Premium Essay

Bop for Business

In:

Submitted By ugadawg25
Words 906
Pages 4
Collin HIlton

3/30/15

Dr. Joanna Smolko

Jazz Video Log

Jazz was born in New Orleans in the earless 1800's. Jazz was played in many theaters in New Orleans at its start. The first jazz hit was written down and performed by a white man named Daddy Rice, he had stolen the song from an african american man named Jim Crowe. African American slaves were a huge part of early jazz music and its upbringing. Around the same as jazz New Orleans began to hear the blues. Many slaves played the blues to find mean in there life. The blues was built on just 3 bars. Many song talk about pain, struggle, and climbing to adversity. Though the blues was about troubles and hard labor, the blues was made to make the person feel better not worse. Much of the early blues was about freedom. Soon the blues would change the guitar would be played forever. Blues players were adding vibrato and the end of the notes and shaking notes for a more bluesy effect. in 1890 the lousiana legislature would make black and white must occupy different cars with trains traveling throughout the state. 2 years later a man named Homer Plessie tested the law by sitting in the white mans car and was was arrested and convicted. Because african americans were treated as second class citizens much of the music played in new orleans were black performs playing jazz and the blues to express there frustration and pain they were going through at the time. Eventually a brand new music came to pass. influenced by spirituals, blues, ragtime and it was played by african american's and white's. It comes from all different kinds of cultures. This music would become known as Jazz. The man who started a movement in Jazz "the big noise" was Buddy Bolden was who and astonishing trumpet player who was also an african american. He was born

Similar Documents

Premium Essay

When Your Business Model Is in Trouble

...UN-HABITAT - WORKING GROUP A Bottom of the Pyramid Approaches for Urban Sustainability Background Paper – Draft 0 At the Fourth Session of the World Urban Forum held in Nanjing in November 2008, the private sector decided to organise two working groups which would be based on the themes of Urban Governance and Bottom of the Pyramid Approaches for Urban Sustainability. Through their work, the groups will also contribute to the preparation of Core Business Principles for Sustainable Urbanization that will be presented at the Fifth Session of the World Urban Forum to be held in Rio de Janeiro in May 2010. Given the challenge of urban poverty, with 1 billion slum dwellers projected to rise to more than 1.4 billion by 2020, UNHABITAT is well aware that the private sector is not merely a part of the solution, but instead is a vital partner that must be engaged if the world’s cities are to achieve sustainability. The challenge is first and foremost to address the shelter and basic services needs of low-income segments in urban areas. A further challenge is to scale-up operations through new partnerships in order to address the daunting challenge of rapid urbanization. Ensuring harmonious cities starts by dealing with the slums and finding affordable solutions for those deprived from decent housing and other essential services who find themselves systematically marginalized by mainstream urban market economics. The private sector can play a pivotal role in the process of empowering...

Words: 6680 - Pages: 27

Free Essay

Fortune at the Bottom of Pyramid

...What can APEC do for Business: Fostering Economic Growth through the Business Development Program at the Base Of the Pyramid By Indra Surya, Susantio TABLE OF CONTENTS I. ABSTRACT II. INTRODUCTION III. UNDERSTANDING THE POOR AND THEIR NEEDS i) How Poor are the Poor? : Current Research and Publications on the Base of the Pyramid (BOP) Issues ii) Indonesia Poverty Reduction Programs IV. THE BASE OF PYRAMID : BUSINESS APPROACH i) Preliminary Measures for Forming the BOP Business Taskforce ii) Fair Trade Program iii) BOP Products & Service Expo iv) Duty Free BOP Outlets in major International Airports & Seaports V. FUTURE PERSPECTIVES AND CONCLUSION VI. REFERENCES I. ABSTRACT This essay attempts to emphasize the importance of the private sector’s involvement through APEC participation in fostering economic development at the Base of the Pyramid (BOP). In December 2008, the Asian Development Bank[1] reported that poverty in the Asia Pacific region is estimated to be much larger than earlier reported. The region was also reported to be facing major hurdles in meeting its Millennium Development Goals. Following ADB reports, in January 2009, the World Economic Forum[2], in partnership with The Boston Consulting Group presented a set of new insights and design principles which can help companies tap the economic potential of BOP markets in ways that serve both commercial and societal goals. In fact, both reports concluded that...

