Free Essay

Bose Company Overview

In:

Submitted By spyknight
Words 922
Pages 4
COMPETING BY TRULY BEING DIFFERENT: COMPETING BY TRULY BEING DIFFERENT

Company Background – The Sultan of Sound: Company Background – The Sultan of Sound In 2007 Forbes Magazine ranked Amar Bose, founder and CEO of Bose Corp., among the world’s wealthiest entrepreneurs and business leaders and named him as the 271st among America’s 400 wealthiest American billionaires. His success: his innate curiosity for the way things work (especially sound technology) and the constant need to improve and advance through study, research, and observation. When it comes to engineering, Bose affirms that his motto has always been about quality: "Do whatever it takes to make it better than it was before. If you do that, everything else [i.e., money] will come along." Dr. Amar Bose

Company Background: Company Background Industry Information Address: The Mountain Framingham, Massachusetts 01701-9168 U.S.A. Statistics: Private Company Founded: 1964 Employees: 8,000 Sales: $1.1 billion (2000 est.) NAIC: 334310 Audio and Video Equipment Manufacturing

Company Background: Company Background Product and Technology Specializes in manufacturing and installation of audio, home entertainment, automotive, aviation, space program, commercial setting ( stadiums, auditoriums, arenas, retail spaces and restaurants) Consumer Product

Company Background: Company Background Bose Philosophy

Company Background – Bose Perspective : Company Background – Bose Perspective Bose believes that audio products exist to provide music for everyone, everywhere--that music, not equipment, is the ultimate benefit. The Bose goal is to create products that combine high technology with simplicity and small size to create the best possible sound systems that are easy to use and accessible to all consumers.

Definition of Problem: Definition of Problem How can Bose continuously improve its sustainable competitive edge as technological leader of acoustic science to achieve market growth in future

Time Setting: Time Setting Year Description 1964 Founding of the Bose Corporation 1968 Company introduces the 901 direct/reflecting loudspeaker. 1975 Bookshelf Speaker a Bestseller, 301 Direct/Reflecting Speaker System. 1984 Developed Waveguide Speaker 1986 Launched Acoustimass ® Speaker 1987 Dr. Bose "Inventor of the Year" honors. 1998 AudioPilot ® Noise Compensation 2004 Driving the Future-unveiled the Automotive Suspension 2008 Bose Founder Honored

Point of view: Point of view Bose have more than 17 million consumers who aspire to use the brand (compare to 7 million for next-highest Apple). These high level consumer trust result from philosophies that have guided Bose for more than 40 years We are not in it strictly to make money. Dr. Amar Bose is extremely eclectic in his research interest. The business is almost a secondary consideration. Forrester research (analysts): Bose President Bob Maresca

Statement of Relevant Facts: Statement of Relevant Facts

Statement of Relevant Facts: Statement of Relevant Facts Industries Where Bose Corporation Competes Audio Equipment Consumer Products Manufacturers Consumer Electronics Retail Non store Retail Internet Retail Bose Competitors KEF (Kent Engineering & Foundry) Innovators in Sound Anthony Gallo Tannoy Sony Pinoneer Koss Corporation Polk Audio, Inc. Harman Kardon (Design to Entertain)

Statement of Relevant Facts: Statement of Relevant Facts Bose Product Lines Speakers: 901 Direct/Reflecting Speaker systems The 901 Series Direct/Reflecting ® speaker, brings the warmth, power and excitement of a concert hall to your home. Price : $1,398.95 Features Direct/Reflecting speaker technology blends reflected and direct sound to re-create much of a live concert's natural spaciousness. Active equalizer , engineered specifically to balances the output of all frequencies for natural tonal balance and clarity throughout the musical spectrum.

