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Boeing

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Boeing Company
Abstract

The essay is a discussion about the success factor in business activities. A case study of Boeing and airbus companies has been used to analyze the application of strategic management topics. The introduction to the essay explains the development of the two companies and the various products manufactured by the companies. Success factors that can be seen from the case studies have been discussed to integrate the two aspects. A conclusion to the essay indicates the summary of the essay.
Introduction
Boeing

Boeing Company was founded in 1916 by William E. Boeing in Seattle, Washington with headquarters in Chicago, Illinois (Kennedy et al 2000). The company has made many strategies for expansion to cater for its international market and compete with the increasing number of competitors in the market for aeroplanes, jets and military space machines. In 1997 Boeing merged with McDonnell Douglas to expand its manufacturing and marketing strategies. The company has competed globally and has emerged the largest aircraft in the world in terms of revenues, orders and delivered products. It is has achieved the position as the third largest aerospace in defense contracts. Boeing has dominated the market for aircraft and has the highest value of exports in the economy of the United States (Herzog, 1994).

The company started by manufacturing seaplanes. William E. Boeing is an entrepreneur who initially worked in the timber industry. She accumulated wealth and knowledge which made him start the aircraft company. With the intention of expanding the product range, the company established Boeing Air Transport in 1927. Later on in 1933, the Boeing 247 was established (Eckley, 1991). The airline model fast, safe, and could fly easily compared to other passenger aircraft in the market by then. Boeing 247 created competition in the market since it was the first two engine passenger aeroplane that could fly on one engine. In 1934 the company was split into three following a regulation by the federal government prohibiting a single company from operating an airline and manufacturing aircrafts at the same time. By 1944 the company was manufacturing 350 planes per month. In the 1960s Boeing 727 was developed and this created a lot of demand in the international market. The sales reached 1000 per year for the Boeing 727 due to its excellent features (Ross, 1998). Boeing 737 was also developed in the 1960s. The company encountered stiff competition from Airbus in the 1980s. This forced it to develop the 757 and 767 to upgrade its products to compete successfully in the market. In 2000s the company has lost to its competitor, Airbus. Boeing has developed 787 Dreamliner to retain its competitive position. More versions of aircraft have been developed to suit the changing technology and the increasing competition (Herzog, 1996).

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