Words: 4183 - Pages: 17

Premium Essay

Bop Markets

...should be interested in innovating for the BOP markets is the MNCs. For these companies large economic benefits can be reached and increased growth, as these markets grow at an incredible speed they can put an end to matured firms stagnation in growth. The purchasing power of the BOP population is higher than imagined usually. As a large company with economies of scale, it should be easy to produce a similar cheap product as the ones already in the BOP markets, but with better quality, thus market penetration can have a steep upward curve. Furthermore, for MNCs to outsource e.g. customer service to BOP market is a way to reduce costs, and it aids to enhance the growth of both the company and the BOP population, as their purchasing power increases. One of the smartest things to offer the BOP markets is connectivity, as this meets one of their most urgent needs head on and thus enables a strong market position for the company bringing it. Connectivity decreases the need for intermediaries, which improves access to the population and costs for the company. (Prahalad and Hammond, 2002) According to Prahalad and Hammond (2002), BOP markets have been the subject to social entrepreneurship and NGOs for several years, trying to solve the demands of the population, so clearly there are similar benefits to be reached by these actors. Small businesses and start-ups also show an interest, as for example in Uganda where a small business offers packages to female entrepreneurs...

Words: 2403 - Pages: 10

Premium Essay

Bottom of the Pyramid Essay

...The concept of the bottom of the pyramid (BoP) refers to the largest socio-economic group of individuals who are amongst the poorest in the world. Although those individuals living at the bottom live in severe poverty, the notion is that there is a fortune at the BoP for multinational organizations to exploit. There is a considerable amount of market potential that exists within these groups. An organization can make an effort to capitalize on this potential, changing or creating a sustainable business model for future operations. For a multinational organization to do so, there are various opportunities and challenges in which they must understand. Opportunities of reluctance from competitors, purchasing power of the BoP, progression of the BoP, and financial gain of the organization must be considered before investing. While challenges of ethical concerns involving the products produced and the vulnerability of the BoP market must be recognized as well. There have already been numerous multinational organizations that have invested their efforts into the BoP market and have attained immense success. The argument against tapping into this market is understandable, but with vast opportunities and avoidable challenges, it is apparent that a multinational organization can and should seek their fortune at the bottom of the pyramid (BoP). As the majority of the BoP market is untapped, there are various opportunities for a multinational organization to consider when determining...

Words: 1465 - Pages: 6

Free Essay

Bop Concepr

...the bottom of pyramid Procter & Gamble Company According to Pervez, Maritz and Waal (2013), recently when poverty continues to be one of the global key issues and also one of the biggest challenges facing the society at large, the solutions to alleviate the continuing economic misery have become increasingly popular. The release of new theory called “Bottom of the Pyramid”, which is also known as “base of the pyramid”, by Prahalad and Hart has helped figure a new way of thinking about the intersection of business strategy and poverty alleviation (London & Anupindi, 2012). However, it does not seem like the business will always be profitable when doing the expansion to the low-income market, the challenges facing to the businesses also arise. This paper is to describe and discuss in-depth the Bottom of the Pyramid concept and also to go through the approach to the BoP venture that the selected company, Procter & Gamble, has undertaken in their business strategy in the Chinese market. Dinica & Motteau (2012) stated that: "The distribution of money in the world looks like a pyramid". The “bottom of the pyramid” concept mentions that not too many people could earn a lot at the top of the pyramid but a big amount of people who are poor at the bottom of the pyramid. It is estimated that approximately four billion people that make up two-third of the world’s population listed in the poorest group (Prahalad and Hart 2002), whose purchasing power is less than five...