Statement of Relevant Facts: Statement of Relevant Facts Headphones : A20 aviation headset Breakthrough innovations reduce more noise and provide even greater comfort, without compromising the clear audio. Plus, the Aviation Headset includes auxiliary audio input and Bluetooth phone connectivity . Price range $1,095.95 - $995.95 Features Significantly improved noise reduction . Bose innovations use microphones both inside and outside each earcup to sense and reduce more ambient aircraft noise. Redesigned ear cushions deliver greater comfort using new materials. Larger interior cavity, allowing more room for the ears, headset weight helps improve overall comfort and stability.

Statement of Relevant Facts: Statement of Relevant Facts Automotive Suspension Goal: Passenger comfort and vehicle control. Comfort is provided by isolating the vehicle's passengers from road disturbances like bumps or potholes. Control is achieved by keeping the car body from rolling and pitching excessively, and maintaining good contact between the tire and the road. linear electromagnetic motors.

Statement of Relevant Facts: Statement of Relevant Facts Bose Corporation financials and other business metrics

Statement of Relevant Facts: Statement of Relevant Facts

Statement of Relevant Facts: Statement of Relevant Facts

Areas of Consideration: Areas of Consideration

Courses of Action: Courses of Action

Recommendation Action to be taken: Recommendation Action to be taken Through continuously developing innovative products to attract new users, new uses, and more usage of its products. Continually monitor emerging technologies to project when or if a particular feature would be a benefit that a wide range of customers would enjoy and use frequently Developing product in response to the changing needs of customer Innovative Business Model ( Bose Philosophy) Improve Customer Service

Expected Scenario Outcome: Expected Scenario Outcome Increase Market share Bose : Better sound through research Converging Products Expansion of market Competitive Advantage

Innovations – The Breadth of Bose: Innovations – The Breadth of Bose

Innovations: Innovations Bose engineers have a unique challenge with every vehicle model: achieve the best sound possible for that specific acoustic space. Realizing this goal takes ongoing research, testing and specialized tools that fine-tune the listening experience. Discover the proprietary technologies that help transform a vehicle into a haven for music enjoyment. Fiat 500 Renault Megane Opel Ampera Chevrolet Volt

Similar Documents

Free Essay

Ayesha Jalal

...of social complexity, economic disparity, cultural diversity and political heterogeneity. This course will examine the formation and the shifting contours of the rich mosaic of modern South Asia. A semester's study permits an analytical rather than a comprehensive survey of the society, economy and politics of the subcontinent. Beginning with a rapid overview of India's premodern and early modern history, the bulk of the course will concentrate on the changes and continuities during two centuries of British rule from the mideighteenth to the midtwentieth centuries. A short concluding segment will be devoted to postindependence developments. Primarily a lecture course, time will be available at the end of each class for questions and discussion. It is important to read ahead in order to participate in some of the major debates in South Asian history and historiography. The following books have been ordered for purchase at the College Bookstore: Required: 1) Sugata Bose and Ayesha Jalal, Modern South Asia: History, Culture, Political Economy 2) C.A.Bayly, Indian Society and the Making of the British Empire 3) Sugata Bose and Ayesha Jalal (eds.), Nationalism, Democracy and Development: State and Politics in India Recommended: 1) Saadat Hasan Manto, Black Milk 2) Salman Rushdie, Midnight's Children 3) Kalpana Bardhan (ed.), Of...

Words: 1370 - Pages: 6

Premium Essay

Water

...is software and product such as other online shopping merchandise use software from third party but I have own software to advertise and sell the products and we encourage new products in our online shopping, free delivery charges and weekend prices. It is a low cost business for me because I don’t want to buy any software from any one, reason my team developed a new software ‘nest a shop’. E-commerce is nothing but nutshell. Research question India is a viable option to start online shopping business Objectives To influence customer wants and needs through E-commerce How consumers responds to the products To fill the gaps between customer and E-commerce, doing homepage as a presentation and easy payment method Overview my business overview is to make the consumers to buy products through online shopping, because they can find easy methods to buy online shopping in our website, consumers can see lot of difference in our E-commerce website comparing to other website and we introduce different products every day, we sell the...

