What is the purpose of life? To earn inexhaustible money and a high social status in a business cocktail gathering or to have an unrestrained life which one can do anything according to one’s will?

BOBOS’ in Paradise is written by David Brooks, who is a political and cultural commentator and working for New York Times. He is also the editor and commentator of different news and magazines. The key term of the title of this book – BOBO is Brook’s famous coinage, which uses to describe the new class that arouse after the 1990s.

What is BOBO? It is the combination of bourgeois, those defend the tradition morality of the middle class and advocate capitalism, and bohemian, those flout conventions according to their wills and promote counterculture. These two cultures are usually regarded as two entirely opposite view against each other.

This book first introduces the behavior of the bourgeois and Bohemian in their history, then analysis the characteristic and behavior of the new class - BOBO’s. The content of the book is mainly divided into six parts, the consumption, business life, intellectual life, pleasure, spiritual life and politics.

The first part of the book mentions about the consumption behavior of BOBOs. It changed from the culture of consumerism of bourgeois in the 1950s, to 1960s which promoted the concept of haphazard and natural, one of the extreme cases was that “going up among the peers’ estimation by going down in lifestyle” in order to suit the image of bohemians. For the time of 1970s and 80s, the counterattack of the bourgeois happened with merging some characteristics of bohemians. It promoted the idea of prosaic but comfort society with unprecedented social mobility.

In the part of business life, it introduces a new term “Latte Town”, a commercial with natural settings, organic grocery goods that make up bohemian consumer culture with