...Introduction The Body Shop was established in 1976, selling scented soaps and lotions, made only from natural ingredients. Within 14 years, the company expanded into 39 countries, with over 1200 lines of products today. The founder, Anita Roddick, was known as an avid social activist and she largely promotes and supports causes such as ending animal testing In 2006, The Body Shop was bought by L’Oréal SA for £652m. The Body Shop- Managing Public Relations Anita Roddick was quick to recognise that there was a market for natural-based skin products that were free from chemicals and were not tested on animals. After gaining awareness on public’s position, The Body Shop took steps in building an effective public relations programme. This programme includes marketing its brand as one that is socially responsible, their core values being: against animal testing, support community trade, activate self-esteem, defend human rights, protect our planet. With clearly defined core values, the business was able to influence consumer’s imaginations, and perceive The Body Shop as an ethical business presence. In 1990, upon conducting environmental analysis, Anita Roddick took a different approach in promoting her products, claiming that she was uninterested in seducing consumers with expensive images. Instead, she established the environmental projects and community care department to portray the company as one that is socially responsible. This was part of its business plan of adopting...
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...CORPORATE STRATEGY EXECUTIVE ANALYSIS THE BODY SHOP The following analysis investigates how the organization assesses its own business whilst taking into account its different key stakeholders and their various interests and expectations by looking deep into a case study of The Body Shop. On the final note, it will determine what learning benefit the case of The Body Shop provides as well as whether its principles can apply to other situations. Introduction: The Body Shop In 1976, The Body Shop was established in Brighton by Dame Anita Roddick. The Body Shop International now has over 2,900 stores across 63 markets with a range of over 1200 products. The Body Shop story is not only of an eminently successful market-oriented manufacturer and retailer of toiletries and cosmetics. Like its founder, the whole organization is committed to issues such as respect for human rights, animal and environmental protection. The organization has arranged and supported national and international campaigns on animal testing in the cosmetic industry and women’s rights. All business organizations need to make a profit to survive but the emphasis at The Body Shop is on profit with a wider social responsibility. The Body Shop Mission Statement * “Dedicate our business to the pursuit of social and environmental change. * Creatively balance the financial and human needs of our stakeholders employees, franchisees, customers, suppliers and shareholders. * Courageously ensure that...
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...with marketing, encouraging women to focus on self-esteem as well as social and environmental causes” (The Body Shop). The Body Shop boast sits natural and eco-friendly line of skin and hair care products. Line of goods includes: body powder, bath and shower gel, candles, sponges, massages oils, fragrances, soaps and more. Purchased by L’Oreal in June 2006, The Body Shop cur-rently operates about 2,550 stores across 60 countries. 5.2 Brand Image The Shop ensures their image by guarantying “its cosmetics and personal care products are not tested on animals, and that they contain sustainably sourced oils and other vegetarian ingredients” (The Body Shop). In addition, the campaigns in which The Body Shop participates is another step they take to make a difference both environmentally andindividually. Vision and Mission: 5.3 The Body Shop Vision: “I just want The Body Shop to be the best, most breathlessly exciting company – and one that changes the way business is carried out. That is my vision.” Founder of The Body Shop. 5.4 The Body Shop Mission: To dedicate our business to the pursuit of social and environmental changeTo creatively balance the financial and human needs of our stakeholders: employees, franchisees, customers, suppliers, and shareholdersTo courageously ensure that our business is...
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...Environmental Performance Report The Body Shop Prepared by: Sue McSkimming Background 4 4 5 Environmental Policy 6 7 Reference List 11 Background The Body Shop is a well-established multinational company with over 2,500 stores in 60 markets worldwide (The Body Shop, 2011). Dame Anita Roddick opened the very first the Body Shop store in 1976 in Brighton, on the south coast of England. The Body Shop specialise in the production and retailing of skin care ranges, with an emphasis placed on developing natural and sustainable products. They carry a wide range of over 1,200 products for the body, face, hair and home, including body butters, make up, full skin care ranges as well as specialised men and baby ranges. As well as selling their products at brick and mortar retail stores they also have a direct-selling channel called the 'Body Shop at Home' which involves consultants selling products at organised parties in people's homes. This operates in two countries, the UK and Australia. Customers can also buy online in the UK, the USA, Canada, Australia, Korea and Japan. The Body Shop's mission statement includes the following: -Dedicate our business to the pursuit of social and environmental change. -Creatively balance the financial and human needs of our stakeholders: employees, customers, franchisees, suppliers and shareholders. -Courageously ensure that our business is ecologically sustainable, meeting the needs of the present without compromising...