Words: 2092 - Pages: 9

Free Essay

Bose Real Inventor

...1 Jagadish Chandra Bose: The Real Inventor of Marconi’s Wireless Receiver Varun Aggarwal, Div. Of Electronics and Comm. Engg., NSIT, Delhi, India 1. Introduction The aim of the present article is to acquaint the younger generation that the real inventor of wireless was not Guglielmo Marconi (Italy), but Jagadish Chandra Bose (India). The classic paper of Dr. P. K. Bondopadhyay [1] published by the IEEE has now established this fact. The article is organised as follows. In the second section, the motivation of this article is discussed. In Section 3, the technical details of the experiment conducted by Marconi in the year 1901, where he claimed to receive trans-atlantic waves on a radio for the first time are given. Next, Section 4 discusses the controversy surrounding the experiment and provides substantial evidence that the receiving device was invented by J. C. Bose. Thereafter, in Section 5, the technical aspects of the receiving device and its working is discussed. Finally, Section 6 concludes the given report. 2. Motivation This article takes you into the past into the history of radio invention. In this section, I will like to discuss the motivation for choosing this topic. 1. The choice of this topic is apparently linked with the irritation of a student of electronics and communication engineering (studying in India) that the fact that Marconi’s wireless was actually invented by Sir J C Bose is not well-known among engineering students, academicians...

Words: 5329 - Pages: 22

Premium Essay

Capital Market

...Top of Form   |   |   | | | |   | |   | |   | | Home |   | | About Teletalk | | |   | |   | |   | |   | |   | | | |   | |   |   | | | |   | Company Overview | | Board of Directors | | Management | | Services | | Corporate Social Responsibility | | |   | | | |   | Teletalk Bangladesh Limited is a public limited company, registered under the Registrar of the Joint stock companies of Bangladesh. Total shares owned by the Government of the Peoples Republic of Bangladesh. We continue to grow and engage our customers through our clear commitment to offering high quality products and services as well as leading customer retention and loyalty programmers. Teletalk continues to be a part of the revolution that’s connecting millions of Bangladeshi people and around the world. Teletalk Bangladesh limited was established keeping a specific role in mind. Teletalk has forged ahead and strengthened its path over the years and achieved some feats truly to be proud of, as the only Bangladeshi mobile operator and the only operator with 100% native technical and engineering human resource base, Teletalk thrives to become the true people’s phone – “Amader Phone”. Basic objectives for which the Company was formed are highlighted here under: 1. To provide mobile telephone service to the people from the public sector 2. To ensure fair competition between public and private sectors and thereby to safeguard...

Words: 916 - Pages: 4

Premium Essay

Starbuck's Strategy

...value to be able to sell premium coffee beans and coffees, premium teas and a host of other merchandise items such as mugs, coffee machines etc., all of which are original to the label to the Starbucks coffees. Starbucks spends more on training and developing their Baristas then in marketing. Starbucks’ Strategy includes expanding their store internationally, as well as, domestically. They plan to continue tracking and recognizing their employees. The strategy also includes real estate and store design as well as planning and construction. Starbucks strategy includes expanding their domestic store in three years – have Starbucks coffee houses everywhere in the USA. The International Strategy, will continue as it has always been a company owned and operated or licensing. Starbucks is considering a new subsidiary internationally. Starbuck has a strategy, which includes expansion of stores, their original Product Line, and even coffee purchasing strategy. Starbucks main location where they operate is the United States but the other markets which they have concentrated in the United Kingdom and Canada, which they use the same strategies as in the United Strategies. Starbucks very clearly suggests that though these three markets would continue to contribute most of its revenues, it is expecting most of its future growth and profitability to be driven from international...

