...Gem1050 Experiencing Bollywood Taking the escalator up to Bombay Talkies, located right smack in between City Hall and Bugis Mrt on the 2nd floor of Shaw Towers, is like entering a totally different realm of cinematic experience, one which is very different from the atmospheres experienced in mainstream Cinema theatres such Shaw, Golden Village and Cathay etc. What is interesting is that going to watch a Bollywood movie is not something spontaneous, but rather something that is pre-determined eons ago, where the movie watching activity is possibly the highlight of the day, and where the movie dates are set weeks in advance, just to ensure that every family member would be able to block the date out and be able to go for the movie with their family. As you walk in the cinema pass the glass doors, a strong Lassi smell pierces the air, accompanied quickly with the whiff of Indian snacks. This gives you a sensation as though you have teleported somewhere very culturally diverse, somewhere out of Singapore and possibly into a city in India. You’ll see friends and family congregating and chatting around the ticket counters, talking about anything from the latest family gossip to the current political and economical situation. Clad in their traditional attire from intricately made Sarees to colourful Punjabi costumes, it comes across as if they were told to look their best even though they are just going to be sitting down watching a movie for 3 hours in the complete darkness...
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...Bollywood Overseas Who needs real life when you have the movies? At least that’s what the entertainment industries want the public to believe. Movies are a great escape from reality. It is like stepping out of your world and into someone else’s. That’s partially why movies became so popular. Another reason is because they give a great representation of one’s culture. Movies remind a person of aspects of their own lives which allows them to relate to them. Hollywood is the American entertainment industry and Bollywood is the Indian entertainment industry. Hollywood has been around for much longer and is more established. While people all over the world enjoy the entertainment produced by America, one has to ask, “Is it affecting other entertainment industries?” Bollywood used to be viewed by the people of India only. But to become part of the global economy, industries need to become more globalized. So is that what is happening to Bollywood? Hollywood and the American entertainment industry are globalizing Bollywood to make it become part of the world entertainment industry. Watching a Bollywood movie is an experience of its own. Imagine seeing a three hour long musical with bright colors, upbeat dances and catchy tunes. Bollywood launched in the middle of the 20th century and it was small industry barely reaching the public. All the films were simple with the basic theme being love. The stories involve a girl and a boy in love, but have some conflict that does...
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...Experiencing Bollywood: An Avant-garde Attempt Introduction Bollywood has been characterised for its larger than life plots, elaborate song and dance sequences, melodramatic acting which underpins the Indian social framework. With the advent of globalisation, it has paved way for a wider variety of film genres and has managed to reach out to audiences beyond the Indian diaspora. Constantly pushing the envelope at various junctures, the Bollywood phenomenon has become prominent in the world today. The primary mode in which Bollywood is encountered is through cinemas. Cinema has the unique ability to interact with its audiences with such intimacy and immediacy that gives filmmakers the access to communicate their work, creativity and ideas to the audiences with such ease. It has been a medium where social frameworks and modernity has been successfully transmitted to its audience thus far, standing testament to Bollywood’s popularity. Sprinkling magic dust and constructing fantasy through spectacle, Bollywood has managed to merge the reality with fiction for the audiences’ gaze. Moreover, this sensory experience of ‘watching’ Bollywood movies has managed to dissolve and reconstruct the boundaries of the cinema as a public place of consumption. In so doing, the cinema-going element has defined Bollywood and how audiences experience it – association of cinematic practices and cinematic image. This paper aims to textualize this experience, as observed and understood by...
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...Hollywood VS Bollywood Bombay is the largest city in world. Also its economic in power support Indian film industry become one of the largest movie market in world. With the support of the Indian Government and the movie industry. The Indian movie become popular all over the world and be accepted by people from different parts of the world. The unique Indian culture is also the reason making the bollywood movie dynamic. In another hand. Hollywood film has been an important part of our life by and by.and almost every people watched many Hollywood film. Like the Hollywood coverage of the American culture，the culture over the Hollywood culture exhibiton highlighted the gap between scholarly trends and popular understanding of history. The advantage of Bollywood film is that its story including the emotional elements which makes audience get touched easily. Besides，The Indian traditional dance and music in the film also consists the typical bollywood film. For example . An famous Indian movie “DDLJ” ，girl meets guys and girl begin to sing and dance inexplicably，hundred of people singing together ，the location from village in India transfer to the Alps in Switzerland Suddently. These are typical plots in Indian movie but its music and dance have attracted many audience. Give a example，“Bombay Dreams” telling a traditional love story. Even though its story is old fashioned but as a musical film，Its music have combined traditional Indian music and a lot of pieces of western...