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...Body Shop Case Study The Body Shop #1 1. In this case, how does The Body Shop address the four components of social responsibility? In the Body Shop, what tensions among these components were at work? Economic- The Body Shop used inexpensive ingredients in the products offered. There was also a recycle program where the customers could return used bottles and receive a discount which would save the company money by not having to buy more supplies. The Body Shop also created a company with strong values that customers stood by which was the reason their success. Legal- the Body Shop avoided animal testing and used all natural ingredients to avoid any lawsuits. They knew the products were safe since people have been using them for years. Ethical- Anita Roddick, owner of The Body Shop, reflected her personal ethical beliefs into her work. She was against animal testing and made a great effort to make sure her company and the suppliers also felt the same way. She also wanted her employees to fit a certain image and hired accordingly, some could argue this can cause some ethical problems. Philanthropic- The mission statement of The Body Shop is “To dedicate our business to the pursuit of social and environmental change” and the entire company was based around this. They contributed a part of their earnings to environmental change. Roddick shared her information about certain products with other companies in hopes of reducing animal testing. She preached to her customers about...
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...Responsible Corporation Corporation as a legal entity by law is granted the ability to obtain rights and obligations. While existing only on paper with the hands of their employees of various levels and shareholders a firm is created, operated, developed. The downside of being an ephemeral entity is that all the responsibilities of a corporation are assigned by law and directly linked to the main purpose of its mere existence. To generate profits in order to generate more profits in the future. Merriam-Webster Dictionary defines responsible as “able to answer for one’s conduct and obligations and able to choose for oneself between right and wrong” (Merriam-Wbester Inc.). In this essay we are going to identify in what ways a corporation may realize its responsibility and how in practice some of these responsibilities are fulfilled. In his work on corporate social responsibility John Campbell discusses several dimensions of how it is possible to measure (social) responsibility of a corporation. Among them are mentioned the following levels: “how the corporation treats its employees with respect to wages, benefits, and levels of workplace safety; how it treats customers with respect to product quality, truth in advertising, and pricing; how ihow the corporation treats its employees, how it treats customers, how it treats its suppliers, how it treats the government, how it treats the community (p. 5). It possible to distribute these levels into two groups. Responsibilities towards...
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...I. STATEMENT OF THE PROBLEM Body Shop has been so successful while defying industry norms. It is now questionable for the business to survive as it enters the highly competitive market with its different kind of retailing approach. II. STATEMENT OF OBJECTIVES a. To defend itself against the wave of new competitions b. To maintain the growth, as well as the profitability of the business III. AREAS OF CONSIDERATIONS STRENGHT Brand Innovative products High brand loyalty Successful leadership skills Opportunities Growth in men's skin care products Increasing number of online buyers Aging population Weaknesses Declining stage. Lack of advertising. Losing trust from different stakeholders. Threats No marketing department and no advertising department. Environmental management system is not certified to an efficient standard. Improve operational efficiency Reduce inventory holding cost IV. ALTERNATIVE COURSES OF ACTION 1. Improve the brand image of the business • ADVANTAGE: A. Will attract more consumes and investors. B. Will gain the trust of the public. • DISADVANTAGE: A. It will incur cost. B. It will gain more responsibility to the public. 2. Enhance operational efficiency • ADVANTAGE: A. It will reduce product cost B. It will inventory holding cost C. Achieve reduction in overhead cost. • DISADVANTAGE: a. It creates shortage in their inventory b. It could affect the quality of the product. c. Productivity...
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...responsibility.’ Admittedly, the promotion of infant formula in third world country has brought health problem to children in that country, however, we have made great effort to change the situation and to comply with the WHO code, the criticism to nestle should be stop. Since I have made too much discussion about how nestle is an ethical corporation with high CSR consciousness now I want to give another example — The Body Shop. The Body Shop International PLC is a global cosmetics company launched in 1976, which was predicated on ethical principles and the values of environmental sustainability, it can be seen as one of the first companies to prohibit the use of ingredients tested on animals, the Body Shop also pioneered Community Trade agreements with countries in the developing world. The company is also attributed for shaping ethical consumerism in the way it has produced and retailed its various consumer products. Here I want to give some real cases of Body Shop to support my argument. Opposition to Animal Testing From the outset, The Body Shop has maintained and publicly declared that it does not test its cosmetic products on animals, nor does it commission others to do so on its behalf, as it considered the practice to be unethical. Indeed, this sentiment became a central facet of the organization’s philosophy and one that set it apart from its main industry competitors. It is also a policy that has served to define the organisation in terms of its ethical...
