...Polesie Title: BMW – A Company Analysis Thesis Language: English Background: The automotive industry is distinguished by a highly competitive market. Thus, the actors on the market struggle with increasing cost of production, development and mature markets. With the aim to increase profit margins and reduce costs, Volkswagen, GM and Ford are some companies, which use the same components in different car models and car brands. These companies have in other words succeeded in synergising research and development effects within the company despite car model and business area. By a contrast, BMW, an individual actor, has yearly shown strong financial results and has retained its market shares. This becomes of interest to study more profoundly, in order to find the factors behind a successful company and a strong brand. Purpose: The purpose of this thesis is to analyse the development of BMW during the past five years. Not only are the financial statements taken into consideration. In addition, a comparison to competitors and the market situation is also made. Delimitation and assumptions: This thesis is delimited to an analysis of BMW between the years 2001-2005. The thesis is based on the assumption that BMW is the most successful automotive manufacturer in the premium segment. Methodology: In the study of BMW both primary and secondary data are used. The primary data consists of an interview and secondary data is collected from annual reports. Results and Conclusion: BMW is a well...
Words: 18022 - Pages: 73
..................................................................14 Management is doing things right; Leadership is doing the right thing. -Peter F. Drucker Leaders are the ones who keep faith with the past, keep step with the present, and keep the promise to posterity - Harold J. Seymour Introduction BMW The Ultimate Driving Machine "How does one become the ultimate driving machine? Through years of investment in building and managing brand value. BMW's values are relevant and differentiated to consumers in all parts of the worlds. Interbrand has been helping BMW establish and solidify its leadership brand position for 25 years". (Anon, 2004) Bayerische Motoren Werke (BMW), owner of the prestigious BMW brand, was one of the Europe's top automakers. BMW automobiles employed 82,000 workers in plants in Munich and Regensburg in Germany. Spartanburg in the US, Rosslyn and South Africa (Lencioni, 2001, cited in Johnson & Scholes, 2002). BMW was established during the First World War to manufacture engines in 1945, the company was still Germany's leading manufacture of ero-engines. Subsequently it diversified into automobiles and motorbike in 2000. By then BMW was one if Germany's largest and most successful companies (Lencioni, 2001, cited in Johnson & Scholes, 2002, p.891).Many companies place themselves at the intersection of art and commerce, but few as successfully as the famous...
Words: 4284 - Pages: 18
...171 a 1 Question 1 - Success of the BMW Group 1. Introduction The BMW Group was founded in 1917 and today is one of the leading. automobile and motorcycle manufacturers worldwide with a workforce of more than 100,000 associates in over 100 countries (BMW Group 2012). The company possesses three of the stron gest premium brands in the car industry, BMW. MINI and Rolls-Royce, as well as holding. a strong market position within the motorcycle sector (Innovation Leaders 2011). According to Linkedln (2012) the company aims to create profitable growth and returns that are above-average by focusing on the premium segment of the automobile market internationally. 2. Approptiate Measures for Success 2.1 Revenue and Profit According to the BMW animal report (2011), the company sold 1_668.982 automobiles and the overall revenue for the compan y was e68.8 billion at the end of the 2011 financial year, with the net profit standing at 64_9 billion, Furthermore the report shows that the 2011 fiscal year was the best in the history of the company, with sales volumes, revenues and profits reaching, new highs and exceeding annual targets set by the BMW Group. This is reinforced when comparing current profits to those before the worldwide economic recession; net profit in 2007 was E3,14 billion, meaning 2011 showed a 51_7% increase in profit from that year. This is a clear indication of the recent success of the BMW Group on a financial basis, as the company is outperforming their set...
Words: 3776 - Pages: 16
...Culture at BMW Much of BMW’s success stems from an entrepreneurial culture that is rare in corporate Germany. BMW’s employees are a network of committed associates with few hierarchical barriers to hinder innovation (Hellriegel, D., & Slocum, J. W, Jr. 2009). The corporate strategy at BMW is identify potential, encourage growth, and recognize where their strength lies which leads to making the best of every opportunity (BMW Group, 2008). It is important to have a culture of openness where employees can experience a sense of place, history, and mission (Hellriegel, D., & Slocum, J.W, Jr. 2009). Corporate culture is very important to BMW’s success. It is shaped by clear responsibility, mutual respect and trust (BMW Group, 2008). Culture is the dominant patter of living, thinking, feeling, and believing that is developed and transmitted by people, consciously or unconsciously to subsequent generations (Hellriegel, D., & Slocum, J.W, Jr. 2009). This definition of culture identifies the beliefs and standard in which BMW wants to communicate to the public. The culture at BMW is the key to the company’s success. Motivating employees, encouraging feedback and self efficacy has BMW a sort out place to work for. Model of leadership illustrated at BMW and the related impact on organizational culture Avery (2004) defines leadership as influence; that is the art of process of influencing people so that they will strive willingly and enthusiastically toward the achievement...
