Boots Case Study

Group 9 Section A ArjunSpolia Manish Soni Mayank Gupta Shitij Jain VarunAhooja

3 FOR 2
‡ Allows consumers to combine any three products of their choice(of the same brand) ‡ Least expensive item will be given free ‡ Expected sales increase to 300% ‡ 60% of these customers would not have purchased boots hair care products otherwise

Gift With Purchase
‡ ‡ ‡ ‡ ‡ Product sample given with regular purchase Existing sample products used Cost of sample 93p Expected sales increase to 170% 40% of these customers would not have purchased boots hair care products otherwise

ONE PACK COUPON
50p off Conservative Approach Expected sales increase to 150% Customers would be able to redeem coupon during the current visit to the store ‡ 50% of these customers would not have purchased boots hair care products otherwise ‡ ‡ ‡ ‡

Shampoo I/O
Shampoo Brand Max Average Min 3 for 2 GWP GWP On-Pack On-Pack Price Price Price (max) (min) Coupon Coupon (Max) (Min) 2.2 2.5 1.6 1.6 2 2 1.6 1.95 1.95 1.6 1.6 1.75 2 1.6 1.7 1.4 1.6 1.6 1.5 2 1.6 0.41 0.31 0.50 0.50 0.40 0.50 0.50 0.42 0.55 0.37 0.66 0.58 0.58 0.58 0.58 0.47 0.62 0.47 0.47 0.58 0.58 0.23 0.20 0.31 0.31 0.25 0.25 0.31 0.29 0.36 0.31 0.31 0.33 0.25 0.31

Charles Worthington John Freida Nicky Clarke Umberto Giannini Tony & Guy Trevor Sorbie Lee Strafford

Conditioner I/O
Conditioner Brand Max Average Min 3 for 2 GWP GWP On-Pack On-Pack Price Price Price (max) (min) Coupon Coupon (Max) (Min) 1.70 1.70 1.80 1.80 2.00 2.00 1.60 2.50 2.10 1.80 1.80 2.00 2.00 1.60 3.30 2.50 1.80 1.80 2.00 2.00 1.60 0.79 0.66 0.50 0.50 0.50 0.50 0.50 0.55 0.28 0.55 0.37 0.52 0.52 0.52 0.52 0.47 0.47 0.47 0.47 0.58 0.58 0.29 0.29 0.28 0.28 0.25 0.25 0.31 0.15 0.20 0.28 0.28 0.25 0.25 0.31

Charles Worthington John Freida Nicky Clarke Umberto Giannini Tony & Guy Trevor Sorbie Lee Strafford

Gel I/O
Gel Brand