Robert Bosch GmbH is a technology-based corporation which was founded by Robert Bosch in Stuttgart, Germany in 1886.
Robert Bosch GmbH is the world's largest supplier of automobile components, and has business relationships with virtually every automobile company in the world. The headquarters of Bosch is in Gerlingen, near Stuttgart. Franz Fehrenbach became Chairman on 1 July 2003. The Bosch Group comprises more than 320 subsidiary companies.

THE LOGO
The Bosch logo represents a simple magneto armature and casing, one of the first components produced by the business.

TOP MANAGEMENT AT BOSCH : * CEO : Franz Fehrenbach * Chairman of the Board : Hermann Scholl * Director : Tilman Todenhofer * DEPUTY CEO : Siegfried Dais * Sales And Marketing : Rudolf Colm * CFO : Gerhard Kümmel

BOSCH’S HISTORY:
AT A GLANCE

1886 | Opening of Workshop for Precision Mechanics and Electrical Engineering in Stuttgart on 15 November | 1887 | First low-voltage magneto from Bosch for stationary petrol engines | 1897 | First low-voltage magneto ignition for motor vehicle internal combustion engines | 1901 | First plant in Stuttgart | 1902 | First commercially viable high-voltage spark plug | 1906 | Production of 100,000th magneto ignition | 1906 | Introduction of eight-hour working day | 1910 | Opening of plant in Stuttgart-Feuerbach | 1913 | Start of production of headlights | 1918 | American assets seized; later become American Bosch Magneto | 1926 | Start of production of windscreen wipers | 1927 | First diesel fuel injection pump | 1929 | First TV Set from Fernseh AG division | 1932 | Formation of Junkers & Co. | 1932 | First power drill from Bosch | 1932 | First Blaupunkt car audio | 1936 | First diesel fuel injection pump for passenger cars, such as the Mercedes-Benz 260D | 1939-45 | Employs forced laborers during World War II | 1942 | Death of the company founder Robert Bosch on 12 March | 1962 | Worcester Bosch Group opens in England | 1964 | Robert Bosch Foundation | 1970 | Company headquarter moves to Gerlingen | 1976 | First oxygen sensors | 1982 | Company acquires photographic equipment division from Braun AG | 1986 | Traction control system (TCS) on the market | 1995 | Acquisition of Atco-Qualcast Ltd | 1995 | First Electronic Stability Control - Electronic Stability Program (ESP®) | 1997 | Common rail diesel fuel injection | 2000 | DI-Motronic gasoline direct injection system | 2000 | Acquisition of Rexroth | 2003 | Acquisition of Buderus AG | 2003 | Digital car radio with MP3 drive and digital recorder (Blaupunkt) | 2003 | The formation of the Robert Bosch Tool Corporation and acquisition of S-B Power Tool Corporation and Vermont American Corporation including the brand names for Bosch Power Tools, Skil Power Tools, Dremel, Vermont-American, Primark brands, and Gilmours | 2004 | Third-generation common rail diesel injection for cars, with piezo injectors | 2004 | Bosch opens new Technology Center in Abstatt | 2006 | Bosch acquires Telex Communications, a maker of hearing aids, headsets and audio equipment, and partners with Daewoo to build Bosch refrigerators in Mexico | 2007 | The Bosch Communications Systems business unit is created to manage the brands and products of former Telex Communications | 2007 | Bosch acquires Health Hero Network | 2008 | Tata Nano, the $2,500 People's Car powered by Bosch-designed engine is unveiled at Auto Expo in New Delhi. Bosch plans to acquire majority stake in Ersol photovoltaics. | 2009 | Bosch acquires LR Nelson, a maker of lawn and garden products, including ponds, and merges the Gilmours and Nelson brands into Bosch - Garden and Watering. |

CORE BUSINESSES

Automotive Technology:

