...| Bavarian Motor Works (BMW) | Rasheeda PaigeDeVry UniversityProfessor Michael Mcgivern Introduction to International Business03/27/2016 | | Table of contents Name, history, and ownership pg. 2 Country or countries where the business operates pg. 2 Stock exchange identifier and listing pg. 3 Description of the products and services (4 P’s) pg. 3 & 4 SWOT analysis pg. 5 & 6 BMW Competitors pg. 6 Demographics of consumer’s pg. 7 Organization structure pg. 7 & 8 Entrance and exit strategies pg. 8 Government structure and economic indicators pg. 8&9 BMW stands for Bayerische Motoren Werke, an automobile manufacturing company that is based in the country of Germany. BMW is a publicly traded and multinational company in the automotive industry. BMW headquartered is located in Munich, Germany and is well known as one of the best luxury brands in the automotive market. BMW logo is a blue-and-white circle in alternating quarters is represented of an airplane propeller on a blue sky, which is the color of the Bavaria flag. Karl Friedrich Rapp is a German engineer who founded Rapp Motorenwerke in 1913, which was an airplane manufacturing company. After realizing the company was struggling, Rapp reconstructed the company as the Bayerische Motoren Werke GmbH, which was the first use of BMW as a corporate logo. Gustav Otto was the second aircraft engine maker who merged with BMW, a founder of Bayerische Flugzeugwerke AG...
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...TJPU The Chinese automotive market In accordance to the German car manufacturers Preface The Chinese automotive market is immensely growing and becoming one of the strongest revenue generating market around the world. As the German car manufacturing industry is the third largest in this business sector and therefore it is not surprising that the well known German companies with Volkswagen leading the way want a big market share. According to this initial situation this paper should show up the actual situation of the Chinese markets and their own brands compared to the German and other manufacturers 1.0 Introduction of the market situation The market for automobiles in China has been the largest one in the whole world for now more than 8 years, as they overtook the leadership from the US market in 2008, measured by the total amount of units produced within a year. Since 2009 the numbers for the total production of automobile units exceed the ones of the total European Union or every other comparable market. Worth to say is the special situation of the Chinese market which has a broad variety in manufacturers and different models. So there are in general many foreign brands and a lot more Chinese brands which are mainly known in the Chinese market. As it is easy to recognize, the Chinese car manufacturers are not able to compete with the western quality, companies like General Motors, Volkswagen, Mercedes, BMW and others have great opportunities to challenge indigenous brands...
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...Works (BMW): An Analysis on its Success as a Multinational Enterprise Introduction BMW Group manufactures products under three brands: BMW, MINI and Rolls-Royce Motor Cars. BMW is a Multinational Enterprise that has been manufacturing and marketing luxury products for about a century. The company is currently the largest premium car maker in the world, followed closely by Mercedes-Benz and Audi. Their headquarters are located in Munich, Germany, and the building itself is also a well-designed masterpiece allowing visitors a glimpse inside the techniques utilized to keep BMW a true competitor on the global scale. This Multinational Enterprise is made up of twenty three production and assembly plants in thirteen countries, forty one sales subsidiaries all over the world, and ten locations in the Research & Development network in five countries. According to the company's current annual filing, it had FYE 12/31/2011 revenue of $90.9 billion and employs one hundred thousand and three hundred and six people (Bayerische). These values ensure its positions as one of the ten largest cars manufactures in the world. Bavarian Motor Works has been able to sustain its position as a successful Multinational Enterprise by adapting to the changing global marketplace through adopting environmentally friendly policies, smarter spending, relevant marketing and partnering with other automobile companies to continuously strengthen its brand and technology. History The history of the BMW dates...
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...CASE STUDY OF BMWi INTRODUCTION: BMW start their work as a business entity in 1917. They entered in automobiles in 1928-29. They first significant aircraft engine then they shift their business to motorcycle and then automobile industry. They unveiled two new models, they launch their electric motoring division BMWi. This i3 is an electric small car and on the other hand i8 is a very powerful sports car. They combine the electric motor with the three cylinder combustion engine. For the reduction of weight the car is constructed with the light weight aluminum, in their structure and body from the strong but light carbon fiber. They also have small batteries. BMW are very much cautious about predicting that there will be a demand of electric car in the future. TASK 1 (1a,1b): Reason behind this decision: The reason behind this decision of BMW to make BMWi is that, they have taken preventive measures to reduce the impact of automobiles on the environment. They want to design less polluting cars by making their existing models into the more efficient along with the environmental friendly fuels as vehicles if future. The possibilities of which are as: electric power, hybrid power (combustion engine and electric motors) hydrogen engine. Now the BMWi has all this, it is relatively simple in production process. It does not involve any press shop, welding shop and the paint work is also in a very small quantity. Mr. Robertson insists that it means, “it is much easier to ramp up production...
