………………………………………….p 15 Summary and Observations………………………………………………………p 16 V - Critically Analyse Whether it was GM’s Failure or its Competitors’ enormous success in cost savings and innovation that brought about GM’s demise…………………………..…...….……………………..…….….….p 17 Cost Savings - a poorly designed cost structure……...………………………….p 17 Innovation Processes…………….…………..…………………………………..p 18 Summary and observations……………………………………………………...p 21 VI - Conclusion……………….……………………………………………….….p 22 VII - References……………………………………………………….……….....p 23 2 I - Introduction General Motors (GM) is an American multinational which was founded by William Durant in 1908. It is known as one of the world’s largest auto manufacturers. GM employs 209,000 people around the world and produces...
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...OM-II Group 1 Section-A Chetna Sharma-21 Dhaval Thakkar-26 Shalabh Dhankar-46 Sumedha Sobti-54 Subin Sudhir-FPM/04 Vinay Prabhu-59 Vishal Shitut-60 Kerala Transport Company ------------------------------------------------- Contents 1) Introduction of company 1.1 Industry Introduction 1.2 Infrastructure 1.3 Present Situation and competition 2) Description of Operating System 2.1 Input-Output Transformation 2.2 Stakeholder Analysis 2.3.1 Stakeholder Map 2.3.2 Specific Stakeholders and stakes 2.3.3 Power Vs Stakeholder Matrix 2.3 Processes Involved in Transportation 2.4 Service Blue-print 2.5 Behaviour over Time diagrams 3) Analysis of Operating System 3.1 Observations made after talking to various employees 3.2 Cause and Effect Analysis(Fishbone Diagram) 4) Improving the Operating System 4.1 Modelling the system(causal loop diagrams) 4.2 Competitive Benchmarking 4.2.1 Performance Measures 4.2.2 Comparison 4.2.3 Process Enablers needed 1. ------------------------------------------------- Introduction The company (operating system) we have chosen is Kerala Transport Company(KTC).It is a part of the KTC Group which also owns Matrubhumi Newspaper, Hotels, Auto-mobile Dealerships etc. The company was formed in 1958 and is head-quartered at Calicut. It is a family owned business. 1.1 INDUSTRY INTRODUCTION KTC is a part of huge...
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...Ecotoxicology (2009) 18:522–536 DOI 10.1007/s10646-009-0310-9 Assessment of environmental contamination using feathers of Bubulcus ibis L., as a biomonitor of heavy metal pollution, Pakistan Riffat Naseem Malik Æ Naila Zeb Accepted: 6 April 2009 / Published online: 6 May 2009 Ó Springer Science+Business Media, LLC 2009 Abstract Concentrations of metals such as Ca, Cd, Co, Cr, Cu, Fe, K, Li, Mg, Mn, Ni, Pb, and Zn were analyzed in the feathers of cattle egret (Bubulcus ibis) from three breeding colonies in the Punjab province, Pakistan. The mean concentrations of Ca, Cd, Fe, Pb and Mn were significantly different between the three study sites (River Chenab, River Ravi and Rawal Lake Reservoir). The mean concentrations of Ca, Cd, Fe and Mn were significantly greater at the River Chenab heronry and Cr, Co, Zn, and Pb concentrations at the River Ravi heronry. The feathers of cattle egrets collected from the Rawal Lake Reservoir heronry were least contaminated. Multivariate statistical methods viz., Factor Analysis based on Principal Component Analysis (FA/PCA); Hierarchical Cluster analyses (HACA), and Correlation Analyses identified relatively similar associations of metals and their sources of input. Metals such as Ca, Mg, and K were related with natural input from parent rock material whereas trace metals viz., Cu, Cd, Co, Pb, Ni, and Zn were associated mainly with anthropogenic processes. Metals such as Fe, Mn, and Li were either correlated with natural input or with anthropogenic...
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...Objectives Corporate finance in emerging markets is a complex field for managers and academics. Most of the models used in investments and corporate finance have been developed under the assumption of at least moderately efficient markets, but this assumption seems to be questionable when moving to less developed markets. Emerging markets are not efficient markets; they are characterized by higher information asymmetries, higher transaction costs, more concentrated ownership, lack of market development, relatively low market liquidity, etc. Additionally, there are relevant differences in terms of suitability for the use of standard corporate finance techniques in the context of small and medium private enterprises. The present survey examines capital budgeting, cost of capital, capital structure and dividend policy decision of the four firms namely Schmit telecom, Sanehwal fasteners, LPS limited and Bharathi Soap works. The study analyses the responses conditional on firm characteristics. It examines the relationship of the executives' response with firm size, profitability, risk, growth, CFO's education, and the sector. By testing whether responses differ across these characteristics, the study throws light on the implications of various finance theories concerning firm size, risk, and growth. The survey also given us the knowledge about practices followed by different companies depending on the sector in which they exist. Market position has also played significant role...