* About 60% of Bosch's worldwide annual sales are produced in automotive technology.
Bosch invented the first practical magneto, an early ignition electrical source, which provided the spark to ignite the fuel in most of the earliest internal combustion engines. * Bosch's corporate logo to this date depicts the armature from a magneto. * Bosch was an early manufacturer ofAnti-lock Braking System (ABS), and as time passed, Bosch became a leader in such specialized fields as traction control systems (TCS), the Electronic Stability Program (ESP®),body electronics (such as central locking, doors, windows and seats), and oxygen sensors, injectors and fuel pumps. Even in such humble technological areas as spark plugs, wiper blades, engine cooling fans and other aftermarket parts, Bosch has over $1 billion in annual sales. * Bosch is a leading player in car stereo systems and in-car navigation systems. * Robert Bosch GmbH is supplying hybrid diesel-electric technology to automakers, including PSA Peugeot 308.[8] * In June 2008 Bosch formed SB LiMotive, a 50:50 joint company with Samsung SDI. The company held ground breaking ceremony for a 28.000 m2 lithium-ion battery cell manufacturing plant in September 2009 and it is scheduled to start production for hybrid vehicles in 2011 and for electric vehicles in 2012 The plant will generate a 1.000 jobs in Ulsan, Korea in addition to the 500 employees in Korea, Germany and the USA.

Industrial Technology: * Bosch's subsidiary Bosch Rexroth is a supplier of industrial technology. * Through this division, Bosch supplies technologies for driving, controlling, and moving machines. These technologies serve Bosch's two core markets–factory automation and mobile hydraulics. * Bosch's packaging technology division plans, designs, manufactures and installs packaging lines for manufacturers of pharmaceutical, confectionery, food, and similar products. Bosch is one of the largest supplier of packaging technology.

Consumer Goods And Power Tools: * Bosch caters to the areas of consumer goods and building technology with its power tool, thermotechnology, and security systems, as well as with its household appliances business within the BSH Bosch and Siemens Hausgeräte GmbH joint venture. * In the US, power tools are provided by the Robert Bosch Tool Corporation based in Mt. Prospect, Illinois.[9][10] * With its brands Bosch, Hawera, Skil, Dremel, RotoZip, Freud, Vermont American, and many more, Bosch is the largest manufacturer of portable power tools worldwide. Bosch manufactures power tools for the building trade, industry, and do-it-yourselfers (DIY-ers). * The product range also includes accessories such as drill bits and saw blades, under its Vermont American brand, as well as gardening appliances under its Gilmour brand. * Bosch is the largest European manufacturer of thermotechnology (heating units, etc.) with its subsidiary BBT Thermotechnik GmbH. * It had revenues of €2.8 billion in 2006. Its brands include Bosch, Buderus, Junkers, Dakon, e.l.m leblanc S.A., FHP Manufacturing, Geminox, IVT, Nefit, Sieger, Vulcano and Worcester. * BSH Bosch and Siemens Hausgeräte GmbH, in which Bosch and Siemens AG each hold a 50% share, is one of the world's top three companies in the household appliances industry. * In Germany and Western Europe, BSH is the market leader. Its portfolio includes the principal brand names Bosch and Siemens, Gaggenau, Neff, Thermador, Constructa, Viva, and ufesa brands, and further six regional brands. * Bosch household appliances for the North American market are mainly manufactured at its factory near New Bern, NC. * Its competitors include Viking Range, Fulgor, Sub-Zero Refrigerator, Wolf Appliance (a division of Sub-Zero Refrigerator), Fagor, Dacor, and Miele. * The distribution of manufacturing workforce in household appliances is: * 36% in Germany * 30% in Western Europe (excluding Germany, but including Turkey) * 15% in Asia * 10% in Eastern Europe * 5% in North America * 4% in Latin America with 39,000 employees overall.

Security Systems: * In 2001, Bosch bought Detection Systems and Radionics, Inc., gaining a foothold in the North American security and life safety products manufacturing/supply business. * Combining the product portfolio of the nascent business in Europe, which includes installation, supply, and call centre business, with the dealer network and product portfolio, allowed Bosch to enter the American market as a major supplier. * Through the Detection Systems acquisition, Bosch also obtained additional sales channels in Latin America, Asia-Pacific (including Australia), and Europe. * In 2002, Bosch acquired Philips Communications and Security, Inc., adding a comprehensive video surveillance portfolio, as well as sales channels, to its business. * In 2008, Bosch acquired Extreme CCTV, a rugged camera and IP camera manufacturer, further enhancing their video surveillance portfolio. * Today, Bosch Security Systems, Inc. works closely with an extensive network of certified dealers and integrators to design dependable security and life safety solutions for the market. * Like others in this consolidated market, they maintain a broad portfolio of products and systems for video surveillance, access control, and intrusion and fire detection. * They count major schools and universities, government agencies, correctional facilities, retail stores, casinos as many of their markets.