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...the innovation, BMW pays a lot attention to develop research labs and focus on technical improvement. For example, In December 1917, the first BMW inline six-cylinder engine, the serial number is BMW IIIa, the maximum output power of 185 horsepower come into being. Two years later, improved version of this engine, BMW IV 250 horsepower created a flight altitude of 9,760 meters record. 1924, BMW Manufacturing's first V12 engine to power up to 580 horsepower, not only for the aircraft, also to promote high-speed trains in Germany "rail Zeppelin" to create a speed record of 230km / h. The late 1920s, the BMW 132, the first use of gasoline direct injection technology, its follow-up models BMW114 multi-stage turbo technology, the ultimate power breakthrough 1000 horsepower. The late 1930s, the BMW801 aircraft engine which Owns 14 cylinder displacement of 42 liters and power up to 1500 horsepower was made. A few years later, the BMW 802 is an 18 cylinder 2500 horsepower, power breakthrough, along with the advent of adjustable camshaft timing technology, which is one of BMW's most famous innovations was created. Since 1928 BMW entered the automotive industry, manufacturing the best car engine is not a difficult thing. In 1936, BMW326 is recognized as the most advanced production car, followed by the birth of the legends BMW328 up to 80 horsepower include thirty or forty years the tournament crown. In 1985, the true king of the arena, the first generation of the BMW M3 came into market...
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...Economy Anonym PESTEL-Analysis of BMW Seminar paper Bachelor Business Administration Seminar paper Strategic Management Topic: PESTEL-Analysis for BMW Course of studies: Business Administration Table of Content Table of Content ............................................................................................ I Table of Figures............................................................................................ II 1. Introduction ........................................................................................ 1 2. Automotive industry in the 21st century ........................................... 1 3. PESTEL Analysis for BMW ................................................................ 2 3.1 Political ................................................................................................. 3 3.2 Economical........................................................................................... 3 3.3 Social ................................................................................................... 4 3.4 Technological ....................................................................................... 5 3.5 Environmental ...................................................................................... 6 3.6 Legal .................................................................................................... 7 4. Conclusion...
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...By a raise of hands, how many of us today have done any foreign trade with another country? Nobody, well that’s what I figured. Today I will be informing you about some of the customs of Germany and how you would go about doing business with someone or a German company. I will also talk a little about the luxury car industry in Germany and I’m sure everyone here is familiar with which brands these are. First of all, German is the official language of Germany, who figured. It is spoken as the first language by 95% of population of nearly 83 million people according to Kwintessential. The average German is not very welcoming to tourists because they usually don’t have a clue how to speak German. Germans are often considered the masters of planning. Germans like to always know what they are going to be doing at any certain time of the day. When the business day ends, you are expected to leave the office. If you must stay after normal closing, it indicates that you didn’t plan your day properly. German’s take their days off work very seriously and there is a law that assures no unnecessary noise is made on Sundays and Holidays. No one is seen working outside. That means no washing your car or even hanging up your laundry to dry. Not only are you required to be quiet on Sundays and Holidays, but you are also required by law to be quiet during the posted “Quiet Hours”. Germans take a lot of pride in their homes. They are kept clean and tidy at all times with everything...
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...Chaudhary Charan Singh University ,Meerut. (DEPARTMENT OF FOREIGN LANGUAGE) PROJECT ON GERMANY AUTOMOBILE INDUTRY CERTIFICATE OF PROFICIENCY IN GERMAN LANGUAGE SUBMITTED TO: DEPARTMENT OF FOREIGN LANGUAGE SUBMITTED BY: SHIVANK KAUSHIK ROLL NO. - 111754 INTERNAL EXAMINER EXTERNAL EXAMINER INDEX 1.GERMANY 2.GERMAN GEOGRAPHY 3.AUTOMOBILE INDUSTRY HISTORY 4.PRESENT DAY 5.CURRENT MANUFACTURERS(MAJOR/ MINOR) 6.REFRENCE/SOURCES GERMANY Germany officially the Federal Republic of Germany is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate. With 81.8 million inhabitants, it is the most populous member state and the largest economy in the European Union. It is one of the major political powers of the European continent and a technological leader in many fields...