Words: 2363 - Pages: 10

Free Essay

Current Business Issues

...Introduction 4 What is the BoP Strategy 6 What is the Driver for MNCs to Focus on BoP Market 9 Is There a Buying Potential at the BoP 9 Behavior of Consumers in Asian Market 10 Sector With Highest Potential of Business in BoP Market 11 Recommendation 12 How to Approach the BoP Community - Innovation 14 Implement Innovative Approach to tap BoP Market 15 References 16 Appendix A 17 Appendix B 18 Executive Summary This report explores published journals, blogs and books around The Bottom of the Pyramid (BoP) being the breakthrough in the Strategy for businesses across segment and analyse what steps would lead to success through the journey of business around the 4 billion population existing in the bottom of the pyramid layer. Methods of analysis include statistical and market trend, and ratios of performance. Main area of focus is Asian market through the report as they account to 3/4th of the population residing in the bottom of the Pyramid, given the uniqueness of this region around culture, market behavior, people mentality and social dynamics. Gaining that knowledge would become important to have a break through into this market and ensure it’s a sustainable business. The report would also try to analyze companies that had an early access into this market, and how some still failed to make profit And we would conclude the report with statistics to prove how to gain access into BoP market, and ensure...

Words: 4255 - Pages: 18

Free Essay

Producing for the Bottom of the Economic Pyramid

...hun omzet te vergroten. Waar traditioneel gezien de aandacht van grote westerse bedrijven ligt bij bestaande, volwassen westerse markten of de elite van ontwikkelingslanden is de laatste jaren een nieuwe marktvorm in opkomst; de bottom of the economic pyramid markt (BOP-markt). De doelgroep bij het produceren voor de bodem van de economische piramide zijn de armen en lage middenklasse van de wereldbevolking. Deze doelgroep bestaat uit vier miljard mensen die leven van minder dan tweeduizend dollar per jaar en is de snelst groeiende markt ter wereld (London&Hart, 2004, p.1). De mensen die behoren tot de bodem van de economische piramide kunnen zich niet veroorloven voor de gewone, westerse markt geproduceerde producten te kopen, maar bedrijven kunnen hier wel op inspelen. Door producten simpeler en goedkoper op de markt te brengen kunnen ze toch een hoge afzet bewerkstelligen. Ook worden de producten aangepast aan de wensen van de lokale bevolking. Deze manier van goedkoop produceren wordt ‘disruptive innovations’ genoemd (Garriga en Melé, 2004, Cristensen en Overdorf, 2000). Dit is een mooie kans voor grote bedrijven om door te groeien. Zo zijn er al enkele leiders op hun gebied, die zijn toegetreden tot deze BOP-markt als Microsoft, Vodafone, Hewlett-Packard, Intel, DuPont, Unilever, ABN-AMRO en Citigroup (Hansen, 2005, p.1). Dit zijn slechts enkele multinationals, maar de verwachting is dat er meer zullen volgen. Omdat het een vrijwel geheel nieuwe markt is die bedrijven...

Words: 3521 - Pages: 15

Premium Essay

My Research

...The current issue and full text archive of this journal is available at www.emeraldinsight.com/2045-4457.htm SAJGBR 2,1 Profiting from poverty: ethics of microfinance in BOP Linda M. Sama and R. Mitch Casselman Department of Management, Peter J. Tobin College of Business, St. John’s University, New York, New York, USA Abstract Purpose – This paper seeks to examine the ethical dilemmas that emerge when offering microfinance services in BOP markets. Design/methodology/approach – Utilizing the ethical lenses of deontology, teleology, virtue ethics and moral relativism, the paper builds on prior research on ethical issues in BOP markets and the ethics of microfinance to highlight the specific stakeholder impacts facing MFIs. Relevant literature and examples from practice are utilized to illustrate the different ethical perspectives. Findings – In general, many of the key dilemmas represent themselves in the extreme poverty segment of the BOP where commercial business models have the least traction. Research limitations/implications – Propositions are developed for the corrective actions in the paper which might allow future research to uncover differences in intervention success in different BOP markets. Practical implications – The discussion of potential interventions for the various stakeholders may ameliorate criticisms of MFIs, suggest opportunities for cross-sectoral partnerships and improve outreach to the poorest of the poor. Social implications – For each issue...