WORLDWIDE PRESENCE

* The Bosch Group comprises more than 320 subsidiary companies. * In addition to auto-component supply business, which brings in around 60% of its revenues, the company produces industrial machinery and hand tools. It also owns 50% of Bosch-Siemens Hausgeräte, the European appliance maker. * Bosch's Blaupunkt unit was a major manufacturer of vehicle audio equipment until March, 1st, 2009. * The subsidiary Bosch Rexroth produces hydraulic, electric, and pneumatic machinery for applications ranging from automotive to mining. * Bosch has also purchased Telex Communications, and has purchased 50% of Purolator Filters as a joint venture with Mann+Hummel.

* Although most of the company's plants and employees are located in Germany (112,300 employees), Bosch is a truly worldwide company. * In North America, Robert Bosch LLC (a wholly owned Bosch subsidiary) has corporate headquarters in Farmington Hills, MI; with factories and distribution facilities in Mt. Prospect, IL; Hoffman Estates, IL; Broadview, IL;Kentwood, MI; Waltham, MA; Clarksville, TN; Anderson, SC; Charleston, SC; South Bend, IN (to close 2011[5]); and 11 other cities. * The Research Technology Center is located in Palo Alto, CA near Stanford University. * There are also two corporate sites in Brazil and ten in Mexico where a central purchasing office for all divisions of Bosch Group is located. In North America, Bosch employs about 24,750 people in 80 locations, generating $8.8 billion in sales in 2006.

There Are Other Wholly Owned Bosch Subsidiaries In: * India (18,450) * Brazil (14,190) * China (12,370) * France (9,720) * Czech Republic (8,690) * Japan (8,130) * Spain (7,950) * Turkey (7,000 employees in Bursa and Istanbul, 500 in Manisa) * Hungary (6,280) * Italy (5,160) * United Kingdom (4,920) * Portugal (3,940) * Romania * Netherlands (3,320) * Switzerland (2,780) * Australia (2,300) * Malaysia (2,220) * Austria (2,140) * Belgium (2,040) * South Korea (2,000) * Russia (1,730) * Poland (1,640) * Sweden (1,230) * South Africa (1,010) * Tunisia (770) and other countries. Bosch employs over 283,500 people in more than 50 countries, supplying a complex distribution network of new products and parts.[7

BOSCH INDIA

* Bosch India is a leading supplier of technology and services, and has a strong presence in the country at numerous locations in diverse industry segments. * Bosch set up its manufacturing operations in 1953, and has grown over the years to 14 manufacturing sites and 3 development centers. * Bosch employs about 22500 associates in India, and in business year 2010 achieved total consolidated revenue of over 6630 crores.

* In India, the Bosch Group operates through the following companies –

* Bosch Ltd. * Bosch Chassis Systems India Ltd. * Bosch Rexroth India Ltd. * Robert Bosch Engineering and Business Solutions Ltd. * Bosch Automotive Electronics India Private Ltd. * Bosch Electrical Drives India Private Ltd.

BUSINESS SECTORS * * | Automotive Technology : * Bosch innovations have shaped cars from the start and will keep doing so in future. As the world’s biggest independent automotive supplier, Bosch focuses on innovations to make driving safer, cleaner and economical. * Automotive Technology is the largest business segment of Bosch in India, supplying to the local automotive industry, and exporting components overseas. * Business divisions: Diesel Systems, Gasoline Systems, Chassis Brakes, Automotive Accessories, Car multimedia, Starters and Generators, Energy and Body Systems, Electrical Drives, Spark Plugs and Glow Plugs. |

