...Table of Content 1. Introduction 3 1.1 Introduction of the company 3 2. Industry Analysis 5 2.1 Porter’s Five Force Analysis 6 2.1.1 Bargaining Power of customers 6 2.1.2 Bargaining Power of Supplier 7 2.1.3 Risk of Entry by Potential competitors 7 2.1.4 Threat of substitutes 7 2.2 Competitor Analysis 8 3. Comparison of Financial Performance 10 3.1 Competitor Introduction 10 3.2 Ratio analysis 10 3.2.1 Net Interest Margin 11 3.2.2 Operating profit margin 12 3.2.3 Return on Equity ratio 13 3.2.4 Return on Capital Employed 14 3.2.5 Asset Turnover 15 3.2.6 Gearing ratio 16 3.2.7 Interest Cover 17 3.2.8 Earnings per Share Ratio 17 4 Analysis of the financing sources 18 4.1 Purchase of Ordinary share 19 4.2 Purchase of Debentures 20 5 Recommendation 21 6 Conclusion 22 References 23 Book references 23 Web references 24 1. Introduction With the increase of trading activities within the people the banks came to play with a major importance. The below report consist of an analysis of one of the major commercial banks in Sri Lanka, which is Bank of Ceylon , popularly known as BOC. The report analyses the role and function of Financial Information within the company and the importance of carrying out a competitor analysis. In doing so the first part of the report consists of an analysis of the company as well as the industry. This further extends to identifying and analysing the financial data...
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...Executive summary The report’s main objective is to build an integrated marketing plan for the “Sanhinda Saver” savings account of Sampath bank. This account is developed for Senior citizens who are in need of a savings account, which provides financial needs and other benefits expected by them. The product was introduced in June 2009, with a massive introduction campaign with TV and Radio commercials, out door promotions and hoardings at selected places. At present the product is in the growth stage. Though it was the only product specifically created for senior citizens in 2009, now there are number of competitors in the market. Marketing objectives have been set according to the competition to increase and retain the position of market leader. It is clear in the market that the other competitors are not competing with aggressive advertising strategies, but they have clearly set low pricing for value added services of their products. We have considered revising the charges of Sanhinda Saver account to win the market. But when we consider the initial deposit of our product and competitor’s product we have a significant advantage of having the lowest rate in the market. Since Sampath bank is considering improving personal banking services by implementing growth through innovative product design and outreach, developing Sanhinda brand is also considered Finally the responsible matrix and implementation procedure have been developed for the proposed plan. Therefore this will...
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