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...CASE ASSIGNMENT: Daimler/BMW: A New Breed of Driver Boasting 500,000 members, double-digit growth rates, and the largest selection of vehicles, Zipcar has firmly established itself as the leader in car-sharing programs. And while profitability for the business has yet to emerge, the demand is certainly there. Car ownership in many of the largest cities throughout the world has recently been flat or in decline, as major urban centers become increasingly crowded, with cities like Tokyo, New York, and London expected to see declines of car owners per capita over the next 15 years. Of New York residents, only 44 percent own cars. Analysts and researchers estimate 10 million drivers in the United States alone are open to participating in car sharing programs and car-sharing program memberships will rise to around 4.5 million in the United States and 5.5 million in Europe by 2016. The increasing business of car-sharing has already begun to encroach on the market for rental cars, and companies such as Hertz and Enterprise have developed their own car-sharing programs to supplement their rental businesses. Recently one unlikely group of organizations has taken its first steps in this segment as well—namely, automakers themselves. Automakers are hoping to reach this emerging target market in major urban areas—young, well-educated drivers, roughly age 18 to mid-30s, with good salaries, who are actively concerned about sustainability, pollution, and traffic congestion issues. Unlike...
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...MKTG6MKTG6MKTG Chapter 4 Case Study: Daimler/BMW A New Breed of Driver Boasting 500,000 members, double-digit growth rates, and the largest selection of vehicles, Zipcar has firmly established itself as the leader in car-sharing programs. And while profitability for the business has yet to emerge, the demand is certainly there. Car ownership in many of the largest cities throughout the world has recently been flat or in decline, as major urban centers become increasingly crowded, with cities like Tokyo, New York, and London expected to see declines of car owners per capita over the next 15 years. Of New York residents, only 44 percent own cars. Analysts and researchers estimate 10 million drivers in the United States alone are open to participating in car sharing programs and car-sharing program memberships will rise to around 4.5 million in the United States and 5.5 million in Europe by 2016. The increasing business of car-sharing has already begun to encroach on the market for rental cars, and companies such as Hertz and Enterprise have developed their own car-sharing programs to supplement their rental businesses. Recently one unlikely group of organizations has taken its first steps in this segment as well—namely, automakers themselves. Automakers are hoping to reach this emerging target market in major urban areas—young, well-educated drivers, roughly age 18 to mid-30s, with good salaries, who are actively concerned about sustainability, pollution, and traffic congestion...
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...strategy of BMW Published: 23, March 2015 2. INTRODUCTION AND SCOPE OF THE PROJECT The topic that has been chosen for the project is related to the car industry i.e. to research the business strategies of BMW. BMW is the leading premium car manufacturer in the world. The report will look at the current business strategy that BMW adopts and also the future strategy of BMW Group. Business strategy has been defined by Johnson, Scholes & Whittington in their book "Exploring Corporate Strategy" as "a strategy that is concerned with how a business competes successfully in a particular market. It concerns strategic decisions about choice of products, meeting needs of customers, gaining advantage over competitors, exploiting or creating new opportunities etc." In this project, the author will research the marketing and pricing strategies of BMW Group. Also the markets BMW target and how BMW group as an automobile industry faced the recession period. The project will also look at the growing competition in the automobile industry and the major competitors for BMW Group. The marketing strategy of BMW Group will include their segmentation, target markets, marketing mix and by using SWOT analysis, the author will describe the advantages and benefits it is delivering to its customers and also its disadvantages. The pricing strategy of BMW will also be described. BMW adopts a differentiated strategy so the author will describe how it affects the prices of BMW cars. The project...
