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Part 2:
Reason for its failure (discuss marketing mix and development strategies pursued):
There are many causes that lead to the failure of this product in the U.A.E, U.A.E State advanced, but this device is suitable for use in homes, because lifestyle for people of a different State because the State U.A.E homes a large number of individuals, and use this device often in small families given the absence of a maid, and in addition there is a large amount of dishes in large families difficult to wash in the washing machine in comparison with other countries that don't consume a number Great dishes because it contains the families small in comparison with the State of U.A.E, which has a large number of family members, and also the failure of this product due to consumption of large quantities of water and electricity also when using a dishwasher.
There are also a large proportion of housewives who don't use this device because they prefer to use manual washing dishes and do not use machine washable dishes because of lack of confidence in this device in clean dishes.

Marketing Mix (4Ps factor)

If we will look at the marketing mix factors that affected the prodect success in the UAE market, we will discuss the 4Ps, (Product, Price, Place & Promotion)

1. Product:

2. Price:
3. Place:
4. Promotion:

Porter five forces analyses in relation to the selected product:
Five competitive forces of Porter is the analytical framework used in the evaluation of business strategy and markets. These can be used as a framework for the analysis of competitive advantages and the link with the market. This tool compares the work environment or the internal work environment with the external environment on a larger scale.
The Porter five forces are:
1. New entries on the market,
2.