...Running head: FACTORS OF ADOLESCENT SELF-CONCEPT Factors of Adolescent Self-Concept: Mass Mediated, Peer, and Family Communication David J. Feliciano University of West Florida 1 FACTORS OF ADOLESCENT SELF-CONCEPT 2 Abstract This paper focuses on the main factors that cause an influence to the self-image and self-esteem of an adolescent. Specifically, this paper focuses on what is believed to be the three primary factors of flux to the self-image and self-esteem of an adolescent: mass mediated social influences, peer interactions, and messages received from family members. The review of literature in this paper leads to two research questions: (1) What factor seems to cause the greatest amount of increased self-esteem for an adolescent who does not have siblings? (2) What factor seems to cause the greatest amount of decreased self-esteem for an adolescent who does not have siblings? The methods chosen to answer these research questions would be experimental research and focus groups. FACTORS OF ADOLESCENT SELF-CONCEPT 3 Despite the amount of research that has been conducted with the hopes of better understanding the development of an individual’s self-concept, the vast number of factors affecting a self-concept results in the inability to definitively label the greatest factor among shaping a self-concept. Although scholars agree that communication is a main factor of selfconcept, the debate centers on what medium of communication affects...
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...amount of examples that relate to the topic at hand. At this point I narrowed down my research into a topic that I knew I would have additional resources on at home, hence focusing more on how social media shapes an individuals’ perceptions of themselves and others. I gathered academic books I have in the areas of Sociology and searched for particular chapters addressing social media and its cultural impacts on society. I was able to apply this information to my report as one of the books specifically had an entire chapters on digital sociology, media and popular culture which could relate to the approach...
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...THE IMPACT OF SOCIAL MEDIA ON EATING DISORDERS 2 Abstract This paper delves into great detail about the impact of social media on eating disorders. Outlining eating disorders as a whole and how social media such as, fashion, advertisements, movies, and celebrities, can negatively affect many on a large scale as it aids in the development of this disorder. This paper further explains what eating disorders are, what causes them, how people diagnosed with this disorder live with it, and the latest treatments and preventions. This report also goes into great detail about a new method of trying to figure out how eating disorders affects the brain and which part of the brain it triggers with...
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...athlete on how they believe society expects them to look and not based on the objective truth of what a healthy body image actually is (Birbeck & Drummond, 2006). While adolescent males experience struggles with body image and self-objectification as well, females experience these things on a much larger scale. For example, girls experience teasing from both genders, while boys usually only receive it from other boys. One of the most common responses from girls regarding barriers they felt kept them from wanting to participate in sport were negative reactions from peers that included weight criticism and criticism related to body changes as a result of puberty (Slater & Tiggeman, 2011). In a study by Deborah J. Rhea (1998), the conclusion was reached that lack of involvement in sport for girls age 10 to 15 years old was directly linked to body conscious issues. In this age range females begin developing breasts, broader hips, and experience an increase in body fat. These changes can cause a severe lack of self-esteem, leading to one of two outcomes, either excessive workouts to...
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...nickname of the university's athletic teams, "the Gators". Gatorade has been an admired brand of beverage in the United States and the main thing that has worked for the brand is the advertising strategy, which involves popular sports stars and clubs associated with the brand. We intend to present the positioning of Gatorade, to understand the various strengths, weaknesses, opportunities and threats of the brand in the Indian context and to study a few hypotheses surrounding Brand Gatorade with the Indian consumer in mind. INTRODUCTION PURPOSE & OBJECTIVES Gatorade has been a 45-year-old brand and has been a leading sports drink ever since its inception in 1965. It was formulated to aid hydration in athletes and as replenishment for body fluids lost during physical exertion that is caused by sports....
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...Marketing MKT655 – Research Methods in Marketing June 23, 2013 Abstract Celebrities are often used by advertising agencies to endorse their products in an attempt to persuade the consumer to purchase their products. This paper discusses how celebrity endorsements tend to have an effect on consumers. Consumer Marketing Introduction Advertising obviously plays an essential role in the success or failure of a product. In some cases, using celebrity endorsers to promote products has been quite an effective campaign strategy for advertisers. Celebrity endorsed campaigns are created to sway the consumers and to promote a positive image. Research on Brand Endorser and Consumer Perception Since one of the key objectives of an advertising agency is to persuade customers to purchase the products they represent, an advertisement’s credibility plays an intricate part in heightening the sense of appeal to potential consumers. The enormous amount of money that is allotted for advertising budgets for celebrity endorsements indicate that they are vital in the “advertising world”. Pursuing a celebrity endorsement strategy enables advertisers to project a credible image in terms of expertise, persuasiveness, trustworthiness, and objectiveness (Till and Shimp 1998). Even though it may sound vain, when creating campaigns, advertisers also have to consider the attractiveness, physical appearance, personality, etc., of the celebrity. An attractive, likeable, celebrity spokesperson has...
