...wle dge .whart o n.upe nn.e du http://kno wledge.wharto n.upenn.edu/article/finding-co mpanys-co ntro versy-sweet-spo t/ Finding Your Company’s ‘Controversy Sweet Spot’ Dec 05, 2013 Research No rth America Market ing As the saying goes, there’s no such thing as bad publicity. Extend the aphorism, and there is no such thing as bad controversy — especially if that controversy causes conversation. By that thinking, any buzzgenerating event, even if wrapped around something less than wholesome, should be a positive f or a company or brand looking to get some attention. But Wharton marketing prof essor Jonah Berger says that’s not the case. Instead, he has f ound that there is a limit to how much conversation can be generated by a modest amount of controversy. Increase the controversy, however, and the volume of conversation goes down — exactly the opposite of what a good brand manager wants. “T hey assume that controversy garners discussion,” he says. “We actually f ound out it’s more complicated than that.” Berger and Z oey Chen, a marketing doctoral student at the Scheller College of Business at the Georgia Institute of Technology, discuss these f indings in the paper, “When, Why, and How Controversy Causes Conversation,” published in the October edition of the Journal of Consumer Research. Berger and Chen set up a series of experiments to judge the relationship between controversy and conversation. First, they collected about 200 articles posted on Topix.com, an online...
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...study, Eliyahu Goldratt’s novel about manufacturing, “The Goal: A Process of Ongoing Improvement,” presents a constraint-focused approach to production management. As a novel, the book does not emphasize the quantitative details of the plant improvements. However, a great amount of information about the plant is spread throughout the book. By collecting and analyzing this data, a concrete picture may be developed of the plant’s capacity and its improvements, which can greatly help the book’s readers understand and evaluate the cumulative impact from the plant’s “process of ongoing improvement.” Keywords: Production planning, Theory of constraints, Drum buffer rope 1. Introduction: The Goal as Fictional Case Study Eliyahu Goldratt’s manufacturing novel The Goal: A Process of Continuous Improvement has inspired countless professionals in production (and many other fields (Whitford, 2004)) to embark on their own efforts of continuous improvement. As Rand (1986) writes, “It’s a novel, but it’s also a manufacturing text-book, and it’s good on both accounts.” Many reviewers have agreed The Goal is an easy-to read way to get an introduction to production realities (Belis, 1994, The Economist 1995, Dani 2006, Rand 1986). However, no one has taken a detailed look at the numbers presented in the book as a fictional case study. The concept of drum-buffer-rope (DBR) production control has been discussed considerably in the literature (for just a small, recent sample, see Ye and...
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...study, Eliyahu Goldratt’s novel about manufacturing, “The Goal: A Process of Ongoing Improvement,” presents a constraint-focused approach to production management. As a novel, the book does not emphasize the quantitative details of the plant improvements. However, a great amount of information about the plant is spread throughout the book. By collecting and analyzing this data, a concrete picture may be developed of the plant’s capacity and its improvements, which can greatly help the book’s readers understand and evaluate the cumulative impact from the plant’s “process of ongoing improvement.” Keywords: Production planning, Theory of constraints, Drum buffer rope 1. Introduction: The Goal as Fictional Case Study Eliyahu Goldratt’s manufacturing novel The Goal: A Process of Continuous Improvement has inspired countless professionals in production (and many other fields (Whitford, 2004)) to embark on their own efforts of continuous improvement. As Rand (1986) writes, “It’s a novel, but it’s also a manufacturing text-book, and it’s good on both accounts.” Many reviewers have agreed The Goal is an easy-to read way to get an introduction to production realities (Belis, 1994, The Economist 1995, Dani 2006, Rand 1986). However, no one has taken a detailed look at the numbers presented in the book as a fictional case study. The concept of drum-buffer-rope (DBR) production control has been discussed considerably in the literature (for just a small, recent sample, see Ye and...
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...Formal Report Final Draft Jonah Colombo Devry University Author Note This paper is being submitted December 11, 2011 for Instructor Carl Jean’s Technical Writing course at Devry University by Jonah Colombo. December 11, 2011 Tracey Millwood Acquisitions Manager H.D. Heavy Industries 1300 Boss Road Seattle WA 98188 Dear Tracey: Please find enclosed the analysis of buying versus leasing computer and information technology. This is in response to your request that further research be done to find a way to best accommodate our monetary and technological needs. The report will go over several key factors in deciding whether to buy outright or lease our new equipment. I feel this report is as thorough and accurate as I could make it without bias to manufacturer or options. It was a pleasure doing the research into this issue because not only was the information compiled useful in selecting an option, it was educational to me also. I have placed my conclusions and recommendations at the end of the paper for your review. I look forward to hearing from you and how this report has impacted H.D. Heavy Industries transition to a modern age. Please contact me if you have any additional questions or concerns at my office: 678-555-7268 Extension 223. Cordially, Jonah Colombo SUMMARY Our company, H.D. Heavy Industries, is in need of modernizing its communications network and technology. To this end H.D.H.I has asked me to put together a virtual side...
