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Bonia Group

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Submitted By gara
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TABLE OF CONTENTS

INDUSTRY BACKGROUND …………………………………………………….………………………………………….3

BONIA BRANDS ……………………………………………………………………………………………………………..4

MISSION AND VISSION ...............................................................................................................................................….....5

FINANACIAL STATEMENTS ………………………………………………………………………………………………6

• FINANCIAL HIGHLIGHTS ……………………………………………………………………………………...6

• STOCK DATA …………………………………………………………………………………………………….7

COMPETITORS ………………………………………………………………………………………………………………8

• PADINI …………………………………………………………………………………………………………….8

• ESPRIT …………………………………………………………………………………………………………….9

• ELBA ………………………………………………………………………………………………………………10

PEST ANALYSIS …………………………………………………………………………………………………………….11

• POLITICAL ……………………………………………………………………………………………………….11

• ECONOMIC ……………………………………………………………………………………………………….12

• STRENGHT ……………………………………………………………………………………………………….13

• TECHNOLOGY ……………………………………………………………………………………………………14

SWOT ANALYSIS …………………………………………………………………………………………………………….15

• STRENGHT ………………………………………………………………………………………………………...15

• WEAKNESSES ……………………………………………………………………………………………………..16

• OPPORTUNITIES …………………………………………………………………………………………………..17

• THREAT ……………………………………………………………………………………………………………..18

2.0 CUSTOMER TARGET ……………………………………………………………………………………………………..19

• BONIA GROUP ……………………………………………………………………………………………………...19

• BONIA DISCOUNTS ………………………………………………………………………………………………..20

MARKET SEGMENTATIONS ………………………………………………………………………………………………..20

• DEMOGRAPHIC SEGMENTATION …………………………………………………………………………..20-21

• PSYCHOLOGRAHIC SEGMENTATION ………………………………………………………………………….21

• BENEFIT-SOUGHT SEGMENTATION …………………………………………………………………………...21

• SITUATION SEGMENTATION

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