...Booster Juice: Bringing Canadian Smoothies to the Indian Market Prepared by: Holly Ewing (129006971), Rick Cho (130821320), Adam Harun (129012617), Lucas Dirube (130153800) Prepared for: David Swanston Date: Tuesday, June 21, 2016 BU 362, Section B4, Group 402 Wilfrid Laurier University Table of Contents Executive Summary ………………………………………………………….………….... 2 Opportunity ………………………………………………………………….……………. 3 Stakeholders ………………………………………………………………….………….... 3 Analysis …………………………………………………………………….…………... 3-9 Internal Analysis ………………………………………………….…………….. 3-5 External Analysis ……………………………………………….…………...….. 5-7 Competitive Analysis …………………………………………….……………... 7-8 Consumer Analysis ………………………………………………….………….. 8-9 Decision Criteria …………………………………………………………….…………. 9-10 Alternative Decision ……………………………………………………….………….. 10-11 . Recommendation …………………………………………………………….………... 11-12 Implementation Plan ……………………………………………………….………..… 12-14 Expected Results ………………………………………………………….……………..... 14 Exhibits ………………………………………………………………………………... 15-19 1 Executive Summary Booster Juice has began expanding into the Indian market with 18 stores currently operating. Booster Juice has been exposed to the opportunity of further expanding their company into the Indian market. The Indian market for easy access foods and meal replacements is one that is extremely large and diverse, and presents many opportunities. Booster Juice has been widely successful in other countries...
Words: 5250 - Pages: 21
...Booster Juice founder has experienced with many receipts and successfully developed tasty yet healthy combinations of smoothies. The juice is not only for thirst quenching, but also can be used for meal replacement or healthy snacks alternatives. They have provide more than 38 varieties and the drink can be customized as well to target different needs. All the recipes for every store are standard to ensure consistency and quality. Another strength of Booster Juice is that the founder is very knowledgeable in the franchising industry. He has more than 250 stores across Canada and experienced great success in franchising in the States as well as in Brazil and Saudi Arabia. In terms of entering India, Booster Juice Indian franchisee, Naqvi, has many connections with Indian retail industry, such as local malls and developers. Being a native Indian and living in Ontario for many years, he also has thorough understanding of both Canadian and Indian culture and communication styles, which would help the business to adapt culture differences quickly. Overall, both the business itself and its franchisee have many strengths and advantages. On the other side, weaknesses exist in expanding into India. It is the first time that Booster Juice does business in Asia and culturally, India is very different compared to other countries Booster Juice already in. Some states in India even have different languages or dialects, and business practice varied greatly across the country. Booster Juice...
Words: 308 - Pages: 2
...FEASIBILITY OF ESTABLISHING A FRUIT JUICE SELLING CHAIN IN DHAKA CITY i FEASIBILITY OF ESTABLISHING A FRUIT JUICE SELLING CHAIN IN DHAKA CITY Prepared for: Prof. Abu Yousuf Md. Abdullah Institute of Business Administration Course Instructor, M101 Principles of Marketing Prepared by: GROUP 8 Md. Mainuddin, ZR 23 Abdullah Al Azad Adnan, ZR 47 Tasnuva Sultan, RQ 48 Shafquat Ahmed, ZR 39 Institute of Business Administration (IBA) University of Dhaka January 03, 2009 ii January 03, 2009 Mr. Abu Yousuf Md. Abdullah Professor Institute of Business Administration (IBA) University of Dhaka Dear Mr. Yousuf: This letter is regarding our final report for M101 Principles of Marketing, entitled “Feasibility of Establishing a Fruit Juice Selling Chain in Dhaka City”, and due January 03, 2009. After doing extensive research on the topic and interviewing people from walks of life, we have found out that it is certainly not impractical if not feasible, and interestingly enough, people, in general, are intrigued by this idea. We believe that this report will aid in the future study of the topic and add new information to the established concepts and perceptions about fruit juice selling industry in Bangladesh. The purpose of this report is to explain and figure out the key factors that have an effect on the viability of the fruit juice selling chain in Dhaka city. As specified in the research proposal we submitted earlier, the report begins with an elaborate...
Words: 15559 - Pages: 63
...appendices I)……………………………….13 Conclusion………………………………………………………………..14 References………………………………………………………………..15 Appendices……………………………………………………………….17 Group Contract…………………………………………………………..25 Executive Summary Jumba Juice, a chain of smoothie restaurants from the United States, is facing a marketing challenge that will be solved throughout the following case study. The company needs to define their target market, as well as create brand awareness in Canada through a new marketing plan. There are four alternatives that the clients should consider; a) marketing to Generation Y, b) marketing to the Millennial generation, c) marketing to business people, and d) marketing to health conscious individuals. The recommended alternative is to market to suburban areas across Canada because they contains three of segments of Jamab Juice’s market; Generation Y, the Millennial’s and health conscious individuals. This region has the best-predicted outcome of new consumers and will result in more revenue for Jamab Juice. Problem Statement Jamba Juice is currently operating in the United States and would like to establish themselves in Canada to increase market share. Situation and segmentation analysis is necessary in order to create an effective marketing plan for Jamba Juice to penetrate the Canadian market....