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...Captured by Plamen T. THE GOAL A Process of Ongoing Improvement THIRD REVISED EDITION By Eliyahu M. Goldratt and Jeff Cox With interviews by David Whitford, Editor at Large, Fortune Small Business North River Press Captured by Plamen T. Additional copies can be obtained from your local bookstore or the publisher: The North River Press Publishing Corporation P.O. Box 567 Great Barrington, MA 01230 (800) 486-2665 or (413) 528-0034 www.northriverpress.com First Edition Copyright © 1984 Eliyahu M. Goldratt Revised Edition Copyright © 1986 Eliyahu M. Goldratt Second revised Edition © 1992 Eliyahu M. Goldratt Third Revised Edition © 2004 Eliyahu M. Goldratt All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage retrieval system, without permission in writing from the publisher Manufactured in the United States of America Library of Congress Cataloging-in-Publication Data Goldratt, Eliyahu M., 1948The goal: a process of ongoing improvement I. Coxjeff, 1951-. II. Title PR9510.9.G64G61986 823 ISBN: 0-88427-178-1 86-12566 Captured by Plamen T. 1 INTRODUCTION The Goal is about science and education. I believe that these two words have been abused to the extent that their original meanings have been lost in a fog of too much respect and mystery. Science for me, and for the vast majority of respectable scientists, is not about...
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...Captured by Plamen T. THE GOAL A Process of Ongoing Improvement THIRD REVISED EDITION By Eliyahu M. Goldratt and Jeff Cox With interviews by David Whitford, Editor at Large, Fortune Small Business North River Press Captured by Plamen T. Additional copies can be obtained from your local bookstore or the publisher: The North River Press Publishing Corporation P.O. Box 567 Great Barrington, MA 01230 (800) 486-2665 or (413) 528-0034 www.northriverpress.com First Edition Copyright © 1984 Eliyahu M. Goldratt Revised Edition Copyright © 1986 Eliyahu M. Goldratt Second revised Edition © 1992 Eliyahu M. Goldratt Third Revised Edition © 2004 Eliyahu M. Goldratt All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage retrieval system, without permission in writing from the publisher Manufactured in the United States of America Library of Congress Cataloging-in-Publication Data Goldratt, Eliyahu M., 1948The goal: a process of ongoing improvement I. Coxjeff, 1951-. II. Title PR9510.9.G64G61986 823 ISBN: 0-88427-178-1 86-12566 Captured by Plamen T. 1 INTRODUCTION The Goal is about science and education. I believe that these two words have been abused to the extent that their original meanings have been lost in a fog of too much respect and mystery. Science for me, and for the vast majority of respectable...
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...THE GOAL 1 I come through the gate this morning at 7:30 and I can see it from across the lot: the crimson Mercedes. It's parked beside the plant, next to the offices. And it's in my space. Who else would do that except Bill Peach? Never mind that the whole lot is practically empty at that hour. Never mind that there are spaces marked "Visitor." No, Bill's got to park in the space with my title on it. Bill likes to make subtle statements. So, okay, he's the division vice-president, and I'm just a mere plant manager. I guess he can park his damn Mercedes wherever he wants. I put my Buick next to it (in the space marked "Controller"). A glance at the license as I walk around it assures me it has to be Bill's car because the plate says "NUMBER 1." And, as we all know, that's absolutely correct in terms of who Bill always looks out for. He wants his shot at CEO. But so do I. Too bad that I may never get the chance now. Anyway, I'm walking up to the office doors. Already the adrenalin is pumping. I'm wondering what the hell Bill is doing here. I've lost any hope of getting any work done this morning. I usually go in early to catch up on all the stuff I'm too busy to do during the day, because I can really get a lot done before the phone rings and the meetings start, before the fires break out. But not today. "Mr. Rogo!" I hear someone calling. I stop as four people come bursting out of a door on the side of the plant. I see Dempsey, the shift supervisor; Martinez, the union steward;...
