...Case Analysis of Bank of America: Mobile Banking Marcus J. Durr Professor Trittipo AMBA 650 Section 9047 January 31, 2012 Abstract During the tough time for the banking industry when many banks have gone into bankruptcy or have began add numerous fees to their service in order to stay afloat; Bank of American (BoA) has also experienced some of the effects of the financial crisis. In an effort to weather the storm BoA began to incorporate mobile banking. While its competitors were implementing their own mobile banking through mobile apps, mobile web, and short message system (SMS), BoA focused on the mobile app and mobile web only. This case analysis takes a look at some of the major strategic issues and problems, such as BoA leaving out a portion of their target market by opting out of using SMS, which left a portion of their market base outside in the cold. However there are some positives, that BoA realized and took swift action to capitalize on the fast emerging market of mobile banking. In the conclusion, recommendations are given on what BoA can do to keep a stable position in the future, as mobile banking will have a huge impact on the banking industry. Case Analysis of Bank of America: Mobile Banking In the banking industry Bank of America has grown to become a household name and evidence of their marketing efforts through all channels can be seen just about everywhere you go. Over the past few years the banking industry has surly gone through some turbulent...
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...mobile banking service regardless of being online user. Instead of concentrating on binding people to use both mobile and online banking they should concentrate more on customer satisfaction. Mobile banking is a very convenient channel to interact with clients as compared to other channels, as it is fast and can be accessed at any time from any place around the globe. BOA might have an adverse effect on its market share as compared to its peers/ competitors who are dominating the mobile banking market by providing more features/ functionality to the mobile applications. BOA can reduce operational and transaction costs in long run by providing more functionality in its mobile application and promoting its unique features. Moreover the cost of development of the application is very expensive. Second, it should classify its market segments based on Exhibit 3b (Global Consumer and Small Business Banking, Global Corporate and Investment Banking, Global Wealth and Investment Management) then designs a specialized application based on the needs of the target market. The advantage is that it would step ahead of its competitors in providing customized solution for each market listed above. In turn, it will increase customer satisfaction and that would lead to expand its current market in each segment. This will result in increasing mobile banking by integrating BOA’s business line spreading its platform to increase more market coverage.... 2. Case Analysis of Bank of America: Mobile...
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...Case Analysis of Bank of America: Mobile Banking Marcus J. Durr Professor Trittipo AMBA 650 Section 9047 January 31, 2012 Abstract During the tough time for the banking industry when many banks have gone into bankruptcy or have began add numerous fees to their service in order to stay afloat; Bank of American (BoA) has also experienced some of the effects of the financial crisis. In an effort to weather the storm BoA began to incorporate mobile banking. While its competitors were implementing their own mobile banking through mobile apps, mobile web, and short message system (SMS), BoA focused on the mobile app and mobile web only. This case analysis takes a look at some of the major strategic issues and problems, such as BoA leaving out a portion of their target market by opting out of using SMS, which left a portion of their market base outside in the cold. However there are some positives, that BoA realized and took swift action to capitalize on the fast emerging market of mobile banking. In the conclusion, recommendations are given on what BoA can do to keep a stable position in the future, as mobile banking will have a huge impact on the banking industry. Case Analysis of Bank of America: Mobile Banking In the banking industry Bank of America has grown to become a household name and evidence of their marketing efforts through all channels can be seen just about everywhere you go. Over the past few years the banking industry has surly gone through...
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...condition that faced the nation in 2008-2009, Bank of America (BoA), and other financial institutions within the country, faced the problem of how to differentiate themselves, keep their existing customers, and, at the same time, attract new customers. The leadership of the organization identified mobile banking as a new field within the financial services industry to help provide faster, easier, and more convenient services to its customers. Mobile banking offers an opportunity for BoA to increase its operational efficiency and customer retention. The key challenge facing management is both tactical and strategic in nature. From a tactical perspective, management is faced with the problem of deciding which functionality of mobile application the Mobile Product Development Unit of the organization should firstly implement and which other business unit the organization should focus on. From a strategic viewpoint, management is faced with the problem of positioning itself within the industry. The financial services industry is fast-paced with tight competition. As such there is increased pressure on management to position itself in the long-run in order to be able to compete with other major players within the industry. Analysis and Evaluation The financial services industry serves as a vital component of the United States economy. The industry caters to commercial, private, and governmental needs. Historically, Bank of America has always differentiated itself as an industry leader...