* | Industrial technology : * Bosch Rexroth AG is an expert for all drive, control and motion technologies. * The Bosch Packaging Machines division in India brings the global expertise to address the needs of the local confectionary and pharmaceutical industries. * The Special Purpose Machines (SPMs) and High Precision Toolings division engineers customized equipment using cutting-edge technologies for industries. * Business divisions: Automation technology, Packaging Machines, Special Purpose Machines. | * * | Consumer Goods And Building Technology : * The Bosch Power Tools division in India is the market leader in the segment, offers a complete range of power tools for construction, woodworking and metalworking industry; cordless tools, accessories and tools for DIY (Do-It-Yourself) enthusiasts as well. * The Security Systems division in India is one of the leading security technology players with a comprehensive portfolio. * Business divisions: Power Tools, Security Systems. |

| Engineering And IT Services : * The Engineering and Information Technology division of Bosch in India is the largest development center of Bosch outside Germany. * For over 15 years, it has been the preferred engineering services and solutions partner for the Bosch Group worldwide. |

THE BOSCH VISION
CREATING VALUE – SHARING VALUES

As a leading technology and services company, we take advantage of our global opportunities for a strong and meaningful development.
Our ambition is to enhance the quality of life with solutions that are both innovative and beneficial.We focus on our core competencies in automotive and industrial technologies as well as in products and services for professional and private use.
We strive for sustained economic success and a leading market position in all that we do.
Entrepreneurial freedom and financial independence allow our actions to be guided by a long-term perspective.
In the spirit of our founder, we particularly demonstrate social and environmental responsibility — wherever we do business.
Our customers choose us for our innovative strength and efficiency, for our reliability and quality of work.
Our organizational structures, processes, and leadership tools are clear and effective, and support the requirements of our various businesses.
We act according to common principles.
We are strongly determined to jointly achieve the goals we have agreed upon.
As associates worldwide, we feel a special bond in our values that we live by day by day.
The diversity of our cultures is a source of additional strength.
We experience our task as challenging, we are dedicated to our work, and we are proud to be part of Bosch.

MISSION
Bosch worldwide is driven by a unique philosophy of BeQik. This represents Bosch Group's commitment towards Best Quality, Innovation, Customer Satisfaction and Continuous Improvement
BeQIK
Quality is our most valued asset.
Innovation today ensures business tomorrow.
Customer orientation inspires customers and associates.

* BeQIK * Qualität [ German for QUALITY ] * Innovation * Kundenorientierung [ German for customer orientation ]

Be Better Be Bosch

Be Better * We want continuous improvement * We want to be better than our competitors

Be Bosch * We offer outstanding products and services worldwide. * We keep our promises. * Profit secures our growth. * The BeQIK mission gives us bearings as we move toward our future goal. It reveals the focal points of our actions. * Our objective is to continuously improve our internal processes, and CIP (Continuous Improvement Process) remains the benchmark for change at Bosch. * BeQIK stands for greater speed in everything that we do, and it stands for Quality (Q),
Innovation (I) and Customer Orientation (K). * This principle will ensure the ability to generate the profits needed to secure our growth and economic success, which themselves are the guarantee of the company’s long-term survival.
CORPORATE SOCIAL RESPONSIBILTY
"It is my intention, apart from the alleviation of all kinds of suffering, to promote the moral, physical and intellectual development of the people." (Robert Bosch, 1935) * The Foundation implements its founder’s philanthropic and social aims in a way that fits for the modern society. * Established in 1964, the Robert Bosch Foundation is one of Germany’s major corporate foundations. * In Stuttgart the Robert Bosch Foundation runs three medical care and research institutions: * The Robert Bosch Hospital, * The Dr. Margarete Fischer-Bosch Institute for Clinical Pharmacology * The Institute for the History of Medicine.

* The main areas supported by the Foundation are the following: * Science in society * Health and humanitarian aid * International relations and youth * Education and civic society

