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Bop a Closer Look to Bop

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Submitted By thienhoanglong
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Pages 14
A Closer Look

at Business Education
June 2007

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: Bottom of the Pyramid
INTRODUCTION:

Global poverty exists today at a startling scale; while the exact numbers are debated, some estimate that four billion people worldwide live on less than two dollars a day.1 According to C.K. Prahalad and Stuart Hart, both Aspen Institute Faculty Pioneer Award recipients, companies should not ignore these traditionally overlooked people, collectively dubbed the “Bottom of the Pyramid,” because of their considerable combined purchasing power.2 Thus, if companies are innovative enough to create or tailor their products to the economic realities and life needs of these people, a significant profit can be won. At the same time, this group’s entry into the market would hopefully better their quality of life and aid in regional economic development. Three well-publicized examples will help illustrate the base-of-the-pyramid concept. First, Grameen Bank was started by Nobel Prize laureate Muhammed Yunus in Bangladesh to offer mini-loans to entrepreneurs who wouldn’t qualify for traditional bank loans based on collateral.3 As of May 2007, over seven million people have borrowed from the Bank with incredibly high levels of repayment.4 Second, PlayPumps is a water pump that runs on the energy created from children playing on a merry-go-round.5 Advertising space on the pump’s storage tank generates revenue that covers maintenance costs. Lastly, cell phone providers have developed means of selling relatively cheap units to remote villages, allowing farmers, as

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