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Media Effects of Women’s Body Image This paper aimed at to help 15-30 years old women to build a healthy and positive attitude toward their body image. The research question that I raised is how do TV advertisements and fashion magazine affect 15-30 years old women to build their self-esteem and body image view in the U.S.? More specifically, I will examine the various aspects of negative effects that the television and fashion magazines bring to the 15-30 years old women. I proposed that the negative effects that television and fashion magazines bring to young women is more serious than people expected. I do intend to cite the relatively few statistic data and clinical studies that have been conducted on media’s negative effects on women’s body image. My audience will be the 15-30 years old women who do not aware enough of the problem that I describe or who was struggled by the problem that I describe for a long time. Nowadays, a woman’s identity is linked strongly to her physical appearance. In this situation, coverage of women in media mostly concerns women’s appearance and set them as sexual objects. Most social commentators agree that the media reflects current social norms (Grogan, 1999). Body image is the picture of the size, shape, and form of people’s bodies that people see in their mind’s eye (Honigman & Castle, 2007). It is also central to the self-concept and to self-esteem, influencing psychological functions and diverse behaviors (Cash & Pruzinsky, 2002; Halliwell & Dittmar, 2006). Therefore, women, especially those who are under 40, are most concerned about their body images in their life. Media has very strong influences on women’s body image building. Ultra-thin female models are drastically over-presented in magazines and television, so that only the tiniest minority women have the body size shown in virtually all

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