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...The BMW Group - Bayerische Motoren Werke AG (English: Bavarian Motor Works) was found in 1916 and today with its brands BMW, Mini, Rolls-Royce and BMW motorcycles is one of the largest car manufacturers in the World. As part of being leader in luxury car manufacturing, BMW group provides services such as Finance services for leasing its cars, BMW performance Insurance, BMW Teleservices, Apps, car servicing, airplane and train design. In this project we will be focusing just on production aspect of the company. BMW group long time management strategy includes growing number of brand models from 24 in 2005, to 46 in 2015 and 60 models by 2020. It is known as luxury brand, all range of products has innovative technologies build in. Company has Research Innovation Centre, called FIZ in Germany, where more than 9000 scientists works to develop new technologies and adopt it to new vehicles. As for example the new “The BMW i3 is 100% emission-free and characterized by the use of high-quality and sustainable materials. In addition a BMW i3 car can be recycled for 95%.” (http://www.between-us.com/1048/sustainable-innovation-business-lessons.htm). BMW group supports Kyoto targets and works constantly to reduce its engines fuel consumption by “highly efficient engine generations, active aerodynamics, the use of innovative lightweight materials and intelligent energy management within the vehicle.” (http://www.bmwgroup.com/e/0_0_www_bmwgroup_com/forschung_entwicklung/innovation_netzwerke/effiziente_dynamik/effiziente_dynamik...
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...Supplying BMW Translating sales into profitability through tighter control on costs A traditional problem affecting the growth of BMW over the last decade is the difficulty in translating sales volumes growth into net profits. In fact there is very little correlation between these two parameters in BMW's case. While deliveries of automotive products to customers have grown by an annual average of 2.2% starting from 1999, profits have been rather less proportionate because of some bad financial performances especially in 1999 and 2008. This takes us to the new strategic guidelines BMW's management board have set with their Number One strategy which was presented in 2007. The first direction along which the plan is being deployed is increasing profitability. The profitability target, which has not been revised lately, unlike the volume target, foresees a return on capital employed (ROCE) of 26% and a ROE (Return On Sales) of 8–10%. All this for the sole automotive division and for the year 2012. The underlying policy to achieve this challenging goal is a tighter control on costs. The very first activity that was carried out to reach the above mentioned target encompasses a generalised reduction of headcount. BMW cut 8,500 positions in 2008, 4,500 through buyout offers and 3,000 through natural not replaced turnover. The reduction allowed €500m in savings in 2008. Additional 1,000 jobs are expected to be axed in 2009 through natural attrition. This will take total workforce...
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...Industry profile Automobile industry is the industry that selling and producing self-powered vehicles, motorcycles, trucks, commecial car, farm equipment, and passenger cars. The first industry build up from 1860, this industry are developed by Jean Joseph Etienne, he is the first practical internal-combustion engine. In 1890, U.S start introducing cars with interchangeable machine-produced parts. Henry Ford began to mass produce cars using assembly line to bulk production of cars in 1914 (Economywatch, 2010). The U.S industry was achived the global market sales which is 83%, it also reached 6.7 million and 9.3 million in 1965. The automobile industry was bring up ecomomy of U.S in forepart. The automobile industry start advanced to national from the U.S such as Japan and certain European nations after the end of second World War . Begining in the early 1980, the U.S automobile industry start collaborate with foreign company, especially Japan and Germany; especially the bigest car company of Japan and Germany which is Toyota and BMW this two company (Porter, M). Forces affecting competitive strategy In the economic world, every industry are facing the same forces model of environment threats. The threats of entry for automobile industry, technology and quality of the vehicles is the main problem when a new firm entry the market. The new entrants will bring new ideas and innovative products to the industry, it was make the existing companies facing high retaliation possible...
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...assembling BMWs at its factory in Rosslyn. 1973: BMW acquires Praetor Monteerders and establishes BMW South Africa. The South African plant is the first to be established outside Germany. 1986: Unique to South Africa, the BMW 333i, with its sport suspension, low profile tyres, aerodynamic styling and 6-cylinder 3.2 litre engine, quickly becomes known as South Africa's most agile streetwise performer. 1994: BMW South Africa becomes the only local motor manufacturer to achieve ISO 9002 certification. The certification proves that BMW South Africa is capable of producing cars and components within a quality management system that meets the highest international standards. 1996: BMW AG invests R1 billion on the upgrade of the Rosslyn production facility, bringing the plant in line with motor manufactoring facilities worldwide and earning it the title of "BMW World Plant, Rosslyn". 1998: BMW celebrates 25 years in South Africa. 1998: Then Deputy President, Thabo Mbeki, visited the upgraded World Plant Rosslyn. 1998: BMW South Africa launches the new 3 Series built at the Rosslyn Plant. 1999: BMW South Africa's Vehicle Distribution Centre - the central holding and distribution area for all BMW vehicles - opens in May. 1999: BMW South Africa becomes the first motor manufacturer in the world to achieve certification for its integrated (Quality, Health and Safety and Environmental) management system. (ISO 9001, ISO 14001 and BS 8800). 1999: BMW South Africa...
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