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...[pic] [pic] [pic] [pic] INTRODUCTION Leadership is defined as the process of influencing an organized group towards accomplishing its goals.[1] We have learned that the leader is not exclusive in the leadership process. Researchers Fred Fiedler and Hollander recognized this and introduced the importance of the follower and the situation in the leadership process. Richard Branson is considered one of the most unorthodox business men of the 21st century. At the helm at the mega firm Virgin Group Ltd, Branson has defied conventional management and leadership wisdom. Through all his accomplishments, Branson’s amazing leadership skills cannot be mentioned in a vacuum. There is an interactional relationship between a leader, his or her followers and the situations in which they interact. This paper will analyze Branson as a leader. However, because his leadership success is not mutually exclusive, his followers and the important situations that define his career will be addressed. AN OVERVIEW OF BRANSON AND THE VIRGIN GROUP Biography Richard Charles Nicholas Branson is the son of a lawyer named Edward Branson and an airline stewardess named Eve Huntley-Flindt; born on July 18, 1950 in Surrey, England. At an early age he strived for more and this was due to “his parent’s upbringing, which taught him to stand on his own two feet”. His parents took extreme measures to encourage their children’s independence. At four years old Richard’s mother pushed him out...
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...LEADERSHIP FOR INNOVATION LEADERSHIP FOR INNOVATION How to organize team creativity and harvest ideas JOHN ADAIR London and Philadelphia Publisher’s note Every possible effort has been made to ensure that the information contained in this book is accurate at the time of going to press, and the publishers and author cannot accept responsibility for any errors or omissions, however caused. No responsibility for loss or damage occasioned to any person acting, or refraining from action, as a result of the material in this publication can be accepted by the editor, the publisher or the author. First published in Great Britain in 1990 by the Talbot Adair Press as The Challenge of Innovation This edition published in Great Britain and the United States by Kogan Page Limited in 2007 as Leadership for Innovation Reprinted 2007 Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licences issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned addresses: 120 Pentonville Road London N1 9JN United Kingdom www.kogan-page.co.uk © John Adair, 1990, 2007 The right of John...
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...CHAPTER 1 INTRODUCTION 1.1 Inroduction about the topic Man is a social animal. He has to make a contact with his fellow beings; hence he has to travel one destination to another. The progress of automobile industry tries to full fill this purpose with the help of four wheelers and especially two wheelers. When we take into consideration of our country India, it is a fast growing developing country. This growth can be seen in the field of automobile industry also. India is a very good market of many globalized automobile giant brands like Mercedes-Benz, Vox Wagon, Fiat, Toyota, Hero, Yamaha, Bajaj etc. In this scenario it would be better to mention about the satisfaction of customers who are using the vehicles. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. The customer satisfaction varies from person to person and also one group to another. In the marketing context it is important to understand about the satisfaction level of the customers based on the analysis of data. In earlier periods, i.e. immediately after the independence dependence of foreign technology was banned and manufacturers were forced to localize their products. The automotive industry in our country declined under the government’s stifling restrictions and the Indian buyer was saddled with products of appalling quality. This attempt at self-sufficiency failed miserably...
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...Page 1 – ASIA PACIFIC 2012 Copyright © ESOMAR 2012 “SO MANY DIFFERENT SUNS” HOW SUCCESSFUL BRANDS HIT THE CONFLUX OF AFFORDABILITY AND ASPIRATION Shobha Prasad • Sangeeta Gupta INTRODUCTION All of us are familiar with the current industry focus on emerging markets. It is also no surprise that the larger consuming population in these markets lies not at the top end, but towards the middle and lower ends of the income pyramid. This is also where marketers struggle the most – how should the offer be constructed to ensure it is affordable yet desirable? The proposed Theory of Multiple Aspiration & Poverty Lines (MAPL) represented a new and stratified approach to understanding affluence, poverty and aspiration. This has many implications on brand positioning and portfolio strategies for creation of winning brands or “suns”. Objective The objective of this paper was to take this thinking forward through an exploration as follows: Broadly, what are the implications of the Multiple Aspiration & Poverty Lines (MAPL) theory for brand positioning, communication and portfolio management? What drives brand success in the Indian context? What strategies have these brands used to achieve success- to what degree are these brands wedded to symbols of aspiration /belongingness in each social class? How did the brands that were not so successful in the Indian market falter on making the right connections on these dimensions? Approach We identified product categories through which...
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...“Lifestyle Study of Fortis La Femme patients, to help, plan promotional activities for the hospital” STUDY CONDUCTED AT: [pic] Fortis La Femme, New Delhi. SUBMITTED BY: Miss Ankita Srivastava SUBMITTED TO: Prof. P.N. Mishra Director Institute of Management Studies DAVV, Indore. And Mrs. Nidhi Sharma Kohli Manager, Marketing Fortis La Femme, New Delhi. [pic] INSTITUTE OF MANAGEMENT STUDIES DEVI AHILYA VISHWAVIDYALAYA, INDORE. JUNE-JULY, 2007. ACKNOWLEDGEMENT A project work is done by a student with a view to learn about a topic right from its base to peak, which is altogether a collaborative work where all the staff members of the organization(where study was conducted) and all the people around the student help and teach him/her in working out the study. First and foremost I would like to thank my internal project guide Prof. P.N. Mishra for extending his incessant guidance and support. His supervision has always encouraged me to improve in my work towards perfection. I have been really lucky to have done my summer training project at Fortis La Femme, New Delhi where all the staff members have been co-operative to their utmost level. I am grateful to Dr. Gayatri Ghadiok, Managing Director Fortis La Femme for providing me the opportunity to undertake this study in this hospital. I would like to pay my gratitude to Mrs. Nidhi Sharma Kohli, Manager Marketing...