Words: 11409 - Pages: 46

Free Essay

Journal of Management Study

...entrepreneurship as a panacea for inclusive growth in underdeveloped ‘Base of the Pyramid’ (BOP) regions, but it may also lead to unanticipated negative outcomes such as crime and social exclusion. Our objective is to improve the understanding of how entrepreneurship policies can lead to socially inclusive growth at the BOP. Drawing on data collected from Brazilian tourism destinations with varying entrepreneurship, innovation, and social inclusion policies, we argue that weak institutions coupled with alert entrepreneurs encourage destructive outcomes, especially if entrepreneurship policies are based solely on economic indicators. Policies addressing both economic and social perspectives may foster more productive entrepreneurial outcomes, albeit at a more constrained economic pace. The study extends the related BOP, entrepreneurship, global value chain, and sustainable tourism literatures by examining the poor as entrepreneurs, the role of local innovation, and how entrepreneurship policies generate different social impacts within poor communities. Keywords: base of the pyramid (BOP), entrepreneurship policy, innovation, social entrepreneurship, social inclusion, tourism industry INTRODUCTION Policy makers have identified entrepreneurship as a mechanism to alleviate poverty (Hart, 2007; Matten and Crane, 2005; Peredo and Chrisman, 2006), particularly in ‘Base of the Pyramid’ (BOP) regions, where impoverished socio-economic groups have...

Words: 14928 - Pages: 60

Premium Essay

Nokia and Bop Markets

...world of business is the so-called 80/20 rule. In the realm of sales, the rule is sometimes interpreted as “80 percent of our sales come from 20 percent of our customers.”1 One recent business theory that has challenged this rule is the so called BOP or Bottom of the Pyramid perspective, developed and popularized by C.K. Prahalad.2 It refers to the around 4 billion people at the bottom of the economic pyramid with a purchasing power of US$2,000 per year or less. Prahalad and colleagues have proposed that these low-income consumers represent great potential but require a unique mix of pricing, promotion, low cost delivery, and effective communication in order to successfully reach.3 The key to selling to BOP consumers is that an MNC strategy be affordable, accessible, and socially driven. Nokia is one company that is taking this perspective seriously. Business interest in BOP markets is rising. Multinational companies have been leaders in this trend, especially in food and consumer products. And large national companies have also taken a leadership role, proving to be among the most innovative in meeting the needs of BOP consumers and producers, especially in such sectors as housing, agriculture, consumer goods, and financial services. And small start-ups and social entrepreneurs focusing on BOP markets are rapidly growing in number. But perhaps the strongest and most dramatic BOP leadership success story is mobile telephony.4 The Global ICT Market The measured BOP market for...

Words: 5786 - Pages: 24

Premium Essay

Marketing

...world of business is the so-called 80/20 rule. In the realm of sales, the rule is sometimes interpreted as “80 percent of our sales come from 20 percent of our customers.”1 One recent business theory that has challenged this rule is the so called BOP or Bottom of the Pyramid perspective, developed and popularized by C.K. Prahalad.2 It refers to the around 4 billion people at the bottom of the economic pyramid with a purchasing power of US$2,000 per year or less. Prahalad and colleagues have proposed that these low-income consumers represent great potential but require a unique mix of pricing, promotion, low cost delivery, and effective communication in order to successfully reach.3 The key to selling to BOP consumers is that an MNC strategy be affordable, accessible, and socially driven. Nokia is one company that is taking this perspective seriously. Business interest in BOP markets is rising. Multinational companies have been leaders in this trend, especially in food and consumer products. And large national companies have also taken a leadership role, proving to be among the most innovative in meeting the needs of BOP consumers and producers, especially in such sectors as housing, agriculture, consumer goods, and financial services. And small start-ups and social entrepreneurs focusing on BOP markets are rapidly growing in number. But perhaps the strongest and most dramatic BOP leadership success story is mobile telephony.4 The Global ICT Market The measured BOP market for...