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...preacher on this earth could be a prophet. That stated revelation, however cause problems in the worshipper’s worship conversely because sometimes the people will praise the messenger instead of the One who sends the message. When this occurs, you have a form of idol worship that is recognized, but not discussed amongst churches today; the real question however is, what thus says the Lord. One semester, a young woman got to research on the books of the Bible; there was, however a selections of books that she paid no attention to in the past but she was required to give much of her attention to this semester. The books of the Minor Prophets were those selection of books that would be her focal point for the rest of the year. She recalled in his mind every sermon she had heard from these Minor Prophets in the Bible. Yet, the only that could come to mind was Jonah and the whale. After studying for the entire semester, the student not only increased his Biblical acquaintance further; but after being challenged by his professor with a 9 page term paper, she was able to go above and beyond. She eventually found out that, when it comes to the Minor Prophets, their message was important not because of who they were; but it was for the simple fact that when they spoke…it was what thus said the Lord. Not like in these miserable days of “the prophets” where they do not want to proclaim what the Lord says, but rather they sell the people dreams of cars, jewels, and houses that...
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...CURRICULUM VITAE [pic] [pic] P.O. BOX 62000 - 00200, NAIROBI KENYA e-mail: wguyo@jkuat.ac.ke PHONE: +254-722-593525 warioguyo@gmail.com PERSONAL INFORMATION Sex: Male Date of birth: 11th.May.1975 Nationality: Kenyan ID No. 12754448 Marital Status: Married Religion: Muslim CAREER OBJECTIVE To work in a challenging and dynamic position in an area of Professional Human Resources training, development and Knowledge management, with a view of integrating creativity, team work and research to provide practical way forward that will map comprehensive strategies for human capacity development PERSONAL PROFILE • Good communication and interpersonal skills with ability to relate to people at all levels. • Ready to learn and take instructions. • Strong team leadership character, trustworthy and reliable personality. • Excellent endurance and ability to work under pressure and dead lines. • Able to mix and socialize quickly with people of diverse cultures and background. • Strong ambitions for success with equally focused determination and stamina to achieve. EDUCATIONAL BACKGROUND Date Institution/Award 2007 – 2012 Jomo Kenyatta University of Agriculture and Technology, School for Human Resource Development. Doctor of Philosophy in Human Resource Management 2005 – 2007 Jomo Kenyatta University of Agriculture and...
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...Without question, "sustainability" is the latest buzzword in many sectors, public and private, for-profit and nonprofit. Is it just the latest fad? This paper, the first phase of a larger research project, agues that sustainability is "creating permanent shift in the very nature of business." Sustainability integrates three spheres--profits, the planet, and people--often viewed as competing or contradictory. How can management integrate them to boost the "triple bottom line?" This study identifies the leadership challenges through a literature analysis and emphasizes that measurement tools often miss the point: the pursuit of an organization's particular brand of success is a journey, not a destination. [ILLUSTRATION OMITTED] Introduction "Sustainability" has come to have many different meanings. It's the latest buzzword among business, government, and nonprofit entities. Business leaders must be wondering if it's just the latest management fad of a concept that will fundamentally change how businesses are managed and measured. This paper is based on the notion that sustainability is more than a fad, but rather is creating a permanent shift in the very nature of business. Since the advent of the paradigm of sustainable development in the 1980s, the private sector has been shifting from a narrow economic conception of responsibility toward a comprehensive approach that attempts to balance economic objectives with environmental pressures and changing societal expectations...
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...submitted for any examination at academic as well as professional level previously. It is also representing my very own views & not essentially which are associated with the university. Signature: Date: ABSTRACT TABLE OF CONTENTS LIST OF FIGURES CHAPTER 01: INTRODUCTION 1.1. Outline of the Study Purchasing products and services is common around the world, and almost everyone indulges in shopping. The value of a brand is seen in its brand equity and the brand loyalty that the brand possesses. The way consumers perceive a product or service, and the importance it has in their life is what makes all the difference, watching dogs on the way to work could influence the kind of sneakers one wear. Jonah Berger teaching in Wharton in one of the research paper said that what people see in their day to day life shapes consumer choices. 1.2. Background and Importance The behavior of one customer may be different toward buying a luxury brand’s products than another customer. For example, the value Customer A places on the luxury...