Words: 1246 - Pages: 5

Premium Essay

Introductions to Operations Management

...sourcing raw materials and delivering goods to consumers. The components are detailed below: Part I: Business Process Analysis and Improvement. We begin our study of business processes by first playing the “Lego” game. Through this exercise, we will have an overview of a simple assembly line as well as the fundamental concepts in process management, such as capacity, bottleneck, etc. Then, we study how to analyze the operational process using the case “Kristen´s Cookie Company” and further evaluate the financial value of operational improvement. In the following sessions, we will introduce Toyota production system as well as it implication in service context. We will also study the tools of quality management. We finally study the operations strategy and the product-process matrix using “Shouldice” case. Part II: Supply Chain Management: In this part, we turn our attention to the interfaces between an organization and its external environment, more specifically, to the management of relationships with partners and customers. We begin with the newsvendor model, a key tool which helps capture the trade-offs in matching supply with demand. Then, we study the coordination among supply chain partners using the case “Bose”. We will further use the Zara case to see how an innovative supply chain performs more competitively compared with...

Words: 2514 - Pages: 11

Premium Essay

Oil and Gas Ohs

...SAFETY AND HEALTH MANAGEMENT SYSTEM IN OIL AND GAS INDUSTRY Author : Subhrajit Bose Managing Partner / Lead Architect Sustainability – NextLink Solutions 3 2 1 Introduction: Safety and health management is one of the vital constituents of Oil and Gas industry activities because most of the operational conditions, chemicals and end products (hydrocarbons and other compounds) associated with Oil and Gas production are well known to pose serious safety and health threats to the workers. INDUSTY OVERVIEW ON August 2012,an explosion caused by the ignition of a leaking GAS at the Amuay oil refinery, which is part of the Paraguana Refinery Complex, killed 48 people; primarily National Guard troops stationed at the plant, and injured 151 others. The deepwater Horizon drilling rig explosion refers to the April 20, 2010 explosion and subsequent fire on the Deepwater Horizon Semisubmersible Mobile Offshore Drilling Unit (MODU) killed 11 workers and injured 16 others. The explosion caused the Deepwater Horizon to burn and sink, resulting in a massive offshore oil spill in the Gulf of Mexico, considered the largest accidental marine oil spill in the world, and the largest environmental disaster in U.S. history. According to the report developed by the NORA Oil and Gas Extraction Council; In the US, during 2003-2008, 648 oil and gas extraction workers were fatally injured on the job, resulting in an occupational fatality rate of 29.1 deaths per 100...

Words: 1718 - Pages: 7

Premium Essay

B&O Automotive Innovation Process

...Problem formulation In this assignment we want to answer some questions regarding the product development of B&O automotive. − What process was used to develop the first automotive sound system? − What process is used in order to create new product development after they’ve become established in the market? − How does the commercialization process chosen by B&O automotive fit the novelty picture given by figure 9.5 − How has B&O automotive used strategy optimize adoption of their technology to the market? − Is it possible, with the theory in chapter 9, to analyze the services that they provide to their customers? B&O automotive Analysis In section 9.1 of the chapter, Tidd and Bessant explain about the processes that need to be followed to develop a new product. They show different models of processes such as the stage-gate process and the development funnel method - However they warn the reader about how this models attempt to explain the whole process of development of a new product in a simple and linear way. They state: “However, in practice the development of new products and services is inherently a complex and iterative process, and this makes it difficult to model for practical purposes.” This does not mean that we should not consider any of these models; however, we should be careful not to force the process to fit exactly with the model. In response to this, Tidd and Bessant propose a simplified model with only four stages: concept generation, project assessment...