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...POSITION OUTLINE_THE BODY SHOP DAN VELAZQUEZ Anita Roddick, founder of The Body Shop (TBS), was an eccentric business leader and advocate of participating in moral leadership at the corporate level. Roddick not only established a lasting set of core values for TBS, but also helped set a precedent for the Corporate Social Responsibility (CSR) i initiatives now widely practiced by many international corporations. Bartlett and Ghoshal succinctly summarize the philosophy that Roddick embedded within TBS ii. In more broadly describing the need to go ‘beyond strategy to purpose’, Bartlett and Ghoshal go on to write that “contractually based relationships do not inspire the extraordinary effort and sustained commitment required to deliver consistently superior performance.” In a similar manner, Kouzes and Posner write that “the key task for leaders is inspiring a shared vision, not selling their own idiosyncratic view of the world. What this requires is finding common ground among those people who have to implement the vision.” Roddick was successful at establishing a shared vision at TBS that others not only found common ground in, but were also inspired by. In my mind, the aforementioned concept of inspiration parallels the Golden Circle iii that Sinek describes in his TED talk. Out of all of the material we reviewed this week, Sinek’s video resonated with me the most. It also helped me to tie all of the readings together, including the Core Ideology iv that Collins and Porras...
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...The body shop international: An Introduction to financial modeling The body Shop Case study Question 1: Base Case Assumptions In order to derive this forecast, ‘percent-of-sales’ forecasting was used, which involves initially forecasting sales and then forecasting other financial statement accounts based on their direct relationship with sales. This method of forecasting was used due to the lack of information available (only the last three years of financial statements). As a result, every account in the pro forma financial statements are based on one or more key assumptions about their relationship with sales: Sales: It is assumed that sales turnover will continue to grow at a rate of 11% every year. This figure is the historical average of growth (change) in the last 3 years and reiterates Patrick Gournay’s plans to increase sales. It is unlikely that the firm will be able to achieve 20% growth again as the firm has reached its ‘maturity phase’ in the business cycle (further discussed in 3). COGS: A historical average was taken to get an initial percentage of 40% and then it was assumed that this would decrease at rate to the power of 1.05. The reason for this assumption is because Gournay stated that he aimed to specifically target and reduce costs. However, change is often initially met by resistance, so there may be considerable time lag for large-scale changes to occur. For this reason it is assumed that COGS would decrease at an exponential rate to the power...
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...started the Body Shop in 1976 simply to create a livelihood for herself and her two daughters, while her husband, Gordon, was trekking across the America. She made her fortune from selling natural ethical products hair care and body moisturizers that were meant for women. Half of her life she spent being an advocate for both humanity and the environment. She traveled to Haiti and different parts of the world where she learned how the earths’ natural resources could help make women more beautiful. The body Shop became a multi local business with over 2.045 stores serving over 77 million customers in 51 different markets in 25 different languages and across 12 time zones. “ Business have the power to do good”. This was the mission statement Anita Roddick chose to use for the opening of the Body Shop. At age sixty-four she dies but, not without making a big contribution to society. Anita Roddick was born on October 23, 1942 in Littlehampton, England. She was the daughter of Gilda and Donney Perella, Italian immigrants who owned a café which Anita and her siblings worked in after school and over the weekends. “After Anita’s application to drama school was turned down, Ms Roddick worked for a secondary school teacher and then quit to travel to Haiti, Australia and South Africa among other places, where she absorbed customs and ideas she would latter apply to the body shop” Anita Roddick once said “When you’ve lived for six months with a group that is rubbing their bodies with cocoa...
