CH06 Quiz

1. What does it mean when we say m-commerce applications level the playing field for shoppers? a. | Consumers can deal directly with the sellers just like using eBay. | b. | m-commerce means tax free shopping in many states. | c. | It makes the market a buyer’s market. | d. | Consumers can comparison shop on the price and features of a product. | e. | all of the above |

2. Which of the following is not one of eBay’s m-commerce marketing tools? a. | StubHub | b. | Fashion | c. | RedLaser | d. | eBay | e. | none of the above |

3. Using a mobile app such as RedLaser, a bar code scanner for smartphones, would assist in what kind of decision making? a. | limited decision making | b. | extensive decision making | c. | routine decision making | d. | all of the above | e. | none of the above |

4. The combination of apps and smartphones eliminates __________. The cultural impact of this is that consumers and marketers interact in situations where a purchase would be unthinkable before. a. | downtime | b. | driving | c. | closed stores | d. | in-store browsing | e. | comparison shopping |

5. Using a camera phone and the Fashion app to see how an outfit looks on you is an example of what aspect of the consumer decision-making process? 1. Need recognition 2. Information search 3 Evaluation of alternatives 4. Purchase 5. Postpurchase behavior a. | 1, 2, 4, & 5 | b. | 3 | c. | 1, 2, & 3 | d. | 1 & 3 | e. | 2 & 3 |

6. An eBay VP said of his company’s m-commerce business, “We want consumers to engage when they don’t have a purchase in mind.” What kind of consumer involvement does he most likely mean? a. | product involvement | b. | enduring involvement | c. | shopping involvement | d. | emotional involvement | e. | all of the above |

7. eBays Selling,