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...Bank of America Corporation Cohesion Case Harris-Stowe State University Bank of America Corporation has been one of the leading banking companies in the United states with over 5,800 banking locations and another 300 abroad. One of the reasons that they are leading the front is because of the IT system that they have implemented. BoA has so many opportunities for online banking, whether it be from your laptop, mobile device or tablet. Also, with their new ATM systems you can deposit cash or a check without ever talking to an employee. One of the largest reasons for Bank of America’s success as a leading banking organization is their ability to attract customer relationships. There are many ways to attract the eye of a customer but the aspect that Bank of America uses to perfection is their Internet and online technologies. With over 18,000 ATM’s across the U.S. you can withdraw money at anytime with ease. Also with their ATM check deposit you can deposit check’s or cash at anytime with the 24 hour ATM service. Along with that they have mobil banking that I use daily. With the simple download of the Bank of America app you can check your statements, pay bills, or transfer funds right on your phone. If that hasn’t caught the customer’s eye then this will. You can take a snap shot picture of your check with your mobil device and Bank of America app you can deposit it on the instantly without ever having to go to an ATM. Bank of America has a...
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...Capital Management: Wells Fargo vs. BoA. Bank Management and Financial Services Individual Assignment 2 Report of discussion about banking capital issuecompare 2 banks: Wells Fargo and Bank of America. Prepared by Phan Ngọc Mẫn Student code: FB00422 Class: FB0605. 1|Page Capital Management: Wells Fargo vs. BoA. Content Executive Summary----------------------------------------------------------------------------------3 I. Introduction-----------------------------------------------------------------------------------------------3 1. Theoretical Overview--------------------------------------------------------------------------------------3 a. Bank capital-------------------------------------------------------------------------------------------3 b. Capital Risk of banks---------------------------------------------------------------------------------4 c. Managing capital risk in commercial banks-------------------------------------------------------5 2. Banks’ Profile------------------------------------------------------------------------------------------6 a. Wells Fargo-----------------------------------------------------------------------------------------------6 b. Bank of America-----------------------------------------------------------------------------------------7 c. Differences in economic context-------------------------------------------------------------------7 II. Analysis and Findings-------------------------------------------------------------------------------------7...
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...Business Analysis - Part 1 In this paper I am taking on the role as a mutual fund manager making a decision on if to invest funds into Bank of America (BoA). Over the next three weeks I will conduct an extensive business analysis on BoA and this paper is part one of three of the complete analysis. Part one of the business analysis of BoA consists of a SWOT analysis and my point of view in regard to which part of this analysis is the deciding factor for me to invest in this company or not. In addition all internal and external stakeholders will be identified and their want and needs described. An explanation of how BoA is fulfilling the different needs of the different stakeholders will be the last section of part one in this business analysis. SWOT analysis of Bank of America “Bank of America is one of the world’s largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations. It is the largest bank holding company in the United States, by assets, and the second largest bank by market capitalization. The company serves clients in more than 150 countries and has a relationship with 99% of the U.S. Fortune 500 companies and 83% of the Fortune Global 500.” (MBA lectures, 2010) A SWOT analysis is defined as: “SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. By definition, Strengths (S) and Weaknesses (W) are considered to be internal factors over which you have some measure of control. Also...