Words: 2479 - Pages: 10

Premium Essay

Implementation of Erp

...2010 Case study for ERP Implementation For a leading manufacturing company Embee Software Pvt. Ltd 2010 SNAPSHOT Industry  Manufacturing industry Business Challenges     Business processes were not streamlined Availability of unreliable data Poor security Lack of inventory management Company overview: Our client belongs to the manufacturing industry standing as one of the fastest growing organizations in the Kolhapur region. There major Products are Manufacturing Graded Cast Iron and S.G. Iron Automotive Components, Casting, pattern Design, Engineering and Manufacture. With the strength of over a 100 in their workforce, our customer required software to integrate its business activities and gain efficiency internally. Business challenges:        Streamline business processes and adopt best practices. Better quality reporting to enable intelligent business decisions. Improve information sharing within and outside the company leading to ambiguous data Unreliability of data due to manual processing Need more security with more control points Compiling and analyzing profitability of each order. Finance and HR operations were not integrated Embee Solution  ERP Implementation Business Benefits  Process integration  Smooth access to data across the organization  Reduction in production costs  Enhanced efficiency Technology Challenges      Inventory Management and control over stock movement Vendor performance management Production planning...

Words: 684 - Pages: 3

Premium Essay

Green Supply Chain Management

...Green Supply Chain Management and Its Effects on Environmental and Operational Performance in Automobile Industry in Karachi Syeda Unaiza 7153, Talha Hamid 6307, Abdul Qadeer 6758,Hassan Sajid 6303 December 18, 2015 1 Contents 1 Introduction 1.1 Background of Study . . . . . . . . . . . . 1.2 Problem Statement: . . . . . . . . . . . . . 1.3 Objectives of Study . . . . . . . . . . . . . 1.4 Research Questions . . . . . . . . . . . . . 1.5 Significance of study . . . . . . . . . . . . 1.6 Limitations and Delimitations of the Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 5 6 7 7 7 8 2 Review of the Related Literature 9 3 Research Methodology 3.1 Respondent Sample and Methods 3.2 Semi structured interview . . . . 3.3 Self-completion questionnaires . . 3.4 Focus group/group interview . . . 3.5 Triangulation . . . . . . . . . . . 20 20 21 22 23 23 References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 2 1 Introduction Supply Chain Management is the process of managing and controlling of a compound network including...

Words: 5854 - Pages: 24

Premium Essay

Illinois Statute

...The minimum contacts requirement means that a defendant must have enough connection to the state where a case has been filed for a judge to conclude that it's fair for the state to exercise power over the defendant. Jurisdiction over an out-of-state defendant is referred to as extraterritorial in personam jurisdiction, also known as personal jurisdiction. It allows a court to exercise jurisdiction over the person, and is the fundamental requirement necessary for a court to hear the merits of a claim (www.legal-dictionary.com). In the past, a state could exercise jurisdiction only within its territorial boundaries, however the requirement of physical presence was changed in1945 after the state of Washington brought suit against a Delaware company - International Shoe Co. During the process, the Supreme Court has set the following criteria that were used in analyzing whether jurisdiction over a nonresident is proper: * the defendant has purposefully availed himself or herself of the benefits of the state so as to reasonably foresee being haled into court in that state; * that the forum state has sufficient interest in the dispute; * that haling the defendant into court does not offend "notions of fair play and substantial justice" (www.casebriefs.com). After the lawsuit individual states began enacting long-arm statutes setting forth their requirements for personal jurisdiction over nonresidents. Illinois was in the forefront of protecting its resident corporations...

Words: 967 - Pages: 4

Premium Essay

History of Indian Sub Continent

...its people in the making of the modern world. From the decline of the great empire of the Mughals and the rise of British hegemony, to the rise of nationalism, the coming of independence and partition, the consolidation of new nation states despite regional wars and conflicts, and the emergence of India as the largest democracy in the world, this paper is a comprehensive and analytical survey of the subcontinent's modern history. The dynamic and complex relationships between changing forms of political power and religious identities, economic transformations, and social and cultural change are studied in the period from 1757 to 2007. In normal circumstances students will be given 6 supervisions in groups of 1 or 2. Key themes and brief overview: The paper begins by examining the rise of British power in the context of economic developments indigenous to southern Asia; it analyses the role played by Indian polities and social groups in the expansion of the East India Company's activities. It tracks the emergence of modern intelligentsias and their definitions of what constituted proper religious, public and domestic behaviour. The paper places these changes in the context of the concurrent decline of Indian handicrafts and the impact of British revenue arrangements on rural society, and explores India's place in the...