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... 40 References 45 INTRODUCTION “A sign of celebrity is that his name is often worth more than his services.” -Daniel J Boorstin And this is what exactly the marketers took as a firm base to advertising industry. We people are diehard fans of movie and sports stuff, and this characteristic of consumers has invited the concept of endorsing celebrities from different fields namely movies, sports, glamour, fashion, modelling etc for different brands. With several products being launched every other day, advertisements for each one of them may go unnoticed but even then the glamour of celebrities seldom gets unnoticed. The celebrity fits in between the producers and consumers where he tries to bring the image of the product closer to the expectations of the consumer. Thus endorsing a celebrity for a product and its overall impact on the brand is very significant. Companies invest large sums of money to endorse celebrities. Because of the fame the celebrity not only...
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...I saw this was becoming a big thing in social media and wanted to investigate more. This source is helpful because it backs up my prior knowledge and thoughts and still gives me new information. It’s even more proof that social media has an affect on eating and body image. If a thigh gap is achieved the person is considered to be desirable. Not many people are a part this fad but the people that are seeing in through pictures and often hear it in real life conversations. A medical director from the Washington Center for Eating Disorders and Adolescent Obesity has seen an increase in adolescent girls and young women with eating disorders. Another medical expert also implied that in order to reach a thigh gap you have to starve. The majority of women bodies aren’t suppose to have thigh gaps so achieving them would be distorting the body. “By achieving a thigh gap, some women believe that ‘they've become a member of an exclusive club,’” says Barbara Greenberg, a clinical psychologist. The fear of thigh gaps is the response teenagers are giving towards them. Some starve or get into behaviors that lead to eating disorders. Others become very critical over body image. Obsessing about thigh gaps can increase the desires to lose weight and increase...
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...Literature of MEDIA’S INFLUENCE ON BODY IMAGE and its AFFECTS Introduction Body image is a central part of mental and physical well-being, and because the mass media are pervasive communicators of social standards, they greatly influence people’s perception by setting unrealistic standards for what is “normal” for body weight and appearance. Thus, reinforcing people to emulate and believe what they see and hear. There is an extensive amount of studies on the effects of media exposure on body dissatisfaction and the experience of negative thoughts and esteem about one’s body, which is linked to a range of physical and mental health problems, including eating disorders and low self-esteem. Body Image: Self-Esteem and Identity Several individual variables predict or influence the relationship between media exposure and body disturbances. Most of the research has been done with women and girls, for whom the “body perfect” ideal is ultra-thin, and whose media models are typically underweight (Tantleff-Dunn, 1999). To determine whether viewing images of thin models influences how women feel about their bodies, there were many studies done using the social comparison framework, finding that women engage in “upward social comparisons,” comparing themselves to the thin models depicted in the media. When women believe that they do not measure up to the models, they feel more negatively about their own weight and body. For example, Lin and Kulik (2006)...
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...reasonable to assume that it has its effects on people. The topic discussed in this paper is the impact social media has truly had on society. Focusing on the main factors that cause an influence to the general well being of people in modern society, this paper will discuss how the effects of media are determined and explore what is believed to be the two main categories in which media affects today’s society: mental illness and body dissatisfaction. In reviewing the literature on the different effects that media has on society as a whole, ten pieces of literature that discuss the effects that media has on the psychological well being of society will be shown, and that ultimately what is at stake in this conversation is the health of our society. In reviewing the literature regarding the health impacts of social media on society, the authors used in this paper discuss either mental illness or body dissatisfaction. Authors such as Dohyun Ahn, Sheri Bauman, and Sandee LaMotte discuss the mental illnesses in their articles (“Is the Social Use of Media…”, “Associations Among Bullying…”, and “The Health Risks of Cyberbullying…” respectively. The remaining seven authors who focus on body image and how it is influenced by the media can be separated by three subcategories. First, authors Stefanie C. Gilbert, Gemma Lopez-Guimera, and Monique L. Ward focus specifically on the cultural standards of body image in their articles (“The Media’s Role…”, “Influence of Mass Media…”, and “The Impact...
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...reasonable to assume that it has its effects on people. The topic discussed in this paper is the impact social media has truly had on society. Focusing on the main factors that cause an influence to the general well being of people in modern society, this paper will discuss how the effects of media are determined and explore what is believed to be the two main categories in which media affects today’s society: mental illness and body dissatisfaction. In reviewing the literature on the different effects that media has on society as a whole, ten pieces of literature that discuss the effects that media has on the psychological well being of society will be shown, and that ultimately what is at stake in this conversation is the health of our society. In reviewing the literature regarding the health impacts of social media on society, the authors used in this paper discuss either mental illness or body dissatisfaction. Authors such as Dohyun Ahn, Sheri Bauman, and Sandee LaMotte discuss the mental illnesses in their articles (“Is the Social Use of Media…”, “Associations Among Bullying…”, and “The Health Risks of Cyberbullying…” respectively. The remaining seven authors who focus on body image and how it is influenced by the media can be separated by three subcategories. First, authors Stefanie C. Gilbert, Gemma Lopez-Guimera, and Monique L. Ward focus specifically on the cultural standards of body image in their articles (“The Media’s Role…”, “Influence of Mass Media…”, and “The Impact...