* The Foundation’s international activities are focused on France, the USA and the countries of Central and Eastern Europe. * To achieve the aims it wishes to promote, various schemes are applied. * These include grant schemes, competitions, award and seminar trips. Its purposes are exclusively non-profit. * From 1964 to the end of the year 2003 the foundation provided approximately 630 million Euros for project support. * The Bosch Group is making one million euros of emergency aid available for the victims of the earthquake and tsunami in Japan. * The money will support the relief work being carried out in the country by the Japanese Red Cross. * Further measures will be taken once there is a clearer picture of the extent of the damage and of the reconstruction work that needs to be done.
CSR IN ENVIRONMENT * 1991:- Automated effluent treatment plant commissioned in Bangalore works to treat 250 kl/day of process effluent. * 1994 :-Sewage treatment plant commissioned in Naganathapura works to treat and recycle 120 kl/day of domestic effluent. * 1999 :-Sewage treatment plant was commissioned in Bangalore works to treat and recycle 250 kl/day of domestic effluent. * Bosch corporate Environment Policy released. * 2000 :-Sewage treatment plant was upgraded in Nashik works to treat and recycle 300 kl/day of domestic effluent. * 2001 :-Facilities to treat and recycle process effluent and sewage commissioned in Jaipur works * 2002:- ISO 14001 certification for Bangalore works. Automated effluent treatment plant commissioned in Nashik works to treat and recycle 150 kl/day of process effluent.
State of the art incinerator commissioned in Nashik works.
First meeting of Robert Bosch -Environment, Health and Safety (RB-EHS) steering committee held in Bangalore works. * 2003 :-ISO 14001 certification for Nashik and Jaipur works. Elimination of Cyanide salts from heat treatment process. * 2005:- Golden Peacock Special Commendation Certificate for Nashik works. Total elimination of Cyanide from plating process. Elimination of R12 refrigerant – an Ozone depleting substance from coolers in Naganathapura and Jaipur works.
State of the art incinerator commissioned in Bangalore works.
About 13 Mio lts. of rain water harvested. * 2006 :-Golden Peacock Eco-Innovation Award for Bangalore works.

SOME OF BOSCH’S ENVIRONMENTAL PROTECTION INITIATIVES
– IN FIGURES * Approximately €125 million spent on environmental protection every year * Nearly 10 000 Mega Watt hours of power generated from renewable sources of energy u More than 400 000 metric tones of waste recycled u Vehicle CO2 emissions and fuel consumption cut up to 15% by Gasoline direct injection.

BOSCH PROMISES’ * Apart from catering to the greening needs of the world Bosch is also improving the energy efficiency of its own business processes. * Bosch for instance uses renewable energy at its locations worldwide and employs energy-efficient production technology. * By 2020, Bosch aims to reduce carbon dioxide emissions from its manufacturing sites worldwide by atleast 20 percent compared with 2007levels

BOSCH AS MARKET LEADER

* In the area of DIY measuring tools, Bosch doubled its market share in 2006 and a position as market leader Achieved within the space of only one year. * Since the launch of the Ixo cordless screwdriver handy three years ago, the market volume of this segment has grown fivefold.

STAKE HOLDERS * In the year 1906 when long working hours and improving profits was the primary focus of contemporary entrepreneurs; * Robert Bosch went a long way to improve the working conditions for his employees. He provided his factories with proper ventilation and lighting. * He was one of the first employers to introduce an eight-hour working day. * Bosch employee motivation : - In order to motivate their employees, Bosch offers a wide range of benefits to its staff. Although salaries are not in the upper region, employees are attracted to the company by incentives such as: * Subsidised staff restaurant :
-Offering hot and cold meal at lunch time as well as breakfast in the morning
-Employee kitchen and relaxation areas :
-Every department has its own kitchen area where employees can have lunch in a kitchen equipped with microwaves, fridges, freezers, dishwasher, a coffee machine, newspapers and magazines.
-Free chilled drinking water and tea available for all employees * Staff shop : Offering the regular Bosch product range at discounted prices, or close to manufacturing price for end-of-run models. Products are also available from Bosch cooperation partners (e.g. Bosch has a partnership with WMF Germany, a cutlery producing company) * Company gym & fitness studio:
The company offers a proper fitness studio inside the building where employees can do sports after work for free * Social club : A social club organises company events such as raffle nights in the company bar, trips to the theatre or flower shows * Works committee : The works committee enables employees to have a say on general company decisions and to bring in their ideas on improvements * Training courses : Various advanced professional training is offered to all employees at no monetary cost to the employee .
Employees may be required to participate on a certain number of training programs depending on their position, or may take part according to their own initiative.
There is a certain amount of freedom in the courses that one chooses, and many are on broad offer on the company’s intranet site.
Training covers areas such as foreign language, training according to professional tasks, presentation or rhetoric courses, IT courses etc . * Internal recruitment :
One big motivational factor for employees is the fact that Bosch often recruits internally.
At a management level Bosch focuses on advancing its employees within the first two years after finishing their studies.
These employees are then kept within the company and trained continuously, moving onto higher levels via internal recruitment.
This means that the employee turnover rate at Bosch is very small compared to similar companies. * Pension scheme:
Bosch offers a pension scheme to all employees where the employee decides which part of his salary he is willing to pay in on a monthly basis. Bosch will then also contribute a portion to the pension on the employee’s behalf.