Words: 11803 - Pages: 48

Premium Essay

Marketing Plan

...renowned company launched in 2009 by Jason Lucash and Mike Syzmcak, who produce premium quality audio products. It was in their travels that the idea for OrigAudio came about as they recognised a need for an eco-friendly, portable solution for listening to music while on the go. They were inspired by the Chinese take-out box; foldable, easily compactable and recyclable; the ‘origami of audio’ was born, (OrigAudio, 2009). Consumers today are looking for product that serves a specific benefit, whether that be functional or emotional, this is where the ‘Fold n Play’ portable speakers by OrigAudio comes in. ‘Fold n Play’ is an innovative product because it combines two new elements such as the ability to fold down flat, utilising the Japanese art of origami and it is recyclable (environmentally friendly), just what the consumers are looking for these days. The portable speaker industry is a very lucrative industry, according to Consumer Electroncis, (2015), earning a staggering $1.4 billion in revenue in 2014. There is a strong demand for quality portable speakers. When it comes to music, people don’t mind paying more for quality. A lot of companies such as Bose and Beats by Dre have bought out wireless portable speakers but the problem with these are they require power to run the devices and then need to be recharged when they run flat. This is where OrigAudio is ahead of the competition and why they have been so successful with their products. OrigAudio is the only company that...

Words: 1700 - Pages: 7

Premium Essay

Mr Student

...SUFFOLK UNIVERSITY SCHOOL OF MANAGEMENT Graduate Programs in Finance Fall Quarter, 2011 FIN MF 820 Financial Policy Thursdays: 7:15-9:55 Instructor: Dr. Shahriar Khaksari, CFA Office: S432 Phone: 573-8366 Email: skhaksari@suffolk.edu The New Corporate Finance: Where Theory Meets Practice Mcgraw-Hill Series in Advanced Topics in Finance and Accounting Course Objective This course is designed to allow students to develop a deep understanding of financial theories, techniques, and models applied to the study of corporate financial decisions. It covers aspects of corporate strategy, industry structure, and the functioning of capital markets. The course consists of three segments. In the first segment, students do a comprehensive analysis of the assigned cases and prepare a written report that includes identification of major issues, alternative approaches, analysis of each alternative, and a concluding part in which students take a clear cut position in how they would approach the problem as a decision maker and defending their position. The Case study is done by groups (three to four students per group). The text analysis should not exceed five pages. It should be typed and double-spaced. A lengthy summary of the case is unnecessary and redundant. The space constraint should discipline students to be concise at differentiating major issues from the less important ones. All the tables, graphs and related...

Words: 1511 - Pages: 7

Premium Essay

Alpha

...Jones: Introduction To Business: How Companies III. A Functional Approach to Business 12. Operations and Materials Management: © The McGraw-Hill Companies, 2007 Create Value for People Managing the Production and Flow of Goods and CHAPTER 12 Operations and Materials Management: Managing the Production and Flow of Goods and Services Learning Objectives After studying this chapter, you should be able to: 1. Describe the nature of the operations and materials management process and explain how it can create a competitive advantage for a company. 2. Identify the five main components of operations and materials management costs and the methods companies use to reduce them. 3. Differentiate between the three major kinds of operating systems companies use to produce goods and services. 4. Understand the way total quality management can significantly improve both quality and productivity. WHY IS THIS IMPORTANT Flour, eggs, sugar, baking powder, chocolate, and shortening don’t create much excitement when they are in the kitchen cupboard. They create a lot more excitement when someone transforms them into a cake. Whether it’s a cake, a computer, or a legal docu- ment, operations and materials management processes create value in a household or a company. A company’s operations require inputs such as raw materials or parts and the skilled people and equip- ment to transform them into useful products...

Words: 16610 - Pages: 67