Marketing 300
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Books across the Core: “To Sell is Human” Due Date: See class schedule and turn in via RamCT. Purpose: (1) Glean insights from the College of Business selected “Book across the Core” to apply to what you are learning in MKT 300, (2) Demonstrate the ability to synthesize across areas of knowledge, and (3) Develop an appreciation for life-long learning. What will you do: Using key principles and excerpts from the book, distill some key learnings that are relevant to your life and career. Then, develop a visualization/creative expression that can be shared via some form of social media. Steps: (1) Read through “To Sell is Human” (D. Pink). Take notes as you go. (2) Make connections. Take note of ways that the topics we discuss in class relate to “To Sell is Human.” They can be complementary or contradictory ideas. (3) Summarize key points from the book that you are taking away (again these can be points of agreement or disagreement). Make sure you can point to particular chapters/passages as support for your take-aways. (4) Come up with some kind of visual or creative expression. The term “visual” is meant to be broadly construed. This might mean creating a mind-map, a figure or chart, a Venn diagram, a creative sketch or drawing, a collage, or (fill in the blank). For sources of inspiration, look here: http://www.pinterest.com/chrisblocker/visualization/ This board has some diverse examples about visualization. Another approach could be building a table in Excel (maybe demonstrating a matrix of how concepts apply to MKT 300 and other classes). (5) The visualization or creative expression should incorporate your key learnings from the book, and somehow cite/reference the chapter passage/excerpt from which you learned it. If you would like, you could include a second page with the reference and then cut this page when you get to step #7. (6) Upload the assignment into RamCT by the due date. Make sure the file type is viewable. PDFs are the safest/least risky, followed by MS Office files (if using a Mac, I do suggest making sure they look proper on a PC first). (7) Finally, figure out a way to share via some form of media. This could be on a blog, a LinkedIn or Facebook page, a twitter account, Instagram, etc. If you use twitter, please use the hashtag #csumktg. Unless it is already in digital form, you may have to take a picture of what you’ve done to share it. Credit
Base line expectations are that you highlight several key learnings from the book, cite them with care, and do a fair job communicating those concepts with a visual.
I will be generally be looking for the following in evaluating your work:
• Clear explanation of key concepts from the book.
• Some interesting, non-obvious insights.
• Engaging and professional presentation quality.
Do your visuals support your message?
Clarity of expression. Good grammar. No typos.

The following scale will apply: Significantly Exceeds Expectations (SEE) = impeccable quality and effort Exceeds Expectations (EE) = high quality, little room for improvement Meets Expectations, (ME) = average, completed all required elements Below Expectations, (BE) = less than average, weak in a few key areas Significantly Below Expectations (SBE) = poor quality Not done/barely done (zero credit)

Please let me know if you have any questions.