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...BOA’s Current Market Niche analysis Bank of America Corporation (BOA) is one of the world's largest financial institutions. It serves individual consumers, small- and middle-market businesses, institutional investors, large corporations and governments with a full range of banking, investing, asset management and other financial and risk management products and services (Andresen, 2012). The company operates in the Americas, Asia Pacific, Europe, the Middle East, and Africa. It is headquartered in Charlotte, North Carolina, and employs around 282,000 people. The company's market position is supported by a strong distribution network, unmatched by its competitors. The company, therefore, enjoys a dominant market position and leverages its position to gain competitive advantage over its peers. However regulatory changes and slow economic growth compounded by uncertainties could hurt its margins. According to the report from the official Bank of America website, as of December 31, 2011, the company operates in all 50 states, the District of Columbia and more than 40 countries. BOA’s retail banking footprint covers approximately 80% of the US population and in the US, the company serves approximately 57 million consumer and small business relationships with 5,700 banking centers, 17,750 automated teller machine (ATMs), nationwide call centers, and online and mobile banking platforms ( Martelli , 2012). In addition, BOA provides support to approximately four million small business...
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...Bank of America Case Questions: 1. What are the core business processes (high level; major business and financial services) performed at Bank of America as part of its product and service offerings? Core Bank of America Business Process: | Activities within the Core Process | Financial management/banking | * checking accounts * saving accounts * mobile banking | Lending/Borrowing | * mortgages * home loans * car loans * credit/debit cards * refinance | Investment | * life insurance * home/auto insurance * retirement guidance | Financing | * asset based lending * business loans * lines of credit * real estate financing * equipment financing/leasing | 2. List the sequential steps required in a typical ATM transaction, such as drawing out cash or transferring funds from one account to another, and briefly explain why each of these steps is necessary. Use a table to organize your response and do not overlook steps in the process that are performed either by the ATM system or by information systems housed within the Bank’s centralized data center. Steps by Customer | Steps by ATM System | Steps by other Banking Systems | Insert card | Recognize card | | Enter PIN # | Validate PIN # | Send BOA account info | Select Cash Amount | Confirm funds are there | Confirm funds are available for BOA | Pay withdraw fee | Inform customer of withdrawal fee | | Receive Cash | Send out cash | | 3. What does your interactions...
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...Financial statements should be understandable, relevant, reliable and comparable. Reported assets, liabilities, equity, income and expenses are directly related to an organization's financial position (Baird, 2007). We will now evaluate the financial health of Bank of America and how it looks compared to previous years and make a prediction on coming years. This should demonstrate the financial strength and weakness of the company. We will also compare Bank of America’s financial statements to JPMorgan & Chase and Wells Fargo to see how each bank compares relatively to the other financially. After review of each of the financial statements, much of which will be gained by looking at the pros and cons of each statement, such as what strategies are used from these statements in moving forward. Not only will we establish a broader range on how these banks really look financially, we will investigate their approaches on a technological level and how they differentiate from another and how they relate. Globalization has taken over a wide range of businesses nationwide, we will take a step closer into seeing how it has affected Bank of America. Among the comparisons of Bank of America and its fellow competitors, a benchmarking analysis will be conducted in reviewing best practices, operational processes, and products and services. All financial statements contain relevant information that is displayed in structured manner. They typically include four...
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...Problem Statement Bank of America is struggling to position their mobile banking service in the continuously changing industry. The bank already has a mobile application but is evaluating if they should add more features to this app and how this will affect their clients. Situation Analysis Company • Bank of America is the largest U.S. bank holding company; it was founded in 1904 and expanded with several acquisitions. • By the end of 2009 BoA was the leader in the market, serving 82% of the US population (over 53 M customers) and positioned number one in online and mobile banking. • Very strong and best-managed banks before the crisis which brought losses and a very strong drop in stock price. • Mobile banking was launched in 2007 and in less than 3 years they have 4 million customers using the service. Customers • Chose their bank based on low account minimums, competitive rates and convenient locations. • In 2009 10 million consumers used mobile banking and this was expected to grow to 37 million by 2014. • Customers willing to use mobile banking are not the same as online users. • Security issues, low value and cost of data access were the primary reasons why customers would not use mobile banking. • Debit card holders were the most active users because of the convenience of checking their account balances at any time. • They are reluctant to try a new banking service if it represented an extra cost and were also afraid of losing control of their finances...