Words: 1304 - Pages: 6
...Semester 1, 2006 BMW Automobiles [pic] Group Members Daniel Smentek, 13264679 Melanie Bernroitner, 13264682 Marie-Charlotte Neumann, 13264640 Submitted on, May 16, 2006 Table of Contents Executive Summary 4 Introduction 5 BMW and the Automobile Industry 6 Aspects of the Automobile Industry 6 Historical Background of BMW 6 BMW in the Global Environment 9 General Environment of the Automobile Industry 9 Five Forces of the Automobile Industry 14 Competitive Structure of the Automobile Industry 17 BMW’s Direct Competition 22 BMW’s Resources and Capabilities 25 Tangible Resources 25 Intangible Resources: 28 Capabilities 29 Core Competencies 30 Potential Action Steps for BMW 33 BMW’s Strategy towards Success 37 References 41 Appendices 45 List of Illustrations Figure 1: Report's Course of Action 5 Figure 2: Labour Costs in EU Countries 2005 11 Figure 3: Outcome of General Environment Analysis 14 Figure 4: Evaluation of Porter's Five Forces of Competition 17 Figure 5: Strategic Map 20 Figure 6: Profit Margins 26 Figure 7: SWOT Analysis BMW 2006 33 Executive Summary The following report analyses the automobile operations of the BMW group in regard to its competitive position in the automobile market. BMW is a German premium car manufacturer comprising the three brands BMW, Mini and Rolls-Royce. The...
Words: 8399 - Pages: 34
...BMW Company study Abstract: BMW is one of the leading luxury car makers in the market today. This study provides an insight into the company’s history and background. Also it contains an examination of BMW’s quality system, six sigma’s application and an observation of the quality control process throughout the different stages of the production phase. In addition, detailed information is presented on the number of employees and the training they receive before and during their work time in BMW. This project also reveals BMW’s customers relation policy: sharing customer’s feedback, meetings with customers and the adopted strategies in order to assure customers retention. It reveals the company’s place in the automobile market and its position among its competitors. Finally, at the end of the paper, a brief summary is found. It discusses the company’s strengths and weaknesses along with some proposals on how to deal with them. Purpose: The purpose of this thesis is to analyze BMW’s quality systems and quality control procedures. Also it aims at identifying BMW’s place in the market today and its relationship with its customers, employees and suppliers. Methodology: Primary and secondary Data used in this study had been collected from different sources: essays, books, articles and BMW’s annual reports. Results and conclusion: BMW is a well known and highly valued brand and has a high diversity in the products portfolio. It possesses high internal competence and a...
Words: 6824 - Pages: 28
...Assignment Development of BMW into the leading car company in the UK for luxury class cars Abstract: The following report will examine the story of the German car producer BMW. Initiating from its inception to the modern day where BMW is a multinational concern. This report will highlight the internal and external circumstances to which BMW owes its current place as market leader for luxury cars in the UK. The subsequent analysis is based exclusively on sources collated from secondary research data. Research data consisted of chronicles and literature from BMW, domestic and foreign journals, marketing and market statistics, as well as published company reports. To reveal the success story of BMW, we will explore the concern with the aid of the SWOT-Analysis and of course using the 5-Forces according to Porter, to compare BMW with their competitors in the same product category. Furthermore we will use the PEST Analysis to scan the external macro-environment in which the company is operating. In addition to the outline above we will examine several important findings of our research. For example the strong dependency of BMW to foreign markets, these markets contribute 81% of the total turnover. (Schmid, Grosche et al., 2008, p. 16) Also, we can examine the reasons leading to a 4% increase in sales in the trading year 2012, operating within the premium segment of the UK to which they already had a lead (BMW Group, 2013). We will discover why the strategy of BMW is superior to their...
Words: 5413 - Pages: 22
... | |Company Name: |Bayerische Motoren Werke AG (BMW) | |Mission Statement. | |The BMW group is a world leader in providing premium products and services to allow individual mobility. | |Summarize the company’s mission (what does it mean?). | |The mission of BMW is to provide individuals with the option of transportation. | |History of company up to present day. | |BMW was founded in 1916. | |In 1922 the company relocated to Munich, where they are still located today. | |In 1941, BMW supplied the German air force with aircraft engines....