Words: 3721 - Pages: 15
...Australian Fruit Juice Industry Report Executive Summary The purpose of this report was to examine the Australian Fruit Juice industry. Research for this report included the IBISWorld Fruit Juice Drink Manufacturing report. The Australian Fruit Juice industry consists of 56 wide ranges of beverages including flavoured water, iced tea, and fruit drink and fruit juice, with 4 major companies representing 71.5% share. The industry had an annual growth of 1.1% in 2008-13, businesses profited over $106.2m creating the industry revenue of $2.0 billion. The major findings indicate the importance of correct advertising and labelling of fruit juice this ensures that no legal matters are taken against the business, how black-label brands hold a 10% share of the market holding a threat to other business with the ability to charge lower prices and committing more shelf space to their own fruit juices and how important it is for business to follow customer trends as they hold the purchasing power. The report also compares and contrasts Boost Juice Bars and Spring Valley Juice marketing strategies, recommending that Boost Juice Bars continue on with their strong marketing mix and Spring Valley focus on their customer trends and target market. The report also recommends the industry swap to BPA free plastic bottles to better enhance their brand and health and safety of their consumers. Table of Contents 1. Introduction …………………………………………………………………………………3 2. Fruit Juice Industry Overview...
Words: 4923 - Pages: 20
...Business Plan 1-Up Pub 3614 Washtenaw Avenue Ann Arbor, MI 48104 Telephone: (724)555-1234 Fax: (724)555-5678 Presentation Date: December 15, 2014 Presented To: Frank Jefferies – Chief Loan Officer DFCU Financial 400 Town Center Drive Dearborn, MI 48126 Contents Executive Summary 3 Mission Statement 5 Company Description 5 Market Plan for 1-Up Pub 7 Products and Services 7 Market Analysis 7 The Competition 8 Target Market and Customer Profile 8 Pricing of Products and Services 9 Sales Promotions and Advertising 10 Selling Approach and Distribution Channels 10 Financial Plan 11 Operating Plan 12 Management Team 12 Organizational Chart 12 Facilities and Improvements 13 Employee Needs 14 Recruitment Strategy 15 Risk Management Plan 15 Appendix A - References 17 Appendix B – Opening Day Balance Sheet 18 Appendix C – First Year’s Expenses 20 Appendix D – Pricing 22 Executive Summary After a long, hard day at work most people have only what to relax and unwind. For some people this includes getting a drink, watch a sporting event on television, or perhaps play a game with friends. What if you could go to one place to do any of these things? Look no further than 1-Up Pub; a combination gaming center, pub, and coffee shop. Grab a drink, grab a game, and make some friends, or you can just relax and watch a local sporting event on one of our flat screen televisions. 1-Up Pub is a unique destination like none that have...
Words: 5797 - Pages: 24
...Shh Trend Analysis As with all luxury goods, the sales of fruit juice have been adversely affected by the current economic climate. 56% of Irish households are forced to go into debt to pay their essential household bills. While 57% of Irish households have had to dip into savings/ accept money from family and friends to make ends meet. (The Planning Agency, 2013) (http://www.mccp.ie/trendstream-blog/the-5-so-whats-which-impacted-consumers-and-brands-this-week-3) According to Euromonitor, “2011 marks a fourth consecutive year of off-trade volume and value sales decline”. This decline was largely due to the Irish recession and the trading down trend. However, despite initial drops in growth amounting to a loss of 4% in growth in 2010, the declinations appear to be getting smaller (a loss of only 1% in 2011) and the juice industry is on the mend. With an increased demand for healthy and convenient foods, smoothies have become a more popular option over the past decade. According to research by AC Nielsen, in 2006 the Irish smoothie market was worth an estimated €4 million and between 2002 and 2006, the market grew by 214%. (AC Nielson in Amarach Consulting 2007 http://www.amarach.com/assets/docs/Food%20Futures%20Report%202007.pdf) Pre-packed smoothies enjoy a more evenly distributed spread of locations with the most common being supermarkets (41%) followed by newsagents (19%), Cafés (16%) and Deli’s (11%). Consumers claim their main reason for purchasing smoothies is...