Words: 5786 - Pages: 24

Free Essay

Balance of Payment

...Balance of Payment with special reference of Bangladesh Submitted to Dr. Shah Ahsan Habib Prepared by: Student Name: Marshal Richard Student ID# 10364057 Program: MBA Course: BUS 510: International Business Date of Submission: 22 April 2012 Bus 510: International Business Introduction Bangladesh is one of the fastest growing economic countries among the LDC’s country. According to the International Monetary Fund, Bangladesh ranked as the 42rd largest economy in the world in 2011 in PPP terms and 57th largest in nominal terms, among the Next Eleven or N-11 of Goldman Sachs and D-8 economies, with a gross domestic product of US$269.3 billion in PPP terms and US$104.9 billion in nominal terms. The economy has grown at the rate of 6-7% per annum over the past few years. More than half of the GDP is generated by the service sector; while nearly half of Bangladeshis are employed in the agriculture sector. Other goods produced are textiles, jute, fish, vegetables, fruit, leather and leath. An easy way to understand any country's economic scenario is through its Balance of Trade (BOT) and Balance of Payment (BOP) figures. Balance of Trade shows the difference between the total amount of incoming and outgoing currencies through import and export. Balance of Payment (BOP) is a summary of economic activities between the residents of a country and the rest of the world during a given period, usually one year. The main purpose of keeping these records is to inform government...

Words: 2657 - Pages: 11

Premium Essay

Sustainable Profitability

...only the book by Hart but sustainability issues as a whole are meant. Commercials about acid rain, pollution, etcetera often grab our attention and all of them have one common message: if we do not act now, our children will bear the costs. On the other hand most people today grew up in a world that glorifies capitalism, profitability and shareholder value. This raises the question on whether or not it is possible to combine these two. Can one actually combine being a profit-driven company whilst being sustainable? In order to investigate this issue the sustainable value framework as developed by Hart (2010, p. 88) which will tackle pollution prevention, product stewardship, clean technologies and lastly the Bottom of the Pyramid (hereafter, BoP). This essay will argue that it is possible for profit-driven companies to pursue a sustainability strategy. Firstly, pollution prevention will lead to cost reductions. Within the US alone, programs stimulating this issue have already saved ‘hundreds of millions of dollars over the past decade’ (Hart, 2010, p.99). Well publicized campaigns by world leadings firms such as DuPont, 3M and the like have served as examples of how pollution prevention has led to increasing cost saving ranging up to 500 million dollars (Hart, 2010, p. 89). Russo and Fouts (1997, p. 538) argue and empirically validate (Russo and Fouts, 1997, p. 548) that indeed investing in pollution prevention can ensure that companies ‘outperform’ competitors. Herein companies...

Words: 991 - Pages: 4

Premium Essay

Botom of Piramid

...decides to look further into the possibility of marketing to the BOP segment. The ultimate goal of this meeting will be to establish a set of general guidelines to use in developing a market strategy for any one of the company’s products to be marketed to the “aspirational poor”. These guidelines needs not be company or product specific at this time. In fact, think of the final guideline as a checklist- a series of questions that a company could use as a start in evaluating the potential of a specificBOP market segment for one of its products. Right now on this planet there are 2,582 people living for less than $2 a day and it is this group that makes up the bottom of the economic pyramid (BOP). With this group constituting such a large and diverse part of the market, many organizations have been seeking to make their presence larger in this area of the market with their products and services. This move is incredibly organizationally strategic as the BOP market has a need for advanced technology. However in order for this market initiative to be successful these products must be accompanied by the correct infrastructure support. Even more to this point, for most products, demand is contingent on the customer having sufficient purchasing power. With this in mind, designing a business model to serve the market BOP has tostart with a basic insight rather than tinkering or tailoring a minor detail of the current business model. Firms and companies must understand that the creation of...

Words: 576 - Pages: 3

Premium Essay

The Pros And Cons Of Micro Finance

...Micro finance is “a type of banking service that is provided to unemployed or low-income individuals or groups who would otherwise have no other means of gaining financial services. Ultimately, the goal of microfinance is to give low income people an opportunity to become self-sufficient by providing a means of saving money, borrowing money and insurance” (Dictionary. 2000). From a shareholders perspective looking at short-term returns, there are significant challenges with designing business models that understand and genuinely respond to the needs and perspectives of the poor (Louw & Venter, 2010). Traditionally microfinance agreements within the BOP market where unjust as large corporations would exploit the debtors with outrageous interest rates of up to 50% and consequently prevent people in the market from making use of the opportunity (Ramakrishna N K....

Words: 1672 - Pages: 7