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...Teaching Case ______________________________ Journal of Applied Case Research Sponsored by the Southwest Case Research Association “BUSINESS AS UNUSUAL”: A CASE STUDY ON THE BODY SHOP Subhadip Roy ICFAI University, India Lopamudra Ghosh ICFAI University, India © Journal of Applied Case Research Accepted: September 2008 2 “BUSINESS AS UNUSUAL 1 ”: A CASE STUDY ON THE BODY SHOP “The business has existed for one reason only – to allow us to use our success to act as a force of change, to continue the education and consciousness-raising of our staff, to assist development in the Third World and above all, to help protect the environment. What we are trying to do is to create a new business paradigm, simply showing that business can have a human face and a social conscience”. - Anita Roddick (1991) 2 ANITA RODDICK STEPPED DOWN AS THE BODY SHOP CHAIRPERSON February 2002, the founder of one of the biggest cosmetics companies in the world, Anita Roddick (Anita) stepped down as the chairperson of the Body Shop along with husband Gordon Roddick (Gordon), who was a co-chair along with her. A number of controversies in the mid and end 1990’s had badly affected the company’s image as doing “business with a human face” as opined by Anita in the quote given above. Periods of losses, coupled with poorly motivated shareholders, de-motivated franchisees, unsuccessful restructuring attempts and public propaganda against the company was proving to be too strong for the company...
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... Contents Integrated Marketing learning points Background Leadership team Global brand The Lush experience The drive of passion 3D Worthwhileness Iconoclasm attracts Everything belongs together Success Executive takeaway Notes 11 6 4 4 3 4 5 5 7 9 10 10 Permission is given for this paper to be copied, forwarded, distributed or quoted from provided that the authorship is acknowledged. © Centre for Integrated Marketing, University of Luton 01/04/2003 Page 2 Lush is about passion and iconoclasm: passionate for natural products, fresh handmade cosmetics, seductive perfumes, growth and profit, and iconoclastic about everything else. Born from the ashes of Cosmetics to Go, Lush opened its first shop in Poole in 1994 and mushroomed into a chain of more than 130 shops worldwide. The humus for this growth was the interplay the ideas of freshness, nature and fun. These ideas are the heart and soul of Lush and everything Lush represents. It is through these ideas that the leaders attract like-minded people, staff and clients, and communicate the brand essence and a clear vision and direction. Integrated Marketing learning points Lush practice is permeated with many of the CFIM Integrated Marketing Audit best practice elements, including: 1. The chief executive responsible for the brand is committed...
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...The Entrepreneurial Leadership Abstract Entrepreneurship is defined as “the willingness to take risks”. (Kurtz, 2010 p.182). The people who make entrepreneurship happen are those who “seek a profitable opportunity and take the necessary risks to set up and operate a business” who are known as entrepreneurs. (Kurtz, 2010 p.182). In this assignment, we will analyze the different leadership styles of the well know entrepreneurs, Thomas Edison who was an American scientist, inventor, and entrepreneur, and Anita Roddick who is the founder of The Body Shop and encourages social responsibility in a number of facets. In addition, we are going to discuss the major business principles these entrepreneurs used to achieve their goals. Presently, entrepreneurship has become increasing encouraged because of the chance of job security and financially stability; enhance their quality of life, Entrepreneurship starts with a vision to change society, a culture, the world, or just a single person’s life, with a product or service and Anita Roddick had a vision to make a profitable business. Entrepreneurism is a curious thing. When one man has a dream, he goes out and converts that dream into a reality. For centuries, this has been the American way. There are several questions an entrepreneur has to ask himself, though; first, will I be making profit? No one wants to go into business to waste his time or money. Second, an entrepreneur must ask himself if he is being socially responsible...
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...Cranston Nissan, slowly sifted through his usual Monday morning stack of mail. The following letter was one he would not soon forget. Dear Mr. Jackson: I am writing this letter so that you will be aware of a nightmare I experienced recently regarding the repair of my 300 ZX in your body shop and subsequently in your service department. I will detail the events in chronological orders AUGUST 28 I dropped the car off for repair of rust damage in the following areas: Roof – along the top of the windshield area Left rocker panel – under driver’s door Left quarter panel – near end of bumper Rear body panel – under license plate I was told it would take three or four days SEPTEMBER 1 I call to inquire about the status of the car, since this was the fifth day the care was in the shop. I was told that I could pick up the car anytime after 2.P.M my wife and I arrived at 5. P.M. The car was still not ready. In the meantime I paid the bill of $ 443.17 and waited. At 6 P.M. the car was driven up dripping wet (presumably from a wash to make it look good). I got into the car and noticed the courtesy light in the driver’s door would not turn off when the door was closed. I asked for help, and Jim Boyd, body shop manager, could not figure what was wrong. His solution was to remove the bulb and have me return after the Labor Day holiday to have the mechanic looks at it. I agreed and began to drive off. However, the voice warning, “ Left door is open “ repeatedly sounded. Without leaving the...
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