Words: 343 - Pages: 2
...COMMUNICATIONS (A) DATE : OCTOBER 29, 2012 TO : DR. ONU FROM : TEAM 4 SUBJECT : A SHORT REPORT ABOUT STUDENT CUSTOMER’S BEHAVIOR IN BANGALORE TO VEGETABLE JUICE PAGES : 9 I. SUMMARY Indian students don’t drink vegetable juice much. Primarily, they drink soft-drinks, fruit juices, and hot drinks. They buy beverage at school, groceries stores, and gas stations sometimes. 90 percent of students drank vegetable juice before but a portion of them don’t want to drink it anymore because of taste. Indian students like vegetables such as tomato, potato, carrot, etc. and spend about 8,000 rupees on average for foods and drinks per month. Price is the primary factor when they consider to buy a product. Major Indian students use products that can help them in learning and willing to recommend vegetable juice for their friends and relatives. In order to capture this market segment, Coca-Cola should do market and customer behavior carefully before launching new line of vegetable juice production. Coca-Cola should consider the places, price and recipe for the product. Moreover, they should diversify the range of vegetable juice also and a good marketing strategy can help them to win customer. II. BACKGROUND Coca-Cola wants to establish the new line of production, vegetable juice to Indian students in Bangalore. This report is analysis and recommendation of the recent survey’s result about customer behavior before launching the new line of production. Aiming...
Words: 1395 - Pages: 6
...Brand Profile: Naked Juice Brand Name: Naked Juice Naked Juice Company engages in the manufacture and distribution of juices and fruit smoothies in the United States. It offers juices, juice smoothies, and protein smoothies. Naked Juice sells its nutritional product line through supermarkets, club stores, health food stores, and neighborhood markets. It also operates stores in Los Angeles, California. The company, formerly known as Ultimate Juice Company, was founded in 1983 and is headquartered in Azusa, California. As of January 5, 2007, Naked Juice Company is a subsidiary of PepsiCo, Inc. The overall beverage industry’s growth rate is at 2.6 percent per year. The super- premium juice category grew 42 percent in 2005 and is currently a $640 million market that is expected to reach $1.4 billion by 2008. The Beginning: A young man in Santa Monica, California started naked Juice in 1983. Thirsty beachgoers were delighted by this home-squeezed blend of fruits. The juice quickly caught on and was adopted by a small discount grocery store near the beach. It soon spread to neighboring stores and eventually across most of Los Angeles. Two decades later, Naked has become a national brand dedicated to “creating the best all- natural, 100% juices and juice smoothies, made from the best bare-naked fruits, with no added sugar and no preservatives.” Brand Image: Everyday juice smoothie with no added sugar and no preservatives. Brand Quality: Naked Juice is made to be a high...
Words: 1695 - Pages: 7
...closely matched to innocent. (Source: Toluna/Mintel)(2) Government policies such as trading standards can effects innocent smoothes as the policy requires companies to focus on trading standards to ensure there is fair trading and ensures consumer safety and maintence of high quality standards.Source:(http://www.reading.gov.uk/business/tradingstandards/tradingstandardsnews/General.asp?id=SX9452-A78342A4)(3) Pressure groups e.g advertising standards agency (ASA) affect organisation. Pepsi complained to ASA about Innocent television advertisement .Pepsico claimed rival innocents advertisements were misleading, as they implied that an innocent smoothie had a higher fruit content than freshly squeezed juice, and misled customers as to the health benefits of smoothies over freshly squeezed juice. Pepsicos complaint was turned down by the advertising standards...
Words: 1587 - Pages: 7
...Introduction Walsh’s Juice Company (the Company) produces three products from unprocessed grape juice – bottled juice, frozen juice concentrate, and jelly. Walsh’s management wants a solution that will minimize the total cost of transporting grape juice from vineyards to processing plants, and minimize product processing costs at those plants. Analysis and Data The Company purchases grape juice from three vineyards. Grapes are harvested at the vineyards and converted into juice at plants at the vineyard sites. The juice is then transported to four different plants in Virginia, Michigan, Tennessee, and Indiana, where it is processed into bottled grape juice, frozen juice concentrate, and jelly. The Company’s management provided the following data for transportation costs from the vineyards to the plants, the unprocessed grape juice available at the vineyards, and the processing capacity of each plant; shown in the table below: Each plant has different processing costs, mainly due to wage rates and age of the plants. The processing costs of each plant are shown in the table below: Finally, the following information was provided: * The Company needs to process a total of 1,200 tons of bottled juice, 900 tons of frozen concentrate, and 700 tons of jelly at the four plants combined. * To process 1 ton of frozen concentrate requires 2 tons of unprocessed juice; 1 ton of jelly requires 1.5 tons of unprocessed juice, and 1 ton of bottled juice requires 1 ton...