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...Diversification patterns and performance of large established Japanese firms Tatsuo Ushijima* Aoyama Gakuin University Graduate School of International Management Shibuya 4-4-25, Shibuya-ku Tokyo 150-8366 JAPAN Yoshitaka Fukui Aoyama Gakuin University Graduate School of International Management Shibuya 4-4-25, Shibuya-ku Tokyo 150-8366 JAPAN * Corresponding author Tel: +81-3-3409-8544; Fax: +81-3-3409-4167 E-mail: ushijima@gsim.aoyama.ac.jp This version: December 11, 2004 Acknowledgement: We would like to thank seminar participants at the University of Tokyo and the 22nd Nikkei conference on firm behavior for their helpful comments. Remaining errors are ours. Financial supports from the Graduate School of International Management at Aoyama Gakuin University are greatly appreciated. ABSTRACT This article examines the industry diversification of the largest Japanese manufacturers in 1973-98. Results show that 118 sample firms steadily increased diversification, a trend continued from earlier periods. Nevertheless, the relatedness of their constituent businesses gauged based on the Input-Output table remained high and stable throughout the study period. Econometric analysis reveals that firms pursuing the “constrained diversification” exploiting inter-business links centered on the core industry segment tend to achieve a higher profitability than firms engaged in the “linked diversification” exploiting links distant from the core. JEL classification: L23; L25; L29 Keywords:...
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...Thematic Study | 12 December 2012 17th ANNUAL WEALTH CREATION STUDY (2007-2012) Economic Moat Fountainhead of Wealth Creation HIGHLIGHTS Economic Moat protects profits and profitability of companies from competitive attack. Extended CAP (competitive advantage period) of Economic Moat Companies (EMCs) leads to superior levels of profits and stock returns. Over 2002-2012, EMCs in India have outperformed benchmark indices. Breach of Economic Moat causes massive wealth destruction. Markets seem poised to touch new highs in the next 12 months. "(Great companies to invest are like) Wonderful castles, surrounded by deep, dangerous moats where the leader inside is an honest and decent person. Preferably, the castle gets its strength from the genius inside; the moat is permanent and acts as a powerful deterrent to those considering an attack; and inside, the leader makes gold but doesn't keep it all for himself. Roughly translated, we like great companies with dominant positions, whose franchise is hard to duplicate and has tremendous staying power or some permanence to it." — Warren Buffett TOP 10 WEALTH CREATORS (2007-2012) THE BIGGEST Rank 1 2 3 4 5 6 7 8 9 10 Company ITC TCS HDFC Bank MMTC HDFC State Bank of India Infosys Tata Motors Hind Unilever Jindal Steel Wealth Created (INR b) 1,187 1,082 744 671 558 556 516 499 457 436 THE FASTEST Company TTK Prestige LIC Housing Finance Coromandel Inter Eicher Motors IndusInd Bank MMTC Jindal Steel Bata...
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...20 NOV 2010 VOLKSWAGE NBHUBANES WAR MARKET SURVEY ON VOLKSWAGEN SUBMITED BY: - GAURA V KUMAR PANDEY Of Regional College Of Management Autonomous, Bhubaneswar Toward The Partial Fulfillment Of Requirement For The Award Of The Degree Of ‘Master Of Business Administration’. UNDER GUIDENCE OF CORPORATE GUIDE SUBHASH C. NATH AAKASH DEEP ASST. PROFFESER SERVICE MANAGER (REGIONAL COLLEGE OF MANAGEMENT)S (BHARAT MOTORS LTD.) | Gaurav Kr. Pandey 1 TABLE OF CONTENTS Chapter no. Page no. Chapter 1 01-06 Includes INTRODUCTION TO THE STUDY.............................................. 02 EXECUTIVE SUMMERY............................................................ 03 INTRODUCTION TO AUTOMOBILE INDUSTORY....................... 04 Chapter 2 Includes 07-34 LITRATURE REVIEW................................................................ 09 INTRDUCTION ABOUT VOLKSWAGEN GROUP........................ 16 DIFFERENT SUBSIDERIES OF VOLKSWAGEN.......................... 18 HISTORY OF VOLKSWAGEN GROUP........................................ 19 INTRODUCTION ABOUT BRAND VOLKSWAGEN...................... 21 HISTORY ABOUT BRAND VOLKSWAGEN................................. 22 INTRODUCTION ABOUT VOLKSWAGEN INDIA......................... 29 ABOUT THE DEALER - BHARAT MOTORS................................. 33 Chapter 3 35-70 Includes OBJECTIVE OF STUDY............................................................. 36 RESEARCH ...
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