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...New Age Bollywood: Society’s call or IQ’s fall The actress flexes her belly muscles for the 367th time on screen. She seems to be quite content with the blatant stereotyping and the pigeon-holing. The fact that she is only there as a commodity doesn’t seem to bother her. The actor falls in love at first sight – with her or her belly dancing, we’re not really sure. The same actor proceeds to bash the skulls of 453 similar minded men lusting after the aforementioned belly to prove his love for the actress. (With all due respect to the undoubtedly smart and perfectly reasonable 453 goons, it often beats me why they all never attack at once.) The audience erupts at the end of the painfully (er, coat please) long fight sequence, hooting, whistling, and generally losing their minds. God bless them. The actor, who anyway can’t distinguish between the 36 similar movies he has done in the past, signs yet another movie where all he has to do is take off his shirt and make this constipated look on his face – and cha-ching – 2 crores in his pocket. The director and the producer laugh their way to the bank, wondering how they got this lucky. I just can’t figure out whether to laugh or to cry. Neither probably. I’ve heard that rat poison is pretty effective. With Bollywood happily cruising downhill, one wonders what role the general public plays in the heroic decline of Indian cinema. Just the day before, I sat down and tried to watch Mere Baap Pehle Aap. With Genelia D’Souza acting totally...
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...Review on The Effectiveness of Brand/product Placement in Films and A Comparison between Brand Placements in Hollywood and Bollywood films Pulidindi Venugopal, Avinash Inuganti, P. Harsha Vardhan, Vedika Kashyap Abstract: The advertisements of products/brands in televisions are experiencing skipping of channel and the marketers finding it difficult to promote their brands or products, effectively. So the marketers are now finding new media to promote their products/brands. One of those media is films. This paper studies the effectiveness of brand placement in films in the minds of consumers, especially in Hollywood and Bollywood films. Key words: Brand placement, Hollywood films, Indian films, Product placement Introduction: India is the world’s biggest film industry and product placement in Indian films is relatively a new concept and films are now turning out to be a powerful media for promoting the brands (Pavan C Patil and P L Bisoyi, 2012). Product/brand placement is defined as “A paid product message aimed at influencing movie (or television) audiences via the planned and unobtrusive entry of a branded product into a movie or television program” (Balasubramanian, 1994). Majority of the product placements are of display and dialogue product placement. Most of the product placements are taken for instance, for which, they are not paid (Alex Walton, 2009). Generally, the duration, number of types of product placements and level of product placement, that is...
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...ANINDYA CHAKRABORTY E-Mail: jobanindya@gmail.com Mobile: +91 8058891965 Seeking assignments in Quality Assurance / Quality System with an Progressive Organization with 12 years experience SYNOPSIS A competent professional with over 12 years of experience in Quality Assurance, Quality Planning & Quality System, Presently working with M/S. Preciturn Pvt. Limited, Faridabad, Haryana as Manager QA. Adept at managing engineering operations involving Manufacturing Process, New product development, co-ordination with internal departments to Improve Quality Values of products. Excellent communication, interpersonal, analytical skills with strong organizational and team building abilities and achieve corporate targets easily by continuous developments & cost reduction in this field. AREAS OF EXPERTISE Quality Planning ← Analyzing and producing the technical requirements and specifications & recommending design modifications based on client requirements. ← Design Quality System Manual, SOP & format, all Inspection Standards & Control Plan. Quality Assurance ← Monitoring adherence to quality systems, comply with quality standards and maintaining requisite documents. ← Implementing quality systems in the organization to reduce the defects and ensure zero defect products by implementing various techniques (7QC Tools) for Problem Solving. ← Ensuring Capability Study & Inspections at defined frequency to ensure Product Performance. Quality Systems ←...
