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BMW’s Dream Factory and Culture

Assignment 2

To
Professor Kahlita D. Miller

By

Allyson Cook

Strayer University- Prince George’s Campus

Winter 2010

BMW’s Dream Although, it’s considered to be one of the smaller companies in the U.S auto world, BMW generates more than $60billion dollars in sales. It seems as though some of the bigger auto companies could learn a lot from this smaller company. BMW’s management system is flat, flexible, entrepreneurial, and fast. This system has been working for years. BMW’s success stems from an entrepreneurial culture. This particular type of culture is very rare in most corporate Germany. Having 106,000 employees that are a network of committed associates that has fewer hierarchical barriers to help hinder innovation. Each employee gets a sense of history and the mission of the company as soon as they come aboard. Individuals from all levels work side by side, creating an informal network. This definitely makes BMW’s culture unique. BMW has a sense of history as well as making each and every one of their employees feel like a family. Each new employee learns about the history of the company. Letting each employee know about the beginning of the company in 1959 when BMW was once nearly bankrupt, and would have been taken over by Mercedes if it had not been for Germany’s wealthy Quandt family that bailed the company out. The 1959 story that is told at each employee, during a new employee orientation, gives the employee an understanding on how the company was rebuilt on the power of the workforce. BMW tells this story so that each employer can understand that they are valued and appreciated and that the company as a whole is ran equally from management to laborers. The role of leadership within BMW is equal between both management and subordinates. The two work side

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