* Bonus program :
The bonus program is an end of the year reward.
The employees can be rewarded with a maximum of four per cent of their annual salary depending on their personal performance within the last year and another five per cent of their annual salary depending on the whole company’s performance

* Material incentives
Other various incentives are given according to the employees level within the company such as company cars or mobile phones. These benefits are task of personal negotiation

* Inclusion of employees in operational decisions
Employees are quite often included in operational decisions. For example, a new slogan for advertising has been found by a competition within the company.
Only the product description was given and employees could send their ideas, of which the best idea was chosen by a committee.
It was rewarded with a red letter day (the winner had the choice between several types of activities, for example a day with a car of his desire on a racing track or a parachute jump)
ENTERING THE U.S MARKET: * Bosch is one of Germany’s most established brands. After having successfully entered U.S. market categories in automotive, power tools and large appliances, the company sought to introduce its line of small appliances into U.S. retail channels. * The industry remained skeptical whether Bosch’s European product line would be successful in the U.S., and if Bosch would continue to invest in the U.S. business. Combined with this previous history, the other challenge involved time—RB was given just 60 days to launch the new Bosch line at the industry’s largest trade show.
Strategic insight: * Although Bosch large appliances were gaining market share, the company’s name was known primarily to American consumers as a brand of automotive-related power tools. RB leveraged this insight by showcasing products designed by Porsche, emphasizing the combination of German engineering and aesthetic design.
Result:
* RB created an integrated brand and marketing launch for Bosch at the International Housewares Show. The effort included a new booth, retail displays, advertising, collateral and Web site.

* Our comprehensive PR program resulted in trade and consumer media coverage worth $3.3 million within the first year. Ultimately, the result for Bosch was a successful placement of their product line with upscale retailers, in addition to consumer pull-through that exceeded projections.

INTEGRATED MARKETING COMMUNICATIONS
( IMC )
Integrated Marketing Communications (IMC) is the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost. * Robert Bosch released its first advertisement in 1887, a year after the foundation of his company, in the Stuttgart newspaper “Der Beobachter” to acquire new customers for his workshop in Rotebühlstrasse. * The adverts became legendary on account of the “Bosch devil”. In all probability, the roots of this image can be traced back to a portrait by Julius Klinger in 1910 of the Belgian racing-driver Camille Jenatzy, who was also known as the “red devil. * Advertisements created by Lucian Bernhard, such as those for the Bosch spark plugs or the Bosch lamp, which are still impressive to this day

PUBLIC RELATION: * To inform the public about important changes in the company, new products with innovative solutions or interesting activities inside or outside the company, Bosch regularly issues press releases. * Historical Communications has an extensive collection of these press releases dating back to the 1960s. Robert Bosch published the first regular in-house magazine for his associates in 1919. * Its goal was to inform associates about important happenings in house and keep them up to date with company news.

* In the 1950s, Bosch brought out an annual illustrated magazine for motorsport enthusiasts.

E –MAIL MARKETING

* Robert Bosch GmbH employs optivo broadmail for the dispatch of its email newsletters. * The powerful broadcasting solution is used for email campaigns of the Professional Power Tools business division. * Global market leader in pro power tools, Robert Bosch sends its newsletters to subscribers from 27 countries in 25 languages. * A focus of these activities is to inform manual trade businesses of the company’s latest products and promotions.

SALES PROMOTION * Mico Bosch, the makers of Blaupunkt audio systems, has decided to impress its customers the hard way. The company, as a marketing strategy, has planned to purchase a few cars and will fit them with its latest range of music systems. * If a buyer wants to check out a Blaupunkt system, he need not listen to a rundown on various features by a sales guy. Instead, he will be taken around in a car.

SPONSERSHIP: * Football * Cricket * Formula 1