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...CASE ANALYSIS: Can Bollywood Go Global? Submitted By: Divyanshu Rastogi 0134/52 Abstract The case talks about the opportunities and problems that the Indian film makers face in reaching out to the international film business and market. It provides a historical view by detailing the journey of the cinema and how Hollywood emerged as the global leader in the film industry worldwide by the 1920’s. Although some movie industries were sustained in other regions including the United Kingdom and France, their films and offerings had restricted international appeal and audience. It also focuses on the rise and development of the Indian film industry and the entire industry as well. Bollywood films, which are made in Mumbai usually are the most famous and acknowledged amongst the Indian film industry which also includes other genres like Tollywood, which constitutes of the movies made in the state of Andhra Pradesh (and now Telangana as well) and caters to Telugu films. The Bollywood movies are generally melodramatic and musical. There are other local language films made in Tamil Nadu and West Bengal as well. Bollywood films in specific have done well in Southeast Asia and are fairly popular amongst the Indian populace. It also brings to light the challenge of whether Indian content films can rival with Hollywood in international markets and to how extensively a modification in content is required for this approach to be successful. History of the World cinema The Cinema...
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...Can Bollywood Go Global? Case Analysis: Managerial Communication II Section A Submitted By Ankur Jain 0069/52 Executive Summary The movie Industry came into being towards the end of the 19th century and it has grown steadily over the years, incorporating several changes in its outfit and presentation. From the French beginnings, to the British influence and then the American dominance after the 2nd world war, the entertainment industry has seen it all. Bollywood, the Hindi-language industry in Mumbai is considered by many to be the heart of the Indian film industry. Although the format of Bollywood films has changed over the years, a typical film is melodramatic; long (three to four hours); filled with song and dance numbers, elaborate sets, and brightly colored costumes; and based on traditional values such as family and religion. India is the largest producer of films in the world and very old film industry in the world which originated around about 103 years ago. In 2009 India produced a total of 2,961 films on celluloid that includes a staggering figure of 1,288 feature films. Indian film industry is multi-lingual and the largest in the world in terms of ticket sales and number of films produced. However, due to high taxes and low prices, It ranks 5th largest in terms of revenue. The industry is supported mainly by a vast film-going Indian public, and Indian films have been gaining increasing popularity in the rest of the world—notably in countries with large...
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...“ MOVIES MASALA “ “ Basanti ine kutto ke samne mat nachna” “ Tera naam kya hai Basanti” or “ Yeh Haath mujhe de de Thakur” And the list is endless. The above mentioned dialogue from the cult movie “ SHOLAY” one of the Bollywood’s finest and most memorable movie, still resonate in our minds , as if it was viewed just the other day. Such is the impact of “ BOLLYWOOD” on us that it stays with us for eternity. The “ Bollywood” immediately conjures up images of Sumptuous , brightly coloured productions, shot in exotic locals , featuring beautiful stars partaking in impressively choreographed song and dance numbers. Indian cinema dates all the way back 1913 with the first silent film “ Raja Harishchandra” until now we have non stop chattering all the way. In the earlier times films made were either Mythological or Historical in nature but with changing times action, romance, drama, comedy , musical numbers, oomph became an integral part. Such was the transition –Quick n Smooth. Lets get down on a colorful Journey of now and then of Indian Cinema. Earlier , it was few select Actress swaying to Seductive numbers like “ Do Ghoot Mujhe pila de” but now we have all our main stream Heroines who wouldn’t mind doing a Munni , Sheela, or Anarkali . Such is a Changing Masala Factor. Then it used to be Emotions and Drama right to the end , now it’s a fun , easy going , no strings attached, Live in Relationships , larger than life images being portrayed in probably every...
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...Dusk over Atlantic Wharf Characterization Lata Lata is a young woman, who had just moved to Wales with her new husband. She is young, probably in her early twenties, which is the age of when Indian women marry when so is arranged. Lata is a young and cheerful woman, who is missing her own culture. She has only been living in Cardiff for 2 months and she is already tired of where she is living. The weather doesn’t suit her while she is used to living under bright clouds and the burning sun. She misses her friends and family while she is trying to convince herself that her father was right for choosing where she lived and with whom she is living with. Although she comes from a rather wealthy family, her father thought that is was the best for her to go to the UK. Her family had money for maids, they had money for washing their clothes and they also had money for something rather expensive, sending their children to college. India is a very poor country and very few have the funds to do so. That was one of the main reasons why Lata was so confused and did not understand the decision her father made. But even though her father had never set a foot outside of India, he believed that the ideal option for her was to move to Wales. The profession of her husband was never told in the short story, so there is no way of knowing whether he is wealthy or not. In the culture of India it is very normal for the parents to arrange with whom their child is marrying. Because of that, it...