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...January 2010, Jen McDonald, head of Bank of America Corporation’s (BoA) Digital Marketing group, and Douglas Brown, senior vice president, Mobile Product Development, were discussing the bank’s mobile strategy. BoA launched mobile banking in 2007, and within three years, it had 4 million active customers. This success prompted line-of-business (LOB) managers to ask McDonald and Brown to include more functions in the bank’s mobile app that were specific to their businesses, such as credit cards and mortgages. McDonald and Brown had to decide how to leverage the mobile platform for various businesses of the bank without creating confusion or increasing complexity for the consumers. Recognizing the potential impact mobile technology could have on the entire banking industry, they also had to decide how to position BoA’s mobile banking in the long run. Refer to the complete case, which is enclosed, to answer the following questions Questions: (Answer ALL questions) 1. What benefits does mobile banking provide to consumers? Why haven’t many consumers adopted mobile banking yet? 2. What is BoA’s motivation to offer mobile banking to its customers? What are the associated costs and risks to the bank? 3. What lessons can the bank learn from its online banking operations? What are the costs and benefits of having customers migrate to online banking? 4. How is mobile technology likely to influence the banking industry in the future? 5. How should...
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...Bank of America is one of the world's largest financial institutions, serving individual consumers, small and middle market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk-management products and services. Bank of America offers services to more than 4 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients in more than 150 countries and has relationships with 99 percent of the U.S. Fortune 500 companies and 83 percent of the Fortune Global 500. Bank of America Corporation stock (NYSE: BAC) is a component of the Dow Jones Industrial Average and is listed on the New York Stock Exchange. In late-2008, Bank of America acquired Merrill Lynch, a long-standing, global investments and financial services firm. The company provides unmatched convenience in the United States, serving more than 59 million consumer and small business relationships with more than 6,100 retail banking offices, more than 18,000 ATMs and an online banking with more than 25 million active users. Even if you are not a Bank of America customer, you have probably used some bank’s ATM system and/or online banking services. The following instructions require you to consider the business processes delivered to you as a consumer of banking services via an ATM and to help you explore the underlying information management requirements of an ATM system. Assignment: ...
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...Bank of America Five Forces Analysis Threat of new entrance The sector offers a considerable barrier to new entrants due to the high capital required to establish a new bank. As banking is professional services type required high creditability, strong brand presence is the key obstacle for newcomers. However, in line of Global consumer & small business banking especially payment service the entrepreneur or new company could compete in this segments e.g. internet bill payment. Additionally, the trend of other company offers other financial services like insurance company starts offering mortgage and loan services, etc. Importantly, most of these financial and payment services is good source of fee-based revenue. Power of Suppliers Products and services suppliers like capital suppliers are usually many and do not have strong bargain power. Nonetheless, as financial and banking industry requires specialized knowledge and skills, high potential employees or talented staffs could be enticed away by other bigger banks or investment firms. Power of Buyers There are two major types of customer in banking industry. Firstly, individual customers do not pose a very big threat as there is “medium-high switching cost” like if a person has mortgage, car loan, credit card, saving account and particular mutual funds, there is quite hard for them to switch all product to another banks. In an attempt to convince individual customer to switching bank, each bank tries to lower switching...
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...The Bank of America - Capital Structure GB 550-01 Financial Management TABLE OF CONTENTS The Bank of America Abstract I. Introduction History of the Bank of America A. Corporate Structure B. Bank Ranking C. Impact from Recession II. Financial Markets A. Domestic Markets B. Global Markets C. Mergers and Acquisitions III. Capital Structure A. Growth Opportunities B. Business Risks C. Tax Position IV. Conclusion V. Summary VI. References Abstract This paper explores the turmoil the banking industry has faced during this current economic recession focusing primarily on the Bank of America, the role they played during the recession and their focus to conquer the global market to become the largest financial institution in the world. The Bank of America is operating in over 150 countries with over 6,000 retail banking offices and over 18,000 ATMs in the United States. During this recession, the Bank of America’s ranking fell considerable and were forced to lay off over 100,000 employees. The Bank of America operates offices in more than 20 global countries including Asia, Europe, the Middle East, Africa, Latin America and Canada. A critical move for the Bank of America is investing their attention to the growth of their overseas operations. Currently, the Bank of America owns a minority stake in China Construction Bank. The Bank’s interest in growing overseas is motivated by opportunities...
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