Words: 1501 - Pages: 7
...Final Project Marketing Plan BMW has always been premium brand oriented company. It manufactures three brands in BMW, MINI, and Rolls-Royce. These brands occupy various high end market segments from small car to luxury premium car. This leads to BMW become the only both premium car and motorcycle manufacture. Each brand within BMW has its own clear brand image. Its products have rich product connotation in aesthetic and dynamic design, dynamic performance, technical content, and overall quality. Thus, it can provide customer with practical value. Build on this basis, BMW can expect higher margin and continuing to maintain profitable growth and ensure its independent status. SWOT OF BMW The SWOT analysis is a sum up of the external and internal analysis. Moreover, the SWOT analysis will be used to manipulate the strategic findings in order to identify which areas are of particular interest for the BMW Group. This covers both the identification of the best opportunities and the biggest threats to the organization. The SWOT analysis will put things into perspective by identifying, which threats and opportunities should be dealt with right now and which should be a concern for the organization in the future. (http://pure.au.dk/portal-asb-student/files/10730/Valuation_of_BMW.pdf) The internal factors to...
Words: 3661 - Pages: 15
...Lean Management In Automobile Industry Lean Management In Automobile Industry Arvinder Singh, Bargavi Poloju, Inderpreet Kaur, Inderjeet Kaur, Jaskaran Singh Gill Eastern Institute of Technology September 10, 2015 Abstract Lean and six sigma are widely known business improvement processes for industries /organisations these days for achieving drastic results, which are majorly cost cutting, quality maintenance and time management by specializing in processes to boost performance. Nowadays, There are some industries that are even integrating lean and six sigma into a more cohesive strategy i.e., lean sigma in order to establish even more powerful and effective process which focuses at eliminating wasteful activities and retaining most of the strengths of each activity. Lean Sigma aims to combine waste eliminating strategies of Lean Thinking with variability reducing techniques of six sigma to promote growth and increase revenue from the bottom line of organisations(M. Kumara). Lean management is outlined as a consistent and a methodical approach to determining and eliminating waste through continuous improvement, flowing the merchandise at the pull of the client in pursuit of perfection. The idea of lean management was developed for maximizing the resource utilization through reduction of waste, and eventually lean was developed in response to the unsteady and ever-competitive business organisations. For organisations to face major challenges and competition can be...
Words: 4468 - Pages: 18
...[pic] MANAGEMENT FINAL PROJECT Submitted To: SIR SOHAIL ISLAM GROUP NO.21 MBA(SECTION A) Submitted By: Sadaf Iqbal 08110012 Kiran Sarwar 08110005 Tayyaba Maqsood 08110002 Muneeba Arshad 08110013 Ayesha Rehman 08110051 DEDICATED TO HOLY PROPHET HAZRAT MUHAMMED (PBUH) & OUR LOVING PARENTS AND TEACHER SIR SOHAIL ISLAM, WHOM GREATNESS WE CAN’T JUST DESCRIBE IN WORDS, BY WHOM ONLY, WE HAVE BEEN ABLE TO TOUCH THIS STAGE OF LEARNING. ACKNOWLEDGEMENTS We have no words at our command to express our deepest gratitude and innumerous thanks to The Most Beneficent, The Most Merciful, The Most Compassionate, The Most Gracious ALMIGHTY ALLAH, Whose Bounteous Blessing and Exaltation flourished our thoughts and thrive our ambition to have the cherish fruit of our modest efforts in form of this manuscript from the blooming spring of blossoming knowledge. We also offer our humble thanks to HOLY PROPHET MUHAMMAD (PBUH), the cause of creation of the universe, who is forever a source of guidance and beacon of knowledge for the mankind. We are unfathomably indebted to our Respected Sir, Mr. Sohail Islam GIFT University Gujranwala for his keen interest, encouragement, co-operative...
Words: 6797 - Pages: 28
...BMW AG; Financial Performance Analysis This paper is prepared by: Asif Ahmed BBA 13th Batch Department of Accounting & Information Systems Faculty of Business Studies University of Dhaka, Bangladesh E-mail; asif.ahmed0001@yahoo.com Cell Phone; +8801922939126 BMW AG; Financial Performance Analysis (Asif Ahmed) 1 of 24 Executive Summary: The world is just recovering from a big recessio n. Various big corporations became bankrupt because of this. Many of the automaker giant posted loss during the last 2 or three years, like – Toyota and the biggest corporation of the world General Electric (GE) became bankrupt. More or less all the big corporations are affected by it. BMW, one of the automaker giant, could retain its’ profitability over last three years when the global recession take place. It also affected by the recession but cannot lose the profitability. This interesting thing inspires me to conduct research on the financial performance of BMW AG. In the beginning of my paper I give an overview on the BMW. Later I analyze the net profit, sales revenue, costs and assets base of the corporation for the last 10 years. Then I go for ratio analysis to judge the financial health of the organization. In ratio analysis I use Return of Assets (ROA), Return on Equity (ROE), Basic Earning Power (BEP), Liquidity ratio, Profitability Ratio, Divided Payout (DP) Ratio and Du Pont Chart to conduct my analysis. The findings on the analysis are discussed along...