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...Marriage and Commercialism News ------------------------------------------------- Top of Form Bottom of Form * ------------------------------------------------- Home * ------------------------------------------------- News * ------------------------------------------------- Features * ------------------------------------------------- Network * ------------------------------------------------- Events * ------------------------------------------------- Education * ------------------------------------------------- Cities * ------------------------------------------------- Job Board * ------------------------------------------------- Life * ------------------------------------------------- Awards * ------------------------------------------------- More * ------------------------------------------------- General | Technology | Enterprise | Startups | Finance | Business | Career | Movie reviews | Life | US Indian | Gadgets Most Popular ( 1-4 of 16 ) Indian American Tribute to Rajesh Khanna 10 Tips for Newly Salaried Professionals Brand-New Dual Core Smartphones in India Celebrity Wives And Their Businesses Marriages fit for kings - for Sahara tycoon's sons Monday, 09 February 2004, 12:30 IST inShare | | Print | | Email | Lucknow, Over 10,000 guests, an orchestra from London and an award-winning filmmaker as videographer are some of the dazzling highlights of...
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...An Analytical Study On Covert Advertising : Product Placement In Indian Cinema Prachi Singh Mats University, Raipur (C.G) E-mail: prachi.rajeev@gmail.com marketing objectives. It is a cost effective means of gaining global media exposure with unlimited viewer impressions also it is a unique way to familiarize consumer with brand and product lines and connect to customers with the added benefit of association with blockbuster film, hit TV show, and/or celebrity. The advertising and marketing industry worldwide is in the throes of a serious problem. It is becoming increasingly difficult to grab eyeballs and break through the clutter. The average consumer is bombarded with messages every second which have led to him becoming immune to any sort of communication attempt being made by marketers. The resistance shown by the consumers has forced advertisers and marketers to think beyond conventional means of advertising. This is where product placement comes into the picture. Product placement defined : Product placement--also known as product brand placement, in-program sponsoring, branded entertainment, or product integration--is a marketing practice in advertising and promotion wherein a brand name, product, package, signage, or other trademark merchandise is inserted into and used contextually in a motion picture, television, or other media vehicle for commercial purposes. In product placement, the involved audience gets exposed to the brands and products during the natural process...
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...for four month. Lata misses her home in India, and she does not feel like home in Cardiff. Anuj and Lata are trying to make their marriage work. One night, they go to the movie, because Lata is bored, and they go to see a Bollywood-movie. While she is waiting for Anuj to buy some tickets, Lata sees a group of girls, dressed in different clothes than her. It makes her feel like she does not belong there. During the movie Lata dreams herself back to India, but when the movie ends, she is brought back to her life in an arranged marriage. 2. Characterize Lata and her relationship to Anuj Lata is an Indian girl, who has been forces into an arranged marriage. She is not happy in her marriage (yet), and having a hard time trying to find her place in England. She does not feel like home, she does not have any friends and she misses her home back in India. She does not want to talk Anuj about how she feels, and when he ask her if she is okay, she just brushes him aside. After the movie, she is crying in the car, and Anuj does not give her a hug or a kiss. It does not seems like they are have any deeply talks together. 3. Comment on the ending Anuj goes to buy tickets to an English film, but all the tickets are sold out, so he gets tickets to an Indian Bollywood movie. When the film is done and they are driving home, Lata can not stop crying, because she misses her home so much. It is obvious that she is not happy in England and it is hard for her to fit in. She will not answer...
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...Bachchan – “Why is it that a father is never able to tell his son how much he loves him? / But the mother? She keeps repeating it, whether her son listens to it or not.” This is the first words we hear from the movie Kabhi Khushi Khabie Gham (KKKG), a Bollywood blockbuster marketed to the masses as “all about the family”. Released in 2001, following the path of director Karan Johar’s first movie, KKKG tells a multi-faceted story that is depicted over a long time period. The film centers around a family-driven drama where we track the storyline across 3 different generations. Amitabh Bachchan plays a wealthy businessman and the patriarch of the Raichand family with 2 sons – the elder Rahul, who is revealed early on to be adopted, and the younger Rohan. The crux of the film’s drama is drawn from the eldest son’s marriage to a woman from a lower socio-economic background, against the wishes of his father. Following the marriage, the father disowns Rahul and he leaves with his bride to London. The latter half of the movie is centered on Rohan’s storyline with his love interest, Pooja, and his attempts to bring Rahul and his family back into the family home in India. On the surface it seems we have entered yet another Bollywood film on family drama but KKKG goes beyond that. From the first few lines we can already witness the beginnings of a gender discourse – why is one gender like this and the other so different? In this review, I will elaborate on how the film establishes itself...
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