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...Sample Research Paper on Entertainment and Social Media Abstract Entertainment has a significant influence on the people. The effects of entertainment can both be positive and negative. This influence of the entertainment industry has grown tremendously over the years. The influence can be greatly attributed to the advancement of technology. Entertainment is mostly through the media which includes; the television, magazines, newspapers, radio, and internet, among others. The influence of entertainment on the younger generation affects the way that they dress, talk, and act. This is because the current generation and society depends on entertainment as a form of communication and information. The society, therefore, turns to entertainment for the daily activities like education, health care, traveling, work, and personal relationships. This paper is going to look at the effects of entertainment on the younger generation. In addition, it is going to look at how entertainment affects the young generation in terms of their acts, the way they dress, and talk. Introduction A nation like America is an example, of a country that has developed in terms of entertainment (Fisher 58). It is one of the countries that has got and has produced some of the greatest entertainers. The country is one of the leading producers of entertainment in the planet. In addition, it is one of the nations that there is a greater influence of entertainment on the younger generation. The effects of entertainment...
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...Week 6 tute: Is Responsible Business Important? (Assessed) Research about the ‘phone hacking’ scandal involving News International and be prepared to discuss the following based on the ‘Sorry’ advertisement reproduced below. 1. Identify three key aspects of the ‘phone hacking’ scandal? On 13 November 2005, the News of the World published an article written by royal editor Clive Goodman, claiming that Prince William was in the process of borrowing a portable editing suite. Following the publication, the Prince and royal staff met to try to figure out how the details of their arrangement had been leaked, as only two other people were aware of it, and asked police for investigation. In August 2006, Goodman and private investigator Mulcaire were arrested by the Metropolitan Police, and later charged with hacking the telephones of members of the royal family by accessing voicemail messages. It was first reported by The Guardian on 4 July 2011 that police had found evidence suggesting that the private investigator Glenn Mulcaire collected personal information about the family of the missing schoolgirl Milly Dowler, following her disappearance in March 2002 and the subsequent discovery of her body six months later. According to the paper, journalists working for the News of the World had hired private investigators to hack into Dowler's voicemail inbox while she was still missing. It was alleged that they had deleted some messages, giving false hope to police and to Dowler's...
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...CONSUMER BEHAVIOUR Application Exercise - II Developing communication for a new brand in skin cream category Submitted to - Prof. S Ramesh Kumar Group 17 Gunjan Kumar Prashant Gutch Kartik Yeleswaram Prashant Singh 1111344 1111345 1111348 1111362 Table of Contents 1. Category and Brand Information ........................................................................................... 2 1.1 Category summary ........................................................................................................................ 2 1.2 Key Brands summary..................................................................................................................... 3 2. Category Analysis & Linkages to concepts ............................................................................. 4 3. Issues Identification ............................................................................................................... 6 4. Selection of Articles ............................................................................................................... 8 5. Addressing the issues using article ...................................................................................... 12 6. Recommendations for new brand communication ............................................................. 16 7. Process Employed ............................................................................................................... 17 8. References ..........
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...To Study the Impact of Advertisement on the Brand Preference towards Aerated Drinks ( In Jalandhar City ) Submitted to Lovely Professional University In partial fulfilment of the requirements for the award of degree of MASTER OF BUSINESS ADMINISTRATION Submitted By Group 22 Supervisor Manish Rajput Lecturer LSM Name Mr. Brajdeep Mr. Sayeem Rafiq Mr.Manveer Roll No 40 42 45 Regd. No 10805062 10807184 10804985 DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY PHAGWARA (2010) 1 DECLARATION We, "Brajdeep, Sayeem and Manveer”, hereby declare that the work presented herein is genuine work done originally by us and has not been published or submitted elsewhere for the requirement of a degree programme. Any literature, data or works done by others and cited within this dissertation has been given due acknowledgement and listed in the reference section. Brajdeep (10805062) Sayeem Rafiq (10807184) _______________________ _______________________ Manveer (10804985) _______________________ Date: 03/4/2010 2 TO WHOMSOEVER IT MAY CONCERN This is to certify that the project report titled “Impact Of Advertisement on the Brand Preferences towards Aerated Drinks in Jalandar City carried out by Mr.Brajdeep Singh S/O Shri Jagdev Singh has been accomplished under my guidance & supervision as a duly registered MBA student of the Lovely Professional University, Phagwara. This project is being submitted by him/her in the partial fulfillment...
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