Words: 577 - Pages: 3
...beverage line. NAA Bottling Company needs to ensure that their drinks are not too expensive, because in today’s economy, people aren’t as willing to spend a lot of money. NAA Bottling Company is already an established bottling company, and with this they have instituted a way to produce the product in a less expensive way. They also have affective relationships with their retailers and suppliers. 2.1 Market Summary In 2003, the low-carb and beverage market grew over 100%. (Nutrition Business Journal, 2004) The market for the health drinks and juices is a growing industry. It is filled with many different beverage companies, including Minute Maid, Hi-C, Sunny Delight, and others. Like NAA Bottling Company, many of the main competitors for the fruit drinks are sub-divisions of other carbonated beverage companies, such as Coca-Cola and Pepsi. This is a growing market. A main factor in the rise of demand for the juices and low-carb drinks is that an increasing number of consumers are becoming more health conscious. The majority of consumers are trying to purchase healthier foods and drinks, and are trying to cut down their consumption of carbs. Carbonated...
Words: 1731 - Pages: 7
...Chronic Diseases Your Name Class Name Date Instructor Name Chronic Diseases Cancer is a major cause of death in developed countries such as the United States. Over twenty percent of all deaths are caused by cancer of some type, although the percentage can be higher at younger ages. It makes sense to try to avoid developing cancer in the first place, especially since the treatments are often only partially effective and frequently almost as unpleasant as the disease itself. After many years of research and spending billions of dollars researchers have still not found what causes cancer. When it comes to risk factors you can control some of them, but not all of them. Those you can't control can include genetics or family history. The environmental exposures or behaviors that occurred in a person’s past should also be considered when determining risk factors. Those you can control include your current and future behavior, including diet and exercise, and your current and future environmental exposures, Risk factors are not absolutes, having one or more risk factors does not mean you will definitely get cancer, and avoiding risk factors does not guarantee you will be healthy. Genetic risk factors include certain mutation of genes that can make cells unstable, therefore a higher chance of getting cancers such as hereditary breast and ovarian cancer. Diet and exercise can become risk factors for cancer. There are changes a person can make in their life to lessen the risk...
Words: 503 - Pages: 3
...enabling fruit juices to be dispatched from smartphones. This will help the entity to reduce its paperwork and also improve Hammer Wines’ service quality for order deliveries. In order to promote this new Mobile App to current customers and encourage for the app to be downloaded, emails have been sent informing them of the added incentives that will be provided upon downloading the application. The sales promotion has been planned over a 5 week period. During this time, the apple and grapefruit juices have been advertised through the use of email/texts to current customers, while the orange and mandarin juices were advertised via the smartphone app. This variation in promoting methods helps to explore the impact of the Mobile App and unique use it has on sales performances during the 5 week campaign. The purpose of this report is to discuss the advantages of implementing a Mobile App at Hammer Wines and to discover the overall influence it may have on sales performances of fruit juices. Data Analysis Apple and grapefruit juices were advertised through the email/text marketing strategy, while the orange and mandarin juices were promoted via the new Mobile App. Over the 5 weeks, total sales figures for the apple juices have increased significantly. The selling performance of grapefruit juices has also increased, but compared to apple juice, grapefruit was not the popular choice. The email/text reminder sent in week 2 regarding the sale of apple and grapefruit juices, was not...
Words: 891 - Pages: 4
...Diversity Introduction The product Diversity introduces refreshing juices that are designed to healthy, delicious and refreshing. 100% natural with no artificial flavors, Diversity brings consumers the consumer a luscious juice that has no fat and has a variety of flavors they can enjoy. They are smooth and rich with the best kind of flavor that nature has to offer. Flavors Apple Orange Pineapple Peach Guava Mango Chaunsa Grape Pomegranate The Brand Name Diversity: 1. A range of different things. 2. The inclusion of individuals representing more than one national origin, color, religion, socioeconomic stratum, sexual orientation, etc. The reason we picked diversity as our brand name was to use it as a pun. It not only points towards how our wide variety of juices can be consumed in a number of situations by everyone, but also celebrates the difference in people’s backgrounds in Pakistan; race, religion, ethnicity, sect, age, gender, etc. Diversity, besides being a healthy and refreshing drink, hopes to strengthen the bonds between different people and remind everyone that our differences should not divide us. The concept of diversity encompasses acceptance and respect. It means understanding that each individual is unique, and recognizing our individual differences, just the way fruits have different but great flavors and we love them all. Target Market Diversity targets everybody. Because these juices are pure and healthy, anyone can have them at any time. From a child...
Words: 421 - Pages: 2
