Blue Oceans for Miniclip
What is Blue Ocean Strategy?
Blue Ocean Strategy is a study conducted by W. Chan Kim and Renée Mauborgne. It was based on 150 strategic moves in business after the in depth analysis of more than 30 different evolving industries over the period of more than 100 years.
In a nutshell, the study focuses on achieving the success in businesses not by battling hard with the competitors, but creating new opportunities, discovering new markets and forming new industries. It declares the markets where there is strong competition and rivals are strong and in great numbers, are “Red Oceans”, on the other hand a market or industry which is yet to be born, can be created or discovered is a “Blue Ocean”.
A newly created Blue Ocean is not prone to be a quick follow-up by the rivals because the creator of that very Blue Ocean actually knows the nitty-gritties of the infant industry or market. So the creator can reap the benefit for at least a decade before the rivals catch up.

How BOS (Blue Ocean strategy) works?
BOS comprises of various methodologies, frameworks and practical tools that can help to determine that on what basis a business can extend its boundaries of the existing industry and further it helps to gauge the possible risk, repercussions and benefits as well.

Various imperative parts of the BOS are: 1. Strategy Canvas 2. The initial test for BOS 3. Buyer utility map 4. Buyer experience cycle 5. Price corridors of the mass model 6. ERRC (Eliminate reduce Raise Create) grid 7. Pioneer-Migrator-Sttler (PMS) Map
Success stories of BOS
Blue Ocean Strategy worked like a miracle for those who believed in it and applied it carefully. There are abundant examples of companies where BOS became a success story and those companies are still cultivating the benefits of creating blue oceans. Such as: 1. TATA