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...Graham Jarvis Research Paper English 1020 Tri-C Mr. Adam Brodsky 12/17/2007 Robert Frost’s influences that made him the honored American poet of the 20th century Robert Frost’s influences that made him the honored American poet of the 20th century Robert Frost was the most widely admired and highly honored American poet of the 20th century. His occurrences throughout his life inspired his poetry, most of which were inspired by his own life story. For that reason many of Frost’s poems have the same or similar topics to what Frost was dealing with in his life. Robert Frost’s main influences for his poetry came from his experiences in life. He used his relationships, nature, and the religion that surrounded him to create the poems that have made him the recognized poet that he is today. Robert Frost had many important relationships throughout his life that affected many of his choices as well as his poetry. In several of his relationships he suffered devastating losses including the death of his father, his mother, his sister, two of his children, and his wife. The loss of each of these important relationships influenced his career and affected poetry in a different way. Robert Frost’s relationship with his father, William Frost Jr., impacted Frost’s life which in result affected his poetry. Frost’s father was a journalist and a teacher that moved his family out to San Francisco...
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...ACADEMIC PERFORMANCE (A STUDY OF STUDENTS OF UNIVERSITY OF ABUJA) By ANJUGU JESSICA NDAKU MC/2009/386 A RESEARCH PROJECT SUBMITTED TO THE DEPARTMENT OF MASS COMMUNICATION MANAGEMENT AND SOCIAL SCIENCES CARITAS UNIVERSITY, AMORJI – NIKE, ENUGU. IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELOR OF SCIENCES (B.Sc.) DEGRESS IN MASS COMMUNICATION, AUGUST, 2013 Declaration I, Anjugu Ndaku .J. hereby declare that this research work was written by me and has not been submitted or received anywhere for the purpose of acquiring a degree in Mass Communication. -------------------------------------------------------ANJUGU NDAKU J --------------------------------------------DATE Certification Page I certify that this study was carried out by Anjugu Ndaku .J. It was approved by the Department of Mass Communication, Caritas University, Amorji – Nike, Enugu as meeting the requirement for the Award of Bachelor of Science, B.Sc. (Hons) Mass Communication. ------------------------------------------------------Dr. (Mrs.) Acholonu (Project Supervisor) --------------------------------------Date --------------------------------------------------------Dr. (Mrs.) Acholonu (H.O.D) --------------------------------------Date ------------------------------------------------------External Examiner --------------------------------------Date Dedication This research work is dedicated to my father in heaven God almighty the author and finisher of our Faith whom by his grace...
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...-3- Produced by the General Conference Youth Ministries Department 2011 This material is protected by copyright All rights reserved This material may not be reproduced, stored in a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopy, recording, scanning, or other) without the prior permission of the publisher -4- Contents Arts & Crafts -15- Household Arts -61- Nature -79- Recreation -117- Spiritual -167- -5- -6- Introduction It has been more than twenty years since the first edition of the Adventurer Awards Manual was produced at the General Conference for the World Adventurer Ministry. There have been many changes, additions, and improvements during this time. Adventurer Ministry has shown huge growth as well. Youngsters in this age group are full of energy and get excited about being a part of an organization that is designed to expand their view of their world and strengthen their relationship with God, Mom, and Dad through ways that are so much fun. The roof over Adventurer Ministry is supported by several strong pillars. You hold in your hands one of them: the latest updated manual covering all 83 currently accepted Awards for use around the world. There is of course, one small problem: This area of Adventurer fun is not a static field of possibilities, it is a constantly growing—maybe almost exploding—source of activity. Therefore even at the time of this edition’s printing, there are already more Awards being...
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...networks 6 Scheduling resources/costs 8 Define project 4 Reducing project duration 9 Introduction 1 Organization 3 Managing risk 7 Monitoring progress 13 Audit and closure 14 Oversight 16 Strategy 2 Leadership 10 Teams 11 Outsourcing 12 International projects 15 Modern Project Management What Is a Project? The Importance of Project Management Project Management Today—An Integrative Approach Summary gra25154_ch01_002-019.qxd 3/8/07 3:17 PM Page 3 C H A P T E R O N E Modern Project Management All of mankind’s greatest accomplishments—from building the great pyramids to discovering a cure for polio to putting a man on the moon—began as a project. This is a good time to be reading a book about project management. Business leaders and experts have proclaimed that project management is a strategic imperative. Project management provides people with a powerful set of tools that improves their ability to plan, implement, and manage activities to accomplish specific organizational objectives. But project management is more than just a set of tools; it is a results-oriented management style that places a premium on building collaborative relationships among a diverse cast of characters. Exciting opportunities await people skilled in project management. The project approach has long been the style of doing business in the construction industry, U.S. Department of Defense contracts, and Hollywood as well as at big consulting firms...
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