Words: 4944 - Pages: 20
...January 2013 INVESTOR PRESENTATION BMW Group Investor Presentation, January 2013 Page 1 NINE MONTH 2012 RESULTS. in euro million Revenues Profit / loss before financial result (EBIT) Automotive1) Motorcycles Financial Services2) Other entities Eliminations Profit before tax Net profit EPS in euro (common / preferred) Operating cash flow (Automotive) Free cash flow (Automotive)3) Net interest-bearing assets (Automotive) Equity (Group) *) Adjusted 1) 9M-2011 January – September 2012 56,312 6,406 5,548 82 1,291 44 January – September 2011* 50,472 6,358 5,935 62 1,506 -115 Change in % 11.6 0.8 -6.5 32.3 -14.3 - -559 6,040 3,915 5.94 /5.95 6,768 3,840 13,025 28,853 -1,030 6,044 4,028 6.12 / 6.13 6,787 4,055 13,016 26,018 45.7 -0.1 -2.8 -2.9 / -2.9 -0.3 -5.3 0.1 10.9 for effect of change in accounting policy for leased products as described in note 3 on pages 36ff. of the quarterly report to September 30, 2012. EBIT includes a positive effect of € 85 million from the adjustment of residual value risk provisions. 2) EBIT includes a positive effect of € 124 million from better than expected off-lease business (9M-2011 one-effects amounted to € 439 million). 3) Free cash flow includes net investments in marketable securities of € 134 million (€ 839 million in 9M-2011). BMW Group Investor Presentation, January 2013 Page 2 GUIDANCE 2012. BMW Group We aim to achieve a higher full-year Group profit before tax than in 2011. Automotive Segment ...
Words: 8860 - Pages: 36
...Table of Contents Table of Contents 1 Executive Summary 2 Introduction 2 Innovative Companies 3 Innovative Solutions 4 Transferring Innovations 8 Success Factors 9 Conclusion 10 Self Evaluation 10 References 12 Executive Summary In order for Chrysler to be successful in a global market, they are going to have to shed the old ways of manufacturing cars and develop newer innovative ideas to compete in today’s economy. By implementing a new business plan, a knowledge sharing system and partnering with a design firm, Chrysler can become a dominant force in the auto industry, not just domestically but globally. The initial startup costs for implementing these innovations are quite high, yet the long term payoffs such as lower manufacturing costs, higher quality products, less waste, a variety of innovative designs, better supplier relationships, increased sales, profits, market share, and greater customer retention and loyalty, all support changing to a more innovative company. Introduction The target of this project was to find and research innovative methods to apply to a current existing company. Our team chose Chrysler to apply the innovations researched to help their company domestically and globally. With Fiat recently acquiring a 35% stake in Chrysler, it is necessary for Chrysler to focus on the global market to remain competitive in this day and age. This project takes an in-depth look at TaTa Motors business model, Toyota’s knowledge sharing...
Words: 3527 - Pages: 15
...1 It has been said that being the best in any field is not a daunting fete, the real measure of success lies in remaining at the top. The BMW group has confirmed its position as a great company by being the leading premium manufacturer the world over in the automobile industry. This fete is attested by having record sales and marginal profits that surpass €4 billion. This success has been attributed to the implementation of strong strategic capabilities that have led to competitive advantage combined with an effective innovation strategy (Lauterborn, 1990). An innovation strategy that proved to be of value dates back to the year 2000 when the company came up with future segments to be included in the future designs of the company’s product lines. In the accordance with this redesign, the motor vehicles were to the forecasted changed in terms consumer tastes fashion, behavior and preferences. These were realized after a commissioned consumer research. This product initiative enabled the company to focus on the market segments where the company needed to concentrate in the future (Proctor, 2000). With the presence of market dynamism in terms of tastes, there arises a differentiated market with more focused segments. This means that any company keen on developing its market share has to take a strategic risk with as much market information as possible (Linneman, and Stanton, 2001). The act of amalgamating future market differentiations with product development is a very risky...
Words: 3310 - Pages: 14
